Content Marketing: Page 594

  • Gearing up for Forrester Consumer Forum 2008

    The last week of October will see some great content in the social media sphere around getting ahead of tomorrow's customer. In April of this year I attended Forrester's Marketing Forum in LA, and enjoyed "live twitter" and blogging related to the event. Knowing an onslaught of content is com...

    By • Oct. 17, 2008

  • Why the Murder of Old Media is PR's Best Chance

    Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what's good and bad, and whom to embrace or fear. Not for long. This is...

    By • Oct. 17, 2008

  • Using Return on Marketing Investment to Save Your Assets

    You hear a lot of talk about ROI (Return on Investment) in marketing these days. Especially these days. Many of you may not be as familiar with ROMI (Return on Marketing Investment).ROI is important but often difficult to prove. In an integrated marketing campaign how do you determine which tact...

    By • Oct. 17, 2008

  • How to Use Social Media Marketing to Promote Yourself as a Brand (part 5)

    Welcome to the conclusion of this series of posts on Using Social Media Marketing to Promote Yourself as a Brand. Finding Success I don't want to answer the question of "How do you measure the success of a social media marketing strategy?" but what I will do is offer up some advice on how to k...

    By • Oct. 16, 2008

  • Twitter & Media's Atomization

    We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations. This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportuni...

    By • Oct. 16, 2008

  • New Forrester Report on "Why Brand Matters to Socially Connected Consumers"

    Lisa Bradner, another of Forrester's Marketing Leadership Professionals, just published a new piece of research on why brands should develop social media content. The report reveals how Forrester's Consumer Technographics(R) research shows that loyal, socially connected consumers value content ...

    By • Oct. 16, 2008

  • 19 things you should know about your world

    Did you know that China has over 253,000,000 internet users which amounts to about 17% of the world's users? Did you know that China will eventually become the #1 English speaking country in the world? Or that The 25% of the population in China with the highest IQ's ...is greater than the tota...

    By • Oct. 16, 2008

  • 25 Link Building Strategies to Increase Page Rank

    Anyone involve in the Internet marketing industry would tell you that link building is very important to the success of a website in search engines since it is directly impacting Page Rank, a core feature of the Google algorithm. Although there are many other factors involved in the search engi...

    By • Oct. 16, 2008

  • Blogging for Economic Development

    Today, the city of Boston will announce a website that is described by the Boston Globe as a "Facebook-like social networking website." That description fails on so many levels to communicate the value of what the city is doing. Boston World Partnerships is the non-profit created by Mayor Menin...

    By • Oct. 16, 2008

  • Top 5 Reasons Social Media Requires Commitment

    Social Media is a commitment. It's not something individuals or businesses can dabble in and expect to be successful. Here are some top ways that I've found Social Media to require commitment. Chalk this one up to both lessons learned personally and bordering on the obvious to folks who have...

    By • Oct. 16, 2008

  • Social Media is Placeless: The Device Doesn't Matter

    ReadWriteWeb shares an interesting report about how cell phone users are interacting with Social Media via their phones. The study, conducted by ABI Research, found that "nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearl...

    By • Oct. 16, 2008

  • ROI on Social Media Advertising

    Hmm you know, this guy is me in man-drag...... except I don't yell as much, I giggle more, I'm prettier etc.Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk's original "Do you know why? R.O.I." post. ...

    By • Oct. 16, 2008

  • 3 simple ideas for assessing a web page

    I have been out visiting regional areas in NSW and talking to small business owners about their websites, online marketing, social media and social networking recently. It has really clarified three things I think a website needs to tell a new visitor within the first few seconds:who you arewha...

    Oct. 16, 2008

  • A Guide to Corporate Blogging with words of advice from HP, Intel and Cisco

    My good friend and social media strategist, Reem Abeidoh, just interviewed me and my colleagues Tac Anderson (HP) and LaSandra Brill (Cisco) for a post she wrote on Pro Blogger. Here is an excerpt from the intro paragraph: In order to maintain a competitive edge, corporations are increasingly ...

    By • Oct. 16, 2008

  • 10 règles pour votre stratégie social media marketing

    De plus en plus de marques souhaitent développer leur présence sur les médias sociaux et c'est une bonne chose, car c'est sur ce terrain qu'elles vont pouvoir toucher leur cible en lui apportant de la valeur ajoutée. Pour optimiser l'efficacité d'une stratégie sur les réseaux sociaux, il faut ga...

    By • Oct. 16, 2008

  • Les flux que monte au nez

    Sexe ego et radio - Libération 7000 internautes veulent échanger leur vote Web 2.0 - Carrefour numérique Cyber-base Where is Your Username registered Is Web 2.0 Really Democratic? - Robin Good's Latest News Réhabiliter le terme "Web 2.0" Le web 2.0 est mort, vive le web 2.0 ! Link to original post

    By • Oct. 16, 2008

  • New Media Budgets Fall Victim to Economic Woes

    I realize it's a bit of a "duh" headline. As most of us know, marketing budgets are typically the first to get cut when it comes to any sort of economic difficulties in the country or within an industry. The Wall Street Journal reported today that spending on new media will be slowing...this is ...

    By • Oct. 16, 2008

  • Twitter - why you ignore it at your peril

    When I was at University back in....well, let's just say I didn't have an email address!...if you had a cause to promote or if there was a brand or politician in your sights you had to deal with it the old fashioned way. You know, petitions, protests, letter writing, that kind of stuff. A...

    By • Oct. 16, 2008

  • Ego Trap: Influencer Lists

    I've been thinking about how ego traps operate in social media - which could also be called hero marketing (credit Seth Godin for suggesting the term). Social media focuses on individuals. Self-promotion lies at the root of ego traps, usually inclusive of helping and promoting others. I don't...

    By • Oct. 16, 2008

  • Relationships, The Most Important Thing in Marketing

    First of all, exciting news. I was selected to contribute to Online Marketing Connect, which is a site for marketing experts to share their ideas and knowledge. As the site puts it: "Online marketing for marketers is a new destination that brings together the very best minds in marketing to co...

    By • Oct. 15, 2008

  • Where Software Vendors Should Focus - McKinsey

    Here is nice short report from McKinsey with good advice for software vendors. In summary they write that software-development organizations that try to excel at everything may be diluting their efforts. They do best when they focus on the areas that matter most for the kind of organization they...

    By Bill Ives • Oct. 15, 2008

  • The tools to measure social media and community engagement

    Tape Measure by redjar on Flickr (CC licence) If only it was that simple! But to make it easier, I've finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to B...

    By • Oct. 15, 2008

  • 10 American Financial Meltdowns in the Past Century

    The zero dollar is about "the destructive role of many financial institutions, and the decline of U.S. currency to the point of seeming worthlessness." Neatorama has a great post highlighting 10 American financial meltdowns in the past century. Try to see the glass half full. And if you have c...

    By • Oct. 14, 2008

  • Would You Tell Your Customers (and Your Employees) How Bad it is?

    I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees....

    By • Oct. 14, 2008

  • Quit talking about Social Media and Go Make Some Money!

    Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better. Hell, I've written a books worth of articles myself on the subject. And lately we're all writing about how to use social media in a down economy. Or whether social media can survive the ...

    By • Oct. 14, 2008