Content Marketing: Page 567

  • Insider's Look at Red Bull U

    This content is from The Marketing Fresh Peel Red Bull is a fascinating brand. In less than a decade they were able to go from being a relatively obscure brand in a nonexistent category into a brand that's known and loved world-wide. What's really amazing about that feat is that they have larg...

    By • Feb. 6, 2009

  • La tribalisation des réseaux pour les affaires

    La tribu est l'une des plus anciennes constructions sociales de l'humanité et elle trouve de plus en plus son écho numérique via les réseaux et médias sociaux. Mais quels sont les paramètres favorisants leur éclosion, les objectifs d'affaires qu'ils accomplissent et les retombés d'affaires qu'el...

    By • Feb. 6, 2009

  • Economic downturn could be a boom for social media marketing

    Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing, with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa...

    By • Feb. 6, 2009

  • Twitter Bowl 2009: And the Winners are...

    Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game - additional history here.Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and s...

    By • Feb. 6, 2009

  • Is your ringtone part of your personal brand?

    I don't think it was a conscious decision of mine to set my ringtone at the 'traditional old fashioned phone ring' available. I went through the usual pattern of listening to all options (about 3 times) and then decided to settle on that particular one. And yes, when on a train, when the ton...

    By • Feb. 6, 2009

  • Social Media with a Chinese Touch

    I had the amazing experience last year to expand my analyst team to Shanghai. While a challenge, it opened up a new way to think about how to interact and succeed in this new market. One thing I learned is that the Chinese always bear gifts. When colleagues arrived in the US, they brought a gift...

    By • Feb. 6, 2009

  • Vous n'aurez bientôt plus rien à cacher

    Coup sur coup, deux annonces viennent confirmer, s'il en était besoin, à quel point nous sommes prêts à faire sauter des lignes rouges et réviser nos certitudes sur ce que nous allons accepter de faire dans le dévoilement de nos vies pour satisfaire à des facilités et stimuli de nos relation...

    By • Feb. 6, 2009

  • La pêche aux idées

    Pour les travailleurs du savoir, la conversation entre blogueurs représente essentiellement un échange d'idée plutôt que de texte. C'est une forme de "connexion à travers le contenu"basée sur la confiance et la possibilité de transcender les spécialités... C'est une des conclusions à laquelle ...

    By • Feb. 6, 2009

  • Has "social media" been talked to death?

    The other day in an article that's gained a lot of attention, Guardian tech journalist Bobbie Johnson proclaimed that he's done with social media. If you haven't done so it's definitely worth a read. In summary Bobbie says: "I've had it with social media. Not social networking per se, but the in...

    By • Feb. 6, 2009

  • Africa's World Best Reality TV Show !

    Africa will soon witness a reality tv show dubbed "Africa's World Best Talent Search Show" which is is set to be the biggest reality TV talent show bringing the entire world to Africa with Kenya as the host nation. The show is aimed to be an annual reality TV talent show set to showcase and disc...

    By Collins Mbalo • Feb. 6, 2009

  • Twittersheep: un nuage de tags de vos Twitt

    Le mien ci-dessous réalisé via TwittersheepVous pouvez en faire de même pour les personnes qui vous follows pour déterminer leurs centres d'intérêts et s'il est pertinent ou pas pour vous de les suivre...Link to original post

    By • Feb. 6, 2009

  • How MC Hammer went from caricature to human being-the social media story

    Please Hammer, don't hurt me. But you know more than anyone that you went from A-lister to punchline sometime in the early 1990s. Your very public bankruptcy only made it worse. You were Vanilla Ice, just with more than one hit. Something unusual has happened in the last couple of years, howev...

    By • Feb. 5, 2009

  • The Emperor's new clothes

    Marketing has always been focused on putting a "shiny red coat" on whatever it is we are selling. Although I agree with one of my mentors Seth Godin, when he asks, "what comes first, the marketing or the product"? Seth claims that anytime someone says, "hey, got a great product and all it nee...

