Content Marketing: Page 566

  • 50 idées pour utiliser Twitter dans le domaine de l'éducation

    Vous tomberez probablement sur d'autres blogs sur un article qui ressemble à celui-ci. Normal car : Le sujet de cet article est fort intéressant : l'utilisation de Twitter dans le domaine de l'éducation ; L'article original (rédigé par Carol Cooper-Taylor et disponible ici) a été traduit en p...

    By • Feb. 12, 2009

  • Seuls les paranoïaques survivent

    Sur ReadWriteWeb.fr, Fabrice Epelboin se lâche à propos de France 2, en compilant tout un tas de docus, reportages et autres saillies qui ont pour qualité de cogner sur le web en oubliant d'en évoquer les vertus. C'est vrai que ça a le don d'agacer, mais la vérité est sans doute plus simple e...

    By • Feb. 12, 2009

  • Une stratégie de content marketing: entre résolution de problème et transformation d'opportunité

    Rohit Bhargava partage sur son blog quelques premières questions à se poser avant d'aller vers une stratégie de "content marketing": "What is the problem you will try to solve? Great content marketing focuses on answering a key challenge or question that relates to your business. How can you m...

    By • Feb. 12, 2009

  • "The Display Model For Advertising Is Broken" Richard Edelman on the "Conundrum of Media" at WEF 2009

    Richard Edelman posted observations from the World Economic Forum 2009 on his 6 A.M. blog. They range from Climate Change, Middle East politics and recapitalizing banks without full nationalization to German PM Merkel's suggestion for a supra-national body of finance ministers (similar to the ...

    By • Feb. 12, 2009

  • B2B Social Network: Your Website by Customer Design

    Provided by: xiete If all you B2B marketers thought I was crazy when I wrote about giving up control of social media to sales, this one will really take you into the Twilight Zone. Imagine if instead of designing your website your customers did. You provide the template and content. Your cu...

    By • Feb. 12, 2009

  • Five in the Morning

    For those of you who know I am the farthest thing possible from a morning person, the title refers to a series Steve Woodruff (@swoodruff) created on his Sticky Figure blog. Through the magic of advanced scheduling, my contribution to Five in the Morning will indeed arrive with your morning coff...

    By • Feb. 12, 2009

  • Television sur internet

    "Peut-elle être assujettie aux mêmes règles que la télévision traditionnelle?"Au Canada le débat est miné.Le paysage audiovisuel canadien, lourdement subventionné, miné de toutes parts par des conventions corporatives, bâti sur une schizophrénique prémisse autistique (il existerait une culture ...

    By • Feb. 12, 2009

  • Think Small

    Everyone wants to know how to sell better, yet everywhere we turn, we have people who want to learn to become better buyers. Directionally, these are push and pull. The question we asked yesterday was do we push through the current challenges as is, or do we alter ourselves to meet this new la...

    By • Feb. 12, 2009

  • Are you ready for the Semantic Web?

    Are you ready for the Semantic Web? While it was envisioned 15 years ago by none other than the inventor of the web (Tim Berners-Lee), very few marketers understand the implications of the semantic web. The semantic web ties each data item on the web to other data items of like kind, regardless ...

    By • Feb. 12, 2009

  • Twitter down again !!

    et ça recommence. Si l'année 2009 devrait être celle de Twitter, ça ne sera pas possible si le service reprends ses chutes fréquentes de services.Si précédemment des utilisateurs ayant trop de followers comme @Scoble ont été mis en cause par twitter, il ne sera plus possible de leur faire porter...

    By • Feb. 11, 2009

  • À la recherche de la Longue Traîne

    Depuis décembre dernier, tout un tas de gens se sont interrogés sur la Longue Traîne. Une discussion à mon goût un peu superficielle, qui est passé par ici et encore là , finalement conclu par un long billet de Daniel Kaplan. J'ai assez commenté tout ça, pour dire que penser que la Longue T...

    By • Feb. 11, 2009

  • Sentiment Mining for Amazon's Kindle

    Following the post on Clustering the thoughts of Twitter users, it is time to look at another example where Twitter can be used. So i decided to analyze -just-1054 tweets that are about Amazon's e-reader kindle to see what i could come up with.My goal was not to classify between positive or neg...

