Content Marketing: Page 590

  • 3 Reasons the Recession is Great News for Social Media

    This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It's going to be bad. But for social media, it just might be the best possible circumstance. Here's why: 1. Smart Buying Cons...

    By • Nov. 7, 2008

  • How Do You Represent A Brand On Twitter?

    I've got to know Christie Adams pretty well since she was an attendee at Interactive Ontario's last lunch event. She writes regular blog posts for PR in Canada, a lot of them about social media. Her latest one brings up the issue of how to represent a brand on Twitter, a question I coincidenta...

    By • Nov. 6, 2008

  • Are you in for the Long Haul?

    I'm going to start with a sports analogy here so bear with me. It's not so bad that you won't be able to understand where I am going. So here goes. Almost a year ago (December 12th 2007, to be exact), the Auburn University football team hired an offensive coordinator-the person or coach who wou...

    By • Nov. 6, 2008

  • Brand Matchup: Barak Obama and Car Brands

    We haven't played any games on this blog in a very long time. It could be because I've been so wrapped up in interviewing people and writing thought provoking posts for you. I wanted to get back to some fun and games with "Brand Matchup." Here is how you play You get to choose which product bran...

    By • Nov. 6, 2008

  • USA'08 : I'm American, I'm proud

    Voilà , c'est fini. Le rêve d'Obama est enfin devenu réalité. Le symbole de l'American way of life a repris du service. Suite de l'Histoire le 20 janvier 2009. Quel drôle de réveil ce matin tout de même ! J'ai presque eu une sensation de manque. Disons que je m'étais accoutumé au rythme de la...

    By • Nov. 6, 2008

  • The World has voted: Change we can finally believe in

    Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist website (Courtesy of El Blogador). In the U.S., the race was narrower with 52% of votes to Obama v. 47...

    By • Nov. 5, 2008

  • Barack Obama, will you tap the groundswell?

    Like many of you, I watched the election last night, and watched Barack Obama's acceptance speech. This speech capped off an election in which Obama demonstrated inspirational leadership and the power to organize and take advantage of a true groundswell. Groundswell means, literally, a rise in ...

    By • Nov. 5, 2008

  • Médias sociaux et générations

    Gen We: Mondes virtuels de niche,Jeux en open sourceLigues fantastiques,shopping virtuel.La Gen We a besoin de fortes interactions. Elle est née avec Internet et y voit un second monde. Ses plateformes : Stardolls, ToonTown. Gen Y: Messages text et mobile,Primeur de l'information,Décisions de ...

    By • Nov. 5, 2008

  • How Obama's Brand Helped Him To Win The Election

    Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to mean something for the first time by going for the Democrats as part of Obama's huge victory. Looking back, there were many marketing lessons that...

    By • Nov. 5, 2008

  • Des sondages et uniquement des sondages

    Les résultats proviennent essentiellement d'études menées par les plus gands instituts français (mais aussi, pour quelques uns, étrangers) et propose également : "des résultats d'études, d'enquêtes, de classements, de palmarès et plus généralement, de toute publication présentant une collection...

    By • Nov. 5, 2008

  • Words matter, Obama's win proves

    This might be a good to watch that "words matter" speech of Obama, where he responded to the accusation that he was all about "just words." Posted in Communications, Political Campaigns, Social Media Link to original postLink to original post

    By • Nov. 5, 2008

  • Will social media be used as well once the election's over?

    I know that polls can be inaccurate - they are biased towards people with a fixed-line telephone (rather than just a mobile phone or no phone at all), they suffer from people projecting the response they think the interviewer wants to hear (they may not admit that they wouldn't vote for a black...

    By • Nov. 4, 2008

  • Web 2.0 > Recession

    How are companies growing in our current economy? It seems impossible to meet financial projections, let along break them, this year. However, several startup and established companies are showing that impossible is not in their companies' vocabulary. What do all these extraordinary companies h...

