Content Marketing: Page 566

  • The Social Media Starter Kit: LinkedIn

    LinkedIn is, to me, the virtualized and interactive version of that pile of business cards on your desk. True, it's home to your online "resume", but it's also a mechanism to both demonstrate your expertise and share in the expertise of others, make business connections, and help connect others ...

    By • Feb. 11, 2009

  • Understanding Social Media to showcase your Business

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    By • Feb. 11, 2009

  • Five in the Morning: Wake up and smell the opportunities edition

    OK, everybody. Steve Woodruff put me at the helm of Five in the Morning today (I know, what was he thinking?!) and I'm going to rouse you from your mental slumber with a few inspiring posts from some of my favorite bloggers. It's time to stop talking about how awful everything is and open ourse...

    By • Feb. 11, 2009

  • Clinique à Converse

    Je suis un Fan absolu de Converse. Je trouve ces chaussures d'une beauté absolue!D'ailleurs voici les miennes et plutôt crades.C'est en pensant à en acheter de nouvelles que je suis tombé sur la page Facebook de ce qui semble être une clinique de Converse.Ils réparent les vieux converse et y'e...

    By • Feb. 11, 2009

  • Anciens et nouveaux m&eacute;dias...

    Demain 17h15, le CCIP de Paris organise en partenariat avec Les Echos une conférence intitulée "Anciens et nouveaux médias économiques, quel avenir commun ?"Seront présents autour de la table : Nicolas Beytout (pdg Groupe Les Echos), Jean-Marie Colombani (journaliste, ancien pdt du directoire L...

    By • Feb. 10, 2009

  • Le classement de mes 25 c&eacute;l&eacute;brit&eacute;s Web du Qu&eacute;bec

    La semaine dernière, le recherchiste de Christiane Charrette me demande si je veux participer à la création d'une liste des célébrités du Web québécois (sur la base de celle de Forbes) et venir en discuter en onde avec Bruno Guglielminetti et Dominic Arpin. Juste à voir le grenouillage et l'ef...

    By • Feb. 10, 2009

  • We need better metrics & instrumentation in the major social networks.

    This is a post I have intended to write for a while; I am creating it with two specific objectives in mind: Verify if the needs I describe here resonate with those that are responsible for designing and executing marketing strategies that leverage major social networks such as Facebook, Myspace...

    By • Feb. 10, 2009

  • Blog Users Don't Read, They Scan... Write Accordingly

    In order to write effectively you must understand how people read on the web. And how do users read on the web? The answer is, they don't ... they scan. Nielsen Norman Group 's research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read ...

    By • Feb. 10, 2009

  • Bob dylan and Social Media

    What is in common with Bob Dylan and the New Age Conversation Marketing Paradigm? Lots apparently. Dylan is a change poet. He has thrived on poetic escapades about pop culture and the changing society. If you listen carefully, he might have some profound thoughts on your business. I created a c...

    Feb. 10, 2009

  • Le piratage fait sa pub en Tunisie

    Curieux email que j'ai reçu aujourd'hui.Provenant d'une adresse Hexabyte (merci au passage), cet emailing est vraiment amusant.Après Hexabyte qui lance Hexavideo au mépris de toutes les lois tunisiennes et les conventions internationales sur la propriété intellectuelle, voici que le piratage de...

    By • Feb. 10, 2009

  • Suivre le rugby sur Twitter !

    Samedi dernier, l'équipe de France débutait le tournoi des VI nations face à l'Irlande qui ne l'avait pas battue depuis très très longtemps (depuis 23 ans ?). J'utilise beaucoup Twitter pour diffuser, déctecter, partager des informations... et occasionnellement pour exprimer mes états d'âme. ...

    By • Feb. 10, 2009

  • Tr&egrave;s gros casse-t&ecirc;te

    J'ai un méchant gros casse-tête avec cette histoire d'une liste des 25 stars du Web québécois. Tout d'abord je connais pratiquement tout le monde et j'ai plusieurs clients, donc il est inévitable que je fasse de la peipeine à ceux qui ne seront pas dans la liste. De plus, dans vos suggestions, ...

    By • Feb. 9, 2009

  • The only 2 questions an SMB will ask about Social Media

    I had been throwing the following around in my head after meeting with a quite a few business owners and talking with some respected thought leaders in the social media marketing space and I want to know what you think. As an SMB you need to ask two primary questions when pitched with incorporat...

