Content Marketing: Page 570

  • 6 Non-Salesy Ways To Ask Your Customers To Promote You

    Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. If you ask them in the ...

    By • Jan. 26, 2009

  • Expectations of Brand Continuity

    The German Ad agency, Scholz & Friends, has produced a video that takes a quick look at how things have progressed from the ad world in the 1940's to today's socially connected, conversation driven marketplace. This video illustrates not only how consumers have changed the way they communic...

    By • Jan. 26, 2009

  • The need for services in social technology

    Two of my former Forrester colleagues published Wave evaluations this month. Suresh Vittal evaluated "Listening Platforms," aka brand monitoring vendors and Jeremiah Owyang evaluated "Community Platforms," aka white label social networks. By the way, you can download both Forrester reports for...

    By • Jan. 26, 2009

  • Open educational resources (par G. Siemens)

    Voici une présentation de Georges Siemens (créateur courant 2004 du connectivisme, à la fois théorie de l'éducation et méthode d'apprentissage, et alternative aux trois grandes théories, comportementaliste, cognitive et constructiviste déjà bien connues) sur les ressources éducatives libres :...

    By • Jan. 26, 2009

  • All Your Steps to SEO Success

    Four Elements and myself take pride in writing high quality original blog posts. However, once in a blue moon I like to share and comment on another bloggers post. Tonight is a once in a blue moon type of night and Matt McGee is the man of the post. Matt blogs at SmallBusinessSEM.com where I fo...

    By • Jan. 26, 2009

  • The media wants to play with Twitter but 'lacks imagination'

    Over the last few days and weeks, we've seen numerous headlines over here in the UK concerning Twitter. From the Daily Mail (a.k.a. Lord Voldemort's paper of choice) to The Sun, to The Times and back again to the Daily Mail again. Not a day goes by without an article being published about the ...

    By • Jan. 26, 2009

  • Are "top" lists culturally and linguistically biased toward English?

    I'm by nature a pretty trusting sort of person. But one of the effects of my having gone to China for a couple of weeks late in 2007 is that I can no longer look unquestioningly at a table of statistics about anything to do with the Internet. Because so often the figures I read don't seem to tak...

    By • Jan. 25, 2009

  • Social Media Is Still Only Social If You're Alone

    There's a lot of hoopla around the CNN/Facebook pairing during the inauguration and I admit to participating in it both as a user and as a blogger.But before we get carried away with calling this is dawn of a new era, let's remember why this proved to be such an attractive option: the inaugurat...

    By • Jan. 25, 2009

  • More Internet does not make you smarter

    So the person who spends all day online must be better informed than someone who doesn't, right? Wrong, according to psychology academics Dave and Greta Munger. Writing in Cognitive Daily, Dave and Greta Munger wanted to see whether office drones who spent time at work surfing the net for pe...

    By • Jan. 25, 2009

  • The Pope on YouTube? Amen, it's True!

    On Friday, January 23, the Vatican launched its own YouTube channel showing that even an institution more than 2,000 years old has seen the value of new media. Looking to broaden his audience and tap into the estimated 1.4 billion people online, the Pope clearly understands - or at least someon...

    By • Jan. 24, 2009

  • Conférence Emarketing paris 2009 : Les clés pour une présence efficace sur les réseaux sociaux

    Le salon Emarketing PARIS 2009 se tient à la porte maillot les 27 et 28 janvier prochain. Il rassemble les professionnels du e-marketing et de la communication internet sur 5000 m2 de stands et il donne aussi accès à 150 conférences gratuites.Mediaventilo sera présent au salon pour une confére...

    By • Jan. 24, 2009

  • Random thoughts about the reasons why Twitter is still a joke for a majority of citizens

    Guess what, I'm sometimes fed up with the Twitter-flavor of the month-killer application-Twisted by the pool (oops)- buzz.Why that? Because everybody's claiming that microblogging is THE major trend to get more and better information in 2009. The thing is that I really think that Twitter is stil...

    By • Jan. 23, 2009

  • Nine Things Salespeople Won't Tell You...

