Content Marketing: Page 519

  • Competing in the Social Customer's World - Getting Hotter

    When I wrote the margin of utility a few weeks ago, that was only one of a series of posts that I want to present to y'all on "how to engage customers." I think, regardless of what we want to call it, we're all in agreement that since customers are now different - are now social customers - or ...

    By • Oct. 9, 2009

  • Habits of the Successfully Published, Part 5: Empathy

    Successful authors exhibit a great deal of empathy for their readers. When an author writes with empathy-from the reader's perspective-readers feel that the book was "written for me!" This empathy can generate decades of reader loyalty; loyalty that may be far out of proportion to the value of ...

    By • Oct. 9, 2009

  • Fatfoogoo' The 10 Fastest Growing European Countries on Facebook

    source: Insider FacebookCitizens:Turkey is definitely to be followed as 1 more million of Turkish people joined Facebook in less than 9 monthsCritical mass + literacy: 2 strong assets to be an important demographic online.More info here on engagement of Turkish web users. Link to original ...

    By • Oct. 9, 2009

  • Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare

    Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare Earlier this week, the trending topic #Tmobilesucks (and other variations) became a huge hit on Twitter. That means that THOUSANDS of people were talking about how much T-Mobile "sucks" and what they don't like about it....

    By • Oct. 9, 2009

  • venez partager votre point de vue lors du courts circuits de ce mois ci : le "on demand" marketing

    Credit Ces marques qui remettent les clients au coeur de leur stratégie et leurs donnent les moyens de venir à elles et d'utiliser les produits "quand, ou, comment ils veulent"... Avec à la profusion des offres, la difficulté de cibler des consommateurs multi facettes, la fragmentation des ...

    By • Oct. 9, 2009

  • Consumers Need to Hear About You via Social Media... then they'll search for your brand

    Despite various stats that cast doubts on the effectiveness of online advertising in general, the one area that is generally held to be a success is paid for search. New research by Comscore and GroupM (via Marketing Charts) now shows that if consumers have had exposure to brands via social m...

    By • Oct. 8, 2009

  • Social Media Marketing versus Social Influence Marketing

    Why call the book Social Media Marketing for Dummies versus Social Influence Marketing for Dummies and is there any difference? I've been asked this a few times so I thought I'd answer it here. First some definitions - social media marketing is about using the social media platforms to market t...

    By • Oct. 8, 2009

  • Culture: The Organizational "12th Man"

    Lately, I've been juxtaposing my passions to see what ideas would form. When I fused the game of football with principles of leadership, I realized how underutilized the "12th Man" strategy is as a resource for shaping organizational dynamics. For some, it is the sunlight dappling on brilliant...

    By • Oct. 8, 2009

  • Alzheimer Tunisie à votre écoute

    Le vendredi 9 octobre 2009 à partir de 15h30 jusqu'à 18 :30 à la cité des sciences de Tunis« Alzheimer Tunisie à votre écoute »Pour répondre a vos interrogations il y aura : un gériatre, un neurologue, un psychologue, un représentant de la CNAM, un juriste, et des représentants des laboratoi...

    By • Oct. 7, 2009

  • iSnack 2.0... Kraft Foods Crowdsourcing Boomerangs Down Under

    Kraft today announced that Australians have voted for a name to replace the seriously unpopular and high criticised iSnack 2.0. Kraft gave customers the opportunity to vote for one of six names in response to the negative publicity. We're told that around 10,000 customers voted for Cheesybite,...

    By • Oct. 7, 2009

  • Le Web 2009 de Loïc Le Meur, ce foutu plein de talents

    Ça fait une éternité que je n'ai vu en personne le copain Loïc Le Meur (j'étais même bien différente à cette époque). Je viens de le voir dans un pitch qu'il fait à IAB (Internet Advertising Bureau) à propos de son prochain Le Web 2009 à Paris. Je dis simplement Bravo Loïc pour cette prés...