    By • Feb. 5, 2009

  • Confirmed: Adobe Flash for the iPhone for 2009

    Adobe demoed Flash 10 runtime for mobile back at Adobe Max 2008 on the Android platform, the Windows mobile and the Symbian platform. During the keynote, I remember that Kevin Lynch mentioned that Adobe has been working on Flash for the iPhone without much Apple support ... The ongoing debate o...

    By • Feb. 4, 2009

  • Internet au bureau

    Pour la troisième année consécutive, Olfeo a réalisé son étude sur l'utilisation d'Internet au bureau. Les chiffres clés de l'étude sont les suivants : Le temps passé sur Internet au bureau est passé de 66 minutes à 90 minutes par jour entre 2008 et 2007, soit une augmentation de 36%. 73% de...

    By • Feb. 4, 2009

  • À propos d'une éthique de Twitter

    C'est via un twitt de Natacha Quester-Séméon, que j'ai pris connaissance d'un vieux billet du pote Philippe Martin Comment tirer le meilleur parti dans l'utilisation de Twitter. Or des recommandations du billet de Phil (qui sont elle-même tirés de How to Write Kickass Twitter Posts) et d'un bill...

    By • Feb. 3, 2009

  • Twitter predictions from 'Mr Tweet'

    Mr Tweet, the Twitter friend recommendation service, has released a study about why Twitter is going mainstream. According to its survey, 69% of respondents think the micro-blogging platform will shed its early adopter service. Now that's 69% of respondents who are Twitter users, and so would h...

    By • Feb. 3, 2009

  • Social Networking Doctors Overprescribe

    Sure, the title of this is supposed to be a little provocative, but isn't that the point? I'm taking a cue from the source of this information after all (read on, you'll see). Recently, Pharmaceutical Executive published a report on a recent Manhattan Research study (press release here) looking...

    By • Feb. 3, 2009

  • Obamicon.me : il y a du Obama en chacun de nous

    Avoir votre portrait en forme d'affiche inspiré de celui de Shepard Fairey pour Obama, ça vous dit?Rendez-vous à obamiconme.pastemagazine.comPrenez votre photo avec votre webcam ou téléchargez votre photo, modifiez le message et voilà !Jamais dans l'histoire de la communication avons-nous vu s...

    By • Feb. 3, 2009

  • Twitter's Magic

    Hopefully you haven't been living under a rock and you know what Twitter is. You don't have to be an expert on the subject but you do know what there is something in the social media world called Twitter, correct?As a refresher, here is Twitter in Plain English. It took me awhile to really star...

    By • Feb. 3, 2009

  • Business-to-Business Social Media

    Can social media be used for business-to-business (B2B) brands? The answer is a "Yes!". The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b companies look to deliver on are more suited towards "traditiona...

    By • Feb. 3, 2009

  • Tout le monde en parle, mes propos paraissent prémonitoires

    Loin de moi l'idée de prétendre que des événements politiques survenus dernièrement, sont le fruit de mon expertise et de mes recommandations. Je remarque cependant que les deux éléments dont j'ai parlé lors de mon passage à Tout le monde en parle, semblent avoir trouvé un écho fortuit et favor...

    By • Feb. 2, 2009

  • Pour écrire il faut...

    Du temps : un article ne s'écrit pas en deux minutes même si on a l'habitude d'écrire rapidement. Il faut un temps de recherche, puis un temps d'écriture. Des idées : plus je dirai des idées fraîches. Il faut se sentir à l'aise avec l'idée, s'y intéresser et se l'approprier. L'idée ...

    By • Feb. 2, 2009

  • Social Media for B2B? You've got to be kidding.

    Could it be that social media lags in B2B because marketers don't see value in it for themselves? I've been talking to friends and colleagues about their perception of social media. To be honest, I'm typically talking to the over 35 crowd. But hey, these are the senior marketers and decision m...

    By • Feb. 2, 2009

  • Obama's Not the Only One Who Gets Social Media

    Last week I interviewed Heather Lauer who is in charge of online strategy for the Pickens Plan, a grass-roots effort to support legendary oil-man-turned-energy-independence champion T. Boone Pickens' strategy for reducing the country's dependence on foreign sources of energy. I've been fascina...

    By • Feb. 2, 2009