Comment g??rer le feedback de ses clients, en 3 clics

Si vous ne vous ??tes pas encore laiss?? tenter par l'aventure d'un feedback2.0 (visionner l'interview), UserVoice pourrait bien ??tre le site qui trouvera gr??ce ?? vos yeux. L'esprit est ?? peu pr??s le m??me : proposer aux Clients une interface simple et interactive qui permettra aux uns de ...

By Mickael Guillois • Jan. 5, 2009

Phishing sur Twitter

La nouvelle circulait depuis deux jours. Après le Spam sur Twitter, voici le Phishing.Comme nombre d'utilisateurs Twitter, j'ai reçu un DM (direct Message) sur Twitter me demandant d'aller voir un blog.Le site reproduit la home page de Twitter et capture les logins et mots de passe de ceux qui ...

By Mehdi Lamloum • Jan. 5, 2009

3 Helpful B2B 2010 Social Media Predictions

As much as I try to resist the wave of "extraspection" (kind of like introspection but broadcast via blogs, Twitter and aggregators), that are the summaries of the past years leading trends and predictions of next year's hot topics, I find myself drawn in. One of my intents this year is to disc...

By John Bell • Jan. 4, 2009

The map of the Internet

An updated version of last year's Internet map has been released by Oliver Reichenstein of Information Architects Japan. Using the Tokyo metro system as a guide (with Google in the place of Tokyo Central), it's a great visualisation tool that shows how the world's top web destinations are con...

By Dirk Singer • Jan. 4, 2009

Case Study part 1 - FohBoh News Section

This is the first step in Nattergalen's strategy to re-energize the FohBoh community. You can read about the entire project here. FohBoh News Section This is the first stage of the plan and will be the first section accessible to the community members. The template for this section is based on t...

By Connie Bensen • Jan. 4, 2009

Real Collaboration

Real collaboration to me is where there's no need to know who's up front. Everyone is working side by side. Given the fact that we are creatures of imitation, it helps when the tone is set from thehighest levels - what do you want to change in the world? Change happens whether we like it or not...

By Valeria Maltoni • Jan. 3, 2009

Retour vers le futur du web social

Commençons l'année en douceur et par un petit état des lieux des forces en présence, avec les bons soins de Techcrunch qui nous sert les chiffres de ComScore sur le web social.Je me suis fait récemment tancer sur la notion de web social, cet autre mot valise qui fait oublier le "web 2.0". Le we...

By Alexis MONS • Jan. 3, 2009

Introducing the 'Marketing Communications Cake'

Think of your company, brand or organisation's marketing communication effort as...a CAKE!The icing, trimmings, candles, bells and whistles represent the paid-for advertising. Upfront, bright, in-your-face, adds some pizzazz and makes it all the more tempting by finishing off the package. The c...

By Trevor Young PR Warrior • Jan. 3, 2009

Flux ben bon... Sarkomania

Sarkozy : le grand recul en avantLa crise contraint Nicolas Sarkozy à réhabiliter l'intervention publique ? Certes, on vole au secours des banques et on crée un fonds d'investissement dans l'industrie, remèdes peu libéraux. Mais énorme malentendu. On s'ébaudit du retour de l'Etat entrepreneur. ...

By Martin Philippe • Jan. 3, 2009

Nine Personal Branding Predictions for 2009

It is 2009 and the Internet is buzzing with experts providing their predictions and trends for the year. I wanted to provide my thoughts on personal branding to help set the tone for an exciting year. Predictions/Trendspotting 1. Creative Economy: Creativity will be to the information age what...

By Hajj Flemings • Jan. 3, 2009

Wikio top 30 UK tech blogs for Jan 2009

Last month, my friends at information portal and news search engine Wikio gave me a pre-publication look at December's top 20 list of the most influential tech blogs in the UK. They've done the same for the January 2009 list, this time giving me an exclusive look at the top 30 UK tech blogs fro...

By Neville Hobson • Jan. 3, 2009

What's In It for YOU?

When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you.I'll admit that this is not a totally original idea. My friends and social media colleagues Todd Defren and Jake McK...

