Content Marketing: Page 549

  • The Open Source Car

    The automotive business is highly competitive. Future products and feature innovation make up the key competitive edge to earning show-stopper headlines on the autoshow circuit - but headlines can't be the only goal. We're at a point in history when innovation is desperately needed to green up...

    By • April 16, 2009

  • The Communicator's Challenge: "We" Are Not "They"

    Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may ...

    By • April 16, 2009

  • Twitter Is My Help Desk

    This content from: Duct Tape Marketing Twitter Is My Help Desk Over the course of the last year of so something happened to customer support - a great deal of it moved on to twitter. It started for me with the occasional "does anyone know what this error message means?" or "what adapter works be...

    By • April 16, 2009

  • Twitter: Politics and Moldova Riots

    Social network Twitter tool used in organising riots in Moldova. From CNN: Moldova: Romania to blame for Twitter riots Protests over Moldova's election have gathered pace, fueled by Facebook and Twitter. Vladimir Voronin described riots in the Moldovan capital Chisinau against his ruli...

    By • April 16, 2009

  • Frank Lloyd Wright As Social Media Marketer

    BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch). There were two instances in particular that related to social media marketing. But I need your help in making sense of it all. An Open Plain The doc...

    By • April 16, 2009

  • Should Enterprise 2.0 Software Vendors Offer Professional Services?

    Here is re-post from FastForward as I wanted to see if I could stir up some more conversation on the topic. An interesting question was raised in the post, Should Software Vendors Also Sell Professional Services?, by Stewart Mader. He quotes Oliver Marks, "The reality for all "social community"...

    By Bill Ives • April 16, 2009

  • Chat "Cultivez votre identité numérique" le 16 avril 2009

    Le 16 avril 2009, chat avec les organisateurs et les experts du Personal Branding, de l'identité numérique et de l'eréputation qui ont contribué Ã la sortie de l'eBook "Cultivez votre identité numérique". Vous pouvez intervenir par écrit, par webcam ou son uniquement aux deux séances dédiées: ...

    By • April 16, 2009

  • Par ici la sortie

    Qu'est-ce que c'est que la crise si ce n'est la remise en question crue et douloureuse des anciennes certitudes, des anciens modèles ? Et le fait est que celle dans laquelle nous sommes appuie vraiment très fort là où ça fait mal. J'ai souvenir de ces vastes débats sur les nouveaux modèles d...

    By • April 16, 2009

  • Questionnement sur le code déontologique des journalistes membre de la FPJQ

    Dans le code de déontologie des journalistes membres de la FPJQ (Fédération Professionelle des Journalistes du Québec) on peut lire : 2. Valeurs fondamentales du journalismeLes journalistes basent leur travail sur des valeurs fondamentales telles que l'esprit critique qui leur impose de douter ...

    By • April 16, 2009

  • The Twitter stampede continues (and Facebook dominates in Europe)

    From Comscore, Twitter now has 9.3 million US users, a growth of 131% in one month. Worldwide figures are out at the end of the month, but based on this, a good guess is of a global user base of 20+ million. Facebook no.1 in 11/17 European countries At the same time, Comscore released research ...

    By • April 16, 2009

  • SEO & Social Media Roadmap

    Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have. SEO is an online marketing tactic that's been tried and true for well over 10 years and is still earning ...

    By • April 16, 2009

  • Réalité augmentée dans 20Minutes

    Demain, procurez-vous la version papier du journal 20 Minutes. En dernière de couv., vous pourrez expérimenter avec votre webcam une campagne qui fait appel à la technique de la "réalité augmentée"...

    By • April 15, 2009

  • Secrets of the top Marketing and Social Media blogs

    I often have people ask me what it takes to have a 'top' blog. Instead of just rattling off my opinions, I decided to scan the Top 25 Marketing and Social Media blogs, and see if there were any common characteristics among them. Here's what I found that these blogs are doing to be so successfu...

    By • April 15, 2009

  • Business Isn't Personal

    This content from: Duct Tape Marketing Business Isn't Personal I'm going to express an opinion that might not be shared by all in this current social media world. There's a thread going around in small business about something called personal branding and, while I think it has merit and can cert...

    By • April 15, 2009

  • Twitter- Higher Volume, Different Approach

    Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their perception of the service. I've given my take on it - essentially, that Twitter is what you make it - if you don't like what you see, change it. Still, the fact remains that with a...

    By • April 15, 2009

  • Studie: Twitter bei deutschen Jugendlichen unpopulär

    Sie lieben Facebook, MySpace oder studiVZ - aber Twitter läuft bei der Web 2.0 Bewegung den Jugendlichen noch hinterher. Dies zeigt eine aktuelle Studie aus Deutschland hinsichtlich neuer Trends bei der Webnutzung von Jugendlichen. Die Nutzung von Social Networks und Instant Messenger-Software...

    By • April 15, 2009

  • The Agency Side of Business: Lee Odden, Top Rank

    Hiring an agency today can be a daunting task. There are so many out there - how do you know which one is a right fit for your needs? This series was hatched when I wrote if I were an agency today. That's when I set out to discover notable agency blogs. Among the many practitioners I met in the...

    By • April 15, 2009

  • Millennial View- Simple Branding

    by Staci J. Shelton (@StaciJShelton) There's a LOT of talk these days about branding. We've been told that design, the right (or wrong) website layout and communication can make or break a business. What you market, how you market and where you market are all crucial and important. Should you ...

    By • April 15, 2009

  • Case Study: U.S. Air Force Social & Traditional PR

    The social media consultant's mantra lately has been "social media needs to be integrated with traditional marketing channels". While this seems self evident and I've written about it before, last week I found a great example from the U.S. Air Force I wanted to share because it provides a stra...

    By • April 15, 2009

  • Social Media Gaps

    We have gaps in Social Media / Social Networking that need to be addressed; and these unaddressed needs open great business opportunities; some of these gaps are: The intranet versus extranet gap: we all know social networking can bring benefits inside and outside the "organization" and sensib...

    By • April 15, 2009

  • Personal Branding au service de l'Entreprise et du Dirigeant dans le magazine L'Eco

    Interview de Fadhila Brahimi, PDG FB-Associés dans le magazine de l'Eco du mois d'Avril 2009. Dans la parution dédiée aux résultats des élections présidentielles en Algérie présentant les orientations de Boutelfika 2009-2014, vous trouverez l'interview que j'ai donnée à Saou Boudjemâa sur le ...

    By • April 15, 2009

  • The Domino's Effect

    The latest viral video on the Web today isn't related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today's social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently ca...

    By • April 15, 2009

  • #amazonfail and the reasons why we have to care about conversations

    After Amazon problems on its cataloging system, a lot of gay & lesbian products were like "boycotted" by Amazon. It demonstrates that Twitter and microblogging are an opportunity but also a risk, moreover when a specific affinity group decides to attack together the core competences of a br...

    By • April 14, 2009

  • Why You Should Use Favorites in Twitter

    I'm a big fan of using the favorite feature in Twitter. (Here's my favorite's page. You can also subscribe to the RSS feed) Why? Well to be honest I mostly use it like a bookmarking feature. I do the same thing with Google Reader's Star feature.If I like something and want to share it I either r...

    By • April 14, 2009

  • Colloque sur l'Éthique des médias : de l'information aux marchés

    C'est avec plaisir que vendredi soir, je participerais à une table ronde qui sera animée par Jean-Sébastien Bernatchez (animateur de l'émission Chez nous le matin à la radio de Radio-Canada). Les discussions porteront sur la question suivante : la concurrence nuit-elle au journalisme? Le but e...

    By • April 14, 2009