Content Marketing: Page 530

  • Vie perso / pro et vie privée / publique

    On parle souvent dans le monde de l'entreprise de la frontière entre vie perso et vie pro. Que ce soit en termes d'organisation (le fameux "work life balance") ou de divulgation d'informations, chacun place sa frontière et ses limites. Avec Internet, et l'avènement des réseaux sociaux, cette fro...

    By • Aug. 5, 2009

  • Le futur du marketing et de la pub

    C'est via un Twitt de Christian Joyal que j'ai pris connaissance du billet What's next in marketing and advertising de FreshNetworks. Tout comme pour mon dernier billet de Jakob Nielsen, rien de nouveau sous mon soleil, mais c'est toujours bon de répéter (encore et encore), pour ceux qui n'ont p...

    By • Aug. 4, 2009

  • Ashton Kutcher: twitter jusqu'au bout...

    L'acteur américain Ashton Kutcher, mari de Demi Moore, est certainement l'une célébrités du showbiz américain à avoir le mieux compris l'intérêt de Twitter.Son compte sur Twitter @Aplusk compte plus de 3 millions de folowers.Il faut dire que Ashton Kutcher investi beaucoup sur son compte Twitt...

    By • Aug. 4, 2009

  • How Social Commerce leads to Advocacy Based Marketing (ABM)

    Every company today is headed for a Brave New World of eCommerce - and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.So what yo...

    By • Aug. 4, 2009

  • The Cluetrain Manifesto - in Slide Format

    As we all (should know) The Cluetrain Manifesto is one of the most important pieces of writing to explain why this whole social media circus/bandwagon/phenomenon is so important. Some people have never heard of it, some are only just discovering but if I could recommend one book - this would be...

    By • Aug. 4, 2009

  • My Paid Blog Post on the Forrester Blog

    My opinion of "sponsored conversations" (aka paid blog post advertising) is well established. I feel paid blog posts are wrong for brands, wrong for bloggers, and wrong for consumers. But Forrester, the respected and renowned research firm, disagrees and has unequivocally stated that paid blog...

    By • Aug. 4, 2009

  • Le « car surfing », est-ce un phénomène Web?

    Le « car surfing » qui a malheureusement été rendu célèbre ici par la triste tragédie de Gabrielle Dionne, est la pratique de faire des acrobaties sur le capot, le toit ou le coffre d'une voiture en mouvement. Le journaliste de la radio de Radio-Canada, Hugo Lavallée, me téléphone pour savoir si...

    By • Aug. 4, 2009

  • Study shows newspaper advertising effective...when consumers are looking for it

    The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to no of readers) was in print. I added a few ifs and buts, including looking at the fact that reading online and on paper is different, but it was a reminder not t...

    By • Aug. 4, 2009

  • Has "Social Media" Worn Out Its Welcome?

    David Breznau, a very smart marketer who authors the s.m.o.g. talk blog, left a comment on Friday's post at Social Media Explorer that got me thinking. His thoughts, as I interpreted them, were that calling social media, "social media," is, in itself a problem because all media is social but als...

    By • Aug. 3, 2009

  • La plupart des coréens utilisent leur banque en ligne

    De plus en plus de sud-Coréens se servent de leur banque via Internet. Selon la Banque de Corée, au deuxième trimestre de cette année, un total de 28 350 milliards de wons (soit environ 16,3 milliards d'euros) se sont échangés au moyens de paiements en ligne. C'est une augmentation de 5,2 % par ...

    By • Aug. 3, 2009

  • PR2.0: Community Expectations and Business Behavior

    While with branding and advertising we expect a promotional approach, public relations has been held to different standards - up until now. It seems to me that in new media we have more of a blurring of the lines and that communications, whether of the promotional or informative kind happens al...

    By • Aug. 2, 2009

  • Defining Your Personal Brand

    Before you can create your personal brand, you have to know what your personal brand is. This post will help you to define your own personal brand through taking a look at your unique personal brand attributes. Once you have your personal brand attributes you can begin sharing your personal bra...

