Content Marketing: Page 550

  • Why You Should Use Favorites in Twitter

    I'm a big fan of using the favorite feature in Twitter. (Here's my favorite's page. You can also subscribe to the RSS feed) Why? Well to be honest I mostly use it like a bookmarking feature. I do the same thing with Google Reader's Star feature.If I like something and want to share it I either r...

    By • April 14, 2009

  • Colloque sur l'Éthique des médias : de l'information aux marchés

    C'est avec plaisir que vendredi soir, je participerais à une table ronde qui sera animée par Jean-Sébastien Bernatchez (animateur de l'émission Chez nous le matin à la radio de Radio-Canada). Les discussions porteront sur la question suivante : la concurrence nuit-elle au journalisme? Le but e...

    By • April 14, 2009

  • Two employees threaten pizza chain's reputation

    After seeing a tweet from Barbara Nixon with a link to a truly disgusting video, I responded with a retweet of the link and a declaration that, after seeing the video, I'll never eat at Domino's Pizza again. My tweet was then retweeted by a variety of people who added prefaces like "Over to you ...

    By • April 14, 2009

  • Content me por favor!

    Small dickMise en ligne par quinn.anyaI had a funny discussion this week-end about "buzz". Remember how I dislike this word? Have a look here on why Buzz is non relevant notion. But anyway, I had this friend telling me that to make a buzz "buzz" (see how complicated it can be on Saturday night) ...

    By • April 14, 2009

  • Your Pizza Sucks And . . .

    This content from: Duct Tape Marketing Your Pizza Sucks And . . . In this new age of social media marketing and user generated content, marketers are learning first hand the impact of directory sites that allow visitors to rate and review the products, service and services of companies at the l...

    By • April 14, 2009

  • "Social Media" is hype. "social media" is real.

    © Will Lion "We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another serv...

    By • April 14, 2009

  • Yelle prend le micro pour Dove, so fresh ?

    Yelle - Go Freshenvoyé par FunZZ Après Simone elle est bonne, c'est décidément la saison des stars de la pop qui endossent le rôle d'ambassadeur de marque. Yelle prend donc le micro pour Dove. Au programme : un concours de lipdub, pour pouvoir être le temps d'un soir star avec Yelle "on stage...

    By • April 14, 2009

  • Venez échanger avec les auteurs de Cultivez votre identité votre identité numérique

    Le jour J approche ! Celui de la sortie du guide pratique réalisé pour les geemiks (je les remercie encore de mavoir confié la coordination de la rédaction). Ce guide sadresse à tous ceux et celles qui souhaitent apprendre à (mieux) gérer leur identité numérique. Beaucoup dexperts, de nombreu...

    By • April 14, 2009

  • Reflecting on AICPA and Intacct tie up

    I'm nearly a week late on this but I'm nothing like as gung ho on the tie up announced last week between AICPA, CPA2Biz and Intacct as others seem to be. As parsed by Laurie McCabe: The gist of the alliance is that AICPA and CPA2Biz have designated Intacct as their preferred provider of financi...

    By • April 14, 2009

  • The Truth About the New Marketing - Operations Can Make or Break it

    There is a lot of good content out there these days about conversational marketing and what it takes to be 'remarkable' in a conversational age. This morning, on Mashable was a great post on Finding your Social Media Purple Cow. And while developing robust brand content and deep connection with ...

    By • April 14, 2009

  • Bad Marketing Practices

    This weekend, I was the subject of a spammy marketing practice. Now, call me naïve, but I always respond to people who email me for help - college students, people looking to start their own businesses and those with questions about marketing. I love to help people and legitimately spend time ...

    By • April 13, 2009

  • FTC's Proposed Plan Would Hold Bloggers Liable for False Brand Marketing Discourse

    The FTC (Federal Trade Commission) has proposed a plan to start regulating viral marketing and blogs.The FTC's plan proposes that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they...

    By • April 13, 2009

  • Ford launches the Fiesta Movement, but is it really just a campaign?

    Remember a year or two ago when Ford came out with the 'Bold Moves' tagline? Remember how they were widely mocked for not really making any bold moves? It's ironic because the struggling carmaker has finally come up with an initiative that matches its now retired tagline.For the next 6 months,...

