Content Marketing: Page 519

  • Collège de France et Dailymotion : vers un accès ouvert à la science

    Les réseaux, un espace d'innovation exceptionnelenvoyé par College-de-France. - Les derniers test hi-tech en vidéo. Citoyens ! C'est plutôt une bonne nouvelle : « Le grand établissement d'enseignement et recherche dispense désormais une partie de son enseignement sur la Toile via un partenar...

    By • Oct. 13, 2009

  • Recurring Tweets On Twitter Accounts Are Being Discontinued

    On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter's rationale centered around the potential for recurring tweets to result in duplicate tweets. From Twitter ... Recurring Tweets are a violation no matter how they are don...

    By • Oct. 13, 2009

  • Prix nobel de la paix pour Obama : les réactions sur Twitter

    Twitter est désormais l'outil qui permet de prendre le pouls en temps réel de l'opinion des internautes par rapport une actualité, une annonce ou un événement. Dernièrement, le lancement de la nouvelle version du site de Ségolène Royal, Désirs d'avenir, avait provoqué les railleries nombreuses ...

    By • Oct. 12, 2009

  • Defining Cloud Computing for Business Users

    Like any new IT trend, Cloud Computing gets its fair share of hype, and with it comes a multitude of vendors that use the terms in ways it was never intended for, therefore making it devoid of any sense. When pushed to the extreme, a simple server connected to a network seems to qualify as a clo...

    Oct. 12, 2009

  • Why Apple & Google Win - and Your Company Doesn't

    It's all about usability. Common sense dictates that the easier something is to accomplish, the more readily it will be passed along. What information do you ask your customers to submit? And of that, which is really necessary? Less is more. Courtesy of Stuff That Happens. Posted via ...

    Oct. 11, 2009

  • Pourquoi je préfère le e-commerce que le lèche-vitrine?

    Je ne suis pas une grande shopaholic, c'est peut-être pourquoi le lèche-vitrine m'intéresse moins que faire mon shopping en ligne. Non les raisons sont heureusement autres ! En dehors des avantages ennoncés dans cet article, le commerce en ligne permet surtout une meilleure exposition des prod...

    By • Oct. 11, 2009

  • Ne pensez pas communication sur le web : pensez web.

    La communication et le marketing web, développés maintenant depuis plusieurs années, ont connu leurs sommes de réussites et d'échecs retentissants. A l'heure où les professionnels du secteur sont persuadés du bien fondé des stratégies 2.0, et où les grandes entreprises tardent à franchir le p...

    By • Oct. 10, 2009

  • Competing in the Social Customer's World - Getting Hotter

    When I wrote the margin of utility a few weeks ago, that was only one of a series of posts that I want to present to y'all on "how to engage customers." I think, regardless of what we want to call it, we're all in agreement that since customers are now different - are now social customers - or ...

    By • Oct. 9, 2009

  • Habits of the Successfully Published, Part 5: Empathy

    Successful authors exhibit a great deal of empathy for their readers. When an author writes with empathy-from the reader's perspective-readers feel that the book was "written for me!" This empathy can generate decades of reader loyalty; loyalty that may be far out of proportion to the value of ...

    By • Oct. 9, 2009

  • Fatfoogoo' The 10 Fastest Growing European Countries on Facebook

    source: Insider FacebookCitizens:Turkey is definitely to be followed as 1 more million of Turkish people joined Facebook in less than 9 monthsCritical mass + literacy: 2 strong assets to be an important demographic online.More info here on engagement of Turkish web users. Link to original ...

    By • Oct. 9, 2009

  • Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare

    Preventing a Cluster Around the Water Cooler: T-Mobile's Twitter Nightmare Earlier this week, the trending topic #Tmobilesucks (and other variations) became a huge hit on Twitter. That means that THOUSANDS of people were talking about how much T-Mobile "sucks" and what they don't like about it....

    By • Oct. 9, 2009

  • venez partager votre point de vue lors du courts circuits de ce mois ci : le "on demand" marketing

    Credit Ces marques qui remettent les clients au coeur de leur stratégie et leurs donnent les moyens de venir à elles et d'utiliser les produits "quand, ou, comment ils veulent"... Avec à la profusion des offres, la difficulté de cibler des consommateurs multi facettes, la fragmentation des ...

