Content Marketing: Page 589

  • tranIn social media, honesty is always the best policy, so says Andy Sernovitz

    Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it! A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies abou...

    By • Nov. 13, 2008

  • The Biggest Literary Event Ever On The Social Web: How We Did It

    There have been plenty of literary events on the social web - some good, some not-so-hot. A friend of mine introduced me to the team at Farrar, Straus and Giroux. When I knew that if I was going to work with the publisher that has given us 20 Nobel Prize winners since 1946, I knew I had to pull...

    By • Nov. 13, 2008

  • Do Gay People Deserve the Same Shot at Happiness as Heterosexuals Get?

    Apparently, a slight majority of voting Californians think not. I heartily disagree with that majority. So does Vishal M., a former work and current Facebook friend who says he is disappointed to see that we have chosen "to legislate bigotry and selfishness in California." Bram T., a friend from...

    By • Nov. 13, 2008

  • Ego Trap: Social Media Ranking Tools

    It seems like a new ego trap gets sprung every month. This time, it's social media ranking tools. What's an ego trap? In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper the...

    By • Nov. 13, 2008

  • Friend View, le réseau social local de Nokia

    Friend View a été lancé la semaine dernière par Nokia via son Beta Labs. Il se présente comme un service de localisation et de micro-blogging. Ses objectifs : Vous permettre de garder le contact avec votre tribu (via un service de micro-blogging) D'être informé des restaurants, bars, etc. qui ...

    By • Nov. 13, 2008

  • Times are tough. Compete, don't complain

    Yawn. There's a lawsuit being filed by Agency.com against Scottsdale-Arizona based iCrossing. Having been within earshot of the folks as they trotted out the Agency.com hires (and this was more than two years ago) one has to wonder: Was Agency in a coma all these years? On the other hand, what i...

    By • Nov. 12, 2008

  • Algérie... Intelligence économique et pays émergents

    Nous tenons tout d'abords à remercier Amor Zebar et l'ensemble de l'équipe du VIP groupe pour l'accueil qui a été fait à l'équipe de M2IE et l'organisation de ces 2e assises de l'intelligence économique à Alger. Vous trouverez le programme complet des interventions sur le site veille.ma. Mon...

    By • Nov. 12, 2008

  • Key Themes from Gartner ITxpo 2008

    Have been visiting with the folks at Gartner and if they are right then the following topics will be popular next year with the corporate IT world:cloud computingweb 2.0democratization of applicationsconsumerization of ITgreen computingthe hype cycledid I mention cloud computing & web 2.0?un...

    Nov. 12, 2008

  • La véritable valeur de My.BO : son capital social

    "Le fruit de la prouesse organisationnelle de la campagne Obama est une liste de plusieurs millions de membre supporters, probablement la liste politique la plus puissante jamais dressée dans l'histoire américaine" : voilà comment Luigi Montanez (techpresident) présente les résultats de la cam...

    By • Nov. 12, 2008

  • The economics of Spam: 0.00000008% response rate = $3.5M turnover

    Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average purchase price of $100. They estimated that such campaigns when fully utilising the network could m...

    By • Nov. 12, 2008

  • Corporate Twitter Accounts and Online Reputation

    As with blogs that went before, the question of whether companies should use "corporate" Twitter accounts still polarises opinion. There are those who believe that "social" media should be exactly that, and others who think it is fine for companies to use any channel as a marketing channel. This...

    By • Nov. 12, 2008

  • Le leader de l'opposition autralien sur Twitter

    Turnbull Malcolm, le leader de l'oppostion Australien est sur Twitter. Visiblement, il tient personnellement son compte et il n'hésite pas à répondre... Link to original post

    By • Nov. 12, 2008

  • Twitter Gets Political

    In a sign that Twitter in Australia is edging towards mainstream acceptance, Prime Minister Kevin Rudd has opened an account with the growing micro-blogging platform and, in his (or someone else's) words - is "looking forward to communicating with you on Twitter".Rudd's Twitter adventure comes ...

