Content Marketing: Page 520

  • Open Video: The Next Challenge for eMarketers

    Imagine. You just produced a great video for your company and pushed it on YouTube to go viral. But as you browse YouTube to proudly show it live to your staff, it turns out the original movie has been altered a hundred times by angry customers who embedded signs advising viewers to stay away f...

    By • Oct. 4, 2009

  • Exemple de kit Social Media Marketing

    Cette semaine débute dans le Val-de-Marne le Festi'Val-de-Marne. Près d'une centaine d'artistes (chanson, musiques actuelles et jeune public) seront en concert dans tout le Val-de-Marne. Avec en temps forts, de grosses soirées sous chapiteaux dans le parc de Choisy. Ceci étant dit, il est int...

    By • Oct. 4, 2009

  • How Obama Dropped the Ball on His Social Media Strategy

    One of the puzzling things is how Obama used social media to his advantage during the campaign but has failed to use it successfully now. The techniques that the campaign used were fine when you had a large group of people rallying around one idea. However, once the presidency was in motion, th...

    By • Oct. 3, 2009

  • Some Personal Branding Brain Food

    Recently, I stumbled across Tom Peters' article The Brand Called You - I pulled out some of my favorite points for this week's post. If you have not read this article yet, it is an non-negotiable, absolute, must-read! If you have read it, it won't hurt to read it again â€" I learn something new...

    By • Oct. 3, 2009

  • Ink On Their Hands

    Peter Kann, the guy who ran the Wall Street Journal before Rupert Murdoch bought it, wrote an op-ed for the paper last weekend entitled "Quality Reporting Doesn't Come Cheap." It reads like an obituary about a suicide. I know it's easy to be somewhat snarky about the plight of newspapers. It...

    By • Oct. 2, 2009

  • UMP vs Parti Socialiste s/la loupe de Google Ad Planner

    Citoyens ! Vous connaissez peut-être Google Ad Planner, un outil de Recherche & Media Planning à destination des publicitaires et des éditeurs de site. Passons à la loupe les sites de l'UMP et du Parti Socialiste par l'outil : Sur le trafic, avantage clair du PS : Traffic statistics All...

    By • Oct. 2, 2009

  • Construire une communauté en ligne

    Construire une communauté en ligne pourquoi pas? Dans un article community spark, vous aide à vous poser les bonnes questions et à trouver les réponses qui vont avec. 1. Pourquoi voulez-vous constuire une communauté en ligne? Si votre réponse est « parce que tout le monde en a », elle va pro...

    By • Oct. 2, 2009

  • Mahatma Gandhi & Marketing

    October 2nd is a holiday in India to honor the life of Mahatma Gandhi, he was born in 1869. 'Maha'-'Atma' or Great Soul - the man made great contributions not only in India but to mankind as a whole. For a man who was able to galvanize an entire nation and then the world, Mahatma Gandhi was ...

    By • Oct. 2, 2009

  • Le Pass NaviGo, votre nouvelle

    La Relation client "sans-contact" expliquée par Guillaume Massis de AirTag. Interview réalisée lors de la conférence "Le sans-contact pour optimiser le shopper marketing dans le point de vente"organisée par le Cercle du Marketing Direct.

    By • Oct. 1, 2009

  • Air Pit Bull... Mike apparently re-signed Michael Vick - and declined to comment about it

    If you are a major company, heck if you are a kid selling lemonade on the side of the road, why in the world would you sign a contract with someone to endorse your company and decline to comment about it, as Mike has according to AP? Maybe I'm confused about the meaning of an endorsement. Mike w...

    By • Oct. 1, 2009

  • Le Buzzomètre #1, peut-on encore faire des buzz pour les marques ?

    Citoyens ! Mry décryptait déjà une fois par mois les actions de « buzz » des agences de communication françaises ( »buzz » volontairement laissé sans définition). Rappel du concept de l'émission : « Mais le Buzzomètre en vidéo évolue aussi dans son approche. L'émission traitera aussi des ...

    By • Oct. 1, 2009

  • Chinese Design's Slow Ascent

    A couple weeks ago, I read Bruce Nussbaum's blog on the growing gap in China between Chinese designers and Western designers. I found it to be a really fascinating look into China's economy for a number of reasons. For years, they have primarly relied on cutting cost and driving efficiencies ...

