Très gros casse-tête

J'ai un méchant gros casse-tête avec cette histoire d'une liste des 25 stars du Web québécois. Tout d'abord je connais pratiquement tout le monde et j'ai plusieurs clients, donc il est inévitable que je fasse de la peipeine à ceux qui ne seront pas dans la liste. De plus, dans vos suggestions, ...

By Michelle Blanc • Feb. 9, 2009

The only 2 questions an SMB will ask about Social Media

I had been throwing the following around in my head after meeting with a quite a few business owners and talking with some respected thought leaders in the social media marketing space and I want to know what you think. As an SMB you need to ask two primary questions when pitched with incorporat...

By Marc Meyer • Feb. 9, 2009

A Twitter Business Model Contest is Won by an Ad Agency

I recently had a discussion with the CEO of a 59 year old ad agency in New York who said, "I know how to generate income from a $35,000 print ad but how do I generate revenue from social media?" That is the big question that all small-to mid-size ad agencies are facing. If you have been a follow...

By Michael Gass • Feb. 9, 2009

The Most Social Brands List Lacks Context

A few weeks ago, Vitrue, a small social media shop, delivered to the world their list of the "top social brands of 2008." It bothered me. The label confused some that this list indicated the brands using social media effectively. That's very much not what they mean. Their list represents the bra...

By John Bell • Feb. 9, 2009

Australian bushfires on social media channels

The world watches on helplessly as the death-toll from the deadliest bushfires in Australia's history could reach into the hundreds. The unfolding tragedy which has been described by Prime Minister Kevin Rudd as "hell in all its fury" continues to destroy homes in the North East area of Melbour...

By Rax Lakhani • Feb. 9, 2009

TwitterHawk: Even if you start here, then what?

Yesterday I learned, by way of Krista Neher, of a new tool called TwitterHawk, and I'm disappointed. Not with the creators of the tool, which seems rather well-done, but with the approach the tool takes and, more importantly, the position in which it leaves its users.TwitterHawk monitors Twitter...

By Mike Keliher • Feb. 9, 2009

How to Use Advanced Search Functionality Within Meetup.com To Find and Engage Online Evangelists

Hugely popular bloggers like Chris Brogan or Robert Scoble have been prime targets for brands hoping to leverage the social media space to generate positive word of mouth. But these bloggers are most likely not YOUR online evangelists. So where do you find yours?Mack Collier's recent post shows...

By Ian Orekondy • Feb. 9, 2009

Social Media and the Job Interview You Don't Know You're Having, Part II

Several months ago I wrote, "Social Media and the Job Interview You Don't Know You're Having ," an article about how your Social Media activities may say more to a recruiter than your resume.If a potential employer Googles you or reads your Facebook or Twitter chatter, what will they learn of y...

By Augie Ray • Feb. 8, 2009

Le professionnel des relations publiques, le blogueur et le personal branding

Citoyens ! Lu sur PR Squared : "In other words, maybe it is becoming a little bit less important that the PR pro develop a day-to-day relationship with the blogger, and more important that they establish a personal brand that suggests to the targeted blogger that "this is someone I can trust." ...

By Laurent Francois • Feb. 8, 2009

TV5 : un reportage sur la webTV

La semaine dernière, une émission sur TV5 abordait la Webtélé. L'équipe de l'émission québécoise Club Social est venue m'interviewer sur le phénomène. Ceux qui sont intrigués par le phénomène pourront aussi y voir quelques interviews de certains acteurs de la scène WebTV au Québec et leurs motiv...

By Martin Lessard • Feb. 8, 2009

Twitterhawk could kill golden goose

If you like Twitter (and wonder why it was not overrun by spammers) prepare for this killjoy. I was alerted to it by an IABC colleague -through what else? Twitter- of a tool that could kill the golden goose. This crappy service, Twitterhawk is a way to turn it into a marketing machine. One look ...

By Angelo Fernando • Feb. 8, 2009

Facebook Advertising and Targeting - An Experiment

A little while ago we managed to get our hands on some free credit to advertise with Facebook. Being the industrious Interactive Media students that we are we decided to have an experiment, as well as a little bit of fun. Facebook offers a "click & play" like advertising platform which is b...

