Content Marketing: Page 568

  • The economics of free

    Free: - courtesy of WSJ Chris Anderson, editor in chief of Wired and author of the Long Tail has an excellent post on the 'Economics of giving it away' in the Wall Street Journal. There is so much to pull out of the piece but a few nuggets might interrest: The last decade has seen the extension ...

    By • Feb. 2, 2009

  • As social networks increase so does your margin for error

    This is a cautionary tale. I've been thinking about this for awhile. Having noticed how much social networks and communities have grown exponentially recently, I've noticed that people do things within the context of what we consider New Media, i.e. social networks, and then ultimately regret it...

    By • Feb. 2, 2009

  • CMO 2.0 Conversation with Paula Drum from H&R Block

    I had the pleasure to interview Paula Drum, the VP of Marketing for the Digital Division of H&R Block. It was a lot of fun to speak with a forward thinking marketer like Paula on a variety of social media marketing programs. Topics that we covered include: How did social media change marketi...

    By • Feb. 2, 2009

  • Speaking in headlines

    When it comes to getting "e-noticed", it really is a case of less is more. As reported by Canada.com, Epsilon, "the world's largest permission-based email marketer", found that a shorter subject length and the order in which you put your words, will increase the chances of your email getting op...

    By • Feb. 2, 2009

  • Business Blogging Dos and Don'ts

    Image by Denis Collette...!!! via Flickr This is a quick list of dos and don'ts in business blogging. Advice that I've gathered from many people that I've started to incorporate in my own practice and pass on to those I work with. Do If your business is more than one person, you should have ...

    By • Feb. 2, 2009

  • Bridgestone Claims ADBOWL 9's Top Spot as Favorite Super Bowl XLIII Commercial

    Tires roll over the Super Bowl Ad competition, besting beer for the first time in six yearsAs of 12:00 am EST, the top 5 ads as ranked by ADBOWL voters on a five point scale were: Bridgestone's "Taters"Bridgestone's "Hot Item"Coca-Cola's "Heist"Anheuser-Busch's "Clydesdale Fetch"Doritos' "Crysta...

    By • Feb. 2, 2009

  • Les wikis, quels usages pour les territoires ?

    Les territoires et le Web 2.0 "Un média social est en train de se construire, répondant notamment au besoin d'expression des internautes. Les collectivités doivent s'interroger sur leur manière d'y contribuer afin d'enrichir l'identité numérique de leur territoire" C'est en ces termes que l'aut...

    By • Feb. 2, 2009

  • Tweet News

    First a disclaimer. This is not Tweet-News, your online source for R&B singer, songwriter, musician and producer, Tweet. The other Tweet-News.com provides fans with the latest news and information on Tweet, as well as an extensive biography, discography, and media section. There is also a h...

    By • Feb. 2, 2009

  • Super Bowl Adsâ€"A Different POV

    Instead of reviewing the good, the bad and the ugly, I'm going to take a different tack here and review the effects on the purchase decisions of one consumer: me.Product I'm Most Likely To Use As A Result of Seeing A Super Bowl Commercial: The History Channel's Axe Stories series about lumberj...

    By • Feb. 2, 2009

  • Super Bowl 2009 Ads - Social Media Engagement In The Second Half

    As you've probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let's get right into the second half here:Coke (Avatars): No engagementBridgestone (Jump around): URL (Bridgestone.com) - very small fontDenny's (Serious Breakfast)...

    By • Feb. 2, 2009

  • Can Blogs Help Drive Purchasing Decisions?

    Over the last few months there has been a lot of talk about whether or not blogs can truly help drive decision making power. The information is often conflicting, which may drive your average reader to more and more blogs and articles to come up with the truth in between. For example, a Forrest...

    By • Feb. 2, 2009

  • Nairobian Perspective Blog Link on HuffingtonPost !

    I was quite honoured to find that my blog "A Nairobians Perspective " is actually listed and linked from the Huffington Post World News Sources blog Links page on Africa. The Huffpost is a news website and aggregated weblog founded by Arrian Huffington and Kenneth Lerer.It offers both news comm...

    By Collins Mbalo • Feb. 1, 2009

  • Distributing Free Press Release and Twittering to journalists

    Share / SaveE-mailBookmarkDiggTwitterFarkTumblrLinkedInDeliciousStumbleUponMySpaceYahoo BuzzGoogle BookmarksEvernoteGmailYahoo MailAOL MailMSDNExpressionMixxShoutwireJumptagsHemidemiInstapaperXerpiWinkDiigoTagglyTailrankKledyYahoo My WebYoolinkTechnotizieMultiplyPlaxo PulseSquidooBlinklistAIMYiG...