    By • Sept. 30, 2009

  • Le "Top 20" des Agences Interactives Françaises

    Link to original post Un choix en partie subjectif des meilleures web agencies en France. Au delà des mammouths du secteur, j'espère faire découvrir des agences digitales à taille humaine. Bien sûr, je n'ai pas pu juger de la pertinence des réalisations ni de la capacité à concevoir et mett...

    By Herve Bichot • Sept. 30, 2009

  • Daily Telegraph asks Headshift: Is London World social media capital?

    London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed that London is it's top...

    By • Sept. 30, 2009

  • How many social media experts in a tree

    I was reading an article last week that basically ranted against the proliferation of many social media "experts" who are basically jumping on the bandwagon to make some money, but don't really know what social media is and are hurting their clients. I agree with the author's concern. When I sta...

    By • Sept. 29, 2009

  • The Media Crisis, Part 3: Advertisers (looking for their lost sheep) c

    Advertisers are looking for ways to connect with consumers in an increasingly fragmented and frankly expensive marketplaceThe wild west of contentYou've heard it called the democratization of content. We're moving from a consumer society to a producer society. Anyone can build a soapbox. And, s...

    By • Sept. 29, 2009

  • Blogger Relations is a Two-Way Street

    Guest Post by Tamar Weinberg: Reader her blog | Follow her on Twitter Source: Shutterstock As bloggers, we've all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email...

    By • Sept. 29, 2009

  • The Ethics of Blogging: Listen to the Webcast On-Demand

    As more and more people turn to the social web for news and opinions they can trust, the need for a strong commitment to ethical practices grows more urgent. The true power of social media lies in how it can amplify word of mouth.Social Media Today partnered with the Social Media Group to present...

    By • Sept. 29, 2009

  • Les LBS (location-based service) comme révolution des médias sociaux et de la consommation

    source: Mademoizelle.com Citoyens ! Twitter va bientôt introduire un service présentant l'endroit depuis lequel l'utilisateur a tweeté son message. Des sites comme Aka-Aki sont déjà en passe de métamorphoser les rencontres humaines, introduisant une nouvelle dimension sociale quand l'utilisa...

    By • Sept. 29, 2009

  • A Closer Look At Twitter's Explosive Growth

    In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly, according to eMarketer. That represents a 200 percent increase over 2008 levels. Usage is predicted to reach 26 million US adults in 2010, a further 44.4 percent climb. This forecast counts 11.1 perc...

    By • Sept. 28, 2009

  • If you create online content, Google's SideWiki just changed your world

    Seth Godin has ruffled feathers for years in the blogosphere by not allowing comments on his blog. He's stated flatly that he appreciates your feedback, but if you want to leave comments, you're going to have to do it somewhere else, besides on his blog. In fact in 2006 he flatly stated that "...

    By • Sept. 28, 2009

  • Carrefour sur Facebook, c'est positif !

    Il faut souligner les bonnes initiatives quand elles existent. Autant, j'étais un peu dépité de la présence de la Grande distribution sur Facebook, autant Carrefour vient démentir ce constat avec deux initiatives récentes. Carrefour a ainsi récemment lancé sa page Carrefour France. J'avoue au d...

    By • Sept. 28, 2009

  • Social Media Engagement: Marketers Become Measurement Platforms

    Last week Seth Godin made waves by introducing his Brands in Public Social Media Engagement Platform. Brands in Public (BiP) allows brands to see what's being said about them. For the low, low price of $400/month, brands can 'own' their BiP page. After some, um, "feedback," Seth made some adjust...

    By • Sept. 28, 2009

  • Personal Branding and the Digital Economy

    The world is changing and it's going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives. Change is inevitable - growth is a choice The world economy is in the pro...

    By • Sept. 26, 2009

  • Positionnement des grandes surfaces aux US

    Il existe beaucoup de grandes surfaces généralistes aux US que j'ai essayé de positionner sur le graphique, du plus bas de gamme au plus haut de gamme, en commençant par Walmart. Pour information, Bloomingdale's, Nordstrom et Macy's appartiennent au groupe Bloomingdale's et Sears et Kmart appa...

    By • Sept. 26, 2009