Content Marketing: Page 567

  • Nairobian Perspective Blog Link on HuffingtonPost !

    I was quite honoured to find that my blog "A Nairobians Perspective " is actually listed and linked from the Huffington Post World News Sources blog Links page on Africa. The Huffpost is a news website and aggregated weblog founded by Arrian Huffington and Kenneth Lerer.It offers both news comm...

    By Collins Mbalo • Feb. 1, 2009

  • Distributing Free Press Release and Twittering to journalists

    Share / SaveE-mailBookmarkDiggTwitterFarkTumblrLinkedInDeliciousStumbleUponMySpaceYahoo BuzzGoogle BookmarksEvernoteGmailYahoo MailAOL MailMSDNExpressionMixxShoutwireJumptagsHemidemiInstapaperXerpiWinkDiigoTagglyTailrankKledyYahoo My WebYoolinkTechnotizieMultiplyPlaxo PulseSquidooBlinklistAIMYiG...

    By • Feb. 1, 2009

  • Pour Vaincre la crise, transformez-vous en support publicitaire

    L'année 2009 sera rude selon les prévisions. Cet américain a décidé, pour éviter la crise, d'inventer un nouveau support publicitaire: Lui-même.Le concept est I WEAR YOUR SHIRTIl se propose pour chaque jour de 2009 de porter un tee-shirt avec votre marque ou le visuel que vous aurez choisi.Le pr...

    By • Feb. 1, 2009

  • High Hopes For Advertising And Social Media In Super Bowl 2009

    Last year, I declared that the Super Bowl ads fumbled, but I think this year will be different. Big name advertisers are getting the message that their audiences like social media interaction. Brian Solis announced that Anheuser-Busch developed AB-Extras, an entire site built to allow customer...

    By • Feb. 1, 2009

  • Top Social Brands of 2008

    Image by Schill Vitrue.com, a tool that captures a brand's social media presence, has put together a list of the top 100 social brands. "What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vit...

    By • Feb. 1, 2009

  • The Art of Saying Yes

    Back in December I wrote a post on The Art of Saying No. It was in response to an overwhelming number of demands and requests I'd been receiving for me to help with this, retweet that, and come to this event, and so on. It helped me set my mind straight on how to make sure I wasn't overdoing thi...

    By • Feb. 1, 2009

  • Using Social Media to Create Conversations while Maintaining Corporate Authenticity‏

    Social Media is a great way to start a conversation. Social Media is a great way to host one-to-one and one-to-many conversations. Social Media is rapidly becoming the mechanism that provides companies a means to be a part of the conversation. Smart companies are beginning to realize this and t...

    By • Feb. 1, 2009

  • Forget microblogging - here comes the nanoblog

    Sometimes the craziest thoughts you have are the ones that become reality. In December 2006 I posted a tongue-in-cheek post with predictions for 2007. My ambitions were to do a similar post with predictions for 2008, but I never got around to finish it. But the initial thoughts are still lying ...

    By • Feb. 1, 2009

  • Advertising on Twitter with Twittad

    TwittAd was formed to give Twitter users and advertisers the opportunity to meet for product placement & website promotion on a Twitter user profile. Plenty of people are developing ideas for monetizing Twitter, but few seem viable. Twittad appears to offer a financial solution to prolific ...

    By • Feb. 1, 2009

  • Steve Tylock: The LinkedIn Personal Trainer A Lip-sticking Podcast

    LinkedIn isn't new. Yet, too many of us don't know how to use it as effectively as we should. Steve Tylock, a local friend, has a book all about using LinkedIn: The LinkedIn Personal Trainer - and I was lucky enough to talk to him recently, to get some inside advice on using LinkedIn. The impo...

    By Yvonne DiVita • Jan. 31, 2009

  • Random...

    Un déplacement à Jendouba et un billet à 20 dinarsUne très belle journée à la plage de Tazarka et aujourd'hui une très bonne salade César au Bistrot Link to original post

    By • Jan. 31, 2009

  • Google et son talon d'Achille

    Hier, j'étais conférencière à Communautique pour parler d'économie numérique (ce billet résume mon propos). Avant ma conférence, quelqu'un me demandait hypothétiquement « et si Google se faisait pirater, et si les États-Unis qui hébergent la plupart des serveurs Web ne fonctionnaient plus et ...

