How MC Hammer went from caricature to human being-the social media story

Please Hammer, don't hurt me. But you know more than anyone that you went from A-lister to punchline sometime in the early 1990s. Your very public bankruptcy only made it worse. You were Vanilla Ice, just with more than one hit. Something unusual has happened in the last couple of years, howev...

By Jim Tobin • Feb. 5, 2009

The Emperor's new clothes

Marketing has always been focused on putting a "shiny red coat" on whatever it is we are selling. Although I agree with one of my mentors Seth Godin, when he asks, "what comes first, the marketing or the product"? Seth claims that anytime someone says, "hey, got a great product and all it nee...

By Christopher Doster • Feb. 5, 2009

Confirmed: Adobe Flash for the iPhone for 2009

Adobe demoed Flash 10 runtime for mobile back at Adobe Max 2008 on the Android platform, the Windows mobile and the Symbian platform. During the keynote, I remember that Kevin Lynch mentioned that Adobe has been working on Flash for the iPhone without much Apple support ... The ongoing debate o...

By Freddie Laker • Feb. 4, 2009

Internet au bureau

Pour la troisième année consécutive, Olfeo a réalisé son étude sur l'utilisation d'Internet au bureau. Les chiffres clés de l'étude sont les suivants : Le temps passé sur Internet au bureau est passé de 66 minutes à 90 minutes par jour entre 2008 et 2007, soit une augmentation de 36%. 73% de...

By Emilie Ogez • Feb. 4, 2009

À propos d'une éthique de Twitter

C'est via un twitt de Natacha Quester-Séméon, que j'ai pris connaissance d'un vieux billet du pote Philippe Martin Comment tirer le meilleur parti dans l'utilisation de Twitter. Or des recommandations du billet de Phil (qui sont elle-même tirés de How to Write Kickass Twitter Posts) et d'un bill...

By Michelle Blanc • Feb. 3, 2009

Twitter predictions from 'Mr Tweet'

Mr Tweet, the Twitter friend recommendation service, has released a study about why Twitter is going mainstream. According to its survey, 69% of respondents think the micro-blogging platform will shed its early adopter service. Now that's 69% of respondents who are Twitter users, and so would h...

By Dirk Singer • Feb. 3, 2009

Social Networking Doctors Overprescribe

Sure, the title of this is supposed to be a little provocative, but isn't that the point? I'm taking a cue from the source of this information after all (read on, you'll see). Recently, Pharmaceutical Executive published a report on a recent Manhattan Research study (press release here) looking...

By Jonathan Richman • Feb. 3, 2009

Obamicon.me : il y a du Obama en chacun de nous

Avoir votre portrait en forme d'affiche inspiré de celui de Shepard Fairey pour Obama, ça vous dit?Rendez-vous à obamiconme.pastemagazine.comPrenez votre photo avec votre webcam ou téléchargez votre photo, modifiez le message et voilà !Jamais dans l'histoire de la communication avons-nous vu s...

By Martin Lessard • Feb. 3, 2009

Twitter's Magic

Hopefully you haven't been living under a rock and you know what Twitter is. You don't have to be an expert on the subject but you do know what there is something in the social media world called Twitter, correct?As a refresher, here is Twitter in Plain English. It took me awhile to really star...

By F F • Feb. 3, 2009

Business-to-Business Social Media

Can social media be used for business-to-business (B2B) brands? The answer is a "Yes!". The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b companies look to deliver on are more suited towards "traditiona...

By Gino Cosme • Feb. 3, 2009

Tout le monde en parle, mes propos paraissent prémonitoires

Loin de moi l'idée de prétendre que des événements politiques survenus dernièrement, sont le fruit de mon expertise et de mes recommandations. Je remarque cependant que les deux éléments dont j'ai parlé lors de mon passage à Tout le monde en parle, semblent avoir trouvé un écho fortuit et favor...

By Michelle Blanc • Feb. 2, 2009

Pour écrire il faut...

Du temps : un article ne s'écrit pas en deux minutes même si on a l'habitude d'écrire rapidement. Il faut un temps de recherche, puis un temps d'écriture. Des idées : plus je dirai des idées fraîches. Il faut se sentir à l'aise avec l'idée, s'y intéresser et se l'approprier. L'idée ...

By Vanina Delobelle • Feb. 2, 2009

Social Media for B2B? You've got to be kidding.

