Content Marketing: Page 530

  • Social Media Agencies and Transparency

    On Tuesday, Rachel Kay asked a thought-provoking question during a Twitter Q&A with fellow PR practitioner Sarah Evans: "How involved can an agency get in a clients SM execution & remain transparent?" In my view, agencies can get involved in every aspect of clients' social media executio...

    By • July 30, 2009

  • 5 must have tools for social media monitoring

    Being creative and transparent is only half the story when it comes to social media marketing. In order to develop and execute a truly successful social media campaign, you simply must be able to monitor your results. At the end of the day, your boss (if you work as marketing director at a com...

    By • July 30, 2009

  • How to measure ROI for Social Media

    How To Measure ROI For Social MediaView more presentations from Vanina Delobelle.Link to original post

    By • July 29, 2009

  • Interview pour le Midi Libre

    Interview Andrei Curelaru pour le Midi Libre Sollicité par Cristophe Greuet du quotidien régional Midi Libre, c'est avec plaisir que j'ai contribué Ã la réalisation du dossier Twitter paru ce Mercredi 29 Juillet 2009. Un entretien téléphonique, Ã essayer d'expliquer ce qu'est Twitter est e...

    By • July 29, 2009

  • The Google 162 and Building a Twitter Follow List Strategy

    Are you one of the Google 162? That's the number of people Google follows on @google. Or are you one of its more than 1.2 million followers? The list includes some pretty influential people like Jeremiah Oywang from Forrester Research, Jen Preston, the social-media editor of The New York...

    By • July 29, 2009

  • MadMenYourself pour les fans de la série

    L'une des séries tv qui cartonne e plus en ce moment, MadMen, raconte le quotidien du monde de la pub dans les années 60.Un site a été lancé en marge de la série et destiné aux fans qui aiment s'identifier à cet environnement des années 60 MadMenYouself.comL'idée est simple: créer son personnag...

    By • July 29, 2009

  • Ford one of Top Ten Brands Using Social Media

    When we started working with Ford Motor Company in July 2007, social media was a top priority within the Communications department. They understood fully that they needed to "get" social media - as one senior executive put it, they knew that the business model behind much of their communication...

    By • July 28, 2009

  • The Agency Side of Business, Walking the Talk

    Last year I published a list of notable agency blogs that my readers found useful. Many things have changed since, and I felt it was appropriate to provide an update. This list may come in handy to you as you look for an agency. I've been in several conversations with agencies that expected to...

    By • July 28, 2009

  • Enough With Social Media ROI, Already

    Breaking news: ROI may well not matter for your social media program. Except this isn't breaking news - people just don't seem to hear it. Here's a definition of ROI from Wikipedia: "Return on investment (ROI) [...] is the ratio of money gained or lost (whether realized or unrealized) on an inve...

    By • July 28, 2009

  • IE6 Must Die : affichez votre soutien sur Twitter

    Pour ceux qui veulent que IE6 (Internet Explorer 6) disparaisse, vous pouvez afficher votre soutien sur Twitter en allant ici : http://twibbon.com/join/IE6-Must-Die Une fois que vous aurez saisi votre pseudo Twitter et votre mot de passe, un petit bouton sera ajouté sur votre avatar et un tweet...

    By • July 28, 2009

  • Are we in a Social Media bubble?

    You may not agree with this but you can't ignore it either. A recent issue of Media Life lays out a compelling case making the current enthusiasm for social media sound a lot like the "irrational exuberance" that led to the dot com bubble crash of 2001. Consider: "The fact is, it's a good bet ...

    By • July 28, 2009

  • Twitter Revving its Search Engine

    Written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo.As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gaug...

    By • July 27, 2009

  • (HS) Un pansement qui change de place entre deux prises

    J'ai du mal à croire que c'est une erreur.C'est probablement une sorte de jeu ou d'intrigue liée à la serie TV "Life" mais regardez la séquence ci-dessous et concentrez-vous sur le pansement que porte l'acteur sur la tête. Entre deux prises, il a changé de place... Link to original post

    By • July 27, 2009

  • 5 Ways to Reach Social Media Audiences via Paid Search SEM/PPC and Sponsorship Tactics

    Integrating Paid Search (PPC) and Social MediaOne of the key challenges with social media is figuring out how to measure success and how to tie pricing to performance. SEM (PPC) advertisers have already figured this piece out, and by combining the best of PPC SEM pricing and keyword-level target...

    By • July 27, 2009

  • Why IZEA is Wrong for Absolutely Everyone: Brands

    IZEA is a leader in the "sponsored conversation" business, which is a euphemism for paid blog posts and tweets. IZEA promises benefits to everyone--hard-working bloggers can earn cash based on the size of their audience; brands can reach consumers via difficult-to-crack Social Media channels; an...

    By • July 27, 2009

  • Social Media Marketing with Twitter: The EA Comic-Con

    A Night with the Hottest Girl at Comic-Con. Dinner, Booty & More. A viral social media marketing campaign by EA has lived up to its name and quickly become an infection that appears will require Electronic Arts (EA) to do some damage control. The nature of the competition which is sexually s...

    By • July 27, 2009

  • Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

    This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue. Source In light of the FTC's recent scrutiny of Social Media ...

    By • July 27, 2009

  • Physician 2.0: A Steady Stream of Innovation

    Once upon a time doctors and lawyers were portrayed as the digital Luddites of society. Maybe there was a lag of early adoption especially when compared to the tech early-adopters. Not so much anymore. Now there seems to be a critical mass of doctors online and a steady pace of innovation where ...

    By • July 27, 2009

  • 47% of the CMO's will spend more on social media marketing - good to know

    Sometimes news takes a while to sink in - I reported on a Prediction - Social Media Spend to grow by +600% by 2014 - Forrester on April 24th. A lot more coverage is popping up now supporting news that 47% Of USA CMO's will Increase SMM Budgets according to a Forrester report on the USA Intera...

    By • July 27, 2009

  • LinkedIn tops the list of top social media used by B2B marketers

    LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers. Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as op...

    By • July 27, 2009

  • PS3 Home : Révolution virtuelle 3D au-delà de Second Life

    Pour la vidéo de ce dimanche, nous plongeons dans Home, le monde virtuel pour la Playstation 3. En lançant Home, Sony ne souhaitait pas vraiment concurrencer Second Life, qui n'a jamais réussi à dépasser le cercle fermé des early adopters. Surfant sur un marché du jeu vidéo en pleine expansion,...

    By • July 26, 2009

  • Amazon and Zappos, PR2.0?

    Rich Becker has a thought-provoking post about the Amazon-Zappos handling of the news of their deal. CEO Jeff Bezos chose YouTube and Zappos CEO Tony Hsieh chose a blog post to break the $807 million* acquisition. He observes how both CEOs decided to handle the news-breaking themselves with the...

    By • July 26, 2009

  • Twitter marketing: genuine works

    It's advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic to make the visitor experience as clickable as possi...

    By • July 26, 2009

  • Will Advertising Morph Into Something of Greater Value?

    I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd's blog post on syntax for advertising or sponsored tweets. I'll just pick up here from that post and subsequent comments. The issue is should Tweets that are paid for ...

    By • July 26, 2009

  • Forrester Groundswell Awards -- I love the diversity

    The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so far from an ex...

    By • July 25, 2009