Content Marketing: Page 578

  • Comment inviter vos amis, en 3 clics

    Vous organisezune réunion importante, une conférence ou un salon ? Vous n'avez bien sûr aucun budget pour imprimer vos invitations et, de toute façon, elles auraient déjà dû partir au courrier d'hier soir, vous soutient-on bille en tête... Vous connaissez l'histoire : La situation est grave ...

    By • Dec. 29, 2008

  • The future of the media embargo

    Now that the dust has settled over Michael Arrington's announcement that TechCrunch would agree to honor and then break embargoes from PR contacts, it's worth taking another look at the issue from a more objective angle. Like so many other tactics and concepts that have been perverted and abuse...

    By • Dec. 29, 2008

  • The branded application graveyard

    A great article on Venture Beat by slide.com founder Keith Rabois provides yet more ammunition for anyone (like myself) who thinks that branded applications are by and large a waste of time and money. "Consider this: Verizon, Blockbuster, Nike and the New York Times (all marquee brands) have l...

    By • Dec. 28, 2008

  • 2009 Strategy Rampup...The 80/20 Ratio Promotion Marketing In Social Media

    The 80/20% Statistic is used in Social Media to be used as a guideline when promoting your self or your business. Many users and sites have developed similar guidelines like 1 out of 4 promotion or every other promotion. The bottom line is that most guidelines and roles to follow can be based o...

    By • Dec. 28, 2008

  • Vietnamese government implements coersive/preemptive tools against online expression

    Oh! Oh! Oh! No, it's not an Xmas gift, it's a very interesting news given by The Associated Press about the Vietnamese government action against / about blogs :"The rules ban any posts that undermine national security, incite violence or crime, disclose state secrets, or include inaccurate infor...

    By • Dec. 28, 2008

  • How Small Towns Are Social Networks

    I'm back! Back in civilization, and back to my iMac, my 3G network, my Twitter, my blog. Don't get me wrong - I had a wonderful Christmas, spending time with my in-laws in frozen, but beautiful Manitoba. We ate, and talked, and ate, and played cards, and ate, and opened gifts, and ate some more....

    By • Dec. 28, 2008

  • Vcast: ITW Selim Halioui (madwatch.net) Les marques et la crise

    Une ITW menée avec Selim Halioui, expert en Marketing et fondateur de Madwatch, Ã propos du comportement des marques/annonceurs en période de crise économique comme celle que risque d'être 2009.Mehdi Lamloum Vcast: ITW Selim Halioui (madwatch.net) Les marques et la crise from Mehdi Lamloum on ...

    By • Dec. 27, 2008

  • Memo to Obama: Remake the Bully Pulpit

    When asked what advice would you give the new President by Reader's Digest, Michael D. McCurry responded "remake the bully pulpit". McCurry, who was White House press secretary between 1995 and 1998 says: Nothing will help your presidency or threaten its success more than how well you communica...

    By • Dec. 27, 2008

  • Who is buying what?

    As retailers try and save the year with massive post Xmas discounts, a great chart from Good Magazine about who is buying what worldwide. Click on the image for a bigger version. Source - Murketing (Delicious) and GOOD Magazine Related articles by Zemanta Amazon.com Says 2008 Best Holiday Se...

    By • Dec. 27, 2008

  • We have an Age of Conversation 2 winner!

    Congratulations to reader Alexis.... Random.org chose his comment as the winning number, so he'll get a copy of Age of Conversation 2 - Why Don't They Get It? autographed by both Connie Reece and me. Thanks for playing!

    By • Dec. 27, 2008

  • 3 Mandatory Tasks for Your Personal Brand in 2009

    A family catastrophy It's Christmas right now and I'm Jewish, so I figured I would have time to record a short two minute video for all of you. I would like to wish you all a merry Christmas, happy Channukah and a pre - happy new year! This week has been extremely difficult for me, as you mig...

    By • Dec. 26, 2008

  • Giving Up Sex for Social Media

    The net is abuzz with talk from a CNN article stating "Many would take Internet over sex." Isn't that interesting?As far as I can tell, these kinds of survey's are totally unreliable. Like focus groups, the participants are just as likely to reply with answers they think you want, as they are ...

    By Yvonne DiVita • Dec. 26, 2008

  • Is Australia turning into a police state? How can we protect our rights?

