Content Marketing: Page 565

  • The most valuable asset you are giving a social network

    There have been a lot of comments lately about the changes in the terms of service that Facebook brought forward a couple weeks ago; I am no lawyer but it seems to me there is very little difference on what at the end that language allows Facebook to do with your comments versus what Myspace i...

    By • Feb. 18, 2009

  • Hot guy complex and brands: a marketing affair

    Do you remember the famous popular hot guy when you were at highschool? The one that made you feel ugly, more alone, standard? And very strangely, some years laters, things have changed and new leverages are at stake. Body attraction is not only the killer tool. Your authenticity and therefore y...

    By • Feb. 18, 2009

  • Twitter Marketing Tips: 12 Twitter Stream Aggregators

    By • Feb. 18, 2009

  • Reputation Management Part 4: Foster an Environment of Trust

    Image via Wikipedia Trust is a tricky thing. Only when you have an opportunity to break trust do people really start to trust you. When something goes wrong and you step up and accept responsibility, you will gain greater respect and build a valid reputation, which in turn will allow pe...

    By • Feb. 17, 2009

  • "500 000 vols de films par jour en France"

    " Il y a 500 000 vols de films par jour en France : 500 000 connexions illégales. Les internautes français détiennent ce triste record du monde", dixit le réalisateur/producteur Luc Besson. On dirait une cassette publicitaire à la défense des gros lobbyistes. Mise au point.Maître Eolas, le fam...

    By • Feb. 17, 2009

  • Know your customers - The Twitter way

    The more i analyze tweets on Twitter, the more interesting i find the whole process. First it was clustering analysis of specific thoughts expressed from Twitter users and then it was Sentiment Mining for Amazon's Kindle. It was just a matter of time from having the urge to analyze Tweets on a ...

    By • Feb. 17, 2009

  • Social Networks - Biggest Isn't Always The Best

    We live in a marketing world fascinated with talk of Facebook, YouTube, and MySpace. They're the first thing that jump to mind when you discuss social media or social networks with perhaps a distant 4th being the omni-present "blogosphere". As we descend on each network voraciously it's easy to ...

    By • Feb. 17, 2009

  • Citizens'views #17: "la meilleure façon de trouver les bonnes personnes et de lire leurs blogs, pas de lire un CV - donc ton URL te représente mieux" Chang Kim (Google)

    Chang Kim est un blogueur coréen que je suis quotidiennement ici. Il partage ses vues sur le web asiatique. Qui es-tu et que fais-tu en ligne? Mon nom est Chang Kim et je travaille pour le bureau coréen de Google. J'écris un blog qui s'appelle Web 2.0 Asia qui traite des innovations web en Coré...

    By • Feb. 17, 2009

  • Twbase pour les fans de Twitter et les autres

    Pour ceux et celles qui ne le savent pas encore, sachez qu'il existe une base de données des applications Twitter. Il est très difficile de suivre tout ce qui sort... je vous l'accorde, et Twbase s'avère donc très utile quand on recherche une application spécifique. Par exemple, l'autre jour, o...

    By • Feb. 17, 2009

  • La réalité virtuelle renforce les réseaux plutôt que de les étendres

    Ça fait longtemps que je ne vous ai pas parlé de réalité virtuelle, de Second Life et de jeux multijoueurs. Mais ce n'est pas parce que je vous en parle moins que ces univers soient moins intéressants pour moi ou pour les nombreux chercheurs qui s'intéressent aux phénomènes. Ainsi, dans le touj...

    By • Feb. 17, 2009

  • NBA, adidas Use Social Media to Engage Fans Online During All-Star Game

    Leading up to and during the NBA All-Star Game last night, there were some great videos and initiatives created by the league and brands like adidas to insert themselves in the conversation online and engage fans. Here are some things I noticed. Facebook/All-Star Game Live Streaming Facebook, TN...

    By • Feb. 16, 2009

  • Has Apple and iTunes Missed the Mark?

    For all that Apple has done to transform mobile devices and personal computing, has it missed the real market opportunity? Hampered by ip and copywrite protections of content, it seems that iTunes has limited itself to just a delivery model. At the end of the day, iTunes appears to be conten...

