Content Marketing: Page 519

  • Can Old Media Tactics Stop The Soft Drink Tax?

    Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity.A full bore campaign to defeat a possible tax on sugary drinks is underway (the tax has been proposed as a possible source of revenue to support health care reform):The lobbying group calling itself "Ame...

    By • Oct. 16, 2009

  • Michel & Augustin, entrepreneurs 2.0

    Michel & Augustin, les deux trublions du goût, vous convient à leur conférence de presse "mondiale", le 19 octobre à 12h30... au rayon yaourt du Monoprix Saint-Michel, 24 bd St-Michel, Paris 6e. Attention ! Places limitées. Réservation auprès de Morgane. Plus de vidéos de Michel & ...

    By • Oct. 16, 2009

  • Haven't clicked on an ad recently? Join 84% of other Internet users

    This has been covered elsewhere (for example on Media Post), but it's worth just highlighting. comScore's natural born clickers study shows that from July 2007 to March 2009, the proportion of Internet users that click on ads has halved from 32% to 16%. It's a US study, though I don't see why...

    By • Oct. 16, 2009

  • Win a Scholarship with Twitter

    You may have seen some of these tweets posted. CollegeScholarships.org has announced a twitter contest where they are giving away $14014.00 to college students on Twitter. One lucky tweeter can win a scholarship of $10,000. Similar to most contests designed to increase a company's followers, t...

    By • Oct. 16, 2009

  • IAB Calls on FTC to Reverse Blogger Regs

    At first I thought this was pretty clear but then the FTC decided to complicate things by saying about their own regulations that they were "guidelines" and not "regulations". However, in that same statement they said that advertisers would be required to adhere to the guidelines, so what is the...

    By • Oct. 16, 2009

  • La Manu, créer le lien étudiants entreprises, et Manumarketing

    Citoyens ! ça faisait longtemps qu'un message rassurant n'était pas parvenu jusqu'à mes oreilles depuis les bancs de l'université. « Au fond ce qui nous rassemble dans cette entreprise par-delà nos différences, c'est l'affirmation par chacun de nos actes que nous pouvons avoir prise sur l'a...

    By • Oct. 15, 2009

  • Experiential Economy: Social Media Business Podcast

    Episode 1 of Social Media Business: What is "the experience economy" - is it the next step on from agrarian, commodity, service...? How does value - and therefore money, currency - shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize somethin...

    By • Oct. 15, 2009

  • The Top 100 Twitter Publishing Tools and Services

    SourceAs I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.September 2008 - 18:07September 2009 - 26:12Engagement Difference = -31%I suspected that the shift in numbers stemed from the ...

    By • Oct. 14, 2009

  • Like Business, Social Media's Foundation is Trust

    For more than 15 years I have played the role of chief rainmaker at Strategic Communications Group (Strategic). In that time, I have helped bring in over $10M in business from more than 100 clients.Yet, I have never once sold anyone public relations or social media marketing. Yes...those are ...

    By • Oct. 14, 2009

  • Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!

    Drew Olanoff is kicking cancer's sorry ass - again. Diagnosed with Hodgkins Lymphoma, he had already raised more than $20,000 to help the Lance Armstrong Livestrong Foundation fight cancer with his #BlameDrewsCancer Twitter campaign and Blame Cancer initiatives. Now Olanoff is auctioning off h...

    By • Oct. 14, 2009

  • Fake Infomercials for Fake Products v Real Brand Extensions

    The infomercial is a pretty spoofable concept and seems to be in fashion right now. This summer, ESPN used uber-pitchman Billy Mays (recently deceased), who in essence spoofs himself in this spot: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Pla...

    By • Oct. 14, 2009

  • Social media as it happens

    Check out this living social media count by blogger Gary Hayes - really amazing. For once, no further comment needed! Link to original postLink to original postLink to original post

    By • Oct. 13, 2009

  • Collège de France et Dailymotion : vers un accès ouvert à la science

    Les réseaux, un espace d'innovation exceptionnelenvoyé par College-de-France. - Les derniers test hi-tech en vidéo. Citoyens ! C'est plutôt une bonne nouvelle : « Le grand établissement d'enseignement et recherche dispense désormais une partie de son enseignement sur la Toile via un partenar...