    A very disturbing thing happened to a friend of mine the other day. Nick Holmes a Court, well known entrepreneur and digital media maven, saw some police activity occurring in a public place and he decided to video it on his mobile phone.The full story has been reported in Courier Mail, Techwire...

    Dec. 26, 2008

  • Social Media for 50 Social Causes

    Image via Wikipedia Integrating the "social" good into our "social" media discussions. Fifty-plus ways to give to charities this holiday, a list provided by Qui Diaz in a recent guest blog post for Mashable. The blogs readership is mostly tech and social media focused, so the list focuses on ...

    By • Dec. 25, 2008

  • L'ASSOCIATION EGE LANCE LE PREMIER CANAL VIDEO DE L'INTELLIGENCE ECONOMIQUE

    L'association de l'Ecole de Guerre Economique (AEGE), dont je suis membre du bureau, lance un nouveau projet intitulé "TV AEGE". Il s'agit d'un canal vidéo dédié à l'intelligence économique, ayant pour objectif la mise en commun des ressources multimédia dédiées à cette discipline. Vous retro...

    By • Dec. 25, 2008

  • Razorfish files patent for collecting Viral Distribution Metrics

    I like to keep a keen eye on Razorfish to see what they are up to. I have always been impressed with their work and with the thought leadership the company exudes. Today Shiv Singh and Garrick Schmitt announced that Razorfish filed a patent to measure social media distribution. The patent, whic...

    By • Dec. 25, 2008

  • Twitter and Facebook / Apples and oranges

    HubSpot, the people behind TwitterGrader (that tool that gives you a Twitter 'score' based on followers and posts), has come out with a fairly comprehensive report on Twitter. A few highlights: The overall size of the community is between 4-5 million, with (in view of the amount of airtime Twi...

    By • Dec. 25, 2008

  • Five ways to engage your customers in 2009

    For the final in our series of Five things to do in 2009, I thought we'd go back to basics. Today we're going to look at five ways you can engage your customers in 2009. One of the real benefits for brands of using social media or of building an online community, is that it can build sustainabl...

    By • Dec. 24, 2008

  • The Future is Now

    And if that is the case, what's next? Extrapolating insights from what we can forecast about the future comes from experience. I never envisioned myself in research, but if I ever did make such move, I would work as strategist at a "think and do" tank. Two of my strongest characteristics are ...

    By • Dec. 24, 2008

  • Holiday Insurance

    In our era of heightened expectations and outsourced responsibilities, I'm surprised that we aren't able to insure a holiday. A single family get-together -- say, for Christmas tomorrow -- adds up to an apparent endless number of interconnected variables. Change one, and some and/or all of th...

    By • Dec. 24, 2008

  • Trois choses dont le livre n'a pas le monopole

    Il y a des fois où mon journal (papier) favori lance des flèches détournées sur mon médium favori (le web). Combien de fois je lève les yeux au ciel en me disant : il va bien falloir crever l'abcès un jour. Jean-François Nadeau, dans le Devoir de samedi (et n'essayez pas de le retrouver, l'arti...

    By • Dec. 24, 2008

  • BackType, pour surveiller les commentaires de blogs

    BackType est un agrégateur de commentaires de blogs, très utile pour compléter un dispositif de veille d'opinion sur Internet, d'autant plus que le site vient récemment d'intégrer une option d'alerte mail très pratique. Lancée en août 2008, la start-up à l'origine de Backtype a été fondée par...

    By • Dec. 24, 2008

  • Ne Twitt pas qui veut

    Souvent, j'ai entendu revenir cette phrase "Twitter? ça ne sert vraiment pas à grand chose!"Je crois que ne Twitt pas qui veut mais qui peut:Twitter est un outil de partage: Les personnes qui lisent des dizaines voire des centaines de blogs par jour ont plus tendance à utiliser Twitter pour p...

    By • Dec. 23, 2008

  • Corporate values & reality

    The Global Financial Crisis (#GFC) has shown that some of our 'greatest' companies were no more than fraudsters at worst and incompetent at best.This made me think about all the corporate value statements that I've seen over the years and what they really mean. And it also made me ask how can we...

    Dec. 23, 2008

  • God on Facebook

    Merry Christmas my poppets. Hopefully in the new year, a new blog, but we'll see :)Ho Ho Ho. Notice that it's not a real Facebook page - it's reverse chronology to what it should be. I'm pretty sure it's from CollegeHumor. Probably APC Magazines nicked it, unattributed, a few weeks later. Um aa...

    By • Dec. 23, 2008