Content Marketing: Page 531

  • 24-hour blogging marathon raises funds for charity

    Blogathon 2009 is here. Starting on Saturday at 6:00 am, nearly 200 bloggers from a number of cities - Vancouver prominent among them - will be posting to their blogs every half hour for 24 hours. They'll be raising money for a wide range of charities; so far, nearly $27,000 has been raised. Her...

    By • July 25, 2009

  • We Hear You! Why and How to Hire a Social Media Responder

    Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the "permanent record" of a search engine. Fair or not, c...

    By • July 25, 2009

  • Facebook: Who you know; Twitter: What you know

    Users clicking onto videos links sent via Twitter spend significantly longer watching those videos than those arriving from Digg or Facebook, according to a new study by video stats site TubeMogul. The methodology (below) seems fairly robust, so it may offer a real insight into current Twitter u...

    By • July 25, 2009

  • Les grandes tendances de l'e-commerce pour les professionnels français

    Les grandes tendances de l'e-commerce pour les professionnels français - Edition 2009View more documents from PowerBoutique.Link to original post

    By • July 25, 2009

  • Why LinkedIn Recommendations Really Are Valuable

    In a blog post titled "Requested Recommendations on Social Networks: Why I Won't Do It", Jeremiah Owyang weighs in against recommendations on LinkedIn. Although what he says has a lot of merit, ultimately this is an example of throwing out the baby with the bathwater. In his article, Jeremiah s...

    By • July 25, 2009

  • May I Have Your Attention Please

    Credit: Tim Lloyd PhotographyYou've probably noticed a few things different here...I'd like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months.Frederick Townes of W3-Edge is the creative genius responsible for the new, stylish (and ov...

    By • July 25, 2009

  • L'irrationnel de la migration vers Friendfeed

    Il y a une année, nous allions d'un service à l'autre. Les semaines sans nouvelles inscription à une enième killing app étaient rares et cette spirale semblait être sans fin. Les choses semblent se calmer d'une façon étonnante : nous retournons vers un service que quelques uns connaissaient e...

    By • July 25, 2009

  • A lesson for social behaviour campaigns. Print based narratives might work better than shock ads

    An instructive lesson for marketers comes from this study in Psychological Science (via Neuronarrative). The conclusion: Providing someone with a narrative that they can follow, read and mentally envisage works when it comes to getting someone to do something. However showing a live (or as l...

    By • July 24, 2009

  • Crisis Communications in the YouTube Age: PETA and Ringling Bros. Circus

    PETA went undercover to shoot what it charges is the mistreatment of circus elephants. In the four-minute video, circus trainers are seen using bullhooks to strike elephants across the head, legs and body. It's a very different image from those that appear on the Ringling Bros website. A...

    By • July 24, 2009

  • Marketing via Facebook Pages

    I've been on a Facebook kick all week, so going to wrap it up with a post that asks a question. But first, let me set it up with some background. Let's go back to around 2004/2005 when blogs were the social medium of choice for the most part. In those days, one could leave a relevant comment on...

    By • July 24, 2009

  • Who Knew?

    In the last couple of days I've come across a series of "who knew?" moments and wanted to share them with you as a way of showing you that the distance between doing it old school and doing things in today's environment doesn't need to be light years away. Although, I do realize that sometimes ...

    By • July 24, 2009

  • Social Media and Socialising...Let's not muddy the waters.

    As an avid Twitter user I recently came across a white paper written by Michael Stelzner - it's the first official 'marketing industry report' on social media that I have come across - no doubt many, many more will follow. The report, titled; How Marketers are using Social Media to Grow their B...

    By • July 24, 2009

  • Fake RT : Faire du neuf avec du vieux

    Voilà la dernière mode sur Twitter : les faux RT. Sur Twitter, les RT correspondent au faire suivre du mail ou au follow-up de Usenet. Il permet de reprendre le tweet d'un autre pour le rediffuser sur son propre réseau. Généralement c'est une marque de sympathie ou d'empathie avec le créateur ...

    By • July 24, 2009

  • Wetoku: Le meilleur de Skype et Seesmic

    En plus des excellentes conférences, WordCamp Montréal fut l'occasion de rencontrer des personnes et des projets forts intéressants. David Lee l'un de ceux-là . Il est le cofondateur de Wetoku, une startup sud-coréen qui permet de créer et d'exporter simplement une conversation vidéo entre deux ...

    By • July 23, 2009

  • Littleredbook + Social Media Today

    Littleredbook has teamed up with Social Media Today; we're working together to bring established best practices of creating niche social media communities to China for select clients looking to build loyalty through strong value-added relationships with their customers. The press release is belo...

    By • July 23, 2009

  • What the Cool Kids Can Teach Us About Selling Out

    My friend John Haydon shared a link with me to a video by Youtube user italktosnakes (Kristina Horner). It's a video response to another Youtube user, nerimon (Alex Day). In both the videos, each discuss the merits of being paid to advertise products on their Youtube channels. What's interesting...

    July 22, 2009

  • Micro-engaging

    It was inevitable. Some enterprising person figured out -- sort of -- how to monetize (exploit) PR peeps' burning desire to engage journalists via Twitter.Not only that, the means of engagement is a press release -- reduced to a single line. The cost: $50 or $1 per character with a $50 minimum...

    By • July 22, 2009

  • Say It Like You Mean It

    I get a lot of unsolicited email. People looking for information, people with interview requests, people who are selling things. I try to be generous with my time, but it's the last group I don't have patience for.Let me tell you why.If I'm trying to make a good impression and I only have a limi...

    July 22, 2009

  • Creating Movements

    Content is no good - even that of the useful kind - if it doesn't move someone to do something. The best way of movement is "let's do this together" kind of experience. This is the job description shared by Brains on Fire (how great is having a name like that?) in their manifesto 10 Lessons Lea...

    By • July 21, 2009

  • Management 2.0 : collaborer, l'avenir de l'entreprise?

    Ceci est le dernier billet avant la pause de mi-année. Je reviens sur une interview accordé au McKinsey Quarterly par John Chambers le CEO de Cisco, , qui pour moi est l'exemple même de l'entreprise 2.0. J'avais déjà parlé de cette entreprise ici. Si John Chambers aborde différents sujets (la ...

    By • July 21, 2009

  • Les fonctions psychologiques de l'horcruxe

    « [Les objets] sont le moyen privilégié par lequel nous accédons à des représentations de nous même et du monde. » Serge Tisseron, Comment l'esprit vient aux objets Le Prince de Sang Mélé contient un objet curieux : l'horcruxe. Il s'agit d'un objet dans le quel il est possible de déposer...

    By • July 21, 2009

  • The Curious Case of Boycott Novell

    As most people reading here already know, I work for Microsoft as a technology evangelist. However, writing this blog, as well as whatever else I do online in the social media space is entirely my own choice, and not Microsoft's. Keep that in mind as you sit down, relax, and listen as I tell yo...

    By • July 21, 2009

  • The Difference Between a Social Media Strategy and a Social Media Campaign

    When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have been used interchangeably quite...

    By • July 21, 2009

  • La médecine doit aussi être une science de l'information

    Citoyens ! Une news intéressante (et quelque peu inquiétante) vient de tomber aux Etats-Unis : "Primary care doctors fail to inform patients of about one in 14 abnormal test results, according to a study of 5,434 medical records at 23 physician practices in the Midwest and on the West Coast....

    By • July 21, 2009

  • Identifying and Connecting with Influencers

    I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications. Following my presentation, I was asked to share my thoughts for identifying influencers and...

    By • July 21, 2009