Content Marketing: Page 565

  • Le web social, terreau pour de nouvelles idées

    J'écoutais ce matin la toujours excellente Rue des entrepreneurs, où, sur le thème Internet, la réalité qui change la vie Bertrand Cathelat, Daniel Kaplan ou encore Christophe Aguiton ont permis une parenthèse progressiste dans le climat e-reactionnaire actuel.Comme je l'ai dis l'année dernièr...

    By • Feb. 14, 2009

  • Branding in the age of social media

    Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls 'scalable intimacy', the intersection between branding and social media. For Trap a brand is not the stimulus, but the collective emotional response to this. In other words, a brand is n...

    By • Feb. 14, 2009

  • The Future of the Agency: Help Reinvent the Business

    After I wrote the post if I were an agency today, I started thinking more about that side of the business. In fact, I began talking about it with my friends who are in the agency business and I came to the point in the conversation where I realized that it goes beyond just playing nice with a c...

    By • Feb. 14, 2009

  • C'est vendredi 13. Ca fait donc peur ;-°

    A lire : Marc L***L'article du Tigre qui s'est amusé Ã tirer le portrait d'un internaute lambda en compilant les informations sur sa vie privée (photos de vacances, nom de son employeur, numéro de téléphone, anciennes relations...) qu'il avait postées aux quatre coins du web (facebook, flick'r...

    By • Feb. 13, 2009

  • 11,5% des euro-députés font de l'influence digitale

    Une étude impressionnante menée par Public Affairs 2.0 révèle que plus d'un député européen sur 10 est blogueur... Je vous copie-colle l'article : "Anyway we have looked at every MEP to see how they are doing on websites, blogs, facebook wikipedia and so forth. This post will look at the intr...

    By • Feb. 13, 2009

  • SpinSpotter announces Hall of Shame for Online Spin

    (Disclosure: SpinSpotter is an Ant's Eye View client) The very cool service, SpinSpotter has announced a really cool project: The Hall of Shame for Online Spin. As the team puts it: According to SpinSpotter founder Todd Herman, most reporters work hard to maintain objectivity and avoid factual...

    By • Feb. 13, 2009

  • Comment les internautes jugent les sites Web

    Le Journal du Net propose un dossier cette semaine sur la manière dont les internautes jugent les sites Web. Les résultas sont issus d'une enquête Benchmark Group. Les grandes sections : Part de sites mal faits : pour un tiers d'internautes, 20 % des sites sont mal faits. Fréquence des problème...

    By • Feb. 13, 2009

  • Future of Work: Interview with Chris Brogan

    Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR t...

    By • Feb. 12, 2009

  • "Sarko Hebdo"... Nicolas et Carla me follow sur Twitter

    Alors combien de temps avant que les faux compte de Nicolas Sarkozy et Carla Bruni soient supprimés? Link to original post

    By • Feb. 12, 2009

  • 50 idées pour utiliser Twitter dans le domaine de l'éducation

    Vous tomberez probablement sur d'autres blogs sur un article qui ressemble à celui-ci. Normal car : Le sujet de cet article est fort intéressant : l'utilisation de Twitter dans le domaine de l'éducation ; L'article original (rédigé par Carol Cooper-Taylor et disponible ici) a été traduit en p...

    By • Feb. 12, 2009

  • Seuls les paranoïaques survivent

    Sur ReadWriteWeb.fr, Fabrice Epelboin se lâche à propos de France 2, en compilant tout un tas de docus, reportages et autres saillies qui ont pour qualité de cogner sur le web en oubliant d'en évoquer les vertus. C'est vrai que ça a le don d'agacer, mais la vérité est sans doute plus simple e...

    By • Feb. 12, 2009

  • Une stratégie de content marketing: entre résolution de problème et transformation d'opportunité

    Rohit Bhargava partage sur son blog quelques premières questions à se poser avant d'aller vers une stratégie de "content marketing": "What is the problem you will try to solve? Great content marketing focuses on answering a key challenge or question that relates to your business. How can you m...

    By • Feb. 12, 2009

  • "The Display Model For Advertising Is Broken" Richard Edelman on the "Conundrum of Media" at WEF 2009

    Richard Edelman posted observations from the World Economic Forum 2009 on his 6 A.M. blog. They range from Climate Change, Middle East politics and recapitalizing banks without full nationalization to German PM Merkel's suggestion for a supra-national body of finance ministers (similar to the ...

