Content Marketing: Page 556

  • Featured Event : Using Web 2.0 for Sales 2.0

    How do you take the proven fundamentals of good selling and apply them to social networking? What Web 2.0 tools should you as a sales professional be utilizing to find new prospects and keep the customers you have loyal? Sales executives are quickly discovering there is real business value in o...

    By • March 23, 2009

  • Envie de faire quelque chose de mal aujourd'hui ?

    C'est assez simple en fait. Il suffit de regarder cette illustration de L'actu en patates. L'utilisation de nombreux outils engendre des conséquences non négligeables (rupture de couples, affaiblissement de la presse, encouragement de la contrefaçon...). Ca en fait des choses, non ? Et le tout ...

    By • March 23, 2009

  • BNP Paribas lance son application mobile

    Voilà un test que l'on a fait à 6 mains par téléphones interposés, le rendant encore plus intéressant. 1er cas : la personne n'avait pas un téléphone compatible, elle reçoit le SMS avec une URL qui mène sur un script. Conclusion : Echec, elle ne peut rien faire. 2ème cas : je suis à l'étrang...

    By • March 23, 2009

  • Attention: Facebook Luddites â€" STOP WHINING!

    In case you've been living under a rock, there have been some major changes to a few social networks lately. There's the "more" button at the bottom of one's Twitter page, which allows you to see more of that person's tweets without having to go to a completely different, "older" page like you ...

    By • March 23, 2009

  • Social Media ROI: Measuring the unmeasurable?

    Image via Wikipedia On Friday we posted about an experiment running on one of our online communities, comparing paid and organic search strategies. This is just one of the ways that our clients measure the ROI of their online community - by increased traffic from organic search or significant s...

    By • March 22, 2009

  • A photoblog in Paris - Daily Dust

    Citoyens ! Je viens de lancer un photoblog intitulé "Daily Dust". ça se passe essentiellement sur Paris, avec un APN. C'est rough, dirty et quotidien. Daily Dust, le photoblog à Paris, ça commence dès maintenant.

    By • March 22, 2009

  • The Future of the News Ecosystem

    I've known Steven Johnson's work since reading Mind Wide Open. I missed his talk at SxSW, but thanks to the connection with the topic and idea, I am now reading it on his blog. [hat tip Bruno Giussani] In our conversation last week we talked about we media and the question of what would happen...

    By • March 22, 2009

  • Pourquoi répondez-vous ?

    Comme vous le savez, j'ai décidé de terminer mon doctorat en Informatique, provisoirement intitulé : "Modélisation et simulation de la dynamique des communautés Web". J'ai développé un modèle de simulation en java et j'ai presque 200 pages de rédigées. Il aurait été dommage de s'arrêter là . Vo...

    By • March 22, 2009

  • Don't "Get Into Social Media"

    I highly recommend "getting into Social Media" on a personal level. But if your business has a goal of "getting into Social Media," my message is different: Don't do it! It's a bad investment and will lead your marketing and your organization astray.Of course, I'm not suggesting brands ignore S...

    By • March 21, 2009

  • Links Of Note: Creating Customer Value

    Chain Linked originally uploaded by jhhwild.These Links of Note had me thinking about creating value for customers.Most important is not getting distracted with all of the marketplace negativity. In fact, I love that Alltop offers an Alltop for all the top Good and Uplifting news.Have you read t...

    By • March 21, 2009

  • A B2B Twitter Neighborhood

    B2B marketing will not be effective in social media if it continues to focus on goals of awareness. Mailana, a nifty tool to analyze strong conversational relationships on Twitter shows that a circle of influence is a tight one.ReadWriteWeb exposes The Inner Circles of 1o Greek Heroes on Twitte...

    By • March 21, 2009

  • 4 Tips for Getting PR Approval on Optimized Press Releases

    [Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]Optimizing press releases can be an important part of any Search Engine...

    By • March 21, 2009

  • Citizens'views #22: "Nous voulons parler des conflits et des enjeux sociaux oubliés" Elodie Vialle, YouPhil

    Youphil est un nouveau site d'information dédiée à la solidarité, à l'engagement. Son cofondateur, Jean-Marie Colombani (déjà cofondateur de Slate.fr) préside le comité stratégique et Angéla de Santiago dirige le site. Elodie Vialle répond à quelques questions à ce sujet. Citoyenne ! Tu a...

    By • March 21, 2009

  • Nouvelle Danette 2009, on vote tous pour elle !

    Nous sommes d'un temps où on se levait tous pour elle. Comment vous ne connaissez pas cette publicité avec son refrain lancinant mais mnémotechnique « On se lève tous pour Danette, Daneeeeeeeeeeeeeeette !! » On se lève tous pour Danette ! envoyé par No_soucy Si, ça vous rappelle quelque cho...

    By • March 21, 2009

  • Best of 2008: Email Marketing Tips

    How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that bi...

    By • March 21, 2009

  • Social Media Tips for CEOs: Develop An Ad Agency Blog for New Business

    The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to "get" social ...

    By • March 21, 2009

  • All I Ever Wanted to Be Was a...

    The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled "Occupational Hazard," some of our industry's bold-faced names share their advice on just how to rebuild IB's sullied reputation.(President O...

    By • March 20, 2009

  • Twitter and Social Networks Usher in a New Era of Social CRM

    In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post...Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking gla...

    By • March 20, 2009

  • Twitter & TwitterLater: A Match Made For Legal Marketerstform

    Twitter is an an invaluable social media platform whose value and popularity alludes even it's CEO, Evan Williams, let alone its 100's of 1,000's of users. Truth be told, Twitter as a stand alone, probably wouldn't have much use for me. However, with the third party applications designed to ...

    By • March 20, 2009

  • HP Touchsmart, Publicis Modem et la fin des souris.Bad buzz ou courbe d'apprentissage?

    Rappel : une armée de souris a envahi Twitter en envoyant un nombre considérable de "requests" à quelques blogueurs...Au début un léger agacement puis un fort retour de bâton. Des rumeurs partent comme quoi c'est Yahoo! qui est derrière l'opération, alors qu'il s'agit en fait de HP. Je vous ...

    By • March 20, 2009

  • 6 Practical Tips for Ad Agency RFP Responses

      Heather Witalisz, Business Development Director, Adams & Knight agency, Avon, CT recently asked, What are some practical tips for small-to midsize ad agencies regarding RFPs?  RFP responses shouldn't be a numbers game, especially for small-to midsize ad agencies.  Every agency need...

    By • March 20, 2009

  • A Guide for Ad Agencies: The Cost and Servicing of New Media

    The two big questions that ad agencies are asking: "How do we price new media and what type of services should we offer?"Â A great resource to help find answers to those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA):Â ...

    By • March 20, 2009

  • Confident Marketing: Free Access To Seven Audio Tutorials

    One of the areas I have noticed that holds us back from being successful in marketing our products and services is not the technical 'know how'. Nor is it having the financial resources to invest in marketing programmes or collateral.It's a subject that I recently spoke to my friend and New Yor...

    By • March 20, 2009

  • Personal Brand Equity: What's it worth?

    I had an interesting conversation with Peter Kim while out at SXSWi last week about my recent personal branding post and the comments he left a comment asking me to expand my thoughts from a corporate perspective and to explore the parallels between corporate and personal approaches. During our ...

    By • March 20, 2009

  • IFLS - Journée de la Relation Client

    PETIT RAPPEL. Demain, à ne pas râter : La Journée Relation Client de l'IFLS au Club Med World. Au programme : comment ajuster la relation client aux nouvelles exigences des consommateurs en cette période de crise.

    By • March 19, 2009