Content Marketing: Page 499

  • It's Time for the FTC to Regulate Celebrity Tweeting

    Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10...

    By • March 2, 2010

  • Developing an Authentic Social Media Personality for Your Brand

    This is a guest post from Kristin Dziadul, a recent college graduate with a marketing major, she is the 2009 New England Direct Marketing Association scholarship recipient, and has a strong passion for marketing and social media and blogs at www.KDmedianow.com. She is also a big Boston sports f...

    By • March 2, 2010

  • Customer & Influencer Research in Social Media

    "If you don't eat your meat you can't have any pudding. How can you have any pudding if you don't eat your meat!" Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don't know your customers you can't engage...

    By • March 2, 2010

  • Le n'importe quoi de la e-reputation...

    Droit à l'oubli. Nettoyeur de réputation (!)... Je commence à vraiment avoir du mal avec ces articles qui évoquent la e-reputation, la réputation numérique, l'image de marque sur Internet, sous l'angle farfelu de la possibilité de tout contrôler, jusqu'à cette soit-disant capacité de "nettoy...

    By • March 2, 2010

  • Twitter Quitters Say Twitter is Boring

    Over the course of eight months, I conducted a survey of 336 internet users. I asked users a number of questions, ranging from the users' original perceptions of how Twitter might help them to what daily activities they performed on Twitter. Some interesting results arose regarding Twitter Qui...

    By • March 2, 2010

  • Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?

    I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while now I've wondered if I'm just bitter or crazy for thinking that mom bloggers are being totally ...

    By • March 2, 2010

  • The State of the Twittersphere 2010

    Original Artwork by @Natasha The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most ...

    By • March 1, 2010

  • Social Media Marketing Continues to Move Forward

    Alterian has conducted its seventh annual survey on online marketing. This year's sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. Where is the money coming from in an ear of tight bu...

    By Bill Ives • March 1, 2010

  • How To Write A Bio With Branding In Mind

    Writing your own bio can be challenging, but making it a true branding piece that showcases your talents can be downright intimidating. It's tough to talk about yourself and make it marketable at the same time. Being a gifted writer doesn't necessarily make the task any more simple. A successfu...

    By • March 1, 2010

  • The Story of Stuff - Great Social Marketing Through Social Media

    My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our st...

    By • March 1, 2010

  • Twitter Influence Graders: Behind the Green Curtain

    Does influence on Twitter matter? And, if it does, what is the best way to measure it? On the first question it seems reasonable to say influence only matters if all or part of the reason you are on Twitter is for business ... then "influence" matters. So if it matters to you, how do yo...

    By • Feb. 28, 2010

  • Social Media's Personal Choices Means Small Markets, Smaller Messages...and Small ROI

    A small--but growing and passionate-- group of people are changing the face of society. They may never grow larger than 3 million people, or roughly 1% of the U.S. population, but those people have unmet needs that they are passionate about. And 3 million passionate people are by far enoug...

    By • Feb. 28, 2010

  • Les bonnes pratiques du Marketing Internet Mobile

    Avec l'Internet mobile, le cellulaire s'impose comme nouveau média de communication et de marketing pour les compagnies. De retour sur les ondes de Canal Argent, François Gagnon m'a invité pour une discussion sur les bonnes pratiques du marketing mobile et sa place grandissante dans les stratégi...

    By • Feb. 27, 2010

  • How 5 Top Companies Win With Twitter

    Last week at Socia Media Breakfast, I learned that AT&T has 15 Customer service reps and a full-time analyst dedicated to Twitter. This got me thinking about how businesses organize, scale and manage a large Twitter presence. I looked at 5 case studies for 5 different approaches: 1.) Orga...

    By • Feb. 27, 2010

  • Can You Define Social Innovation?

    Social media isn't innovative rather it is how, what and why people use it that creates innovation. Consider the rate of change and interest in conversations. People exchanging what they know with others and learning what others know. On the fringes is people leveraging both to discover what ...

    By • Feb. 27, 2010

  • What is pervasive creativity in the era of Social Media?

    I recently had to write an essay for Ogilvy about what pervasive creativity could mean. Here are some of my first insights. As Zygmunt Bauman says, we live in the era of liquid modernity. Before: when an issue arose, we used to go to "solid" icons: local institutions, Church, family. To the se...

    By • Feb. 26, 2010

  • 3 Ways P&G Drives Traditional Marketers to Social

    I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital Business Strategy). Clearly P&G has an earnest commitment to ...

    By • Feb. 26, 2010

  • Les marques créent leurs médias

    Coca-Cola possèdera désormais ses propres espaces publicitaires de panneaux d'affichage électroniques ce qui lui permettra de contrôler ses messages et sa com' sur tous les produits de la marque et avoir le choix dans la diffusion 24h/24. "En tant que société Ã la recherche de nouvelles façon...

    By • Feb. 25, 2010

  • How to Improve Your Hubpages Earnings

    I was reading a recent blog post that Court wrote in regards to improving earnings on Hubpages. This could also relate to a number of other parasitic hosts as well that can rank fairly quickly out of the box such as infobarrel. They can also work for literally any web2.0 property that has trus...

    By • Feb. 25, 2010

  • Forget the 80/20 principle, with Twitter it is 79/7

    A well known rule of thumb in business is the so-called Pareto principle (or the 80/20 rule) that 20% of participants will account for 80% of the activity. Metrics firm Nielsen decided to test out if the same applies to Twitter - do 20% of tweeple account for 80% of what takes place on Tw...

    By • Feb. 25, 2010

  • Twitter's Big Secret... It's Hard Work

    Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem today: The latest numbers show most people give Twitter a 10-tweet tryout and give up. Augie wanted to know why people quit on Twitter. He got a few interesting responses including: @dan_larkin "T...

    By • Feb. 24, 2010

  • Hypermarchés Carrefour : l'importance de savoir écouter

    La nouvelle est tombée ce 23 février. Carrefour Belgique, filiale du géant de la distribution, va fermer 21 hypermarchés et licencier un minimum de 1.672 personnes. 20 autres magasins - représentant 1.300 emplois - seraient également menacés de fermeture s'ils ne trouvent pas rapidement un repre...

    By • Feb. 24, 2010

  • Rethinking the whole influencer thing

    Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives con...

    By • Feb. 24, 2010

  • The Rule Of Reciprocity

    Are you using the rule of reciprocity? I ran across this topic not too long ago, and it got me to thinking about how this rule applies to marketing and PR. Much of what we PR people do is based upon this rule. Do something for someone else and they will turn around and do something of equal or ...

    By • Feb. 24, 2010

  • What type of Tweets get retweeted most? Bites of Wisdom

    Screen capture here: I've been running small experiments on the art of retweeting for a couple of weeks and it's time for a reflection. My tweets usually fall into one of several types: Retweets of others: Verbaitem sharing of someone's message that I feel is important for followers to know ...

    By • Feb. 24, 2010