Content Marketing: Page 577

  • In 2009, Social Media Will Be So Over

    Back in my callow youth, in 1996, I was reporting on an "online travel" technology conference for the Washington Post. It focused on the breathtaking development that the Internet would soon let people actually purchase airline tickets and hotel visits online, without a travel agent or even a ph...

    By • Dec. 31, 2008

  • La reputacion de Internet

    Andaba yo haciendo copias de seguridad en un disco duro externo cuando me encontré con mis ficheros de los años 90. La arqueología de los sistemas para guardar la información han cambiado y cada cierto tiempo me he visto en la obligación de intentar no perder mucha info. Aún recuerdo cuando...

    By • Dec. 31, 2008

  • 2008: When the definition of PR was revised

    2008 brought some sweeping changes to marketing, journalism and PR. But as PR got tight with marketing, technology and media, the old, timeworn, definitions had to be reworked, as the practice of PR changed. I found a thought provoking definition by Parry Headrick of Shift Communications) who ca...

    By • Dec. 30, 2008

  • Vcast: Premier bilan et appel à startups

    Premier Bilan après un mois de Vlogging.J'ai mis en ligne 9 Vcast en un mois ou un peu plus. Mon objectif était de deux vidéos par semaine et j'ai réussi à l'atteindre. Les vidéos ont été vue 1300 fois à peu près en ne comptant que les stats de Vimeo. Ce sont des chiffres qui me font sincèrem...

    By • Dec. 30, 2008

  • Best PR and SEO Tactics

    Time 28:49 What's in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I'm always thinking about the news angle, whether it's for clients, this podcast, or the pure enjoyment...

    By • Dec. 30, 2008

  • Communication publique et territoriale avec les réseaux sociaux

    Sur les médias sociaux les internautes se fédèrent en communautés autour d'une passion, de contenus, de pratiques, d'intérêts ou de points communs. Les collectivités territoriales et les services publics favorisent et organisent un certain nombre de pratiques collectives de la vie quotidienne, e...

    By • Dec. 30, 2008

  • Internal Communicators Use Semantic Technologies

    Currently, many large companies have some difficulty with thinking about how to monitor social media to understand what their customers are discussing as it relates to their company and industry. Often the reluctance to make use of such business intelligence is because there is an understandin...

    By • Dec. 29, 2008

  • Interview With Valeria Maltoni

    I did an interview this weekend with Valeria Maltoni, of Fast Company fame, on her popular blog Conversation Agent about the Pay-Per-Post/IZEA issue and the future of social media in general.Here's an excerpt:In a recent conversation around the sanctity of social media at Amber Naslund's blog, ...

    By • Dec. 29, 2008

  • Urbanmobs, la carte qui cache la forêt

    Orange, en collaboration avec FaberNovel, propose de trés jolies vidéos qui représentent différents aspects de l'activité des mobiles de l'opérateur dans plusieurs grandes villes d'Europe. Je vous propose ici les émissions de SMS sur Paris le soir de la fête de la musique 2008.Urban Mobs - Pari...

    By • Dec. 29, 2008

  • Harry Potter is dead

    This could possibly qualify as blooper of the year. The Nobel Prize laureate Harold Pinter died on Christmas Day, but when Swedish Radio (SR) reported about it, Pinter turned into Harry Potter. "The British writer and dramatist Harry Potter is dead, it was announced today. Potter received the N...

    By • Dec. 29, 2008

  • Flics et Barbouzes... "Augmentation du nombre de cameras à Aix

    <!--[endif]--> Il y a tout juste un an la ville d'Aix comptait 37 cameras de video surveillance. Un an plus tard, pour les responsables du dispositif, le bilan est présenté comme particulièrement benefique : "La video surveillance a permis d'interpeller pas moins de 87 individus pour des ...

    By • Dec. 29, 2008

  • PR 2.0 is Free

    It really isn't, but it is freely distributed. That is the benefit of it when intended as communications to all stakeholders. Good PR comes at a cost - research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives....

    By • Dec. 29, 2008

  • Improve your marketing with the social media halo effect

    The volume of social media marketing conversations is at unprecedented levels. The discussion has gone mainstream, and is so loud that it is causing marketers, advertisers and PR professionals to think about social media and start asking questions. One of the most asked questions is: Should I ...