    By • April 13, 2009

  • Social Media, it's a Trust-Thing

    by Tom Vanlerberghe Social media have made it quite easy for companies to reach out to their customers, but with it, it released a whirlwind of social media-spam. In blog comments, Twitter follows and DM's, Facebook messages,... If I got a dollar for every 'Nigerian money scam', 'get a free l...

    By • April 13, 2009

  • Le lead-gen ne marche pas sur les blogs

    Pour les puristes, on parlera de processus de génération de prospects (Lead-generation, il s'agit des bannières publicitaires qui rémunèrent au CPL (c'est à dire que la marque rémunère au % du chiffre d'affaires généré par un client en provenance du site de référence). Bref, le lead-gen ne ma...

    By • April 13, 2009

  • My podcasting travel rig

    More than a few people have asked me about the podcasting rig I take with me on the road. The last time I broke the rig out, I decided to snap a quick picture.This is the same mix-minus setup I use in the office, but with less gear, less expensive gear, and in one case, tougher gear.It starts wi...

    By • April 12, 2009

  • Stars sans fard

    Elle magazine nous promet des stars sans fard, et une semaine après nous avoir fait croire que Madonna, ou Stone, sont drôlement plus belles à 50 ans qu'à 20 par le miracle du saint Esprit, veut nous prouver aujourd'hui que nos vedettes chéries sont comme nous, belles 100% naturel, même sans m...

    By • April 12, 2009

  • Could the Fourth Estate be an Ecosystem?

    On March 29, 2009, The Huffington Post announced the creation of a $1.75 million fund with various donors to pay for investigative reporting. This is similar to what ProPublica is doing - a nonprofit independent newsroom funded by The Sandler Foundation. Headed by Paul Steiger, former managing...

    By • April 12, 2009

  • RSF : une liste de cyberdissidents emprisonnés toujours plus grande

    La liste des cyberdissidents recensés par RSF. Intéressants de voir que la proportion de cyberdissidents par rapport aux journalistes ne cesse d'augmenter malheureusement dans les prisons. Quand on cherche à contraindre la parole... Burma ...

    By • April 12, 2009

  • Cuvée (QV) discobitch Champagne Tarlant : le déplacement marketing

    Une excellente idée de la famille Tarlant : la création du champagne Discobitch suite au retentissant buzz autour de la chanson éponyme. La marque communique via Facebook, via un blog et via le bouche-Ã -oreille. On connaissait le placement de produit, on a désormais le déplacement marketing : ...

    By • April 11, 2009

  • Can the Statusphere Save Journalism?

    What follows is the unedited version of my latest post on TechCrunch, "Can the Statusphere Save Journalism."Earlier this month, I enjoyed an invigorating conversation over dinner with Walt Mossberg. Friends surrounded us, but for the majority of the evening, we were immersed in a passionate disc...

    By • April 11, 2009

  • Goldman Sachs Hires Law Firm to Shut Down Blogger's Site

    Goldman Sachs is attempting to shut down the blog-site of an extremely cutting author, who's critical of the investment banks practices and board members.Chadbourne & Park, have issued blogger, Mike Morgan a cease-and-desist letter, stating that he may face legal action if he doesn't pull do...

    By • April 11, 2009

  • SEM Basics: How to Use a Proxy IP in Firefox

    I'm sure most of my small select readership are well aware of how to use a proxy IP but after writing my last post, a less-technical friend asked for more details. So here you are, a quick 10-minute guide to using a proxy IP.What is a Proxy IP?There are computers that allow anyone to connect to...

    By • April 11, 2009

  • A specialism too far?

    The other day Alan Wolk wrote an interesting post about the new breed of social media agencies and how they are viewed by more traditional consultancies (see also this related post by Gloria Tiphereth on her Digital Tips blog.) Though there's definitely a valid discussion to be had about the p...

    By • April 10, 2009

  • Me 2.0 - Build A Powerful Brand To Ensure Career Success

    David Finch This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan's approach has afforded him the opportunity to be recognized by...

    By • April 10, 2009