    By • Feb. 12, 2009

  • B2B Social Network: Your Website by Customer Design

    Provided by: xiete If all you B2B marketers thought I was crazy when I wrote about giving up control of social media to sales, this one will really take you into the Twilight Zone. Imagine if instead of designing your website your customers did. You provide the template and content. Your cu...

    By • Feb. 12, 2009

  • Five in the Morning

    For those of you who know I am the farthest thing possible from a morning person, the title refers to a series Steve Woodruff (@swoodruff) created on his Sticky Figure blog. Through the magic of advanced scheduling, my contribution to Five in the Morning will indeed arrive with your morning coff...

    By • Feb. 12, 2009

  • Television sur internet

    "Peut-elle être assujettie aux mêmes règles que la télévision traditionnelle?"Au Canada le débat est miné.Le paysage audiovisuel canadien, lourdement subventionné, miné de toutes parts par des conventions corporatives, bâti sur une schizophrénique prémisse autistique (il existerait une culture ...

    By • Feb. 12, 2009

  • Think Small

    Everyone wants to know how to sell better, yet everywhere we turn, we have people who want to learn to become better buyers. Directionally, these are push and pull. The question we asked yesterday was do we push through the current challenges as is, or do we alter ourselves to meet this new la...

    By • Feb. 12, 2009

  • Are you ready for the Semantic Web?

    Are you ready for the Semantic Web? While it was envisioned 15 years ago by none other than the inventor of the web (Tim Berners-Lee), very few marketers understand the implications of the semantic web. The semantic web ties each data item on the web to other data items of like kind, regardless ...

    By • Feb. 12, 2009

  • Twitter down again !!

    et ça recommence. Si l'année 2009 devrait être celle de Twitter, ça ne sera pas possible si le service reprends ses chutes fréquentes de services.Si précédemment des utilisateurs ayant trop de followers comme @Scoble ont été mis en cause par twitter, il ne sera plus possible de leur faire porter...

    By • Feb. 11, 2009

  • À la recherche de la Longue Traîne

    Depuis décembre dernier, tout un tas de gens se sont interrogés sur la Longue Traîne. Une discussion à mon goût un peu superficielle, qui est passé par ici et encore là , finalement conclu par un long billet de Daniel Kaplan. J'ai assez commenté tout ça, pour dire que penser que la Longue T...

    By • Feb. 11, 2009

  • Sentiment Mining for Amazon's Kindle

    Following the post on Clustering the thoughts of Twitter users, it is time to look at another example where Twitter can be used. So i decided to analyze -just-1054 tweets that are about Amazon's e-reader kindle to see what i could come up with.My goal was not to classify between positive or neg...

    By • Feb. 11, 2009

  • Giving Control of Social Media to Sales for B2B Marketing ROI

    Here's a thought. What if marketing relinquished control of social media as a marketing tool and turned it into a sales enablement tool? The age old issue with ROI for B2B direct marketing is the difficulty in linking to a dollar amount. Social media marketing hinges on connecting directly wi...

    By • Feb. 11, 2009

  • In Europe, Safer Internet: Social Networks want to protect children

    Let's hope this was kind of a historical day, yesterday... The day against 'Cyber-Mobbing' was called the Safer Internet Day. One reason why 18 companies signed a new kind of declaration of a self-imposed obligation named the Safer Social Networking Principles for the EU contract. In order to...

    By • Feb. 11, 2009

  • Why, How and Who Do You Follow?

    A Deeper Dive into Twitter Follow Strategies Maybe not everyone would call the choice to click follow or unfollow a "strategy," but when you click that button, it's a conscious choice. Even setting up one of those awful auto-DM services is a conscious choice, and I would thereby suggest, a str...

    By • Feb. 11, 2009

  • Citizens'views #15 : "dans le marketing, l'arme la plus terrible est le bouche-Ã -oreille" Emery Doligé

    Emery pour Citizens' viewsenvoyé par Lilzeon Emery, blogueur émérite autant que téméraire, nous a fait le plaisir de répondre à ce Citizens' views hier soir lors de la soirée connect. Il nous parle de ses enfants, de sa vision du web, qui va à la fois se ralentir grâce ou à cause de la vidé...

    By • Feb. 11, 2009