    By • Oct. 13, 2009

  • Recurring Tweets On Twitter Accounts Are Being Discontinued

    On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter's rationale centered around the potential for recurring tweets to result in duplicate tweets. From Twitter ... Recurring Tweets are a violation no matter how they are don...

    By • Oct. 13, 2009

  • Prix nobel de la paix pour Obama : les réactions sur Twitter

    Twitter est désormais l'outil qui permet de prendre le pouls en temps réel de l'opinion des internautes par rapport une actualité, une annonce ou un événement. Dernièrement, le lancement de la nouvelle version du site de Ségolène Royal, Désirs d'avenir, avait provoqué les railleries nombreuses ...

    By • Oct. 12, 2009

  • Defining Cloud Computing for Business Users

    Like any new IT trend, Cloud Computing gets its fair share of hype, and with it comes a multitude of vendors that use the terms in ways it was never intended for, therefore making it devoid of any sense. When pushed to the extreme, a simple server connected to a network seems to qualify as a clo...

    Oct. 12, 2009

  • Why Apple & Google Win - and Your Company Doesn't

    It's all about usability. Common sense dictates that the easier something is to accomplish, the more readily it will be passed along. What information do you ask your customers to submit? And of that, which is really necessary? Less is more. Courtesy of Stuff That Happens. Posted via ...

    Oct. 11, 2009

  • Pourquoi je préfère le e-commerce que le lèche-vitrine?

    Je ne suis pas une grande shopaholic, c'est peut-être pourquoi le lèche-vitrine m'intéresse moins que faire mon shopping en ligne. Non les raisons sont heureusement autres ! En dehors des avantages ennoncés dans cet article, le commerce en ligne permet surtout une meilleure exposition des prod...

    By • Oct. 11, 2009

  • Ne pensez pas communication sur le web : pensez web.

    La communication et le marketing web, développés maintenant depuis plusieurs années, ont connu leurs sommes de réussites et d'échecs retentissants. A l'heure où les professionnels du secteur sont persuadés du bien fondé des stratégies 2.0, et où les grandes entreprises tardent à franchir le p...

    By • Oct. 10, 2009

  • Competing in the Social Customer's World - Getting Hotter

    When I wrote the margin of utility a few weeks ago, that was only one of a series of posts that I want to present to y'all on "how to engage customers." I think, regardless of what we want to call it, we're all in agreement that since customers are now different - are now social customers - or ...

    By • Oct. 9, 2009

  • Habits of the Successfully Published, Part 5: Empathy

    Successful authors exhibit a great deal of empathy for their readers. When an author writes with empathy-from the reader's perspective-readers feel that the book was "written for me!" This empathy can generate decades of reader loyalty; loyalty that may be far out of proportion to the value of ...

    By • Oct. 9, 2009

  • Fatfoogoo' The 10 Fastest Growing European Countries on Facebook

    source: Insider FacebookCitizens:Turkey is definitely to be followed as 1 more million of Turkish people joined Facebook in less than 9 monthsCritical mass + literacy: 2 strong assets to be an important demographic online.More info here on engagement of Turkish web users. Link to original ...

    By • Oct. 9, 2009

  • Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare

    Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare Earlier this week, the trending topic #Tmobilesucks (and other variations) became a huge hit on Twitter. That means that THOUSANDS of people were talking about how much T-Mobile "sucks" and what they don't like about it....

    By • Oct. 9, 2009

  • venez partager votre point de vue lors du courts circuits de ce mois ci : le "on demand" marketing

    Credit Ces marques qui remettent les clients au coeur de leur stratégie et leurs donnent les moyens de venir à elles et d'utiliser les produits "quand, ou, comment ils veulent"... Avec à la profusion des offres, la difficulté de cibler des consommateurs multi facettes, la fragmentation des ...

    By • Oct. 9, 2009

  • Consumers Need to Hear About You via Social Media... then they'll search for your brand

    Despite various stats that cast doubts on the effectiveness of online advertising in general, the one area that is generally held to be a success is paid for search. New research by Comscore and GroupM (via Marketing Charts) now shows that if consumers have had exposure to brands via social m...

    By • Oct. 8, 2009