Content Marketing: Page 495

  • Web Marketing and Business Improvement in the Thinking Organization

    Web 1.0 was about learning. Web 2.0 is about thinking. It's no longer enough to build a website where prospects can learn about your products. The thinking strategist now provides resources that help prospects think about their needs in a context that nourishes their appreciation of the compan...

    By • April 21, 2010

  • The Strategy of No Strategy

    In Master Sun Tzu's The Art of War, on "Emptiness and Fullness" - Therefore good warriors (in this case, the fabled social media marketer) cause others to come to them (pull), and do not go to others (push). The conversation around what constitutes and social media strategy, what works and what...

    By • April 21, 2010

  • It's Never As Simple as Fans and Followers

    Attention social media marketers: number of followers is not a strong indicator of influence. Sure... it's obvious and easy - but it's also lazy. The number of fans or followers often has nothing to do with a person or company's ability to influence others. Seven Characteristics of Influence On...

    By • April 21, 2010

  • The New Rules of Engagement for Ad Agency New Business

    Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. Prospects are using the Internet and related media to learn about agencies that best meet their needs. Yo...

    By • April 21, 2010

  • Are Marketers Wasting Money with Advertising?

    The influence of relationships is greatest when consumers are buying a product for the first time or when products are relatively expensive- factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. The digital revolution has a...

    By • April 20, 2010

  • Social Media and the Bottom Line

    Many companies have trouble convincing their "c-suite" to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it's here to stay. Consumers have a voice, and it's being heard loud and clear...

    By • April 20, 2010

  • Marketers Indicate Social Media Important, Most Not Profiting, Many Still Learning

    Social media, with all of its hype and ever-evolving tools, pundits, practices, and promises, is a fragmented and complex topic viewable as both a blessing and a curse. Whether you like it or not, social media is here to stay. In order to find out what marketers and other businesses were think...

    By • April 20, 2010

  • Promoted Tweets!? What Does this Mean for Brands?

    It's been one week since Twitter announced the arrival of Promoted Tweets, the company's long-anticipated web advertising model. For those who have been frustrated by the perceived lack of a monetization plan, this is Twitter's cautious first step in the direction of the dollars. Why cautious?...

    By • April 20, 2010

  • The Business Blog - Your Online Marketing Toolkit

    Blogging is so common these days that it has become a part of daily vocabulary. There are around 2 blogs created every second and an estimated of around 2 million posts are updated each day. Still some small business owners don't realize what a blog can do for their business. In a more convers...

    By • April 20, 2010

  • Is social media a requirement for PR pros?

    Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR profession. Social media isn't for everyone. Yes, it's a great way to connect with other PR profes...

    By • April 19, 2010

  • Small Business: Is Twitter Important?

    Are you thinking about the use of Twitter in your small business? How can this micro-blogging service help me promote my business? Why is it important? My views on the overall importance of Twitter for business varies each day. Some days I am on the bandwagon and some days I am not. I belie...

    By • April 18, 2010

  • PR Pros: Does Speaking On Background Work?

    I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. Imagine my fear after 10 years as a political PR adviser what this...

    By • April 17, 2010

  • The free ride in social media is coming to an end

    As Twitter continues to edge towards more of a business model that will offer something close to a premium level offering, something else caught my eye this week and it was this... Ning announced that it was doing away with its free product and forcing its existing free networks to either make...

    By • April 16, 2010

  • The New Rules of Thought Leadership Marketing

    B2B content marketing has changed, especially with the advent of social media. This post is not about the technology - it's primarily about how behaviors and expectations have changed - and the changes are substantial. Rule #1: The Customer has Become the Hunter, the Marketer the Hunted This st...

    By • April 16, 2010

  • Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing

    To celebrate the release of Engage!, I was recently asked to share my thoughts on how social media impacts the advertising landscape for the current issue of Winning the Web, a popular magazine related to Web marketing. While the discussion opens with a review of the state and future of online ...

    By • April 16, 2010

  • What Twitter and Rupert Murdoch Can Teach You about Marketing

    How do you persuade people to pay for something they're used to getting for free? This is the problem faced by many service providers in the internet world, with both Twitter and Times Online trying to solve it in different ways. Twitter's 'promoted tweets' ad system has been met with a mixtu...

    By • April 16, 2010

  • How to Measure the Unknown for Social Media Initiatives

    Capturing information to confirm point of origin for sales is challenging. The most accurate method is asking customers to enter a keycode or embedding one in the URL. When all else fails (and even if it doesn't) look at your direct marketing segments before and after your social media campaig...

    By • April 15, 2010

  • Why Content Marketing Matters To Me And Should To You

    I pay attention to where I'm ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at...

    By • April 15, 2010

  • Sponsored Tweets: Cooler Than You May Think

    The word on the street is that Twitter has finally developed a business model. How do they plan to make money in less than 140 characters? Sponsored Tweets. According to several sources including Mashable, AdAge and the New York Times, corporations will have the option to sponsor a Twee...

    By • April 14, 2010

  • Thought Leadership - A New Social Currency

    Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social environment, thought leadership allows companies to frame and stimulate conversation and collaboration around important and sometimes complex idea...

    By • April 14, 2010

  • 22 Twitter revenue streams - monetizing tweets

    Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people's activity? Two, how can Twitter make money? The first question is ethical - if money and currency is about a show of worth, a menu of ...

    By • April 14, 2010

  • Branding Your Organization: How to Stand Out on the Dance Floor

    Image via Wikipedia At a recent conference, one of the speakers iterated "Your brand is not your logo!" Many people reacted with surprise. As we start this series, it's important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to togethe...

    By • April 13, 2010

  • Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

    First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not desert Twitter for this. It's inevitable -- technology services need revenue. Not only that, I e...

    By • April 13, 2010

  • Twitter launches Ads, New Business Model

    Something we've all been eagerly (maybe too eagerly) waiting for has finally happened. Twitter has finally launched Promoted Tweets which is a Google AdWords like program to further monetize its business. On first blush, I like the promoted tweets program unlike the third party sponsored tweets...

    By • April 13, 2010

  • 5 Best Practices for Social Media Strategy in Communications Departments

    Social media strategy and usage in Communications departments requires a bit of a shift in traditional thinking. Often, many organzational leaders view social media as a technological advancement - and while it is, its primary usage is often to promote/conversate/develop content/grow audience. ...

    By • April 12, 2010