By Daan Jansonius • Feb. 7, 2009

Storytelling et marketing font-ils bon ménage ?

Si le storytelling est pour vous un objet de curiosité, hier soir vous aviez deux places to be : • soit place du commerce (en crise) devant votre téléviseur a écouter notre Président, • soit place André Malraux où les anciens du Celsa avaient conviés à leur soirée Cels'And Co Guillaume Erner...

By Mickael Guillois • Feb. 7, 2009

To sell consumers the vision, make your ad blue

A study published in the Journal 'Science' confirms the fact that colours affect your mood and shows that whether you use red or blue in an ad makes a difference to what your audience thinks. Juliet Zhu of the University of British Columbia in Vancouver carried out the study on 600 undergradu...

By Dirk Singer • Feb. 7, 2009

Insider's Look at Red Bull U

This content is from The Marketing Fresh Peel Red Bull is a fascinating brand. In less than a decade they were able to go from being a relatively obscure brand in a nonexistent category into a brand that's known and loved world-wide. What's really amazing about that feat is that they have larg...

By Chris Wilson • Feb. 6, 2009

La tribalisation des réseaux pour les affaires

La tribu est l'une des plus anciennes constructions sociales de l'humanité et elle trouve de plus en plus son écho numérique via les réseaux et médias sociaux. Mais quels sont les paramètres favorisants leur éclosion, les objectifs d'affaires qu'ils accomplissent et les retombés d'affaires qu'el...

By Michelle Blanc • Feb. 6, 2009

Economic downturn could be a boom for social media marketing

Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing, with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa...

By Matt Rhodes • Feb. 6, 2009

Twitter Bowl 2009: And the Winners are...

Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game - additional history here.Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and s...

By Brian Solis • Feb. 6, 2009

Is your ringtone part of your personal brand?

I don't think it was a conscious decision of mine to set my ringtone at the 'traditional old fashioned phone ring' available. I went through the usual pattern of listening to all options (about 3 times) and then decided to settle on that particular one. And yes, when on a train, when the ton...

By Michelle Carvill • Feb. 6, 2009

Social Media with a Chinese Touch

I had the amazing experience last year to expand my analyst team to Shanghai. While a challenge, it opened up a new way to think about how to interact and succeed in this new market. One thing I learned is that the Chinese always bear gifts. When colleagues arrived in the US, they brought a gift...

By Michele Goetz • Feb. 6, 2009

Vous n'aurez bientôt plus rien à cacher

Coup sur coup, deux annonces viennent confirmer, s'il en était besoin, à quel point nous sommes prêts à faire sauter des lignes rouges et réviser nos certitudes sur ce que nous allons accepter de faire dans le dévoilement de nos vies pour satisfaire à des facilités et stimuli de nos relation...

By Alexis MONS • Feb. 6, 2009

La pêche aux idées

Pour les travailleurs du savoir, la conversation entre blogueurs représente essentiellement un échange d'idée plutôt que de texte. C'est une forme de "connexion à travers le contenu"basée sur la confiance et la possibilité de transcender les spécialités... C'est une des conclusions à laquelle ...

By Martin Lessard • Feb. 6, 2009

Has "social media" been talked to death?

The other day in an article that's gained a lot of attention, Guardian tech journalist Bobbie Johnson proclaimed that he's done with social media. If you haven't done so it's definitely worth a read. In summary Bobbie says: "I've had it with social media. Not social networking per se, but the in...

By Dirk Singer • Feb. 6, 2009

Africa's World Best Reality TV Show !

Africa will soon witness a reality tv show dubbed "Africa's World Best Talent Search Show" which is is set to be the biggest reality TV talent show bringing the entire world to Africa with Kenya as the host nation. The show is aimed to be an annual reality TV talent show set to showcase and disc...

By Collins Mbalo • Feb. 6, 2009

Twittersheep: un nuage de tags de vos Twitt

Le mien ci-dessous réalisé via TwittersheepVous pouvez en faire de même pour les personnes qui vous follows pour déterminer leurs centres d'intérêts et s'il est pertinent ou pas pour vous de les suivre...Link to original post

By Mehdi Lamloum • Feb. 6, 2009