Case Study: Social Media for Crisis Communications

A couple of weeks ago on the heels of Ford's appearance before some Congressional committees, I had to deal with a major firestorm online.In short, the issue was that there was a Ford fansite called TheRangerStation.com that received a cease & desist letter from Ford, and the owner posted th...

Dec. 23, 2008

SNCR Study On Dell, Comcast & More

Earlier this year I wrote two case studies for the Nuance study on customer care and brand reputation for the Society for New Communications Research as part of my role as Research Fellow. The two case studies were about Dell and Comcast. Dell's case study was an update and outline of the wor...

By John Cass • Dec. 23, 2008

NonProfits and Social Media: Two ideas that will change your strategy

I heard NPR's story about Lotsa Helping Hands in the car on the way home and couldn't get to my laptop fast enough. If you know me in the offline world, you've probably heard me talk about Carepages - an ingenious little social system that helps hospital patients manage communications with love...

By Leigh Householder • Dec. 23, 2008

Filter me I'm famous! (social noise in a social world). How to "strip-tease" the right information?

When you're now online, connected to thousands sources of information, to thousands of people, there's a major challenge: to be able to listen properly to what is said. How to do it in a clever way?David Armano talks about "people-powered algorithms" : According to David Armano, our minds have...

By Laurent Francois • Dec. 23, 2008

The Incredible Efficiency of Social Media

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We've gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online a...

By Jay Baer • Dec. 23, 2008

Can Social Media Save Detroit?

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It's Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today), she outlines a social media strategy to help Ford become more tr...

By Tom Pick • Dec. 23, 2008

Job: Monetizing Twitter

Ooh. Getting serious - from JobScore: About this Job As Twitter's first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter's business. Your job will be to lead the definition and execution of the products and features that will lead to mo...

By Laurel Papworth • Dec. 23, 2008

42+ Social Media and Content Marketing Predictions for 2009

Junta 42 is a collection of (around 42) top bloggers and thought leaders from the social media and marketing industries. Today, Junta 42 released a collaborative document of 42+ social media and content marketing predictions for 2009. Most of the members of Junta 42 participated, including yo...

By Jacob Morgan • Dec. 23, 2008

Plate-formes C2C, 4 idées en ligne de mire

Mettre en relationceux qui savent et ceux qui cherchent à savoir, ceux qui ont l'envie de partager leurs bonnes et leurs moins bonnes expériences avec ceux qui se préparent à en vivre de nouvelles, voici une idée simple, donc terriblement efficace, qui déborde largement du cadre restrictif du...

By Mickael Guillois • Dec. 23, 2008

Is The Future Of Advertising Public Relations?

By Jason Falls I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure ...

By Jason Falls • Dec. 23, 2008

The Information Overload Calculator

Photo by Breakmould Steve Rubel has a post pointing to an "Information Overload Calculator" from the research firm Basex that is estimating that information overload costs the U.S. economy $900 billion per year in "lowered employee productivity and reduced innovation." The reason? People...

By Beth Kanter • Dec. 23, 2008

2009, année 0

Les fêtes approchent et le petit jeu des prédictions devrait battre son plein, mais cela semble moins fun cette année. Entre ceux qui ont leur idée à pousser et les lieux communs de période de crise, je vous pousse l'air du temps et du web8 de chez PPC &HK et à l'autre bout le classique d...

By Alexis MONS • Dec. 22, 2008

14 Advertising Agency Blogs, Vote for Your Favorite for December

It's time for you to vote for your favorite agency blog for the month of December. 14 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of January. These are the 14 agency blogs submitted for the month of December: A Ride Uptown,...

By Michael Gass • Dec. 22, 2008

Doing More With Less... Leo Babauta Helps Us Achieve Personal Branding Zen

Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.com and has been writing for decades on work concentration and management. We talk about his success story, why it's important to work smart (not just hard), how to sta...

By Daniel Schawbel • Dec. 22, 2008

Facebook et le risque de Pyrrhus

Il y a actuellement deux réseaux sociaux en très forte croissance et ce sont les deux dont on cherche encore à comprendre comment ils vont financer leur survie : Facebook (+116% cette année) et Twitter (+50% par mois selon Nielsen Netratings US). Facebook a beau être descendu en flammes par la...

By Alexis MONS • Dec. 21, 2008

Multiculturalism in social media & social marketing: a missed opportunity ?

I remember a great thought of Amartya Sen when I was student. It was about London integration model, and I do think that it is interesting for social media across the world. "About the existence of a diversity of cultures which can cross one another like boats in the night : does it really repre...

By Laurent Francois • Dec. 21, 2008

Talking with journalists on Twitter

I've recently had two extremely differing experiences as a PR approaching journalists on Twitter. A client of ours recently hi-jacked a news story, which our business division took care of, and put out an e-shot on the same day which I was tasked with selling in. I experimented with approaching...

By Matt Churchill • Dec. 21, 2008

Ecosysteme de l'information (3/5) : Info broker

On se préoccupe beaucoup, avec raison, de cette métamorphose qui atteint le monde des médias, entre autres parce que ce que l'on appelait avant un "consommateur d'information" est devenu aujourd'hui un "acteur". Et lui aussi cherche de nouvelles stratégies pour survivre dans la surabondance de l...

By Martin Lessard • Dec. 21, 2008

Society, mindset & resilience - Part 1

Over the past week I've travelled to Boulder CO and San Francisco meeting people for business and also taking the opportunity to meet some Twitter people IRL. It has been interesting to discuss some of the cultural differences between my home (Australia) and the US.Two moments of clarity occurre...

Dec. 21, 2008

The shoe as protest symbol

I k new this would happen, maybe not in this way, but apparently the "shoe" value has ramped up all across the world. Footwear brands must feel forever indebted to George Bush, from now on! Posted in Activism, Disruptive, Political Campaigns Link to original postLink to original post

By Angelo Fernando • Dec. 20, 2008

L'association Alzheimer Tunisie a son blog

Pour soutenir l'association, affichez ce Widget sur votre blog. Link to original post

By Mehdi Lamloum • Dec. 20, 2008

Stats ahoy!

Ok so I am on a roll with the stats thing. Lindy pointed me to this awesome tool - quantcast.com.Quantcast tracks demographic information on the web.So here's Facebook. 52 million US people. It skews slightly younger, female, educated (college), with children. (Click on the "demographics" tab f...

By Maddie Grant • Dec. 20, 2008

Live Twittering and the 140-character news cycle

The recent (and very civil) disagreement between Thornley Fallis CEO Joe Thornley and CBC Producer Ira Basen over live Twittering of a talk Basen gave has led me to recall my one and only brush with sports reporting. I was an intern at the Thousand Oaks News-Chronicle (now defunct, folded into t...

By Shel Holtz • Dec. 20, 2008

The A380 - In-Flight Technology Obsession?

When I came back from Singapore I had the pleasure of finally flying an Airbus A380 - the largest commercial airliner in the world. I was deeply impressed with the aircraft. It flew gracefully. It was incredibly quiet. The cabin was amazing and spacious. All these things withstanding, probably b...

By Freddie Laker • Dec. 20, 2008

Tunesie:La Poste et Windows ne font pas bon ménage...

Photo prise à un DAB de La Poste hier soir. Editors note for non-francophones: La Poste is the postal service in Tunesia http://www.poste.tn/index.htm Link to original post

By Mehdi Lamloum • Dec. 20, 2008