Content Marketing: Page 498

  • SBF: The Surprising Gender Difference In Customer Loyalty

    Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one importan...

    By • March 12, 2010

  • 5 Social Media Tips for Ecommerce Marketing

    If you run an ecommerce business, chances are your customers - regardless of their age, gender or economic status - are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social si...

    By • March 12, 2010

  • Le top 30 des agences interactives françaises

    Grâce aux lecteurs fidèles et aux lecteurs d'un jour de ce blog, mon top 20 des agences interactives françaises s'est enrichi. Quel plaisir de découvrir de nouvelles agences et de parcourir leur portfolio, de s'ébaudir (oui, j'aime utilisé des mots tombés dans l'oubli) devant des sites innov...

    By Herve Bichot • March 11, 2010

  • What do you do when search doesn't work on Twitter

    Last week, I met some interesting people and decided to see if I could find them on Twitter. The only problem was, when I went to search, I saw the following message: "Twitter can't search because it's bit stressed out from all the tweets." I felt stuck, because I wanted to start following the p...

    By • March 11, 2010

  • A Brand Too Far?

    Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I certainly know why businesses want it to. Any survey or focus group will tell you that consumers associ...

    By • March 11, 2010

  • Press Release Writing Tips For Authors

    All the talented writers in the world aren't worth a penny put together unless they can get their written works published and get people to purchase them. The best way to get exposure and create awareness is through publicity. Generating buzz about a book and attracting the attention of publish...

    By • March 10, 2010

  • Petit rappel : être présent sur les médias sociaux n'est pas un objectif

    J'ai eu pas mal d'échanges ces dernières semaines avec de nombreuses agences, annonceurs qui sont tous intéressés par les nouveaux enjeux que représentent les médias sociaux (Les médias sociaux ; première priorité marketing en 2010 ?). Le constat est clair : même si l'on parle des médias sociaux...

    By • March 10, 2010

  • Content and Passion...Finding The Right Social Media Content And Engagement Strategy

    This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. I think content strategy development is all about discovering what people are passionate about,...

    By • March 10, 2010

  • Audit quantitatif et audit qualitatif de contenu

    Crédit Photo : Borgehetti - Flickr/CC L'inventaire de contenu décrit toutes les pages web de votre site. Cet inventaire est quantitatif il recense, catalogue, énumère, décrit le contenu du site et ses attributs. On parle également d'audit quantitatif. Cet audit a pour avantage de donner une ...

    By • March 9, 2010

  • Facebook, Twitter use takes off on mobiles

    The other day I posted about Nielsen's stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens. The other giant metrics firm, Comscore (via Marketing Charts), has now produced figures about the growth of mobile soci...

    By • March 9, 2010

  • What Defines Social CRM?

    I don't think you can call a new solution "Social CRM" until you are connecting new social data sources to the sales data of your customers. CRM is about operationalization and efficiency. And ultimately that can only be judged against real sales data. We are now engaging customers in more and m...

    By • March 8, 2010

  • How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor

    [This blog post was cross posted with my new blog on Forrester's Interactive Marketing blog: http://blogs.forrester.com/marketing/2010/03/tripadvisor-and-mass-influencers.html] In the Forrester report, Tapping The Entire Online Peer Influence Pyramid, we introduced the Mass Influencer, a catego...

    By • March 8, 2010

  • Social Capital is not Whuffie

    This post has sparked a large discussion (and apparent controversy) around the concept of social capital over on Emergent by Design (Social Capital is not the same as Whuffie). I want to point out upfront that the intention of the post was to raise the level of discourse about a necessarily c...

    By • March 8, 2010

  • British Watchdog to Patrol Social Media, Twitter Campaigns

    The Twitter advertizing platform isn't even live yet and the UK's advertizing standards watchdog already wants tighter controls. The same goes for Facebook.According to The Guardian, the ASA wants oversight of all forms of social media advertising, not just the digital remit it has today of ban...

    By • March 8, 2010

  • 10 Newbie Twitter Mistakes Made By Businesses

    Businesses jumping into social media often see Twitter as a "simple" part of the plan: set up an account and start tweeting. Sadly some even get stuck right after the set up part. Here are 10 mistakes business newbies on Twitter should avoid:1. Doing Little or Nothing With an estimated 25 ...

    By • March 8, 2010

  • The New Court of Public Opinion

    There's an interesting phenomenon that comes with the vastness of the online world. We can get opinions from anywhere. The ubiquity of information means that not only can we comment or opine on anything, but it's easy, and even widely accepted to do so. It's rather understood that if you put a...

    By • March 7, 2010

  • QR Code en Tunisie annoncé par Tunivisions

    Le QR code arrive en Tunisie et Tunivisions en fait sa couverture de ce mois de Mars pour annoncer et introduire au grand public ce petit dessin noir et blanc qu'ils pourront voir très vite sur des affiches publicitaires, des magazines, des paquets de produits, sur internet ... en Tunisie. Le...

    By • March 7, 2010

  • Why I no longer do Free in my business

    I was in a conversation the other day with Miles Austin and he said the following quote: "Inform for free, how to for a fee." Chris Brogan recently wrote a post on price points, and essentially pointed out that if you wanted his time you had to pay him what it was worth. Good point. The more you...

    By • March 6, 2010

  • Les arbres tweetent maintenant ?

    Voici encore un exemple d'utilisation original de Twitter. Il ne concerne pas les boulangeries, ni les femmes enceinte... mais les arbres. Ericsson a en effet conçu, pour un arbre qui réagit à son environnement en tweetant (envoi de tweets définis). C'est fun, mais je ne vois pas trop l'intér...

    By • March 6, 2010

  • Millennials Need Instant Gratification

    Why is it that Millennials demand instant gratification?? If you put yourself in our shoes, though, can you blame us? We grew up on technology. I used a computer for the first time in the fourth grade, primarily for computer games, and grew up as the Internet evolved. We are extremely technologi...

    By • March 6, 2010

  • 5 Ways to Weave LinkedIn Into Your Marketing Mix

    From Facebook to Twitter to You Tube, there's no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook...

    By • March 5, 2010

  • The dark side of good work in social media

    So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients. You will be pleased to know that in an 11th hour brainstorm I came up with a new strategy wrapped around search and their existing UI and we are going to continue the rela...

    By • March 5, 2010

  • Customers Ignite a New Era of CRM

    What follows is the unedited version of my latest post at AllThingsDigital... The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disrupto...

    By • March 5, 2010

  • How to Match 10 Key Success Metrics to Your Blogging Strategy

    If you're blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely propo...

    By • March 5, 2010

  • Faisons un PACT !

    On fait tous un peu (ou beaucoup) notre part pour l'environnement. Le recyclage fait maintenant partie de nos petites habitudes quotidiennes. On prend le transport en commun. On dit « non » Ã la caissière du Pharmaprix quand elle nous demande si on veut un sac de plastique. Bref, chacun fait ...

    By • March 4, 2010