    By • Oct. 7, 2009

  • House Party... It's What's Wrong With Social Media

    I guess it goes without saying that by writing this post I'm probably killing my chances of being given the privilege of ever hosting a House Party. But I just can't hold my tongue so here goes.Last week a friend posted a link to a video on Facebook, asking whether we all thought it was a joke o...

    By • Oct. 7, 2009

  • Olympics Must Embrace Digital & Social Media Or Lose Youth Audience

    In a keynote speech on digital media at the International Olympic Committee's Congress, Martin Sorrell (CEO of London-based agency WPP Group) urged the IOC to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life."Among his other recommendations:Y...

    By • Oct. 7, 2009

  • Why marketers must become the new publishers

    One of the great trends were seeing at ITSMA is increased automation of the lead process. It's great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof...

    By • Oct. 7, 2009

  • The Art of the PR Job Hunt

    Last week I was invited to City College of New York to talk about "career paths in social media." I ended up dwelling on career paths in public relations, under which social media most often resides. My co-presenter was the very capable Nadina Guglielmetti (say that three times fast!), who lead...

    By • Oct. 6, 2009

  • Campagne d'Air France sur Internet autour du lancement de l'Airbus A380

    Je l'avais relayé la semaine dernière via Twitter et c'est le genre de dispositif mis en place qui mérite, Ã mon sens, plus qu'un simple tweet, compte tenu de la démarche intéressante mise en place par Air France, dans le cadre du vol inaugural de l'Airbus A380. Des places aux enchères ? Le mar...

    By • Oct. 6, 2009

  • FTC Values Sponsored Posts at $11,000 Apiece

    What follows is the unabridged version of my latest post for TechCrunch, "FTC Values Sponsored Conversations at $11,000 Apiece"Source: ShutterstockIn May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into thei...

    By • Oct. 5, 2009

  • The FTC Issues New Rules, and Why We Like Them

    Today the Federal Trade Commission outlined its rules for product endorsements by bloggers, celebrities, and other influencers, who will now face fines of up to $11,000 for not disclosing that they were paid to review or endorse a product. This is the salient paragraph:"The revised Guides also...

    By • Oct. 5, 2009

  • Ou l'on reparle de l'addiction aux jeux videos

    Le journal Times a rapporté récemment la naissance de ReSTART, première « clinique » pour « addicts aux jeux vidéo » sur le territoire américain. La clinique est gérée par deux psychothérapeutes, Cosette Dawna Rae et Hilarie Cash qui considèrent que les jeux vidéo sont aussi addictifs que les ...

    By • Oct. 5, 2009

  • How to Brand Yourself Without Alienating Your Company

    There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I've read and experienced for myself, being a brand behind a F...

    By • Oct. 5, 2009

  • Is Your Agency Making Social Media Easy?

    One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners....

    By • Oct. 5, 2009

  • How job boards killed job ad creativity and how Twitter brings it back (maybe)

    When I was a young recruiter we used the local press to attract staff using semi-display ads. For those that have never heard of these, or have just forget, we paid by the line. The more lines, the more cost and the less our bonus would be that month. So we had to think about how much spac...

    By • Oct. 5, 2009

  • Social network engagement: the inner circle of trust for social media marketers

    Many Australian businesses have woken to find themselves amidst the thick mist that is social media. Brands and their tool kits have changed forever as social media has secured a 'penned-in' position within our digital strategy-tool kit.The closer we get to cracking the code that is social netw...

    By • Oct. 5, 2009

  • The Nobel Prize 2009 announced on Twitter and Facebook

    Social media makes Swedish companies frustrated, according to an article in Computer Sweden this week. The companies that CS talked to all know that you can do a lot of smart things with social media, but few know where to start or have had time to come up with any specific plans. One company s...

    By • Oct. 4, 2009

  • Open Video : le prochain défi du web marketing

    Imaginez. Vous venez de produire une superbe vidéo pour votre entreprise et l'avez publiée sur YouTube pour une campagne de marketing viral. Mais alors vous cherchez votre vidéo dans YouTube pour la montrer fièrement dans son contexte à vos collègues, vous découvrez que le film original a été ...

    By • Oct. 4, 2009