Trust, Listening, and Doing Something with it are all Connected

[from Davos @Scobleizer interviews Richard Edelman - 3:43"] Trust is at an all time low. The conversation that started with loss of trust in financial institutions and the Forrester finding that people don't trust corporate blogs, continues in the 2009 Trust Barometer by Edelman.The survey gain...

By Valeria Maltoni • Jan. 31, 2009

This blog is moving ...

From 1 Feb 2009 this blog will no longer be updated. I'll be posting over at the new Aide-Memoire and there is a new RSS feed too.By Carruthers via Aide-mémoire Link to original post

Jan. 31, 2009

The marketing of Pro football

It's no secret that Pro Football is a billion dollar business. As such this Sunday's matchup of the Pittsburgh Steelers and Arizona Cardinals in the Super Bowl is as much a national holiday as any other day we have, with the exception that it is on a Sunday. Even those that do not like football,...

By Marc Meyer • Jan. 30, 2009

Free Web Tools!

Today is a great day for our readers, as today marks the launch of our free web tools page. Next to the "Home" link in the top navigation bar is "Web Tools". Over the coming weeks, we will add more tools to the page and update the layout. We currently have two webmaster tools ready for use, but...

By Maxwell Finn • Jan. 30, 2009

Will social media change the way we measure influence?

Scott Brinker blogged about propinquity and Twitter last week. I'd never heard the word propinquity before. However, propinquity seems to be a label for a familiar concept -- the notion that physical promixity promotes relationships. My parents harped about that while I was a teen. Happily, S...

By Barbara French • Jan. 30, 2009

Something for your media plans: the weather forecast

It might be raining and you are in a foul mood, but at least you are thinking more clearly. That's the findings of a group of Australian researchers who tested consumer memory in good and bad weather. As reported by the British Psychological Society, 73 shoppers were put in a newsagents and ask...

By Dirk Singer • Jan. 30, 2009

Je retweete, tu retweetes, il retweete...

Le retweet est la mode, c'est un fait comme le montre cette petite illustration qui date d'il y a quelques temps : Je suis une grande retweetrice, peut-être trop ? J'assume ! Si c'est votre cas, cliquez là ! Mais je ne suis pas encore dans le Top 50 et je ne crois pas que l'un [...]Pas mal de...

By Emilie Ogez • Jan. 30, 2009

Flame war or random noise - I may have made a terrible mistake

Like most of us (inside this new world) I blog since 2005, I tweet since 2007, I am LinkedIn while in private Beta (Id 8573) and where ever I blogged or commented we were all in agreement how cool and important social media is. After all - random noise. I pretty much ignored the posts and acts ...

Jan. 30, 2009

Le virtuel n'existe pas

Encore hier, j'entendais quelqu'un opposer le monde réel au monde virtuel, accusant malicieusement le second de causer la perte du premier : "La crise, vous savez, c'est ça : une économie virtuelle qui a perdu le sens commun des réalités", a-t-il lancé Ã son auditoire. Réaction immédiate : j'a...

By Mickael Guillois • Jan. 29, 2009

Three PR Emailers That Didn't Seem Very Human

I said I would call out PR emailers who didn't treat me right. That starts today.All three of these PR emailers are guilty of the same sin: failing to give me a way to opt out. It's human to give me a way to say good bye. Otherwise I feel helpless and I resent the companies who won't let me go....

By Josh Bernoff • Jan. 29, 2009

Wal-Mart Should See More Green

I can't believe I'm saying it, but Wal-Mart deserves more money. I think it should get paid for its green initiatives, which seem a helluva lot more sincere and real than any of the CSR marketing nonsense that passes for environmental responsibility at other companies. It started down a path ...

By Jonathan Salem Baskin • Jan. 29, 2009

Organic vs. Inorganic Communities

Having been involved in on-line communities (social networks or forums/Yahoo! Groups, etc.) for a long time, I have a theory... well, I am sure there are already proven psychological, sociological, and anthropological theories that already exist about organic and inorganic communities from peopl...

By Beth Harte • Jan. 29, 2009

Join us for CMO 2.0 Conversation with Kodak's CMO Jeff Hayzlett this Friday at 9am ET

As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, I will interview Kodak's CMO Jeff Hayzlett on Friday, January 30th from 9-10 am EDT. The format for the event will be like a radio talk show. First, I will have a conversation with Jeff Hayzlett fo...