    That idea will not work. Your company isn't suited to this. We cannot help you. We're prepared to work - and charge - based on performance. We have no idea what we're doing. This is going to be time consuming. Don't stop your traditional media spend. The only products we understand are the ones ...

    By • Jan. 23, 2009

  • El video del fin de semana: Historia de Internet

    Curiosa iniciativa la de PICOL para crear una iconografia universal, aunque también algo ingenua y simplona o reduccionista y, sobre todo, con excesivas pretensiones de homogenización, sin duda, ese toque tan... alemán. Interesante el trabajo History of Internet de Melih Bilgil utilizando solo...

    By • Jan. 23, 2009

  • Social Media Top 5: Buffering Obama, Lazy Readers, & PR No-Brainers

    Has Obama broken a social media promise? - I have been very skeptical of the idea that President Obama's will be a "social media" administration. Federal government seems to me the last fortress against transparency and interactivity- at least where it comes to adopting new methods- not to menti...

    By • Jan. 23, 2009

  • Heaven Looks (a lot) Like YouTube

    Paul Bennett is my new business hero. I discovered his post on creativity and the rise of optimism via Diego Rodriguez [metacool] and I'm already a fan. The title is an expression he used in the post. Paul says something very simple, and very very hard for businesses to understand - people wa...

    By • Jan. 23, 2009

  • Would You Rather Do Your Taxes Than Write Your Resume?

    I find that most people hate searching for a job, and especially hate writing their own resume. Even writers, marketers, and journalists who write for a living...hate writing a resume.I think it's because the process is so foreign. All the rules have changed, so resume writing is a different ...

    By • Jan. 23, 2009

  • PR students & social media - an interview with Artevelde Hogeschool

    As someone who regularly works with trainees from Public Relations or Communications schools I often hear from these students that "social media" is not really something they learn at school. So what follows below is an email interview I did with Serge Cornelus who is a lecturer in Communication...

    By • Jan. 23, 2009

  • Five Simple Questions, No Easy Answers

    1. If you could change something about social media as it is right now, what would that be? Why would that improve things? 2. Give me an definition of social media for a newbie, and you can't use the words "community", "evangelist", "conversation" or "engage". 3. I'm a successful company, and I'...

    By • Jan. 23, 2009

  • Ne pas confondre veille d'opinion et contrôle de l'information

    Le moins que l'on puisse dire, c'est que l'appel d'offres "veille de l'opinion" publié par le Ministère de l'Education Nationale ce 4 novembre dernier, n'est pas passé inaperçu. On assiste depuis, Ã une véritable levée de boucliers de la part des syndicats d'enseignants, chercheurs ou blogueurs...

    By • Jan. 23, 2009

  • BLOG PERFORMANCE METRICS

    The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.The executive asked me "How did they know which bloggers to...

    By • Jan. 23, 2009

  • Focus sur le social-shopping

    Voici la vidéo de l'édition du Café du e-commerce d'hier, dont le sujet était le social-shopping et dont nous parlions lundi. Une petite dizaine de minutes vous permettra d'avoir une bonne vue des enjeux, de mesurer que ce n'est pas un sujet "tendance", mais que cela s'inscrit bien dans une mut...

    By • Jan. 23, 2009

  • Sexe, violence, pollution... et publicité

    POLLUTION ET PUBLICITE. Voici le tout dernier film de l'A.R.P.P. (Autorité de Régulation Professionnelle de la Publicité / ex-BVP) destiné Ã sensibiliser les professionnels de la communication aux excès de la créativité facile : Et si vous les aviez manqués les 2 premiers épisodes de cette cam...

    By • Jan. 23, 2009

  • Obama : stratégie nouvelle génération

    Barack Obama est-il aussi le symbole du basculement numérique ? On est en droit de se poser la question. Je ne reviendrai pas sur ce qui s'est passé pendant la séquence électorale. je redis ici que c'était moins du réseau social qu'un énorme jeu en réseau. Mais peu importe. en ayant une stratég...

    By • Jan. 23, 2009

  • Ad industry leader declares major shift to digital age has occurred

    The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for. Media buying heavyweight Harold Mitchell really saw the big picture with his response: The year will be seen as the centre year of great chan...

    By • Jan. 23, 2009