    By • Jan. 31, 2009

  • What Do You Say When...

    on a Friday afternoon you're with your wife at the OBGYN's office for an ultrasound and find out you've lost your fourth baby in the last three years? you were trying for the past seven weeks to stay as positive as possible but the vitals never really looked terrific and at one point they though...

    By • Jan. 31, 2009

  • WebTV: les facteurs de succes

    Je donne aujourd'hui, à l'INIS, un atelier sur la webTV dans le cadre des ateliers Makila 2008-2009 organisé par l'agence TOPO. : on passe en revue les enjeux, défis, les stratégies et les facteurs de succès de la WebTV.Faisant suite à une présentation la semaine dernière de Yannick Gélinas su...

    By • Jan. 31, 2009

  • Trust, Listening, and Doing Something with it are all Connected

    [from Davos @Scobleizer interviews Richard Edelman - 3:43"] Trust is at an all time low. The conversation that started with loss of trust in financial institutions and the Forrester finding that people don't trust corporate blogs, continues in the 2009 Trust Barometer by Edelman.The survey gain...

    By • Jan. 31, 2009

  • This blog is moving ...

    From 1 Feb 2009 this blog will no longer be updated. I'll be posting over at the new Aide-Memoire and there is a new RSS feed too.By Carruthers via Aide-mémoire Link to original post

    Jan. 31, 2009

  • The marketing of Pro football

    It's no secret that Pro Football is a billion dollar business. As such this Sunday's matchup of the Pittsburgh Steelers and Arizona Cardinals in the Super Bowl is as much a national holiday as any other day we have, with the exception that it is on a Sunday. Even those that do not like football,...

    By • Jan. 30, 2009

  • Free Web Tools!

    Today is a great day for our readers, as today marks the launch of our free web tools page. Next to the "Home" link in the top navigation bar is "Web Tools". Over the coming weeks, we will add more tools to the page and update the layout. We currently have two webmaster tools ready for use, but...

    By • Jan. 30, 2009

  • Will social media change the way we measure influence?

    Scott Brinker blogged about propinquity and Twitter last week. I'd never heard the word propinquity before. However, propinquity seems to be a label for a familiar concept -- the notion that physical promixity promotes relationships. My parents harped about that while I was a teen. Happily, S...

    By • Jan. 30, 2009

  • Something for your media plans: the weather forecast

    It might be raining and you are in a foul mood, but at least you are thinking more clearly. That's the findings of a group of Australian researchers who tested consumer memory in good and bad weather. As reported by the British Psychological Society, 73 shoppers were put in a newsagents and ask...

    By • Jan. 30, 2009

  • Je retweete, tu retweetes, il retweete...

    Le retweet est la mode, c'est un fait comme le montre cette petite illustration qui date d'il y a quelques temps : Je suis une grande retweetrice, peut-être trop ? J'assume ! Si c'est votre cas, cliquez là ! Mais je ne suis pas encore dans le Top 50 et je ne crois pas que l'un [...]Pas mal de...

    By • Jan. 30, 2009

  • Flame war or random noise - I may have made a terrible mistake

    Like most of us (inside this new world) I blog since 2005, I tweet since 2007, I am LinkedIn while in private Beta (Id 8573) and where ever I blogged or commented we were all in agreement how cool and important social media is. After all - random noise. I pretty much ignored the posts and acts ...

    Jan. 30, 2009

  • Le virtuel n'existe pas

    Encore hier, j'entendais quelqu'un opposer le monde réel au monde virtuel, accusant malicieusement le second de causer la perte du premier : "La crise, vous savez, c'est ça : une économie virtuelle qui a perdu le sens commun des réalités", a-t-il lancé Ã son auditoire. Réaction immédiate : j'a...

    By • Jan. 29, 2009

  • Three PR Emailers That Didn't Seem Very Human

    I said I would call out PR emailers who didn't treat me right. That starts today.All three of these PR emailers are guilty of the same sin: failing to give me a way to opt out. It's human to give me a way to say good bye. Otherwise I feel helpless and I resent the companies who won't let me go....

    By • Jan. 29, 2009

  • Wal-Mart Should See More Green

    I can't believe I'm saying it, but Wal-Mart deserves more money. I think it should get paid for its green initiatives, which seem a helluva lot more sincere and real than any of the CSR marketing nonsense that passes for environmental responsibility at other companies. It started down a path ...

    By • Jan. 29, 2009