Content Marketing: Page 590

  • Webmarketing: Construirenotreavenir.com Martin Bougues, en vidéo, sur le Deveoppement durable

    Bouygues, dans un mini-site dédié au développement durable lance une rubrique où ils répertorient toutes les campagne spublicitaires réalisées sur cette thématique.Ces campagne sont toutes commentées par Martin Bouygues Himself, qui expliquent pour chaque opération d'où est venu le besoin et ...

    By • Nov. 10, 2008

  • Social networks & identity, or how do we know they're our friends?

    Some things never change. When human beings form into groups we want to ascertain who is friend and who is foe. We want to know who we can trust and to what extent we can trust them. However, until recently, face-to-face meetings were part of this assessment process. And close physical prox...

    Nov. 10, 2008

  • Social Media Experiment to help Diabetes Research

    A peer of mine at Fullhouse, Chris Mischler, was a regular-looking guy a month ago. Today, he looks a bit like Mr. T--minus a certain amount of body mass and a bit paler. He's undergoing the change to raise money for Diabetes research as part of an agency-wide effort to support the Diabetes Rese...

    By • Nov. 10, 2008

  • The 140-character pitch and getting creative withTwitter

    The over-used acronym KISS, could very well stand for Keep in short, stupid! It's probably more relevant today than it was a couple of years ago, where we are battling channel fatigue and attention deficit all at once. So I was really interested in this post by a friend, Nathan Wagner, who just ...

    By • Nov. 10, 2008

  • Quel que soit notre niveau, on est toujours l'exécutant d'un autre !

    Voici une petite réflexion qui pourra peut-être en aider certains qui pensent ne pas toujours avoir assez de pouvoir (bon on va dire que ça va au moins les aider momentanément). Dans l'entreprise, quel que soit le niveau que l'on ait (VP, Directeur, Manager ou CEO), on est toujours l'exécutant...

    By • Nov. 9, 2008

  • Australia: Social Media Marketing Campaign

    Here's the presentation I gave in Perth on Thursday, at Edge of the Web.Social Media Marketing CampaignView SlideShare presentation or Upload your own. (tags: eotw wawa)If you are too lazy - and I know my audience well :P - basically do this:get involved, read what's out there, source top blogg...

    By • Nov. 9, 2008

  • Twitter is Real Life

    There's been a number of stories in recent times that say: Twitter is over (Yammer or FriendFeed or [insert new product name here] will replace it); Ev & Biz et al have no clue how to monetize it (so it will die a nasty death); and so, many critics add, it's not even real life anyway (becaus...

    Nov. 9, 2008

  • USA'08 : Souvenirs de campagne (1)

    Du côté de chez Travis & Jonathan (Red State Update), on pensait tenir LE scoop, celui où Obama avouait enfin qu'il était musulman... ou presque ;-)(Allez y jeter un Å"il, la parodie vaut vraiment le détour !)Et du côté de chez YouTube, on n'en perdait pas le nord pour autant en plaquant t...

    By • Nov. 9, 2008

  • Les jeunes et la technologie au travail

    C'est avec plaisir que j'ai accordé une entrevue à JF Ferland de Direction Informatique qui en a produit l'article Les jeunes, les technologies et le travail : changer sa souris d'épaule. Au lieu de craindre l'insertion des jeunes technophiles en milieu du travail, les organisations devraient ...

    By • Nov. 9, 2008

  • Authenticity Pays. The Dixie Chicks Get It. Do You?

    I've just finished watching the 2006 Dixie Chicks documentary Shut Up & Sing. If you haven't seen it, it's worth watching. If you're a PR or marketing person, it is definitely worth a look.For those who are not aware of the movie, here is the IMDB summary: "In 2003, the female country band,...

    By • Nov. 9, 2008

  • How do You Repair a Negative Online Presence?

    Yesterday I talked about some of the free tools you could use to monitor your online brand/reputation. Today I want to talk about what to do when you find out that someone is bashing you or your company. Let's say you're using google alerts or serph and you find a blog post talking about how ...

    By • Nov. 9, 2008

  • Copy-and-paste your social media marketing plan

    This is a truncated cross-post that was published over on Mashable. As you may know, I've been curating a list of social media marketing examples on this blog over the past couple of months. The community could probably come up with 3,000 examples instead of 300 - but the current set already gi...

