Content Marketing: Page 594

  • Delicious + Journalisme = publish2

    Publish2 se veut comme un del.icio.us du journalisme institutionnel. Voilà le premier outil web 2.0 pour journaliste. Il permet d'offrir des liens externes commentés. Serait-ce qu'ils vont enfin participer à l'économie de l'hyperlien?Internet se transforme rapidement et force la pratique du j...

    By • Oct. 28, 2008

  • Dear AdAge, Here's How you Do Social Media

    You took on the Power150 from ToddAnd, great. Now you've made it a list subject largely to the whims of Technorati and other tools that have no accountability to the community they purport to serve. You have an awesome group of professionals lined up in pecking order, which is really not a refle...

    By • Oct. 27, 2008

  • monétisation du contenuNewYorkTimes s'associe à Answers.com pour monétiser son contenu

    Le site du NewYorkTimes entame une collaboration avec le moteur de recherche d'informations Answers.comLa collaboration prends la forme d'une monétisation du contenu du NewYorkTimes en jouant sur le réflexe qu'on les internautes de sélectionner des bouts du texte qu'ils lisent.En sélectionnant ...

    By • Oct. 27, 2008

  • De la stratégie à la sur les médias sociaux

    Dans l'idéal, une campagne sur les médias sociaux (ou opération sur les médias sociaux) ne s'improvise pas et elle se construit sur une stratégie. Il faut alors bien différencier le rôle d'une stratégie par rapport à celui d'une opération. Même si peu d'acteurs ont encore de réels stratégies s...

    By • Oct. 27, 2008

  • Passion.

    I am back from the MarketingProf's Digital Marketing Mixer and, in a word, the feeling I left Arizona with is passion. I know the word passion is over-used and rarely meant, but I am sincere in its use. The social media sessions were great and the ability to talk to the speakers to get their tho...

    By • Oct. 27, 2008

  • Social Media Primer for Journalism Students

    A few weeks ago, a former professor of mine asked me to be a guess lecturer for his class. Many of the students are aspiring journalists at the IU School of Journalism at IUPUI. I'm a product of Indiana University....Link to original post

    By • Oct. 27, 2008

  • Drawings from a Marketing Assistant (II)

    After I gave Jelena bunny ears as shown in my previous post, she took her "revenge", and grew some kind of weird fungus on me. What a "great" assistant! More of her "masterpieces"... By the way, a BIG THANK YOU to all my friends and family for your well wishes and gifts on my birthday today!

    By • Oct. 26, 2008

  • Keep up the Big Marketing Mess

    Related article from Go Big Always:- The big marketing mess

    By • Oct. 26, 2008

  • "Review My Web" is a Great Tool for Agency New Business

    Review My Web is a FREE web site review. This tool stacks your agency's website and/or blog up against your competitors on Google, Yahoo, Blogs, and other key channels like Web 2.0, SEO, PPC, Social News and much more. Check out how FUEL LINES stacks up against its competition FUEL LINES Review ...

    By • Oct. 26, 2008

  • The man vending machine

    Kudos to TBWA Whybin for coming up with this great piece of direct to consumer activity for Kiwi lifestyle site Flossie.com. A vending machine filled with real single men was sorted into different 'varieties' (classic, action, rich, romantic, foreign...and battery operated) and installed on an A...

    By • Oct. 26, 2008

  • Social Implications of Social Computing #3

    Growth of knowledgeToo much knowledge to keep in our headsNo more epic poetry In our tribal past there was a need to keep knowledge in our own heads for use by the individual and for sharing with others, hence the popularity of oral learning such as epic poetry. For example, great literature...

    Oct. 26, 2008

  • New Improved Top 100 Twitter List

    Having become disturbed by the non-inclusive nature of many of the Twitter top 100 or Top 50 lists I have created a new one. Â It is open to anyone to add themselves. Â On these lists there is no pressure to perform or maintain standards. Â It is a place to just be. Â But please be there with a ...

    Oct. 26, 2008

  • David Ogilvy & The Truth About Advertising

    In a revolutionary video, the late "The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than "general" advertising. His brilliance translates to how social media and online marketing - in fact, all communica...