    By • Feb. 11, 2009

  • Giving Control of Social Media to Sales for B2B Marketing ROI

    Here's a thought. What if marketing relinquished control of social media as a marketing tool and turned it into a sales enablement tool? The age old issue with ROI for B2B direct marketing is the difficulty in linking to a dollar amount. Social media marketing hinges on connecting directly wi...

    By • Feb. 11, 2009

  • In Europe, Safer Internet: Social Networks want to protect children

    Let's hope this was kind of a historical day, yesterday... The day against 'Cyber-Mobbing' was called the Safer Internet Day. One reason why 18 companies signed a new kind of declaration of a self-imposed obligation named the Safer Social Networking Principles for the EU contract. In order to...

    By • Feb. 11, 2009

  • Why, How and Who Do You Follow?

    A Deeper Dive into Twitter Follow Strategies Maybe not everyone would call the choice to click follow or unfollow a "strategy," but when you click that button, it's a conscious choice. Even setting up one of those awful auto-DM services is a conscious choice, and I would thereby suggest, a str...

    By • Feb. 11, 2009

  • Citizens'views #15 : "dans le marketing, l'arme la plus terrible est le bouche-Ã -oreille" Emery Doligé

    Emery pour Citizens' viewsenvoyé par Lilzeon Emery, blogueur émérite autant que téméraire, nous a fait le plaisir de répondre à ce Citizens' views hier soir lors de la soirée connect. Il nous parle de ses enfants, de sa vision du web, qui va à la fois se ralentir grâce ou à cause de la vidé...

    By • Feb. 11, 2009

  • The Social Media Starter Kit: LinkedIn

    LinkedIn is, to me, the virtualized and interactive version of that pile of business cards on your desk. True, it's home to your online "resume", but it's also a mechanism to both demonstrate your expertise and share in the expertise of others, make business connections, and help connect others ...

    By • Feb. 11, 2009

  • Understanding Social Media to showcase your Business

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    By • Feb. 11, 2009

  • Five in the Morning: Wake up and smell the opportunities edition

    OK, everybody. Steve Woodruff put me at the helm of Five in the Morning today (I know, what was he thinking?!) and I'm going to rouse you from your mental slumber with a few inspiring posts from some of my favorite bloggers. It's time to stop talking about how awful everything is and open ourse...

    By • Feb. 11, 2009

  • Clinique à Converse

    Je suis un Fan absolu de Converse. Je trouve ces chaussures d'une beauté absolue!D'ailleurs voici les miennes et plutôt crades.C'est en pensant à en acheter de nouvelles que je suis tombé sur la page Facebook de ce qui semble être une clinique de Converse.Ils réparent les vieux converse et y'e...

    By • Feb. 11, 2009

  • Anciens et nouveaux m&eacute;dias...

    Demain 17h15, le CCIP de Paris organise en partenariat avec Les Echos une conférence intitulée "Anciens et nouveaux médias économiques, quel avenir commun ?"Seront présents autour de la table : Nicolas Beytout (pdg Groupe Les Echos), Jean-Marie Colombani (journaliste, ancien pdt du directoire L...

    By • Feb. 10, 2009

  • Le classement de mes 25 c&eacute;l&eacute;brit&eacute;s Web du Qu&eacute;bec

    La semaine dernière, le recherchiste de Christiane Charrette me demande si je veux participer à la création d'une liste des célébrités du Web québécois (sur la base de celle de Forbes) et venir en discuter en onde avec Bruno Guglielminetti et Dominic Arpin. Juste à voir le grenouillage et l'ef...

    By • Feb. 10, 2009

  • We need better metrics & instrumentation in the major social networks.

    This is a post I have intended to write for a while; I am creating it with two specific objectives in mind: Verify if the needs I describe here resonate with those that are responsible for designing and executing marketing strategies that leverage major social networks such as Facebook, Myspace...

    By • Feb. 10, 2009

  • Blog Users Don't Read, They Scan... Write Accordingly

    In order to write effectively you must understand how people read on the web. And how do users read on the web? The answer is, they don't ... they scan. Nielsen Norman Group 's research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read ...

    By • Feb. 10, 2009

  • Bob dylan and Social Media

    What is in common with Bob Dylan and the New Age Conversation Marketing Paradigm? Lots apparently. Dylan is a change poet. He has thrived on poetic escapades about pop culture and the changing society. If you listen carefully, he might have some profound thoughts on your business. I created a c...

    Feb. 10, 2009