Content Marketing: Page 590

  • Corporate Twitter Accounts and Online Reputation

    As with blogs that went before, the question of whether companies should use "corporate" Twitter accounts still polarises opinion. There are those who believe that "social" media should be exactly that, and others who think it is fine for companies to use any channel as a marketing channel. This...

    By • Nov. 12, 2008

  • Le leader de l'opposition autralien sur Twitter

    Turnbull Malcolm, le leader de l'oppostion Australien est sur Twitter. Visiblement, il tient personnellement son compte et il n'hésite pas à répondre... Link to original post

    By • Nov. 12, 2008

  • Twitter Gets Political

    In a sign that Twitter in Australia is edging towards mainstream acceptance, Prime Minister Kevin Rudd has opened an account with the growing micro-blogging platform and, in his (or someone else's) words - is "looking forward to communicating with you on Twitter".Rudd's Twitter adventure comes ...

    By • Nov. 12, 2008

  • Twitter: The Value of Good Conversation

    When the topic of Twitter comes up with colleagues, I often hear the "I don't get it" excuse. Sometimes I fight the good fight and show someone a demo (and the small community I have connected with always responds - thanks for the support, gang). Other times I cave and just quip, "Well, Tw...

    By • Nov. 12, 2008

  • Ça mériterait un billet ...

    ... mais je le contenterai d'un petit digest. À votre bon coeur : J'ai récemment donné mon opinion sur ce qu'a fait Obama avec le web pendant sa campagne, mais maintenant on passe à la suite. À lire la MondayNote de Jean-Louis Gassée et surtout cette prospective du Gartner annonçant que le w...

    By • Nov. 11, 2008

  • Media/Consumer reports 2008

    Was gathering the material for my work and found quite a few interesting reports about the future media and consumer behavior: Check this out! Razor Fish Consumer Experience Report Omnicom Group - Web 2.0 Consumers report Future Exploration Network - Future of Media 2008 Technorati - The state ...

    By • Nov. 11, 2008

  • Word of Mouth Isn't About Being Popular

    As Geno and I are packing up to head to the WOMMA Summit in Vegas this Thursday and Friday (ya comin'?), I've been thinking about all the different companies that will be there and the philosophies they represent. Which is a fantastic thing indeed. But as we all gather as an industry at the end...

    By • Nov. 11, 2008

  • The Long Tail of Twitter

    Ok Much has been written or much was written yesterday about Twitter. I'm not sure why yesterday, but for whatever reason, yesterday was that day, my post included. So I found myself embroiled both via blog responses and via Twitter, defending in some cases what I see as the best way for me to ...

    By • Nov. 11, 2008

  • 18 ways to engage users online: My first e-book

    After blogging pretty regularly and sharing my thoughts on everything from online journalism, and social media savvy to the downward spiral of newspapers and the importance of comments on news stories, I finally got around to writing an e-book. Here it is: 18 Ways to Engage Users Online I hope y...

    By • Nov. 11, 2008

  • PR Week: The Next Digital Era

    Next week, I'll be in New York to attend PR Week's "The Next Conference," described as a one-day summit on the most important trends in PR. Edelman has invited me to participate and I'll be moderating a panel called "The Next Digital Era," which includes Steve Rubel from Edelman Digital, Mar...

    By • Nov. 11, 2008

  • Are Social with the Media? Part 1: B2C

    Back in August there was a meme going around about how public relations, as we know it, is broken or changing. At the time I paid little attention to the buzz for a couple of reasons: It's true that social media is changing PR, but it's not dead; It's always been a good idea to have a relationsh...

    By • Nov. 11, 2008

  • Marketing software tools scale well - sales tools not

    Marketing tools scale well There is abundance of tools and solutions for Marketing. This is probably because information technologies is very efficient when a process: - Can be automated - Replicated over an over again - Large numbers are available making automation profitable - Large numbers en...

    By • Nov. 11, 2008

  • Twitter, Stay vertical-Stay relevant

    OK before I go any further you can find the video of what I'm about to write here, on Seesmic and also know that this vlog supported blog post was inspired by Beth Harte, who got the ball rolling with her vlog. Beth has about as fresh a perspective of all things marketing and social media marke...

