Top 10 Ad Agency New Business Articles

It's always interesting to see what post create the most interest. Your blog's analytics can teach you what your audience's interests are, what resonates and is appealing to them. They are your ultimate judge and jury. Post titles are an important element in creating interest and the quality of ...

By Michael Gass • April 21, 2009

Wisdom Of The Crowd Or Joke Of The Crowd?

Last night I attended a presentation by Tom Purves entitled How "Augmented Reality" and the Mobile Web Changes Everything. One part that stood out for me, and really got me thinking, was the issue of how applications can leverage the "wisdom of the crowds" rather than being the victim of the "jo...

By Dave Fleet • April 21, 2009

Top Ten Reasons Why Your Content Marketing Strategy Fails

It is better to fail after trying something new, than to fail because you're not even trying. The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience...

By Valeria Maltoni • April 21, 2009

Facebook copies Twitter again, Facebook is doing everything wrong

Last month, Jason Calacanis wrote he'd pay $250,000 to be listed as a Twitter "Suggested Follow" for two years. Getting on Twitter's "suggested" list can drive hundred of thousands of people to follow a Twitter feed. Facebook has taken notice, and this weekend has started recommending Facebook f...

By Freddie Laker • April 21, 2009

Twitter : entrevue à certains médias

La semaine dernière la célèbre Oprah est devenue Twittereuse. Nous pouvons donc d'ores et déjà affirmer que Twitter sera mainstream. Mais ce n'était certainement pas le cas il y a un mois, disons. D'ailleurs, de récentes statitistiques de MarketingCharts disaient que c'était plutôt les gens d'Ã...

By Michelle Blanc • April 20, 2009

A Monsters, Inc. Move at Domino's

It made the company react, and customers weary. This would not happen as much if companies continuously put their customers first, if they were known entities intimate with the people they serve. Sure, there are always going to be detractors and pranksters, it's part of human nature. But defens...

By Valeria Maltoni • April 20, 2009

Plus on est âgé, plus on est engagé

O'Reilly s'est fendu d'une fort étude sur Facebook par pays. Elle est intéressante à deux titres. D'abord sur les comparaisons par pays. O'Reilly a produit des chiffres en valeur et non en taux de pénétration et je vous propose donc quelques extractions sous cet angle. Où l'on voit qu'avec b...

By Alexis MONS • April 20, 2009

7 Lessons on Contemporary Journalism

Perugia hosted the 2009 International Journalism Festival from April 1-5. Speakers listed journalists and editors from Italy, Spain, France, Germany, the UK, Serbia, the Gaza Strip, Africa and South Africa, Brazil, Argentina, and the US.These are some choice quotes I pulled from the event's vide...

By Valeria Maltoni • April 19, 2009

Brand Jacking incidents now at 10,000 a week

Something we've talked about in the past is the idea of brand squatting - opportunists stealing your social network IDs, and either posting away or simply parking them out of your reach. For example, check out what happened after (London commuter train service) South West Trains left its Twitte...

By Dirk Singer • April 19, 2009

Learning from Conversations

On his Twitter usage, Dave Fleet (@davefleet) told Toronto City-TV reporter Kris Reyes, "You can learn a lot from conversations." Talking in the studio Friday about the rising awareness of Twitter in the wake of recent sign-ups by Oprah and Larry King-interspersed by a Skype interview with Danny...

By Ari Herzog • April 19, 2009

Celebrities Are Not Taking Over Twitter

Celebrities like Ashton Kutcher, Shaquille O'Neal and Britney Spears are not taking over Twitter. A well publicized event like Oprah tweeting on her show won't help. Ashton vs. Larry King, in a contest to see which account, @aplusk ("a plus k") or @cnnbrk can reach a million followers first is...

By Adam Cohen • April 18, 2009

France, Espagne et Italie se mobilisent pour le tourisme

Les secrétaires d'État en charge du tourisme français, espagnol et italien se sont réunis à Paris, lors du salon professionnel « Rendez-vous en France ». Ils ont décidé de mettre en place un plan d'action commun afin d'attirer quelques 110 millions de voyageurs venant de pays comme la Chine,...

