Content Marketing: Page 589

  • Best Buy social media case study

    Dear Mr. and Ms. Executive,Please enjoy the video below. It shows how Best Buy is using social media to create connections, knowledge and collaborate. hope this video encourages you and your company to adopt and embrace social media. It empowers people, it connects people and it includes peopl...

    By • Nov. 17, 2008

  • Le nouveau langage des signes

    Lors du dernier EuroIA, Adam Greenfield est gentiment venu dire aux (enre autres) concepteurs d'interfaces que nous étions alors rassemblé que notre job allait disparaître puisqu'il n'y aurait plus d'interface, que nous interagirions directement avec les choses. Voilà le type de moment savour...

    By • Nov. 16, 2008

  • How to be a visionary

    (My remarks on receiving the Visionary of the Year Award from SNCR, the Society for New Communications Research. As you can see, I brought "Charlene" with me, although she was feeling a bit "flat" last night.)Let me start by saying I'm very sad that Charlene Li can't be here for real, since ev...

    By • Nov. 16, 2008

  • Companies Believe Social Media Can Increase Revenue!

    I came across an article from the blog council today which talked about an interesting report released by the economist intelligence unit. The report explains that 80% of companies out there believe that social media or "web 2.0″ has the potential to increase company revenue. Shocker huh? ...

    By • Nov. 16, 2008

  • Why I'm Going To Keep Giving It Away (And How I Hope You Will, too).

    It's just not winner-take-all anymore, and the ruthless and selfish are going to get left on the curb somewhere. Why? Because it's the age of "us", of community, of collective wisdom and thought. It's time now to stop locking our knowledge away and saving it for the highest bidder, but rather in...

    By • Nov. 16, 2008

  • Using Social Media for the Greater Good - Caring.com and Alzheimer's Disease

    Odds are if I live long enough I'll probably get Alzheimer's Disease. It's in my family, and honestly something I'm not looking forward to. There is progress being made and some therapies are now available that are showing promise for slowing the progression of the disease. That's why my eye wa...

    By • Nov. 15, 2008

  • Difficult days for Social Media

    Sometimes, on difficult days, like today, or was it yesterday, now, I just feel like throwing in the towel, on Social Media. Even as Barack Obama begins the first YouTube Presidency, you'd think there would be recognition if the vital role of Social Media Analytics via professional, member drive...

    By • Nov. 15, 2008

  • Don't Mix Social Media Business with Personal Profiles

    Separate Business with Personal Remember that whatever you put online is exposed to the world and that includes family/friends, clients and co-workers. It can be very easy to get caught in trying to gain new exposure by exposing content you may not want your co-workers or clients to see. If yo...

    By • Nov. 15, 2008

  • Après la crucifiction vint la résurrection

    Le web 2.0, c'est fini. Il est en tous les cas de bon ton de le dire sinon de renier le mot, de le crucifier pour nous laver de nos utopies. C'est évidemment surtout valable depuis la cristallisation de la crise et le changement de stratégie de l'écosystème IT. Le web 2.0 Summit est venu couron...

    By • Nov. 15, 2008

  • Imagine

    Imagine a BPM tool that could be used by real business people. Imagine a tool that would allow them to document business processes using the simplest notation possible. Imagine a tool that would not only show pretty pictures, but actually turn them into executable processes, at the click of a bu...

    Nov. 14, 2008

  • Personnalités et modes de fonctionnement dans l'entreprise

    Au sein de l'entreprise, on rencontre différents type de personnalités qui ont chacune des modes de fonctionnement particuliers. Il est intéressant d'apprendre à connaître ces différentes personnalités afin de mieux comprendre leur mode de fonctionnement et ainsi mieux interagir avec elles...

    By • Nov. 14, 2008

  • Noir Désir met deux nouvelles chansons en téléchargement libre

    Après Radiohead , Noir Désir adopte le téléchargement gratuit en mettant en ligne leurs deux nouvelles chansons.Le groupe est officiellement en stand-by mais cette sortie augure d'un probable retour imminent.Les deux morceaux sont téléchargeables ici Link to original post

    By • Nov. 14, 2008

  • À propos « des vrais métiers »

    La copine Geneviève qui est souvent très pertinente dans ses élucubrations de blonde Disneyienne, fait le billet Pureté de la race où l'on peut lire (n'en déplaise à Michel Dumais à qui moi j'ai la décence d'hyperlier quand je parle de lui, vieux réflexe de blogueuse): (...)C'est un vrai méti...