    By • Nov. 10, 2008

  • More tips on supercharging your PR efforts with Twitter (a case study in open source PR)

    Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR. Last Friday, he posted his initial list of UK journalists on Twitter - thus sparking a healthy dose of comments from both PRs and hacks. Includin...

    By • Nov. 10, 2008

  • Are You on Tweeting Yet?

    There are many reasons that as a PR person you should be using Twitter. Major news outlets are on Twitter Some journalists use Twitter - you can get to know them better HARO tweets urgent journo requests on Twitter Newswires are on Twitter You see fast breaking news Business networking Find a...

    By • Nov. 10, 2008

  • Webmarketing: Construirenotreavenir.com Martin Bougues, en vidéo, sur le Deveoppement durable

    Bouygues, dans un mini-site dédié au développement durable lance une rubrique où ils répertorient toutes les campagne spublicitaires réalisées sur cette thématique.Ces campagne sont toutes commentées par Martin Bouygues Himself, qui expliquent pour chaque opération d'où est venu le besoin et ...

    By • Nov. 10, 2008

  • Social networks & identity, or how do we know they're our friends?

    Some things never change. When human beings form into groups we want to ascertain who is friend and who is foe. We want to know who we can trust and to what extent we can trust them. However, until recently, face-to-face meetings were part of this assessment process. And close physical prox...

    Nov. 10, 2008

  • Social Media Experiment to help Diabetes Research

    A peer of mine at Fullhouse, Chris Mischler, was a regular-looking guy a month ago. Today, he looks a bit like Mr. T--minus a certain amount of body mass and a bit paler. He's undergoing the change to raise money for Diabetes research as part of an agency-wide effort to support the Diabetes Rese...

    By • Nov. 10, 2008

  • The 140-character pitch and getting creative withTwitter

    The over-used acronym KISS, could very well stand for Keep in short, stupid! It's probably more relevant today than it was a couple of years ago, where we are battling channel fatigue and attention deficit all at once. So I was really interested in this post by a friend, Nathan Wagner, who just ...

    By • Nov. 10, 2008

  • Quel que soit notre niveau, on est toujours l'exécutant d'un autre !

    Voici une petite réflexion qui pourra peut-être en aider certains qui pensent ne pas toujours avoir assez de pouvoir (bon on va dire que ça va au moins les aider momentanément). Dans l'entreprise, quel que soit le niveau que l'on ait (VP, Directeur, Manager ou CEO), on est toujours l'exécutant...

    By • Nov. 9, 2008

  • Australia: Social Media Marketing Campaign

    Here's the presentation I gave in Perth on Thursday, at Edge of the Web.Social Media Marketing CampaignView SlideShare presentation or Upload your own. (tags: eotw wawa)If you are too lazy - and I know my audience well :P - basically do this:get involved, read what's out there, source top blogg...

    By • Nov. 9, 2008

  • Twitter is Real Life

    There's been a number of stories in recent times that say: Twitter is over (Yammer or FriendFeed or [insert new product name here] will replace it); Ev & Biz et al have no clue how to monetize it (so it will die a nasty death); and so, many critics add, it's not even real life anyway (becaus...

    Nov. 9, 2008

  • USA'08 : Souvenirs de campagne (1)

    Du côté de chez Travis & Jonathan (Red State Update), on pensait tenir LE scoop, celui où Obama avouait enfin qu'il était musulman... ou presque ;-)(Allez y jeter un Å"il, la parodie vaut vraiment le détour !)Et du côté de chez YouTube, on n'en perdait pas le nord pour autant en plaquant t...

    By • Nov. 9, 2008

  • Les jeunes et la technologie au travail

    C'est avec plaisir que j'ai accordé une entrevue à JF Ferland de Direction Informatique qui en a produit l'article Les jeunes, les technologies et le travail : changer sa souris d'épaule. Au lieu de craindre l'insertion des jeunes technophiles en milieu du travail, les organisations devraient ...

    By • Nov. 9, 2008

  • Authenticity Pays. The Dixie Chicks Get It. Do You?

    I've just finished watching the 2006 Dixie Chicks documentary Shut Up & Sing. If you haven't seen it, it's worth watching. If you're a PR or marketing person, it is definitely worth a look.For those who are not aware of the movie, here is the IMDB summary: "In 2003, the female country band,...

    By • Nov. 9, 2008