    By • Oct. 9, 2009

  • Consumers Need to Hear About You via Social Media... then they'll search for your brand

    Despite various stats that cast doubts on the effectiveness of online advertising in general, the one area that is generally held to be a success is paid for search. New research by Comscore and GroupM (via Marketing Charts) now shows that if consumers have had exposure to brands via social m...

    By • Oct. 8, 2009

  • Social Media Marketing versus Social Influence Marketing

    Why call the book Social Media Marketing for Dummies versus Social Influence Marketing for Dummies and is there any difference? I've been asked this a few times so I thought I'd answer it here. First some definitions - social media marketing is about using the social media platforms to market t...

    By • Oct. 8, 2009

  • Culture: The Organizational "12th Man"

    Lately, I've been juxtaposing my passions to see what ideas would form. When I fused the game of football with principles of leadership, I realized how underutilized the "12th Man" strategy is as a resource for shaping organizational dynamics. For some, it is the sunlight dappling on brilliant...

    By • Oct. 8, 2009

  • Alzheimer Tunisie à votre écoute

    Le vendredi 9 octobre 2009 à partir de 15h30 jusqu'à 18 :30 à la cité des sciences de Tunis« Alzheimer Tunisie à votre écoute »Pour répondre a vos interrogations il y aura : un gériatre, un neurologue, un psychologue, un représentant de la CNAM, un juriste, et des représentants des laboratoi...

    By • Oct. 7, 2009

  • iSnack 2.0... Kraft Foods Crowdsourcing Boomerangs Down Under

    Kraft today announced that Australians have voted for a name to replace the seriously unpopular and high criticised iSnack 2.0. Kraft gave customers the opportunity to vote for one of six names in response to the negative publicity. We're told that around 10,000 customers voted for Cheesybite,...

    By • Oct. 7, 2009

  • Le Web 2009 de Loïc Le Meur, ce foutu plein de talents

    Ça fait une éternité que je n'ai vu en personne le copain Loïc Le Meur (j'étais même bien différente à cette époque). Je viens de le voir dans un pitch qu'il fait à IAB (Internet Advertising Bureau) à propos de son prochain Le Web 2009 à Paris. Je dis simplement Bravo Loïc pour cette prés...

    By • Oct. 7, 2009

  • House Party... It's What's Wrong With Social Media

    I guess it goes without saying that by writing this post I'm probably killing my chances of being given the privilege of ever hosting a House Party. But I just can't hold my tongue so here goes.Last week a friend posted a link to a video on Facebook, asking whether we all thought it was a joke o...

    By • Oct. 7, 2009

  • Olympics Must Embrace Digital & Social Media Or Lose Youth Audience

    In a keynote speech on digital media at the International Olympic Committee's Congress, Martin Sorrell (CEO of London-based agency WPP Group) urged the IOC to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life."Among his other recommendations:Y...

    By • Oct. 7, 2009

  • Why marketers must become the new publishers

    One of the great trends were seeing at ITSMA is increased automation of the lead process. It's great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof...

    By • Oct. 7, 2009

  • The Art of the PR Job Hunt

    Last week I was invited to City College of New York to talk about "career paths in social media." I ended up dwelling on career paths in public relations, under which social media most often resides. My co-presenter was the very capable Nadina Guglielmetti (say that three times fast!), who lead...

    By • Oct. 6, 2009

  • Campagne d'Air France sur Internet autour du lancement de l'Airbus A380

    Je l'avais relayé la semaine dernière via Twitter et c'est le genre de dispositif mis en place qui mérite, Ã mon sens, plus qu'un simple tweet, compte tenu de la démarche intéressante mise en place par Air France, dans le cadre du vol inaugural de l'Airbus A380. Des places aux enchères ? Le mar...

    By • Oct. 6, 2009

  • FTC Values Sponsored Posts at $11,000 Apiece

    What follows is the unabridged version of my latest post for TechCrunch, "FTC Values Sponsored Conversations at $11,000 Apiece"Source: ShutterstockIn May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into thei...

    By • Oct. 5, 2009

  • The FTC Issues New Rules, and Why We Like Them

    Today the Federal Trade Commission outlined its rules for product endorsements by bloggers, celebrities, and other influencers, who will now face fines of up to $11,000 for not disclosing that they were paid to review or endorse a product. This is the salient paragraph:"The revised Guides also...

    By • Oct. 5, 2009