Could it be that social media lags in B2B because marketers don't see value in it for themselves? I've been talking to friends and colleagues about their perception of social media. To be honest, I'm typically talking to the over 35 crowd. But hey, these are the senior marketers and decision m...

By Michele Goetz • Feb. 2, 2009

Obama's Not the Only One Who Gets Social Media

Last week I interviewed Heather Lauer who is in charge of online strategy for the Pickens Plan, a grass-roots effort to support legendary oil-man-turned-energy-independence champion T. Boone Pickens' strategy for reducing the country's dependence on foreign sources of energy. I've been fascina...

By Robin Fray Carey • Feb. 2, 2009

The economics of free

Free: - courtesy of WSJ Chris Anderson, editor in chief of Wired and author of the Long Tail has an excellent post on the 'Economics of giving it away' in the Wall Street Journal. There is so much to pull out of the piece but a few nuggets might interrest: The last decade has seen the extension ...

By Dennis Howlett • Feb. 2, 2009

As social networks increase so does your margin for error

This is a cautionary tale. I've been thinking about this for awhile. Having noticed how much social networks and communities have grown exponentially recently, I've noticed that people do things within the context of what we consider New Media, i.e. social networks, and then ultimately regret it...

By Marc Meyer • Feb. 2, 2009

CMO 2.0 Conversation with Paula Drum from H&R Block

I had the pleasure to interview Paula Drum, the VP of Marketing for the Digital Division of H&R Block. It was a lot of fun to speak with a forward thinking marketer like Paula on a variety of social media marketing programs. Topics that we covered include: How did social media change marketi...

By CMO Conversations • Feb. 2, 2009

Speaking in headlines

When it comes to getting "e-noticed", it really is a case of less is more. As reported by Canada.com, Epsilon, "the world's largest permission-based email marketer", found that a shorter subject length and the order in which you put your words, will increase the chances of your email getting op...

By Dirk Singer • Feb. 2, 2009

Business Blogging Dos and Don'ts

Image by Denis Collette...!!! via Flickr This is a quick list of dos and don'ts in business blogging. Advice that I've gathered from many people that I've started to incorporate in my own practice and pass on to those I work with. Do If your business is more than one person, you should have ...

By Nathan McGee • Feb. 2, 2009

Bridgestone Claims ADBOWL 9's Top Spot as Favorite Super Bowl XLIII Commercial

Tires roll over the Super Bowl Ad competition, besting beer for the first time in six yearsAs of 12:00 am EST, the top 5 ads as ranked by ADBOWL voters on a five point scale were: Bridgestone's "Taters"Bridgestone's "Hot Item"Coca-Cola's "Heist"Anheuser-Busch's "Clydesdale Fetch"Doritos' "Crysta...

By Michael Gass • Feb. 2, 2009

Les wikis, quels usages pour les territoires ?

Les territoires et le Web 2.0 "Un média social est en train de se construire, répondant notamment au besoin d'expression des internautes. Les collectivités doivent s'interroger sur leur manière d'y contribuer afin d'enrichir l'identité numérique de leur territoire" C'est en ces termes que l'aut...

By Emilie Ogez • Feb. 2, 2009

Tweet News

First a disclaimer. This is not Tweet-News, your online source for R&B singer, songwriter, musician and producer, Tweet. The other Tweet-News.com provides fans with the latest news and information on Tweet, as well as an extensive biography, discography, and media section. There is also a h...

By Barry Welford • Feb. 2, 2009

Super Bowl Adsâ€"A Different POV

Instead of reviewing the good, the bad and the ugly, I'm going to take a different tack here and review the effects on the purchase decisions of one consumer: me.Product I'm Most Likely To Use As A Result of Seeing A Super Bowl Commercial: The History Channel's Axe Stories series about lumberj...

By Alan Wolk • Feb. 2, 2009

Super Bowl 2009 Ads - Social Media Engagement In The Second Half

As you've probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let's get right into the second half here:Coke (Avatars): No engagementBridgestone (Jump around): URL (Bridgestone.com) - very small fontDenny's (Serious Breakfast)...

By DJ Francis • Feb. 2, 2009

Can Blogs Help Drive Purchasing Decisions?

Over the last few months there has been a lot of talk about whether or not blogs can truly help drive decision making power. The information is often conflicting, which may drive your average reader to more and more blogs and articles to come up with the truth in between. For example, a Forrest...

By Crystal King • Feb. 2, 2009