Death to the Embargo?

Techcrunch declaring the embargo dead does not a war against PR make. When will there be a shock and awe type war that will really change how the PR industry works with the media?

By Guhm shoo • Dec. 18, 2008

PR Wars Heat Up... Fast News Cycles and Search Ranking Destroy Embargoes

A post on TechCrunch today titled Death to the Embargo really brings home the fact that news has become a cut-throat, do-eat-dog activity. The race to be first to publish a story is the result of shifts in media consumption, a 27/7 news cycle and a cooling economy. Image by Nebbish1 "As the ...

By Sally Falkow • Dec. 18, 2008

How I Learned to Stop Worrying and Love the Blog

Dr. Strangelove indeed. Despite constant warnings that the blog is dying (Twitter, Flickr, Facebook Make Blogs Look So 2004) from such industry notables as Jason Calacanis and Robert Scoble. I feel that a well written informative blog is a great thing. Is it as rapid speed as twitter? No...a blo...

By Stuart Foster • Dec. 17, 2008

Social Media Series: Steve Woodruff on Bridging New & Old

This week's guest for the Social Media Series: Bridging New & Old is Steve Woodruff.Steve Woodruff is fascinating on several fronts. First, he bridges two worlds: pharmaceuticals and social media marketing. Second, within marketing Steve has developed a reputation for branding, experimentati...

By CB Whittemore • Dec. 17, 2008

How to Get Started Using Social Media for Ad Agency New Business

I'm often asked what is the very first step in developing a new business program for a small-to midsize ad agency? Â To have an efficient and effective new business program you must first ... ... Â identify your agency's point of difference and select a target audience. Once this decision is mad...

By Michael Gass • Dec. 17, 2008

Why Social Media Analysis Tools Are Important

A different kind of digital ecosystem.... Even though in most regions of the world, half of the top 20 websites are social media sites, companies rely primarily on web statistics and click-through rates on media campaigns to judge the health of their brands in the online world. People are discu...

By Freddie Laker • Dec. 17, 2008

Is It Dead Just Because You Don't Get It?

Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US. Tearing apart something that doesn't work for you is easy. Anyone can ...

By Amber Naslund • Dec. 17, 2008

Exchange4Media and Blogworks.in present "India Social Media Survey, Brands and Corporates" Edition 1, December 2008

It was two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground but social media has now gained sufficient traction on the ground, we...

By Rajesh Lalwani • Dec. 17, 2008

How to Use Content Aggregation as Social Media Marketing Tool

I've believed for a while that content aggregation can be a great way to add value in the social media marketing space, but I hadn't had a chance to personally work on an example of how that could work in the real world until Michael Brito and the crew at Intel asked us to work on a particular ...

By Jim Tobin • Dec. 17, 2008

2009 is the Year of the Niche Gatekeepers

This year, I wrote an article called "5 Steps to Becoming the Gatekeeper of Your Personal Brand," and today I'm telling you that you need to follow those steps immediately. In 2009, there will be new gatekeepers or those that own a niche on the web. Trying to own your own mainstream media news w...

By Daniel Schawbel • Dec. 17, 2008

Fuel for Thought

Consistency is Key Your new business activities must be sustainable at the times when your agency is at its busiest. To be consistent, any agency new business program must be realistically achievable within the culture and resources of the agency, have a manager who is held accountable for its e...

By Michael Gass • Dec. 17, 2008

Social Media Measurement

Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media "spectators" - people who read or watch social media - has incr...

By Sally Falkow • Dec. 17, 2008

Facebook: Court Documents

New software automatically reaches out of the screen and handcuffs you to Facebook until the court documents arrive. Oh, alright, that's a fib... Oh, we love Nick Abrahams at Deacons. Well as much as one can love a lawyer :P Australian court serves documents via Facebook The big question abou...

