Content Marketing: Page 579

  • 2009, année 0

    Les fêtes approchent et le petit jeu des prédictions devrait battre son plein, mais cela semble moins fun cette année. Entre ceux qui ont leur idée à pousser et les lieux communs de période de crise, je vous pousse l'air du temps et du web8 de chez PPC &HK et à l'autre bout le classique d...

    By • Dec. 22, 2008

  • 14 Advertising Agency Blogs, Vote for Your Favorite for December

    It's time for you to vote for your favorite agency blog for the month of December. 14 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of January. These are the 14 agency blogs submitted for the month of December: A Ride Uptown,...

    By • Dec. 22, 2008

  • Doing More With Less... Leo Babauta Helps Us Achieve Personal Branding Zen

    Today, I spoke with Leo Babauta, who is one of the most well-known and respected bloggers in the world. He blogs at Zenhabits.com and has been writing for decades on work concentration and management. We talk about his success story, why it's important to work smart (not just hard), how to sta...

    By • Dec. 22, 2008

  • Facebook et le risque de Pyrrhus

    Il y a actuellement deux réseaux sociaux en très forte croissance et ce sont les deux dont on cherche encore à comprendre comment ils vont financer leur survie : Facebook (+116% cette année) et Twitter (+50% par mois selon Nielsen Netratings US). Facebook a beau être descendu en flammes par la...

    By • Dec. 21, 2008

  • Multiculturalism in social media & social marketing: a missed opportunity ?

    I remember a great thought of Amartya Sen when I was student. It was about London integration model, and I do think that it is interesting for social media across the world. "About the existence of a diversity of cultures which can cross one another like boats in the night : does it really repre...

    By • Dec. 21, 2008

  • Talking with journalists on Twitter

    I've recently had two extremely differing experiences as a PR approaching journalists on Twitter. A client of ours recently hi-jacked a news story, which our business division took care of, and put out an e-shot on the same day which I was tasked with selling in. I experimented with approaching...

    By • Dec. 21, 2008

  • Ecosysteme de l'information (3/5) : Info broker

    On se préoccupe beaucoup, avec raison, de cette métamorphose qui atteint le monde des médias, entre autres parce que ce que l'on appelait avant un "consommateur d'information" est devenu aujourd'hui un "acteur". Et lui aussi cherche de nouvelles stratégies pour survivre dans la surabondance de l...

    By • Dec. 21, 2008

  • Society, mindset & resilience - Part 1

    Over the past week I've travelled to Boulder CO and San Francisco meeting people for business and also taking the opportunity to meet some Twitter people IRL. It has been interesting to discuss some of the cultural differences between my home (Australia) and the US.Two moments of clarity occurre...

    Dec. 21, 2008

  • The shoe as protest symbol

    I k new this would happen, maybe not in this way, but apparently the "shoe" value has ramped up all across the world. Footwear brands must feel forever indebted to George Bush, from now on! Posted in Activism, Disruptive, Political Campaigns Link to original postLink to original post

    By • Dec. 20, 2008

  • L'association Alzheimer Tunisie a son blog

    Pour soutenir l'association, affichez ce Widget sur votre blog. Link to original post

    By • Dec. 20, 2008

  • Stats ahoy!

    Ok so I am on a roll with the stats thing. Lindy pointed me to this awesome tool - quantcast.com.Quantcast tracks demographic information on the web.So here's Facebook. 52 million US people. It skews slightly younger, female, educated (college), with children. (Click on the "demographics" tab f...

    By • Dec. 20, 2008

  • Live Twittering and the 140-character news cycle

    The recent (and very civil) disagreement between Thornley Fallis CEO Joe Thornley and CBC Producer Ira Basen over live Twittering of a talk Basen gave has led me to recall my one and only brush with sports reporting. I was an intern at the Thousand Oaks News-Chronicle (now defunct, folded into t...

    By • Dec. 20, 2008

  • The A380 - In-Flight Technology Obsession?