    By • Nov. 14, 2008

  • No One Cares, You Are Doing It Wrong, And That Is Awesome

    Courtesy of jbhill via Flickr Marketers are confused these days. The things that have worked for decades aren't working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed? In truth, marketing is only now becoming what it...

    By • Nov. 13, 2008

  • Marketers are Still Social Media Beginners

    I was reading Mitch Joel's blog the other day and he had a link to an article that I wanted to share with you. The article was posted on Mediabuyplanner and is titled: "Marketers Still Face Steep Web 2.0 Learning Curve." I'm not too shocked to read that, are you? I still think social media ma...

    By • Nov. 13, 2008

  • tranIn social media, honesty is always the best policy, so says Andy Sernovitz

    Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it! A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies abou...

    By • Nov. 13, 2008

  • The Biggest Literary Event Ever On The Social Web: How We Did It

    There have been plenty of literary events on the social web - some good, some not-so-hot. A friend of mine introduced me to the team at Farrar, Straus and Giroux. When I knew that if I was going to work with the publisher that has given us 20 Nobel Prize winners since 1946, I knew I had to pull...

    By • Nov. 13, 2008

  • Do Gay People Deserve the Same Shot at Happiness as Heterosexuals Get?

    Apparently, a slight majority of voting Californians think not. I heartily disagree with that majority. So does Vishal M., a former work and current Facebook friend who says he is disappointed to see that we have chosen "to legislate bigotry and selfishness in California." Bram T., a friend from...

    By • Nov. 13, 2008

  • Ego Trap: Social Media Ranking Tools

    It seems like a new ego trap gets sprung every month. This time, it's social media ranking tools. What's an ego trap? In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper the...

    By • Nov. 13, 2008

  • Friend View, le réseau social local de Nokia

    Friend View a été lancé la semaine dernière par Nokia via son Beta Labs. Il se présente comme un service de localisation et de micro-blogging. Ses objectifs : Vous permettre de garder le contact avec votre tribu (via un service de micro-blogging) D'être informé des restaurants, bars, etc. qui ...

    By • Nov. 13, 2008

  • Times are tough. Compete, don't complain

    Yawn. There's a lawsuit being filed by Agency.com against Scottsdale-Arizona based iCrossing. Having been within earshot of the folks as they trotted out the Agency.com hires (and this was more than two years ago) one has to wonder: Was Agency in a coma all these years? On the other hand, what i...

    By • Nov. 12, 2008

  • Algérie... Intelligence économique et pays émergents

    Nous tenons tout d'abords à remercier Amor Zebar et l'ensemble de l'équipe du VIP groupe pour l'accueil qui a été fait à l'équipe de M2IE et l'organisation de ces 2e assises de l'intelligence économique à Alger. Vous trouverez le programme complet des interventions sur le site veille.ma. Mon...

    By • Nov. 12, 2008

  • Key Themes from Gartner ITxpo 2008

    Have been visiting with the folks at Gartner and if they are right then the following topics will be popular next year with the corporate IT world:cloud computingweb 2.0democratization of applicationsconsumerization of ITgreen computingthe hype cycledid I mention cloud computing & web 2.0?un...

    Nov. 12, 2008

  • La véritable valeur de My.BO : son capital social

    "Le fruit de la prouesse organisationnelle de la campagne Obama est une liste de plusieurs millions de membre supporters, probablement la liste politique la plus puissante jamais dressée dans l'histoire américaine" : voilà comment Luigi Montanez (techpresident) présente les résultats de la cam...

    By • Nov. 12, 2008

  • The economics of Spam: 0.00000008% response rate = $3.5M turnover

    Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average purchase price of $100. They estimated that such campaigns when fully utilising the network could m...

    By • Nov. 12, 2008