Content Marketing: Page 570

  • Three PR Emailers That Didn't Seem Very Human

    I said I would call out PR emailers who didn't treat me right. That starts today.All three of these PR emailers are guilty of the same sin: failing to give me a way to opt out. It's human to give me a way to say good bye. Otherwise I feel helpless and I resent the companies who won't let me go....

    By • Jan. 29, 2009

  • Wal-Mart Should See More Green

    I can't believe I'm saying it, but Wal-Mart deserves more money. I think it should get paid for its green initiatives, which seem a helluva lot more sincere and real than any of the CSR marketing nonsense that passes for environmental responsibility at other companies. It started down a path ...

    By • Jan. 29, 2009

  • Organic vs. Inorganic Communities

    Having been involved in on-line communities (social networks or forums/Yahoo! Groups, etc.) for a long time, I have a theory... well, I am sure there are already proven psychological, sociological, and anthropological theories that already exist about organic and inorganic communities from peopl...

    By • Jan. 29, 2009

  • Join us for CMO 2.0 Conversation with Kodak's CMO Jeff Hayzlett this Friday at 9am ET

    As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, I will interview Kodak's CMO Jeff Hayzlett on Friday, January 30th from 9-10 am EDT. The format for the event will be like a radio talk show. First, I will have a conversation with Jeff Hayzlett fo...

    By • Jan. 29, 2009

  • Bienvenue aux auditeurs de La fosse aux lionnes

    Bon, ce matin j'ai regardé comme vous la télédiffusion de l'émission La fosse aux lionnes et j'étais dans mes petits souliers à talons hauts parce que je n'aime pas ça m'entendre parler de moi et de ma condition. Je préfère tellement plus parler de Web, ma passion! Mais on ne fait pas d'omelett...

    By • Jan. 28, 2009

  • Millenials Don't Use E-Mail

    My college age daughter does check it. She knows her college will send her messages that way, and her mother. My high school age daughter needs more of a nudge: "Have you checked your e-mail at all this month?!?" A recent study released by eROI shows just how typical this is. The study looked a...

    By • Jan. 28, 2009

  • 15 reasons why companies may fear social media

    Last night I was talking with Rachel Happe and Leigh Duncan-Durst on Twitter and we were discussing the following statement I made: Some industries have built in fan bases and thus are naturals for social media implementation, so .. why the delay? Fear? Lack of expertise? Fear of social medi...

    By • Jan. 28, 2009

  • Please Take The OnlineMarketerBlog Survey

    As I mentioned before, I am taking a short writing hiatus to perform a blog review. So far, it's going pretty well. However, this blog wouldn't be anything without you (seriously). That's why I would like to know a little more about you - your reading habits, the type of content you want to se...

    By • Jan. 28, 2009

  • Deciding How Social Media Monitoring Strategy Works For You

    Mike Manuel wrote a post, "How to Create a Social Media Monitoring Strategy," earlier this year in which he describes the six step process a company may use for monitoring and engagement within social media. 1) Conversation Discovery2) Conversation Aggregation3) Conversation Escalation4) Conver...

    By • Jan. 28, 2009

  • McDonald's Connects with Employees and Customers

    At AMA's MPlanet conference today, I had the opportunity to be part of a special Blogger Q&A session with Mary Dillon, Executive VP and Global Chief Marketing Officer for McDonald's. She talked about a strong focus on employees, reaching out to moms, and social media. Connecting with Employ...

    By • Jan. 28, 2009

  • The Copyblogger Files - Interview with Brian Clark

    Â After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online M...

    By • Jan. 28, 2009

  • Why The Media Wants To Hear From Your Employees

    In a age when accountability and transparency are paramount for businesses, both can bode well for media relations. One way to demonstrate that is by creating a corporate blogging strategy that lets your employees blog freely. Transparency For The MediaTransparency...Link to original post

    By • Jan. 27, 2009

  • How do You Know?

    [Failure: the Secret to success, 8:19"] I'd like to try something different today, maybe it's because I've been spending more time on FriendFeed and Twitter. I'd love it if you did most of the talking here - I know we will all get ideas for follow up projects that way. Many of you reading have ...