    When I came back from Singapore I had the pleasure of finally flying an Airbus A380 - the largest commercial airliner in the world. I was deeply impressed with the aircraft. It flew gracefully. It was incredibly quiet. The cabin was amazing and spacious. All these things withstanding, probably b...

    By • Dec. 20, 2008

  • Tunesie:La Poste et Windows ne font pas bon ménage...

    Photo prise à un DAB de La Poste hier soir. Editors note for non-francophones: La Poste is the postal service in Tunesia http://www.poste.tn/index.htm Link to original post

    By • Dec. 20, 2008

  • Bilan 2008 Qc

    Le Lien Multimédia fait son bilan 2008 et les perspectives pour l'année 2009 et a fait appel à quelques uns de l'industrie pour avoir notre point de vue. Voici le mien que j'ai envoyé, et que j'ai retouché ici pour mettre du contexte et des explications.-Quelle a été, d'après vous, la meilleure...

    By • Dec. 20, 2008

  • Digital Media Comes of Age

    The Berkman Center for the Internet and Society at Harvard University has a report out today:News and Information as Digital Media Comes of Age. The United States is now several years into what promises to be a transformation of the media. It is driven by the rapid expansion of the number of p...

    By • Dec. 19, 2008

  • J'ai testé : chaussures La Canadienne et chapeau Pandemonium

    Deux bons plans pour rester au chaud l'hiver (surtout par des -15°C)...habitants de Bora Bora et autres pays exotiques, s'abstenir ! Les chaussures La Canadienne Des chaussures bien chaudes faites par des canadiens donc autant dire des gens qui savent ce que hiver froid veut dire. Je doit dir...

    By • Dec. 19, 2008

  • Success Beckons the Social Media-Driven Enterprise

    The advent of blogging and podcasting, social networking and other connective technologies - collectively referred to by most people now as social media - is seen in so many different lights, it's no wonder that companies and organisations are freaking out about it. No doubt the situation was...

    By • Dec. 19, 2008

  • Seth Godin Shares a Powerful Business Message, Motrin Flop, Dealing With Bad PR, Using Alexa

    A tip from Seth Godin. Listen about the Motrin fiasco and how it could have been avoided. Learn how to have a competitive advantage over your competition with tools that will give you insider knowledge about them, and how to deal with bad online PR!Â

    By • Dec. 19, 2008

  • Will Ford & Auto Industry Be The Web 2.0 Turnaround Story Of 2009?

    Roxanne Darling beat me to the punch line with this post,"How Ford Can Ramp Up It's SocialMedia Turnaround Story of 2009." In February 2007 I wrote the blog post, "Is Dell The Biggest BloggingStory of 2007?" The post discussed the potential of Dellthrough its use of social media and strategy t...

    By • Dec. 19, 2008

  • In Defence of Lois Whitman

    Someone has to do this, and someone has to say what this really is - it's not just an attack on one PR person, but it's an attack on the PR industry as a whole.I am not here to condemn Lois, but rather defend. Nor am I here to condone her actions, but rather speak to the PR industry about such ...

    By • Dec. 19, 2008

  • Unsubscribing Should Be Easy

    How often do you receive an email newsletter (or any type of inbound marketing, whether online or print) and realize you never read it and want to unsubscribe? My Visa credit card is provided through a membership in the Massachusetts State Employees Credit Union. Because I used to work in state ...

    By • Dec. 19, 2008

  • The Guardian's top 100 sites for 2009

    Full list here.Link to original post

    By • Dec. 18, 2008

  • Social Networking Sites and Advertising

    Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day. Almost all of these social networking sites and new entrants are dependent on the advertising to generate the revenue to keep them going. However, ...

    By • Dec. 18, 2008

  • TechCrunch's Michael Arrington's fatwa on PR

    You better watch out, you better not cry, you better rein in your PR spammers I'm telling you why... TechCrunch's Michael Arrington has launched a missive a la Chris Anderson, saying PR firms are out of control. Specifically, it's the PR people for the tech industry that have raised his ire. Now...

    By • Dec. 18, 2008