    By • Feb. 1, 2009

  • Pour Vaincre la crise, transformez-vous en support publicitaire

    L'année 2009 sera rude selon les prévisions. Cet américain a décidé, pour éviter la crise, d'inventer un nouveau support publicitaire: Lui-même.Le concept est I WEAR YOUR SHIRTIl se propose pour chaque jour de 2009 de porter un tee-shirt avec votre marque ou le visuel que vous aurez choisi.Le pr...

    By • Feb. 1, 2009

  • High Hopes For Advertising And Social Media In Super Bowl 2009

    Last year, I declared that the Super Bowl ads fumbled, but I think this year will be different. Big name advertisers are getting the message that their audiences like social media interaction. Brian Solis announced that Anheuser-Busch developed AB-Extras, an entire site built to allow customer...

    By • Feb. 1, 2009

  • Top Social Brands of 2008

    Image by Schill Vitrue.com, a tool that captures a brand's social media presence, has put together a list of the top 100 social brands. "What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vit...

    By • Feb. 1, 2009

  • The Art of Saying Yes

    Back in December I wrote a post on The Art of Saying No. It was in response to an overwhelming number of demands and requests I'd been receiving for me to help with this, retweet that, and come to this event, and so on. It helped me set my mind straight on how to make sure I wasn't overdoing thi...

    By • Feb. 1, 2009

  • Using Social Media to Create Conversations while Maintaining Corporate Authenticity‏

    Social Media is a great way to start a conversation. Social Media is a great way to host one-to-one and one-to-many conversations. Social Media is rapidly becoming the mechanism that provides companies a means to be a part of the conversation. Smart companies are beginning to realize this and t...

    By • Feb. 1, 2009

  • Forget microblogging - here comes the nanoblog

    Sometimes the craziest thoughts you have are the ones that become reality. In December 2006 I posted a tongue-in-cheek post with predictions for 2007. My ambitions were to do a similar post with predictions for 2008, but I never got around to finish it. But the initial thoughts are still lying ...

    By • Feb. 1, 2009

  • Advertising on Twitter with Twittad

    TwittAd was formed to give Twitter users and advertisers the opportunity to meet for product placement & website promotion on a Twitter user profile. Plenty of people are developing ideas for monetizing Twitter, but few seem viable. Twittad appears to offer a financial solution to prolific ...

    By • Feb. 1, 2009

  • Steve Tylock: The LinkedIn Personal Trainer A Lip-sticking Podcast

    LinkedIn isn't new. Yet, too many of us don't know how to use it as effectively as we should. Steve Tylock, a local friend, has a book all about using LinkedIn: The LinkedIn Personal Trainer - and I was lucky enough to talk to him recently, to get some inside advice on using LinkedIn. The impo...

    By Yvonne DiVita • Jan. 31, 2009

  • Random...

    Un déplacement à Jendouba et un billet à 20 dinarsUne très belle journée à la plage de Tazarka et aujourd'hui une très bonne salade César au Bistrot Link to original post

    By • Jan. 31, 2009

  • Google et son talon d'Achille

    Hier, j'étais conférencière à Communautique pour parler d'économie numérique (ce billet résume mon propos). Avant ma conférence, quelqu'un me demandait hypothétiquement « et si Google se faisait pirater, et si les États-Unis qui hébergent la plupart des serveurs Web ne fonctionnaient plus et ...

    By • Jan. 31, 2009

  • What Do You Say When...

    on a Friday afternoon you're with your wife at the OBGYN's office for an ultrasound and find out you've lost your fourth baby in the last three years? you were trying for the past seven weeks to stay as positive as possible but the vitals never really looked terrific and at one point they though...

    By • Jan. 31, 2009

  • WebTV: les facteurs de succes

    Je donne aujourd'hui, à l'INIS, un atelier sur la webTV dans le cadre des ateliers Makila 2008-2009 organisé par l'agence TOPO. : on passe en revue les enjeux, défis, les stratégies et les facteurs de succès de la WebTV.Faisant suite à une présentation la semaine dernière de Yannick Gélinas su...

    By • Jan. 31, 2009