Content Marketing: Page 580

  • Bilan 2008 Qc

    Le Lien Multimédia fait son bilan 2008 et les perspectives pour l'année 2009 et a fait appel à quelques uns de l'industrie pour avoir notre point de vue. Voici le mien que j'ai envoyé, et que j'ai retouché ici pour mettre du contexte et des explications.-Quelle a été, d'après vous, la meilleure...

    By • Dec. 20, 2008

  • Digital Media Comes of Age

    The Berkman Center for the Internet and Society at Harvard University has a report out today:News and Information as Digital Media Comes of Age. The United States is now several years into what promises to be a transformation of the media. It is driven by the rapid expansion of the number of p...

    By • Dec. 19, 2008

  • J'ai testé : chaussures La Canadienne et chapeau Pandemonium

    Deux bons plans pour rester au chaud l'hiver (surtout par des -15°C)...habitants de Bora Bora et autres pays exotiques, s'abstenir ! Les chaussures La Canadienne Des chaussures bien chaudes faites par des canadiens donc autant dire des gens qui savent ce que hiver froid veut dire. Je doit dir...

    By • Dec. 19, 2008

  • Success Beckons the Social Media-Driven Enterprise

    The advent of blogging and podcasting, social networking and other connective technologies - collectively referred to by most people now as social media - is seen in so many different lights, it's no wonder that companies and organisations are freaking out about it. No doubt the situation was...

    By • Dec. 19, 2008

  • Seth Godin Shares a Powerful Business Message, Motrin Flop, Dealing With Bad PR, Using Alexa

    A tip from Seth Godin. Listen about the Motrin fiasco and how it could have been avoided. Learn how to have a competitive advantage over your competition with tools that will give you insider knowledge about them, and how to deal with bad online PR!Â

    By • Dec. 19, 2008

  • Will Ford & Auto Industry Be The Web 2.0 Turnaround Story Of 2009?

    Roxanne Darling beat me to the punch line with this post,"How Ford Can Ramp Up It's SocialMedia Turnaround Story of 2009." In February 2007 I wrote the blog post, "Is Dell The Biggest BloggingStory of 2007?" The post discussed the potential of Dellthrough its use of social media and strategy t...

    By • Dec. 19, 2008

  • In Defence of Lois Whitman

    Someone has to do this, and someone has to say what this really is - it's not just an attack on one PR person, but it's an attack on the PR industry as a whole.I am not here to condemn Lois, but rather defend. Nor am I here to condone her actions, but rather speak to the PR industry about such ...

    By • Dec. 19, 2008

  • Unsubscribing Should Be Easy

    How often do you receive an email newsletter (or any type of inbound marketing, whether online or print) and realize you never read it and want to unsubscribe? My Visa credit card is provided through a membership in the Massachusetts State Employees Credit Union. Because I used to work in state ...

    By • Dec. 19, 2008

  • The Guardian's top 100 sites for 2009

    Full list here.Link to original post

    By • Dec. 18, 2008

  • Social Networking Sites and Advertising

    Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day. Almost all of these social networking sites and new entrants are dependent on the advertising to generate the revenue to keep them going. However, ...

    By • Dec. 18, 2008

  • TechCrunch's Michael Arrington's fatwa on PR

    You better watch out, you better not cry, you better rein in your PR spammers I'm telling you why... TechCrunch's Michael Arrington has launched a missive a la Chris Anderson, saying PR firms are out of control. Specifically, it's the PR people for the tech industry that have raised his ire. Now...

    By • Dec. 18, 2008

  • Death to the Embargo?

    Techcrunch declaring the embargo dead does not a war against PR make. When will there be a shock and awe type war that will really change how the PR industry works with the media?

    By • Dec. 18, 2008

  • PR Wars Heat Up... Fast News Cycles and Search Ranking Destroy Embargoes

    A post on TechCrunch today titled Death to the Embargo really brings home the fact that news has become a cut-throat, do-eat-dog activity. The race to be first to publish a story is the result of shifts in media consumption, a 27/7 news cycle and a cooling economy. Image by Nebbish1 "As the ...

    By • Dec. 18, 2008

  • How I Learned to Stop Worrying and Love the Blog

    Dr. Strangelove indeed. Despite constant warnings that the blog is dying (Twitter, Flickr, Facebook Make Blogs Look So 2004) from such industry notables as Jason Calacanis and Robert Scoble. I feel that a well written informative blog is a great thing. Is it as rapid speed as twitter? No...a blo...

    By • Dec. 17, 2008

  • Social Media Series: Steve Woodruff on Bridging New & Old

    This week's guest for the Social Media Series: Bridging New & Old is Steve Woodruff.Steve Woodruff is fascinating on several fronts. First, he bridges two worlds: pharmaceuticals and social media marketing. Second, within marketing Steve has developed a reputation for branding, experimentati...

    By • Dec. 17, 2008

  • How to Get Started Using Social Media for Ad Agency New Business

    I'm often asked what is the very first step in developing a new business program for a small-to midsize ad agency? Â To have an efficient and effective new business program you must first ... ... Â identify your agency's point of difference and select a target audience. Once this decision is mad...

    By • Dec. 17, 2008

  • Why Social Media Analysis Tools Are Important

    A different kind of digital ecosystem.... Even though in most regions of the world, half of the top 20 websites are social media sites, companies rely primarily on web statistics and click-through rates on media campaigns to judge the health of their brands in the online world. People are discu...

    By • Dec. 17, 2008

  • Is It Dead Just Because You Don't Get It?

    Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US. Tearing apart something that doesn't work for you is easy. Anyone can ...

    By • Dec. 17, 2008

  • Exchange4Media and Blogworks.in present "India Social Media Survey, Brands and Corporates" Edition 1, December 2008

    It was two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground but social media has now gained sufficient traction on the ground, we...

    By • Dec. 17, 2008

  • How to Use Content Aggregation as Social Media Marketing Tool

    I've believed for a while that content aggregation can be a great way to add value in the social media marketing space, but I hadn't had a chance to personally work on an example of how that could work in the real world until Michael Brito and the crew at Intel asked us to work on a particular ...

    By • Dec. 17, 2008

  • 2009 is the Year of the Niche Gatekeepers

    This year, I wrote an article called "5 Steps to Becoming the Gatekeeper of Your Personal Brand," and today I'm telling you that you need to follow those steps immediately. In 2009, there will be new gatekeepers or those that own a niche on the web. Trying to own your own mainstream media news w...

    By • Dec. 17, 2008

  • Fuel for Thought

    Consistency is Key Your new business activities must be sustainable at the times when your agency is at its busiest. To be consistent, any agency new business program must be realistically achievable within the culture and resources of the agency, have a manager who is held accountable for its e...

    By • Dec. 17, 2008

  • Social Media Measurement

    Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media "spectators" - people who read or watch social media - has incr...

    By • Dec. 17, 2008

  • Facebook: Court Documents

    New software automatically reaches out of the screen and handcuffs you to Facebook until the court documents arrive. Oh, alright, that's a fib... Oh, we love Nick Abrahams at Deacons. Well as much as one can love a lawyer :P Australian court serves documents via Facebook The big question abou...

    By • Dec. 17, 2008

  • Le web : jugé coupable

    J'ai peu blogué ces deniers temps. j'étais très occupe, mais j'étais aussi assez sidéré par ce qui se passe sous nos yeux concernant notre terrain de jeu.Lors du web 8, la semaine dernière, nous avons assisté Ã un bel exercice collectif de démystification de la crise, sanctionné Ã ce titre pa...

    By • Dec. 17, 2008