    By • Nov. 12, 2008

  • Twitter: The Value of Good Conversation

    When the topic of Twitter comes up with colleagues, I often hear the "I don't get it" excuse. Sometimes I fight the good fight and show someone a demo (and the small community I have connected with always responds - thanks for the support, gang). Other times I cave and just quip, "Well, Tw...

    By • Nov. 12, 2008

  • Ça mériterait un billet ...

    ... mais je le contenterai d'un petit digest. À votre bon coeur : J'ai récemment donné mon opinion sur ce qu'a fait Obama avec le web pendant sa campagne, mais maintenant on passe à la suite. À lire la MondayNote de Jean-Louis Gassée et surtout cette prospective du Gartner annonçant que le w...

    By • Nov. 11, 2008

  • Media/Consumer reports 2008

    Was gathering the material for my work and found quite a few interesting reports about the future media and consumer behavior: Check this out! Razor Fish Consumer Experience Report Omnicom Group - Web 2.0 Consumers report Future Exploration Network - Future of Media 2008 Technorati - The state ...

    By • Nov. 11, 2008

  • Word of Mouth Isn't About Being Popular

    As Geno and I are packing up to head to the WOMMA Summit in Vegas this Thursday and Friday (ya comin'?), I've been thinking about all the different companies that will be there and the philosophies they represent. Which is a fantastic thing indeed. But as we all gather as an industry at the end...

    By • Nov. 11, 2008

  • The Long Tail of Twitter

    Ok Much has been written or much was written yesterday about Twitter. I'm not sure why yesterday, but for whatever reason, yesterday was that day, my post included. So I found myself embroiled both via blog responses and via Twitter, defending in some cases what I see as the best way for me to ...

    By • Nov. 11, 2008

  • 18 ways to engage users online: My first e-book

    After blogging pretty regularly and sharing my thoughts on everything from online journalism, and social media savvy to the downward spiral of newspapers and the importance of comments on news stories, I finally got around to writing an e-book. Here it is: 18 Ways to Engage Users Online I hope y...

    By • Nov. 11, 2008

  • PR Week: The Next Digital Era

    Next week, I'll be in New York to attend PR Week's "The Next Conference," described as a one-day summit on the most important trends in PR. Edelman has invited me to participate and I'll be moderating a panel called "The Next Digital Era," which includes Steve Rubel from Edelman Digital, Mar...

    By • Nov. 11, 2008

  • Are Social with the Media? Part 1: B2C

    Back in August there was a meme going around about how public relations, as we know it, is broken or changing. At the time I paid little attention to the buzz for a couple of reasons: It's true that social media is changing PR, but it's not dead; It's always been a good idea to have a relationsh...

    By • Nov. 11, 2008

  • Marketing software tools scale well - sales tools not

    Marketing tools scale well There is abundance of tools and solutions for Marketing. This is probably because information technologies is very efficient when a process: - Can be automated - Replicated over an over again - Large numbers are available making automation profitable - Large numbers en...

    By • Nov. 11, 2008

  • Twitter, Stay vertical-Stay relevant

    OK before I go any further you can find the video of what I'm about to write here, on Seesmic and also know that this vlog supported blog post was inspired by Beth Harte, who got the ball rolling with her vlog. Beth has about as fresh a perspective of all things marketing and social media marke...

    By • Nov. 10, 2008

  • More tips on supercharging your PR efforts with Twitter (a case study in open source PR)

    Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR. Last Friday, he posted his initial list of UK journalists on Twitter - thus sparking a healthy dose of comments from both PRs and hacks. Includin...

    By • Nov. 10, 2008

  • Are You on Tweeting Yet?

    There are many reasons that as a PR person you should be using Twitter. Major news outlets are on Twitter Some journalists use Twitter - you can get to know them better HARO tweets urgent journo requests on Twitter Newswires are on Twitter You see fast breaking news Business networking Find a...

    By • Nov. 10, 2008