Content Marketing: Page 549

  • The Truth About the New Marketing - Operations Can Make or Break it

    There is a lot of good content out there these days about conversational marketing and what it takes to be 'remarkable' in a conversational age. This morning, on Mashable was a great post on Finding your Social Media Purple Cow. And while developing robust brand content and deep connection with ...

    By • April 14, 2009

  • Bad Marketing Practices

    This weekend, I was the subject of a spammy marketing practice. Now, call me naïve, but I always respond to people who email me for help - college students, people looking to start their own businesses and those with questions about marketing. I love to help people and legitimately spend time ...

    By • April 13, 2009

  • FTC's Proposed Plan Would Hold Bloggers Liable for False Brand Marketing Discourse

    The FTC (Federal Trade Commission) has proposed a plan to start regulating viral marketing and blogs.The FTC's plan proposes that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they...

    By • April 13, 2009

  • Ford launches the Fiesta Movement, but is it really just a campaign?

    Remember a year or two ago when Ford came out with the 'Bold Moves' tagline? Remember how they were widely mocked for not really making any bold moves? It's ironic because the struggling carmaker has finally come up with an initiative that matches its now retired tagline.For the next 6 months,...

    By • April 13, 2009

  • Social Media, it's a Trust-Thing

    by Tom Vanlerberghe Social media have made it quite easy for companies to reach out to their customers, but with it, it released a whirlwind of social media-spam. In blog comments, Twitter follows and DM's, Facebook messages,... If I got a dollar for every 'Nigerian money scam', 'get a free l...

    By • April 13, 2009

  • Le lead-gen ne marche pas sur les blogs

    Pour les puristes, on parlera de processus de génération de prospects (Lead-generation, il s'agit des bannières publicitaires qui rémunèrent au CPL (c'est à dire que la marque rémunère au % du chiffre d'affaires généré par un client en provenance du site de référence). Bref, le lead-gen ne ma...

    By • April 13, 2009

  • My podcasting travel rig

    More than a few people have asked me about the podcasting rig I take with me on the road. The last time I broke the rig out, I decided to snap a quick picture.This is the same mix-minus setup I use in the office, but with less gear, less expensive gear, and in one case, tougher gear.It starts wi...

    By • April 12, 2009

  • Stars sans fard

    Elle magazine nous promet des stars sans fard, et une semaine après nous avoir fait croire que Madonna, ou Stone, sont drôlement plus belles à 50 ans qu'à 20 par le miracle du saint Esprit, veut nous prouver aujourd'hui que nos vedettes chéries sont comme nous, belles 100% naturel, même sans m...

    By • April 12, 2009

  • Could the Fourth Estate be an Ecosystem?

    On March 29, 2009, The Huffington Post announced the creation of a $1.75 million fund with various donors to pay for investigative reporting. This is similar to what ProPublica is doing - a nonprofit independent newsroom funded by The Sandler Foundation. Headed by Paul Steiger, former managing...

    By • April 12, 2009

  • RSF : une liste de cyberdissidents emprisonnés toujours plus grande

    La liste des cyberdissidents recensés par RSF. Intéressants de voir que la proportion de cyberdissidents par rapport aux journalistes ne cesse d'augmenter malheureusement dans les prisons. Quand on cherche à contraindre la parole... Burma ...

    By • April 12, 2009

  • Cuvée (QV) discobitch Champagne Tarlant : le déplacement marketing

    Une excellente idée de la famille Tarlant : la création du champagne Discobitch suite au retentissant buzz autour de la chanson éponyme. La marque communique via Facebook, via un blog et via le bouche-Ã -oreille. On connaissait le placement de produit, on a désormais le déplacement marketing : ...

    By • April 11, 2009

  • Can the Statusphere Save Journalism?

    What follows is the unedited version of my latest post on TechCrunch, "Can the Statusphere Save Journalism."Earlier this month, I enjoyed an invigorating conversation over dinner with Walt Mossberg. Friends surrounded us, but for the majority of the evening, we were immersed in a passionate disc...