    By • Nov. 4, 2008

  • Il faut arrêter de faire des sites web

    Venant d'une agence qui fabrique du web tous les jours, vous devez vous dire qu'un titre pareil invite d'urgence à la psychanalyse. Que neni, je vais très bien dans ma tête, je vais simplement radicalement au bout de la logique du réseau tel qu'il se développe et dans une approche résolument b...

    By • Nov. 4, 2008

  • Buzz: "Don't be a Pasty" une campagne anti-drogue US décalée

    Pour parler à vos enfants de drogue, ne soyez pas hors du coup. Link to original post

    By • Nov. 4, 2008

  • Twitter pour sauver le marché publicitaire

    La régie publicitaire Express Roularta Services a lancé une initiative baptisée InvestirEnTempsDeCrise visant à recenser d'ici la fin de l'année plus de 50 études marketing montrant qu'il est avantageux d'investir en publicité en temps de crise. Et pour cela, la régie a choisi l'outil de micro...

    By • Nov. 4, 2008

  • Twitter 101, Part 4: Tips for Being Successful on Twitter

    This is fourth and final installment of a four-part series on Twitter. If you already use Twitter, this post may not be of much interest, but as more people are drawn to the service, I find I am getting more questions about what it is, what value it provides, and how to be successful on Twitter....

    By • Nov. 4, 2008

  • Réseaux sociaux pour bébés

    Un réseau social pour bébés ! On aura tout vu ! En effet, après la polémique sur les chaînes de télévision pour les moins de trois ans, ces réseaux sociaux vont peut-être en suprendre plus d'un. Si je vous dis que ces réseaux sociaux viennent essentiellement des Etats-Unis, serez-vous surpris ...

    By • Nov. 4, 2008

  • Blogs bringing out our best

    It is easy to focus on the negative side of social media, from the banalities of some bloggers to the nastiness of some comments, from the sleazy things accomplished through anonymity to the hurt and pain people seem to be able to cause one another. You don't see much reporting on those instance...

    By • Nov. 4, 2008

  • Razorfish Report, Influence of Social Media on Buying Decisions

    Razorfish released an interesting survey called, Feed: The Razorfish Consumer Experience which talks about the influence of social media on buying decisions. Not sure how many of you have already read/seen this survey but it's interesting and I wanted to share it with all of you. Enjoy and than...

    By • Nov. 4, 2008

  • Surabondance, chaos et réflexions

    Voici quelques liens pour réfléchir sur le simple, le compliqué, le complexe et le chaos. Si notre société nous a habitué à "simplifier" toute situation "complexe", il semble que la maîtrise du chaos demande des qualités qui ne sont pas encore reconnue, ni systématiser.Voici des pistes de réfl...

    By • Nov. 4, 2008

  • Paying people can be a bad way to motivate them

    I wrote last week about the role of incentives in online communities (and specifically how they can lead to behaviours that you might not want). In the post I give an example from Dan Ariely, a behavioural economist at MIT, that shows why incentives can breed unintended behaviours. Today I came...

    By • Nov. 3, 2008

  • Gaming and Social Media - Further Reflections from SIEGE

    Believe it or not, social media is changing the face of gaming.In keeping with the Halloween theme from this past Friday...Heeee's back, or rather I'm back.After a two-week break, I have cleared my head and hopefully have sharpened my blogging strategy. But before I turn to other planned posti...

    By • Nov. 3, 2008

  • Cartoons as New Media Renaissance

    Cartoons reflect back to us our societal costumes. They allow us to express our sense of humor and irreverent nature. We grew up watching and reading cartoons, and now the cartoons themselves are all grown up business. Iron Man, Batman, Superman, Spiderman, Hulk, X-Men, Cat Woman, the Fantas...

    By • Nov. 3, 2008

  • Crise oblige : les blogs reparlent du ROI de l'entreprise 2.0

    Crise financière, crise du web 2.0 (il paraît), de plus en plus de blogs reviennent sur les questions de ROI de l'entreprise 2.0 (marronnier qui n'est pas prêt de disparaître). A commencer par Andrew McAffee qui, il y a un mois, publiait un long billet sur cette question (un de ses meilleurs ...

    By • Nov. 2, 2008