    By • Feb. 9, 2009

  • A Twitter Business Model Contest is Won by an Ad Agency

    I recently had a discussion with the CEO of a 59 year old ad agency in New York who said, "I know how to generate income from a $35,000 print ad but how do I generate revenue from social media?" That is the big question that all small-to mid-size ad agencies are facing. If you have been a follow...

    By • Feb. 9, 2009

  • The Most Social Brands List Lacks Context

    A few weeks ago, Vitrue, a small social media shop, delivered to the world their list of the "top social brands of 2008." It bothered me. The label confused some that this list indicated the brands using social media effectively. That's very much not what they mean. Their list represents the bra...

    By • Feb. 9, 2009

  • Australian bushfires on social media channels

    The world watches on helplessly as the death-toll from the deadliest bushfires in Australia's history could reach into the hundreds. The unfolding tragedy which has been described by Prime Minister Kevin Rudd as "hell in all its fury" continues to destroy homes in the North East area of Melbour...

    By • Feb. 9, 2009

  • TwitterHawk: Even if you start here, then what?

    Yesterday I learned, by way of Krista Neher, of a new tool called TwitterHawk, and I'm disappointed. Not with the creators of the tool, which seems rather well-done, but with the approach the tool takes and, more importantly, the position in which it leaves its users.TwitterHawk monitors Twitter...

    By • Feb. 9, 2009

  • How to Use Advanced Search Functionality Within Meetup.com To Find and Engage Online Evangelists

    Hugely popular bloggers like Chris Brogan or Robert Scoble have been prime targets for brands hoping to leverage the social media space to generate positive word of mouth. But these bloggers are most likely not YOUR online evangelists. So where do you find yours?Mack Collier's recent post shows...

    By • Feb. 9, 2009

  • Social Media and the Job Interview You Don't Know You're Having, Part II

    Several months ago I wrote, "Social Media and the Job Interview You Don't Know You're Having ," an article about how your Social Media activities may say more to a recruiter than your resume.If a potential employer Googles you or reads your Facebook or Twitter chatter, what will they learn of y...

    By • Feb. 8, 2009

  • Le professionnel des relations publiques, le blogueur et le personal branding

    Citoyens ! Lu sur PR Squared : "In other words, maybe it is becoming a little bit less important that the PR pro develop a day-to-day relationship with the blogger, and more important that they establish a personal brand that suggests to the targeted blogger that "this is someone I can trust." ...

    By • Feb. 8, 2009

  • TV5 : un reportage sur la webTV

    La semaine dernière, une émission sur TV5 abordait la Webtélé. L'équipe de l'émission québécoise Club Social est venue m'interviewer sur le phénomène. Ceux qui sont intrigués par le phénomène pourront aussi y voir quelques interviews de certains acteurs de la scène WebTV au Québec et leurs motiv...

    By • Feb. 8, 2009

  • Twitterhawk could kill golden goose

    If you like Twitter (and wonder why it was not overrun by spammers) prepare for this killjoy. I was alerted to it by an IABC colleague -through what else? Twitter- of a tool that could kill the golden goose. This crappy service, Twitterhawk is a way to turn it into a marketing machine. One look ...

    By • Feb. 8, 2009

  • Facebook Advertising and Targeting - An Experiment

    A little while ago we managed to get our hands on some free credit to advertise with Facebook. Being the industrious Interactive Media students that we are we decided to have an experiment, as well as a little bit of fun. Facebook offers a "click & play" like advertising platform which is b...

    By • Feb. 7, 2009

  • Storytelling et marketing font-ils bon m&eacute;nage ?

    Si le storytelling est pour vous un objet de curiosité, hier soir vous aviez deux places to be : • soit place du commerce (en crise) devant votre téléviseur a écouter notre Président, • soit place André Malraux où les anciens du Celsa avaient conviés à leur soirée Cels'And Co Guillaume Erner...

    By • Feb. 7, 2009

  • To sell consumers the vision, make your ad blue

    A study published in the Journal 'Science' confirms the fact that colours affect your mood and shows that whether you use red or blue in an ad makes a difference to what your audience thinks. Juliet Zhu of the University of British Columbia in Vancouver carried out the study on 600 undergradu...

    By • Feb. 7, 2009