    By • Jan. 27, 2009

  • Taking It Back to Basics

    One of the things I've been toying with over the last few months is adding video posts. Well, today sees me jumping in (though I don't think Chris Brogan, Gary Vaynerchuk or Amber MacArthur have anything to worry about). It's scary - hopefully I don't scare you too much! Two things: Yes, I have ...

    Jan. 27, 2009

  • Primeur : Utilisation d'internet dans la décision d'achat des Canadiens

    Étant donné que ce blogue commence à avoir un auditoire intéressant et qu'il se spécialise entre autres sur les questions relatives au commerce électronique, la firme de relations publiques Massy-Forget m'envoie deux communiqués de presse portant sur L'initiative Weblocal de Transcontinental e...

    By • Jan. 27, 2009

  • Vcast: Zaouïa et Energies renouvelables?

    Sur le chemin de retour de Gasfa, j'ai voulu m'arrêter à une image qui m'a semblé très intéressante.Une petite Zaouïa (http://fr.wikipedia.org/wiki/Zaouïa) comme il en existe beaucoup en Tunisie, équipée par des panneaux solaires.Une battisse symbolisant des croyances et traditions ancrées a...

    By • Jan. 26, 2009

  • 6 Non-Salesy Ways To Ask Your Customers To Promote You

    Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. If you ask them in the ...

    By • Jan. 26, 2009

  • Expectations of Brand Continuity

    The German Ad agency, Scholz & Friends, has produced a video that takes a quick look at how things have progressed from the ad world in the 1940's to today's socially connected, conversation driven marketplace. This video illustrates not only how consumers have changed the way they communic...

    By • Jan. 26, 2009

  • The need for services in social technology

    Two of my former Forrester colleagues published Wave evaluations this month. Suresh Vittal evaluated "Listening Platforms," aka brand monitoring vendors and Jeremiah Owyang evaluated "Community Platforms," aka white label social networks. By the way, you can download both Forrester reports for...

    By • Jan. 26, 2009

  • Open educational resources (par G. Siemens)

    Voici une présentation de Georges Siemens (créateur courant 2004 du connectivisme, à la fois théorie de l'éducation et méthode d'apprentissage, et alternative aux trois grandes théories, comportementaliste, cognitive et constructiviste déjà bien connues) sur les ressources éducatives libres :...

    By • Jan. 26, 2009

  • All Your Steps to SEO Success

    Four Elements and myself take pride in writing high quality original blog posts. However, once in a blue moon I like to share and comment on another bloggers post. Tonight is a once in a blue moon type of night and Matt McGee is the man of the post. Matt blogs at SmallBusinessSEM.com where I fo...

    By • Jan. 26, 2009

  • The media wants to play with Twitter but 'lacks imagination'

    Over the last few days and weeks, we've seen numerous headlines over here in the UK concerning Twitter. From the Daily Mail (a.k.a. Lord Voldemort's paper of choice) to The Sun, to The Times and back again to the Daily Mail again. Not a day goes by without an article being published about the ...

    By • Jan. 26, 2009

  • Are "top" lists culturally and linguistically biased toward English?

    I'm by nature a pretty trusting sort of person. But one of the effects of my having gone to China for a couple of weeks late in 2007 is that I can no longer look unquestioningly at a table of statistics about anything to do with the Internet. Because so often the figures I read don't seem to tak...

    By • Jan. 25, 2009

  • Social Media Is Still Only Social If You're Alone

    There's a lot of hoopla around the CNN/Facebook pairing during the inauguration and I admit to participating in it both as a user and as a blogger.But before we get carried away with calling this is dawn of a new era, let's remember why this proved to be such an attractive option: the inaugurat...

    By • Jan. 25, 2009

  • More Internet does not make you smarter

    So the person who spends all day online must be better informed than someone who doesn't, right? Wrong, according to psychology academics Dave and Greta Munger. Writing in Cognitive Daily, Dave and Greta Munger wanted to see whether office drones who spent time at work surfing the net for pe...

    By • Jan. 25, 2009