By Laurel Papworth • Dec. 17, 2008

Le web : jugé coupable

J'ai peu blogué ces deniers temps. j'étais très occupe, mais j'étais aussi assez sidéré par ce qui se passe sous nos yeux concernant notre terrain de jeu.Lors du web 8, la semaine dernière, nous avons assisté Ã un bel exercice collectif de démystification de la crise, sanctionné Ã ce titre pa...

By Alexis MONS • Dec. 17, 2008

Les utilisateurs de Twitter à Tunis

Vous pouvez suivre les Twitts en provenance de Tunis et environs.Pour le reste du monde il faut voir ici Link to original post

By Mehdi Lamloum • Dec. 16, 2008

Are Blogs About Fact or Opinion?

Responding to Jeff Cutler's op-ed about the division between bloggers and journalists, where the community news reporter and corporate editor suggests the only definition of a journalist is one who attended journalism school and submits content to a newsroom editor for vetting, PR man Danny Brow...

By Ari Herzog • Dec. 16, 2008

Getting help, growing networks: Twitter

I know many of my professional readers look at Twitter and go 'Uh?' That's OK. I did once as well, casting it as a complete waste of time. In recent times the service has proven itself incredibly valuable. As always with technology, it's not the tech itself but how it is used that delivers value...

By Dennis Howlett • Dec. 16, 2008

Are You Building Professional Relationships or a Publishing Platform?

By Dennis McDonald in Alexandria, VirginiaYears ago when I first joined Linkedin I started receiving connection requests from people I'd never met before. Some were recruiters, some were fellow IT management consultants, and some were people I would probably never meet in a million years.I post...

By Dennis McDonald • Dec. 16, 2008

Marriott Is Blogging, Why Aren't You?

A lot of would-be bloggers out there are still nervous about losing control of conversations. At least that is what they tell me. Well, I have found a model for you all to follow: Bill Marriott. His blog, Marriott on the Move, is a lively collection of posts and comments. Are all the comments 1...

By Jill Kurtz • Dec. 16, 2008

Why I'm Qwitting You On Twitter

This is a Dear John letter to my Tweople. Listen, it's been great hanging out these past few months. Twitter feels like it's hitting the mainstream and things are really heating up. And that's the problem. When I first started using the service, it was like I was listening in to the superstars...

By DJ Francis • Dec. 16, 2008

Tools and Metrics You Need to Measure and Monitor Social Media Success

If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure against something. If you want to start a social media campaign tomorrow then you need to make sure you have the tools and metrics to mea...

By Jacob Morgan • Dec. 16, 2008

Les licenciements continuent dans le web...

Tous les licenciement, effectifs ou prévus, de ces dernières semaines:Seesmic de Loic LeMeur qui licencieMahalo de Jason Calacanis licencie 10% de son effectif Chez Google, rien de moins que 10.000 emplois sont menacésYahoo, après avoir débarqué Jerry Yang, continuera les licenciementsPlus quelq...

By Mehdi Lamloum • Dec. 16, 2008

How to Sell Twitter to a Client (Or Even Your Own Boss)

Image via Wikipedia It's one of the current axioms doing the rounds online - "I love Twitter but how do I sell it to my client or boss?". You can see the benefits because you use it every day, but just how do you transfer that message to those who wonder where the benefit of 140-character co...

Dec. 16, 2008

De la curiosité...

Au détour d'une curieuse promenade ce matin, une petite interview de Seth Godin sur Dailymotion.Et pour une piqûre de rappel, son blog est juste ici.

By Mickael Guillois • Dec. 16, 2008

Pas de réseau

Je me dis que ça commence mal. Je relance donc ma Freebox, puis mon ordinateur portable, histoire de... C'est ce qu'on fait habituellement dans ces cas-là . Malheureusement, rien de neuf à l'horizon. Aucun changement. Toujours pas de réseau. Moins zen qu'il y a quelques minutes, l'énervement p...

By Emilie Ogez • Dec. 16, 2008