    By • Feb. 16, 2009

  • Ad agency having explosive new business growth by leading with social media

    Social media teaches ad agencies to do new business the right way. I thought FUEL LINE readers would like to have an example of agency good news in the midst of all of the bad news. The Russo Group, a small ad agency (full time staff of 19) in Lafayette, Louisiana, is having explosive new busine...

    By • Feb. 16, 2009

  • Blackberry addicted? Or just curious for life?

    I heard two colleagues talk about blackberries on Friday; they talked about addiction, changes they bring into our lives and the stress you have checking for mail even in the evening or on weekend. I think this is not something imposed on us by Blackberry or other mobile email technologies, this...

    By • Feb. 16, 2009

  • Boycott of Coke in Malaysia and Social Media

    In mid January 2009, I was asked by an eminent Asian marketing magazine to comment on the boycott of American companies in Malaysia, in response to Muslim world's reaction to the Gaza war.The appeal was quite widespread and some very influential people had called for a boycott.I checked and fou...

    Feb. 16, 2009

  • Web 2.0 and the Sales Process - Survey Update 2009 February 1

    By Dennis D. McDonaldTHIS SURVEY IS NOW CLOSED. STAY TUNED FOR RESULTS.This brief online survey, sponsored by Social Media Today LLC (SMT), is designed to help discover where modern "web 2.0" tools will have the most impact on the sales process. It is intended to be answered by sales managers w...

    By • Feb. 15, 2009

  • Le web social, terreau pour de nouvelles idées

    J'écoutais ce matin la toujours excellente Rue des entrepreneurs, où, sur le thème Internet, la réalité qui change la vie Bertrand Cathelat, Daniel Kaplan ou encore Christophe Aguiton ont permis une parenthèse progressiste dans le climat e-reactionnaire actuel.Comme je l'ai dis l'année dernièr...

    By • Feb. 14, 2009

  • Branding in the age of social media

    Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls 'scalable intimacy', the intersection between branding and social media. For Trap a brand is not the stimulus, but the collective emotional response to this. In other words, a brand is n...

    By • Feb. 14, 2009

  • The Future of the Agency: Help Reinvent the Business

    After I wrote the post if I were an agency today, I started thinking more about that side of the business. In fact, I began talking about it with my friends who are in the agency business and I came to the point in the conversation where I realized that it goes beyond just playing nice with a c...

    By • Feb. 14, 2009

  • C'est vendredi 13. Ca fait donc peur ;-°

    A lire : Marc L***L'article du Tigre qui s'est amusé Ã tirer le portrait d'un internaute lambda en compilant les informations sur sa vie privée (photos de vacances, nom de son employeur, numéro de téléphone, anciennes relations...) qu'il avait postées aux quatre coins du web (facebook, flick'r...

    By • Feb. 13, 2009

  • 11,5% des euro-députés font de l'influence digitale

    Une étude impressionnante menée par Public Affairs 2.0 révèle que plus d'un député européen sur 10 est blogueur... Je vous copie-colle l'article : "Anyway we have looked at every MEP to see how they are doing on websites, blogs, facebook wikipedia and so forth. This post will look at the intr...

    By • Feb. 13, 2009

  • SpinSpotter announces Hall of Shame for Online Spin

    (Disclosure: SpinSpotter is an Ant's Eye View client) The very cool service, SpinSpotter has announced a really cool project: The Hall of Shame for Online Spin. As the team puts it: According to SpinSpotter founder Todd Herman, most reporters work hard to maintain objectivity and avoid factual...

    By • Feb. 13, 2009

  • Comment les internautes jugent les sites Web

    Le Journal du Net propose un dossier cette semaine sur la manière dont les internautes jugent les sites Web. Les résultas sont issus d'une enquête Benchmark Group. Les grandes sections : Part de sites mal faits : pour un tiers d'internautes, 20 % des sites sont mal faits. Fréquence des problème...

    By • Feb. 13, 2009

  • Future of Work: Interview with Chris Brogan

    Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR t...

    By • Feb. 12, 2009

  • "Sarko Hebdo"... Nicolas et Carla me follow sur Twitter

    Alors combien de temps avant que les faux compte de Nicolas Sarkozy et Carla Bruni soient supprimés? Link to original post

    By • Feb. 12, 2009