    By • April 11, 2009

  • Goldman Sachs Hires Law Firm to Shut Down Blogger's Site

    Goldman Sachs is attempting to shut down the blog-site of an extremely cutting author, who's critical of the investment banks practices and board members.Chadbourne & Park, have issued blogger, Mike Morgan a cease-and-desist letter, stating that he may face legal action if he doesn't pull do...

    By • April 11, 2009

  • SEM Basics: How to Use a Proxy IP in Firefox

    I'm sure most of my small select readership are well aware of how to use a proxy IP but after writing my last post, a less-technical friend asked for more details. So here you are, a quick 10-minute guide to using a proxy IP.What is a Proxy IP?There are computers that allow anyone to connect to...

    By • April 11, 2009

  • A specialism too far?

    The other day Alan Wolk wrote an interesting post about the new breed of social media agencies and how they are viewed by more traditional consultancies (see also this related post by Gloria Tiphereth on her Digital Tips blog.) Though there's definitely a valid discussion to be had about the p...

    By • April 10, 2009

  • Me 2.0 - Build A Powerful Brand To Ensure Career Success

    David Finch This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan's approach has afforded him the opportunity to be recognized by...

    By • April 10, 2009

  • Interview: Personal Branding For The Millennial Generation

    If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media consultant for EMC as his day job, but over the past several years he has focused his blog and extracurricular work on becoming a personal branding expert for the mille...

    By • April 10, 2009

  • Is Social Media Marketing Recession Proof?

    SourceFueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement - with or without all of the answers before they jump in. This approach, while co...

    By • April 10, 2009

  • Interview de Clément Biger : peut-on acheter via Twitter ?

    Lors d'une recherche web sur les médias sociaux, j'ai découvert le blog de Clément Biger, qui livre un retour d'expérience sur un achat qu'il a réalisé grâce à Twitter. Il nous explique en détail la conversation puis la transaction, à travers cet interview.1. Bonjour Clément, depuis combien...

    By • April 10, 2009

  • 14 Social Media Tips Relating To Listening

    The notion of Listening has inspired me this week. Primarily because I participated in Toby Bloomberg's SOCIAL MEDIA MARKETING GPS - the 1st business book about social media written entirely on Twitter, in a traditional chapter format.The chapter I participated in, with Joel Rubinson from ARF, h...

    By • April 10, 2009

  • AT&T offre 100.000 dollars sur Twitter pour toute information concernant le sabotage de ses cables

    Un cable de AT&T vient d'être détruit à la Silicon Valley.AT&T s'est montré très réactive en livrant l'information sur Twitter.Pedant des heures, AT&T a continué d'informer ses utilisateurs de l'évolution de la situation.Le dernier Twitt est certainement le plus intéressant: une ré...

    By • April 9, 2009

  • Manuel de survie à l'usage des blogueurs qui seront à la Nouvelle Star pl

    Ayant assisté à l'enregistrement de la Nouvelle Star mardi soir (merci Aurélia), pour le premier prime, il me semblait judicieux de transmettre ici mes conseils et autres avertissements à l'usage des blogueurs, ou spectateurs qui auront dans les semaines qui viennent l'occasion de faire de mê...

    By • April 9, 2009

  • Today's must read: "The ROI of social media is zero"

    Well, the ROI of course isn't zero, but this article by ClickZ's Augustine Fou is still a great read anyway! And it feeds into a recurring theme of this blog of sellng social media to internal clients. The essence of Augustine's argument is that engaging with social networks often falls at the ...

    By • April 9, 2009

  • Merci Internet... le tourisme Français #1 destination mondiale. H. Novelli

    Hervé Novelli, secrétaire d'État au Tourisme a donné une conférence de presse à Bercy. Ses déclarations restent toujours très optimistes pour la France et la saison touristique 2009. "Avec 80 millions de visiteurs, la France reste la première destination mondiale en 2008. Le tourisme français...

    By • April 9, 2009

  • Chairman Blankfein, Code Pink & Public Speaking

    Goldman Sachs CEO Lloyd Blankfein addressed the Council of Institutional Investors conference in Manhattan. The content of the address has received fairly intense scrutiny, both positive and not so positive (including this comparison to the recent Alex Rodriguez mea culpa, courtesy of Jess...

    By • April 9, 2009