By Blog Attitudes • April 18, 2009

Rise of the micro-influencer

In the good old days- celebrities were GODs. Underexposed, overpaid and timeless. The era of good old mass exposure lasted in its full glory for about 5 decades. And it made stars out of achievers in every field. Now Hang on. Before you think this is another one of those rants about mass media b...

April 18, 2009

Is it brandjacking if you come in late and don't ask nicely?

With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversati...

By Stephen Collins • April 18, 2009

Ashton Kutcher and the evolution of media

The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone â€" let alone a two-bit TV actor â€" would be so blatantly egotistic...

By Mathew Ingram • April 18, 2009

Jacques Derrida: la trace est un enjeu de pouvoir. Application au web social

Citoyens ! Grâce à une blogueuse over influente, j'ai pu me replonger dans la lecture de Derrida, notamment sur une thématique qui m'obsède : la trace, les empreintes digitales que nous laissons : "Jacques DERRIDA : Le concept de trace est si général que je ne lui vois pas de limite, en vérit...

By Laurent Francois • April 17, 2009

Comment optimiser son profil Twitter et avoir de nombreux followers

Poursuite des sondages sur Twitter. #PBq01 Sur quel critère acceptez vous de suivre des profils ?- What are your decisive factor to follow a profile ? Après (sondages toujorus ouverts) 1 - Quel est le nombre de tweets supportable par pers./jr ? 2 - Nbre de following, Quel est votre seuil de to...

By Fadhila Brahimi • April 17, 2009

How do You Become an A-Player?

An A-Player is not a person who went to Harvard, I echo Auren Hoffman's sentiment. Still according to Hoffman, an 'A-Player' by definition is incredibly productive and smart and hasthat 'it', that rockstar-esque factor that makes everyone want to workwith her. Ben Zander talked about the concep...

By Valeria Maltoni • April 17, 2009

Tunisiana lance sa e-boutique

Tunisiana se lance dans le e-commerce à travers LaBoutique.tunisiana.comON ne le dire jamais assez mais le rôle des grandes entreprises tunisiennes est de servir de locomotive pour pousser le développement du ecommerce.Avec toutes les réserves que l'ont peut avoir concernant l'aptitude du tunis...

By Mehdi Lamloum • April 17, 2009

Is Twitter Killing Blogging?

One more post on Twitter you may sigh, but wait. A client asked me the other day to do some research to determine the effect that Twitter is having on blogging. He asked me to examine Twitter as an economic complementary, or substitute product to blogging, and try to come up with a mathematica...

By Ajay Ohri • April 17, 2009

15 questions to ask a CEO - Or make a CEO sign up for Twitter in 10 minutes

Today I had another long discussion about social media with a fellow CEO. But this conversation gave me some new insight to why the skepticism. I guess because social media insider (and I'm guilty too) are asking the wrong questions!Instead of endless explanations that 400 Million people are en...

April 17, 2009

Twitter Zodiac Signs

What type of a Tweeter are you based on your Zodiac Sign? All results on based on the actual Zodiac signs and meaning, enjoy! Aries - The Ram (March 21 to April 20) This Tweeter is quick-witted, creative and adaptive. They are very enthusiastic in what they tweet and full of energy when twe...

By Justin Williams • April 17, 2009

Il se passe quelque chose avec Twitter

Et bien non, je ne vais pas parler ici des spéculation sur le rachat dont tout le monde parle. C'est un sujet qui n'intéresse que le microcosme. Il est bien plus intéressant de parler de la très forte croissance dont le service bénéfice ces dernières semaines et que rapporte Transnets, tant aux...

By Alexis MONS • April 17, 2009

Royal Dutch Shell Speaks Up at The Energy Collective

Over at The Energy Collective--one of Social Media Today's sister sites--there's a great example of a corporation embracing social media in a thoughtful way.David Hone, Climate Change Advisor to Royal Dutch Shell, has added his blog to the mix of posts from energy industry insiders, environmental...

By Mark Lazen • April 16, 2009

Faut-il payer les blogueurs ? (ad lib)

Régulièrement resservie au sein de la blogosphère ou par les agences spécialisées, la question de la rémunération des blogueurs, via notamment le billet sponsorisé, est un sujet de discorde qui recouvre une problématique plus générale liée à la professionnalisation de certains blogs et la volon...

By william ory • April 16, 2009