    By • Aug. 2, 2009

  • Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel

    I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails â€" and What To Do About It".Peter organized the panel to discuss four topics:Ho...

    By • Aug. 1, 2009

  • Don Diego est aux RP, ce que Zorro est au Buzz...

    Rapide, mesurable, viral, le buzz a tout pour plaire aux agences de pub pour présenter rapidement à leurs clients un magnifique rapport reach (personnes en contact avec le buzz /investissement). Si, l'effet d'un buzz sur la popularité d'une marque peut être très positif, il ne faut pas se lim...

    By • July 31, 2009

  • The Problem Of Promoting You, Your Cause, Your Business With Social Media

    If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology ...

    By • July 31, 2009

  • Using Social Technology to Jazz Your "Boring" Brand

    Social technologies force us to take the spotlight off ourselves and place it where it belongs â€" on the people we are serving. That's a key point to remember in any social engagement. Even if your brand is boring.I recently read a report by Forrester analyst, Josh Bernoff, about using socia...

    By • July 30, 2009

  • Extending the CNN Brand: Insights from CNN's Digital Marketing VP

    I went to the Atlanta Interactive Media Association's monthly event last night. AiMA is helping to promote PR Camp Atlanta. We gave away five free tickets to the August 21st event. The featured speaker was Andy Mitchell, vice president of digital & development marketing at CNN. He is ...

    By • July 30, 2009

  • Tribus -version française

    À l'occasion de la sortie du livre Tribus, la version française de Tribes de Seth Godin (voir mon interview avec lui), voici un extrait de la préface, écrite par Marylène Delbourg-Delphis, tirée du blog de l'éditeur Diateino.« Seth Godin a publié son livre avant l'élection d'Obama (en octobre 2...

    By • July 30, 2009

  • Social Media Agencies and Transparency

    On Tuesday, Rachel Kay asked a thought-provoking question during a Twitter Q&A with fellow PR practitioner Sarah Evans: "How involved can an agency get in a clients SM execution & remain transparent?" In my view, agencies can get involved in every aspect of clients' social media executio...

    By • July 30, 2009

  • 5 must have tools for social media monitoring

    Being creative and transparent is only half the story when it comes to social media marketing. In order to develop and execute a truly successful social media campaign, you simply must be able to monitor your results. At the end of the day, your boss (if you work as marketing director at a com...

    By • July 30, 2009

  • How to measure ROI for Social Media

    How To Measure ROI For Social MediaView more presentations from Vanina Delobelle.Link to original post

    By • July 29, 2009

  • Interview pour le Midi Libre

    Interview Andrei Curelaru pour le Midi Libre Sollicité par Cristophe Greuet du quotidien régional Midi Libre, c'est avec plaisir que j'ai contribué Ã la réalisation du dossier Twitter paru ce Mercredi 29 Juillet 2009. Un entretien téléphonique, Ã essayer d'expliquer ce qu'est Twitter est e...

    By • July 29, 2009

  • The Google 162 and Building a Twitter Follow List Strategy

    Are you one of the Google 162? That's the number of people Google follows on @google. Or are you one of its more than 1.2 million followers? The list includes some pretty influential people like Jeremiah Oywang from Forrester Research, Jen Preston, the social-media editor of The New York...

    By • July 29, 2009

  • MadMenYourself pour les fans de la série

    L'une des séries tv qui cartonne e plus en ce moment, MadMen, raconte le quotidien du monde de la pub dans les années 60.Un site a été lancé en marge de la série et destiné aux fans qui aiment s'identifier à cet environnement des années 60 MadMenYouself.comL'idée est simple: créer son personnag...

    By • July 29, 2009

  • Ford one of Top Ten Brands Using Social Media

    When we started working with Ford Motor Company in July 2007, social media was a top priority within the Communications department. They understood fully that they needed to "get" social media - as one senior executive put it, they knew that the business model behind much of their communication...

    By • July 28, 2009