    By • Nov. 8, 2008

  • Crise économique, Formation et Retour sur investissement.

    Dans le contexte économique, flexibilité et compétences des équipes sont indispensables pour affronter la concurrence (qui peut être amenée à réactions irrationnelles), saisir toutes les opportunités et assurer le succès de vos projets.Link to original post

    By • Nov. 8, 2008

  • The Almighty Widget

    Get this widget! What is all this widget talk? Lately, it has become a hot topic and companies, both big and small, are hiring developers to build custom widgets. I personally love widgets and feel they hold tremendous value for promoting and building a brand. Most widgets are simple in de...

    By • Nov. 8, 2008

  • 6 reasons to supercharge your PR efforts with Twitter

    Stephen Davies has posted a great list of prominent UK journalists who are on Twitter. As he says: "Twitter isn't something that immediately strikes you as anything good and explaining the benefits of it to someone who has never heard of it - particularly a pressed for time PR person - can be qu...

    By • Nov. 7, 2008

  • What Sacrifices Have You Made For Your Personal Brand Lately?

    Tonight, I went to dinner with a few good friends, such as Ryan Healy of BrazenCareerist.com fame, as well as my first and retired editor of Personal Branding Magazine, Rebecca "Modite" Thorman, and the ever popular Carla Blumenthal. Right now I'm sitting in my chair half asleep, speaking to thi...

    By • Nov. 7, 2008

  • 7 Marketing Tips From Comic Book Superheros

    Superheros reflect what is best about us. Sometimes that comes across in the youthful exuberance of Spiderman. Sometimes it is the ay Batman quells his taste for vengeance by stopping the very criminals who would create more orphans like him. Sometimes it's just trying to make our parents prou...

    By • Nov. 7, 2008

  • CMOs Still Learning Social Media Marketing

    Cartoon by Geek and Poke Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using so...

    By • Nov. 7, 2008

  • "Pris sur la toile", Documentaire sur l'e-reputation

    Premier du genre à ma connaissance, "Pris sur la toile" est un documentaire de 53 minutes sur le thème de l'e-reputation, écrit et réalisé par Grégory Magne et Stéphane Viard. Les deux auteurs reviennent ainsi sur les badbuzz qui ont jalonné l'histoire récente de la toile comme la diffusion ...

    By • Nov. 7, 2008

  • Pour Tim O'Reilly, "les gens n'ont pas compris ce qu'était le 2.0″

    Alessio Jacona pour Intruders TV a réalisé une interview de Tim O'Reilly à l'occasion de son passage à web2.0 expo à Berlin. Une interview très instructive et aussi d'actualité. En quelqes mots : Qu'est-ce que la crise économique va changer à notre industrie ? La crise permet aux startups ...

    By • Nov. 7, 2008

  • CMO 2.0 Conversation About The Fiskateers

    The second CMO 2.0 Conversation took place on 10/9/2008. It involved Jay Gillespie, VP of Marketing, and Suzanne Fanning, Director of Corporate Communications, from Fiskars, and Geno Church, WOM Inspiration Officer, from Brains On Fire. It addressed Word-of-Mouth Marketing that Goes Beyond Tacti...

    By • Nov. 7, 2008

  • Social Media Marketing Case Study: Using Facebook to Promote a Professional Photography Business

    I started using Facebook about a month ago because I wanted to determine for myself its potential business (and personal) marketing value. Not long after I joined Facebook and began adding friends to my network, I came across an old friend from high school who was using his Facebook profile as...

    By • Nov. 7, 2008

  • 3 Reasons the Recession is Great News for Social Media

    This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It's going to be bad. But for social media, it just might be the best possible circumstance. Here's why: 1. Smart Buying Cons...

    By • Nov. 7, 2008

  • How Do You Represent A Brand On Twitter?

    I've got to know Christie Adams pretty well since she was an attendee at Interactive Ontario's last lunch event. She writes regular blog posts for PR in Canada, a lot of them about social media. Her latest one brings up the issue of how to represent a brand on Twitter, a question I coincidenta...

    By • Nov. 6, 2008

  • Are you in for the Long Haul?

    I'm going to start with a sports analogy here so bear with me. It's not so bad that you won't be able to understand where I am going. So here goes. Almost a year ago (December 12th 2007, to be exact), the Auburn University football team hired an offensive coordinator-the person or coach who wou...

    By • Nov. 6, 2008