Content Marketing: Page 498

  • The Business Blog - Your Online Marketing Toolkit

    Blogging is so common these days that it has become a part of daily vocabulary. There are around 2 blogs created every second and an estimated of around 2 million posts are updated each day. Still some small business owners don't realize what a blog can do for their business. In a more convers...

    By • April 20, 2010

  • Is social media a requirement for PR pros?

    Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR profession. Social media isn't for everyone. Yes, it's a great way to connect with other PR profes...

    By • April 19, 2010

  • Small Business: Is Twitter Important?

    Are you thinking about the use of Twitter in your small business? How can this micro-blogging service help me promote my business? Why is it important? My views on the overall importance of Twitter for business varies each day. Some days I am on the bandwagon and some days I am not. I belie...

    By • April 18, 2010

  • PR Pros: Does Speaking On Background Work?

    I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. Imagine my fear after 10 years as a political PR adviser what this...

    By • April 17, 2010

  • The free ride in social media is coming to an end

    As Twitter continues to edge towards more of a business model that will offer something close to a premium level offering, something else caught my eye this week and it was this... Ning announced that it was doing away with its free product and forcing its existing free networks to either make...

    By • April 16, 2010

  • The New Rules of Thought Leadership Marketing

    B2B content marketing has changed, especially with the advent of social media. This post is not about the technology - it's primarily about how behaviors and expectations have changed - and the changes are substantial. Rule #1: The Customer has Become the Hunter, the Marketer the Hunted This st...

    By • April 16, 2010

  • Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing

    To celebrate the release of Engage!, I was recently asked to share my thoughts on how social media impacts the advertising landscape for the current issue of Winning the Web, a popular magazine related to Web marketing. While the discussion opens with a review of the state and future of online ...

    By • April 16, 2010

  • What Twitter and Rupert Murdoch Can Teach You about Marketing

    How do you persuade people to pay for something they're used to getting for free? This is the problem faced by many service providers in the internet world, with both Twitter and Times Online trying to solve it in different ways. Twitter's 'promoted tweets' ad system has been met with a mixtu...

    By • April 16, 2010

  • How to Measure the Unknown for Social Media Initiatives

    Capturing information to confirm point of origin for sales is challenging. The most accurate method is asking customers to enter a keycode or embedding one in the URL. When all else fails (and even if it doesn't) look at your direct marketing segments before and after your social media campaig...

    By • April 15, 2010

  • Why Content Marketing Matters To Me And Should To You

    I pay attention to where I'm ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at...

    By • April 15, 2010

  • Sponsored Tweets: Cooler Than You May Think

    The word on the street is that Twitter has finally developed a business model. How do they plan to make money in less than 140 characters? Sponsored Tweets. According to several sources including Mashable, AdAge and the New York Times, corporations will have the option to sponsor a Twee...

    By • April 14, 2010

  • Thought Leadership - A New Social Currency

    Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social environment, thought leadership allows companies to frame and stimulate conversation and collaboration around important and sometimes complex idea...

    By • April 14, 2010

  • 22 Twitter revenue streams - monetizing tweets

    Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people's activity? Two, how can Twitter make money? The first question is ethical - if money and currency is about a show of worth, a menu of ...

    By • April 14, 2010

  • Branding Your Organization: How to Stand Out on the Dance Floor

    Image via Wikipedia At a recent conference, one of the speakers iterated "Your brand is not your logo!" Many people reacted with surprise. As we start this series, it's important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to togethe...

    By • April 13, 2010

  • Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

    First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not desert Twitter for this. It's inevitable -- technology services need revenue. Not only that, I e...

    By • April 13, 2010

  • Twitter launches Ads, New Business Model

    Something we've all been eagerly (maybe too eagerly) waiting for has finally happened. Twitter has finally launched Promoted Tweets which is a Google AdWords like program to further monetize its business. On first blush, I like the promoted tweets program unlike the third party sponsored tweets...

    By • April 13, 2010

  • 5 Best Practices for Social Media Strategy in Communications Departments

    Social media strategy and usage in Communications departments requires a bit of a shift in traditional thinking. Often, many organzational leaders view social media as a technological advancement - and while it is, its primary usage is often to promote/conversate/develop content/grow audience. ...

    By • April 12, 2010

  • Get a Jumpstart on Marketing Your Facebook Page

    According to online intelligence service provider HitWise, back in mid-March Facebook surpassed Google as the number one website in the U.S. This meteoric rise comes as no surprise when you look at the more than 400 million users and counting that regularly frequent the site. Facebook has becom...

    By • April 12, 2010

  • Brand Managers: Think You're in Control? Think Again.

    SES magazine featured an interesting article which reveals a rather shocking statistic for many conventional brand managers. According to MarketingVox and Nielsen BuzzMetrics, "More than 25 percent of search results on Google for the world's 20 largest brands are links to user-generated conte...

    By • April 9, 2010

  • Small Business: Your Social Media Strategy is Your Best Investment

    What I'm about to say won't be popular with everyone who's running a small business. It's just this: before rushing into creating a Facebook page, Twitter account, business blog and so forth, invest some time (and/or money) in some social media strategic planning. Small (and micro) business...

    By • April 9, 2010

  • The Fall of Content

    It's come up in several other blogs, tweets and other grapevines but I'll say it here too. Creative online content is slowly becoming few and far between. Why is that? Certainly people haven't all of a sudden become less creative... In this day of rapid innovations, I doubt very seriousl...

    By • April 9, 2010

  • B2B Integrated Marketing Communication: The Impact of Social Media

    Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about controlâ€"ensuring that the marcom mix had consistent brand messages, tone and approach. Social media is about lett...

    By • April 8, 2010

  • The 3 Critical Ws of a Successful Social Media Listening Program

    Social Media listening is all the rage these days, yet many companies are still struggling to do it right because the tendency is to substitute technology for business objectives and processes. This may be good news for the social media vendors, but not so good for your business. Whether you'r...

    By • April 8, 2010

  • Top Branding Podcasts for Business

    Podcasts are an excellent way to receive syndicated information in an audio format. Whether you choose to download and listen on your computer or portably through your MP3 player, podcasts can deliver content right directly through a web feed in less than a minute. Competition in the podcast ar...

    By • April 8, 2010

  • 10 Free Social Media Tools Every PR Pro Should Master

    I'm always a bit hesitant when it comes to writing posts about social media tools. However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's arsenal, if not today, then by the end of 2010. For some of you, these might seem basi...

    By • April 8, 2010