Jan. 3, 2009

Rétrospective techno 2008

Cette année, en guise de rétrospective techno, j'ai accordé deux entrevues à des journalistes sur ce sujet précis. J'ai d'abord discuté avec Patricia Cloutier du journal LeSoleil qui a pondu l'article Les sites Internet qui ont marqué 2008. Puis, j'ai donné une entrevue audio pour la balado de ...

By Michelle Blanc • Jan. 3, 2009

Funny how business took so long in realizing we're all human

For all the jibber jabber about the novelty of social media, I can't help but be cynical. Social media has been successfully used by nonprofits for decades, mainstream for profit marketers have jumped on the bandwagon in the last decade. My experience in healthcare helped me focus on the human ...

By Alma Gray • Jan. 2, 2009

Chrysler Blog, Probably Not a Good Time for "Conversation"

Chrysler has a blog and on it they posted a digital copy of that stupid "thank you America" ad they spent $100k of your money running. The comments on the post speak convincingly about the depth of anger felt by the vast majority, probably 98%, of people on this subject as evidenced by what they...

By Jeff Nolan • Jan. 2, 2009

What Does Your Blog Say About You?

There are lots of posts out there about personal branding and the significance in one's career - plenty of great advice to be found. While having an account on Facebook, Twitter and other networks and platforms is important for building a social media presence, a blog is one element of a person...

By Adam Cohen • Jan. 2, 2009

Fireworks at Marina Bay Singapore Countdown 2009

My first YouTube video. Enjoy and Happy 2009!

By Jasmine Lim • Jan. 1, 2009

Five years at business blogging and counting

Yesterday, I read that December marks five years that Top Rank Marketing's Lee Odden has been at the business of blogging. (Congrats Lee!)That post jogged my memory and caused me to realize that this month marks my fifth year as well. I started in December 2003 using a Typepad blog for the Inte...

By Paul Chaney • Jan. 1, 2009

Marketers Using Social Media: Do they Get it or are they Panicking?

In a recent study conducted by Junta 42, marketers said that they are going to be directing a good portion of their budgets towards content marketing and social media (other than blogs). There are several ways to interpret the flow of money to content marketing and social media: either more c...

By Jacob Morgan • Jan. 1, 2009

Profession : Directeur Conseil chez Publicis Consultants | Net Intelligenz

Dimitri Granger vient récemment d'être promu au poste de directeur conseil au sein de l'agence Net Intelligenz, le pool d'expert de Publicis Consultants sur les dossiers de veille d'opinion, de RP 2.0, d'influence et de gestion de dispositifs communautaires online. Il succède ainsi à Stanislas...

By Laurent Magloire • Jan. 1, 2009

Très bonne année à tous \o/

Très bonne année à tous \o/

By Mickael Guillois • Jan. 1, 2009

Social Media Content Tops Investment List for 2009

The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google's recently published SEO starter guide they say that the most important fa...

By Sally Falkow • Dec. 31, 2008

Thank you

Thank you, dear readers, for your time and attention. Without you, this wouldn't be as much fun. Thanks also go to all of you who comment and those who link, Stumble, Digg, Twit, and share in other ways. I know how challenging it is to have only so many hours in a day and I am grateful that yo...

By Valeria Maltoni • Dec. 31, 2008

Holidays 2008: Social Media Was Just Talk

For all the spending and related buzz about social media this year, it didn't do much for getting folks to actually buy anything, did it? I know such sentiments amount to damnable heresy. So many companies are spending so much money on digital campaigns, chat rooms, and on monitoring the ince...

By Jonathan Salem Baskin • Dec. 31, 2008

There's Never Been a Better Time to Be a Savvy Marketer

Okay, let's get the grumbles out of the way first. Who in the hell would want to be a marketer?I mean, the economy has gone down the crapper. Consumers aren't spending. Businesses have stopped buying goods and services.Marketing budgets are being slashed willy-nilly by short-sighted senior manag...

By Trevor Young PR Warrior • Dec. 31, 2008