    By • Oct. 26, 2008

  • Conséquences du Stress au travail :)

    1er Jour Vous écoutez Stevie Wonder. C'est votre premier jour et tout va bien ... Après 3 mois Vous écoutez de la House music car vous êtes débordé ! Après 6 mois Vous écoutez du Heavy Metal et commencez à voir double car vous travaillez de 08h00 à minuit ! Après 9 mois Vous écoutez du Hi...

    By • Oct. 25, 2008

  • Twitter widgets for blogs

    I have been on an ongoing basis been looking at Twitter widgets that would work well into my blogs and facebook profile. Here are five of the many options available to choose from.(not in any order of priority)Option 1: Twitter widget from Widgetbox - Read More This is fairly straight forward. ...

    By • Oct. 25, 2008

  • La loi sur le tabac crée du Business.

    Les nouvelles lois contre le tabagisme promues en Europe comme aux USA, ont été décriées comme lésant fortement les propriétaires de bars, restaurants et cafés chicha.Seulement, certains en ont profité pour lancer des business autour de cette interdiction.Maintenant, quand vous êtes fumeur, vou...

    By • Oct. 25, 2008

  • Research Shows Brands Should Focus On Trust, Conversation

    Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, "fit" now means connected, and not as in, "having an online presence," but as in, "with consumers in their social w...

    By • Oct. 24, 2008

  • Social Marketing: The Great Round The World Envelope Race

    I have been on pins and needles even since hearing that the Great Round The World Envelope Race has begun... and that an envelope is headed my way.I'm the first stop on a round-the-world journey [I hope in less than eighty days] for Team Power Tac's envelope. We compete against Team Manila.Some ...

    By • Oct. 24, 2008

  • Do you judge a blog by the comments and number of conversations happening there?

    I was having a corridor conversation with a colleague and the discussion centered around blogging. During the conversation he made a comment that struck a sensitive chord in me. He said "Nowadays everyone thinks or pretends to be a good blogger but if you go to their blogs, you will see zero co...

    By • Oct. 24, 2008

  • Comment diffuser un plan d'acc??s personnalis?? ?? ses clients

    Proposer le plan du quartier pour permettre ?? ses clients de localiser votre point de vente, c'est bien. En proposer un autre capable en plus de calculer leur itin??raire, c'est juste beaucoup mieux. Testez vous-m??me la carte dynamique ci-dessous en cliquant sur le REPERE BLEU??? Agrandir le...

    By • Oct. 24, 2008

  • Didier ze mime

    Après une première série de capsules marrantes sur YouTube il y a un an, Didier Lucien (alias Didierzemime) et le producteur Robert Boulos ont lancé leur site de webTV didierzemime.com où on va retrouver de nouveaux sketches.Je vous en avais glissé un mot cet été (dans ma série sur le viral) et...

    By • Oct. 24, 2008

  • Buzz Anti McCain : McCaint2008.com

    UN bon exemple d'utilisation d'une url pour faire du Buzz.McCaint2008.com est un blog anti-McCain qui joue sur la subtilité de l'url pour s'attirer des visiteurs.Il y a même les tee-shirts qui vont avec... Link to original post

    By • Oct. 24, 2008

  • La vague de licenciements continue dans les startups

    Sequoi Capital l'avait bien annoncé: "Good Times" sont bien finis.Loic LeMeur a été parmis les premiers à dégainer en annonçant des licenciement chez Seesmic et en s'expliquant en vidéo sur Cette décision.Yahoo avait aussi fait une pareille annonce pas plus tard qu'hier en déclarant que ça alla...

    By • Oct. 23, 2008

  • Organic Marketing

    You are probably familiar with the terms search engine marketing (SEM)and search engine optimization (SEO) as they are defined for theinteractive medium. In conversations at Marketing 2.0, I started to document a series of projects built on a new generation of online platforms. Thesekinds o...

    By • Oct. 23, 2008

  • The end of Web 2.0?

    Less money for start-ups, business models solely based on advertising under strains and heavy posturing from VCs to freak out entrepreneurs and extract more equity for less cash. Well summarised in Rob Hof's post "Is That the Sound of the Silicon Valley Web 2.0 Bubble Bursting?" and John C Abel...

    By • Oct. 23, 2008