    By • Dec. 29, 2008

  • Most Popular Links on Twitter

    Image via CrunchBaseTwitturly is a service that tracks what URLs people are talking about on Twitter. The site displays the 100 most popular links within the past 24 hours.Users can use TinyURL, Snipurl (snurl), or link directly to the final URL in their tweets. Each time a link is sent on Twitt...

    By • Dec. 29, 2008

  • Comment inviter vos amis, en 3 clics

    Vous organisezune réunion importante, une conférence ou un salon ? Vous n'avez bien sûr aucun budget pour imprimer vos invitations et, de toute façon, elles auraient déjà dû partir au courrier d'hier soir, vous soutient-on bille en tête... Vous connaissez l'histoire : La situation est grave ...

    By • Dec. 29, 2008

  • The future of the media embargo

    Now that the dust has settled over Michael Arrington's announcement that TechCrunch would agree to honor and then break embargoes from PR contacts, it's worth taking another look at the issue from a more objective angle. Like so many other tactics and concepts that have been perverted and abuse...

    By • Dec. 29, 2008

  • The branded application graveyard

    A great article on Venture Beat by slide.com founder Keith Rabois provides yet more ammunition for anyone (like myself) who thinks that branded applications are by and large a waste of time and money. "Consider this: Verizon, Blockbuster, Nike and the New York Times (all marquee brands) have l...

    By • Dec. 28, 2008

  • 2009 Strategy Rampup...The 80/20 Ratio Promotion Marketing In Social Media

    The 80/20% Statistic is used in Social Media to be used as a guideline when promoting your self or your business. Many users and sites have developed similar guidelines like 1 out of 4 promotion or every other promotion. The bottom line is that most guidelines and roles to follow can be based o...

    By • Dec. 28, 2008

  • Vietnamese government implements coersive/preemptive tools against online expression

    Oh! Oh! Oh! No, it's not an Xmas gift, it's a very interesting news given by The Associated Press about the Vietnamese government action against / about blogs :"The rules ban any posts that undermine national security, incite violence or crime, disclose state secrets, or include inaccurate infor...

    By • Dec. 28, 2008

  • How Small Towns Are Social Networks

    I'm back! Back in civilization, and back to my iMac, my 3G network, my Twitter, my blog. Don't get me wrong - I had a wonderful Christmas, spending time with my in-laws in frozen, but beautiful Manitoba. We ate, and talked, and ate, and played cards, and ate, and opened gifts, and ate some more....

    By • Dec. 28, 2008

  • Vcast: ITW Selim Halioui (madwatch.net) Les marques et la crise

    Une ITW menée avec Selim Halioui, expert en Marketing et fondateur de Madwatch, Ã propos du comportement des marques/annonceurs en période de crise économique comme celle que risque d'être 2009.Mehdi Lamloum Vcast: ITW Selim Halioui (madwatch.net) Les marques et la crise from Mehdi Lamloum on ...

    By • Dec. 27, 2008

  • Memo to Obama: Remake the Bully Pulpit

    When asked what advice would you give the new President by Reader's Digest, Michael D. McCurry responded "remake the bully pulpit". McCurry, who was White House press secretary between 1995 and 1998 says: Nothing will help your presidency or threaten its success more than how well you communica...

    By • Dec. 27, 2008

  • Who is buying what?

    As retailers try and save the year with massive post Xmas discounts, a great chart from Good Magazine about who is buying what worldwide. Click on the image for a bigger version. Source - Murketing (Delicious) and GOOD Magazine Related articles by Zemanta Amazon.com Says 2008 Best Holiday Se...

    By • Dec. 27, 2008

  • We have an Age of Conversation 2 winner!

    Congratulations to reader Alexis.... Random.org chose his comment as the winning number, so he'll get a copy of Age of Conversation 2 - Why Don't They Get It? autographed by both Connie Reece and me. Thanks for playing!

    By • Dec. 27, 2008

  • 3 Mandatory Tasks for Your Personal Brand in 2009

    A family catastrophy It's Christmas right now and I'm Jewish, so I figured I would have time to record a short two minute video for all of you. I would like to wish you all a merry Christmas, happy Channukah and a pre - happy new year! This week has been extremely difficult for me, as you mig...

    By • Dec. 26, 2008