By Francois Gossieaux • Jan. 29, 2009

Bienvenue aux auditeurs de La fosse aux lionnes

Bon, ce matin j'ai regardé comme vous la télédiffusion de l'émission La fosse aux lionnes et j'étais dans mes petits souliers à talons hauts parce que je n'aime pas ça m'entendre parler de moi et de ma condition. Je préfère tellement plus parler de Web, ma passion! Mais on ne fait pas d'omelett...

By Michelle Blanc • Jan. 28, 2009

Millenials Don't Use E-Mail

My college age daughter does check it. She knows her college will send her messages that way, and her mother. My high school age daughter needs more of a nudge: "Have you checked your e-mail at all this month?!?" A recent study released by eROI shows just how typical this is. The study looked a...

By Jill Kurtz • Jan. 28, 2009

15 reasons why companies may fear social media

Last night I was talking with Rachel Happe and Leigh Duncan-Durst on Twitter and we were discussing the following statement I made: Some industries have built in fan bases and thus are naturals for social media implementation, so .. why the delay? Fear? Lack of expertise? Fear of social medi...

By Marc Meyer • Jan. 28, 2009

Please Take The OnlineMarketerBlog Survey

As I mentioned before, I am taking a short writing hiatus to perform a blog review. So far, it's going pretty well. However, this blog wouldn't be anything without you (seriously). That's why I would like to know a little more about you - your reading habits, the type of content you want to se...

By DJ Francis • Jan. 28, 2009

Deciding How Social Media Monitoring Strategy Works For You

Mike Manuel wrote a post, "How to Create a Social Media Monitoring Strategy," earlier this year in which he describes the six step process a company may use for monitoring and engagement within social media. 1) Conversation Discovery2) Conversation Aggregation3) Conversation Escalation4) Conver...

By John Cass • Jan. 28, 2009

McDonald's Connects with Employees and Customers

At AMA's MPlanet conference today, I had the opportunity to be part of a special Blogger Q&A session with Mary Dillon, Executive VP and Global Chief Marketing Officer for McDonald's. She talked about a strong focus on employees, reaching out to moms, and social media. Connecting with Employ...

By Becky Carroll • Jan. 28, 2009

The Copyblogger Files - Interview with Brian Clark

 After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online M...

By Lee Odden • Jan. 28, 2009

Why The Media Wants To Hear From Your Employees

In a age when accountability and transparency are paramount for businesses, both can bode well for media relations. One way to demonstrate that is by creating a corporate blogging strategy that lets your employees blog freely. Transparency For The MediaTransparency...Link to original post

By Rodger Johnson • Jan. 27, 2009

How do You Know?

[Failure: the Secret to success, 8:19"] I'd like to try something different today, maybe it's because I've been spending more time on FriendFeed and Twitter. I'd love it if you did most of the talking here - I know we will all get ideas for follow up projects that way. Many of you reading have ...

By Valeria Maltoni • Jan. 27, 2009

Taking It Back to Basics

One of the things I've been toying with over the last few months is adding video posts. Well, today sees me jumping in (though I don't think Chris Brogan, Gary Vaynerchuk or Amber MacArthur have anything to worry about). It's scary - hopefully I don't scare you too much! Two things: Yes, I have ...

Jan. 27, 2009

Primeur : Utilisation d'internet dans la décision d'achat des Canadiens

Étant donné que ce blogue commence à avoir un auditoire intéressant et qu'il se spécialise entre autres sur les questions relatives au commerce électronique, la firme de relations publiques Massy-Forget m'envoie deux communiqués de presse portant sur L'initiative Weblocal de Transcontinental e...

By Michelle Blanc • Jan. 27, 2009

Vcast: Zaouïa et Energies renouvelables?

Sur le chemin de retour de Gasfa, j'ai voulu m'arrêter à une image qui m'a semblé très intéressante.Une petite Zaouïa (http://fr.wikipedia.org/wiki/Zaouïa) comme il en existe beaucoup en Tunisie, équipée par des panneaux solaires.Une battisse symbolisant des croyances et traditions ancrées a...

By Mehdi Lamloum • Jan. 26, 2009