Research Shows Brands Should Focus On Trust, Conversation

Brand managers and marketers everywhere are trying to get a grasp on social media, social networking and the social revolution. In the survival of the fittest world of advertising, "fit" now means connected, and not as in, "having an online presence," but as in, "with consumers in their social w...

By Jason Falls • Oct. 24, 2008

Social Marketing: The Great Round The World Envelope Race

I have been on pins and needles even since hearing that the Great Round The World Envelope Race has begun... and that an envelope is headed my way.I'm the first stop on a round-the-world journey [I hope in less than eighty days] for Team Power Tac's envelope. We compete against Team Manila.Some ...

By CB Whittemore • Oct. 24, 2008

Do you judge a blog by the comments and number of conversations happening there?

I was having a corridor conversation with a colleague and the discussion centered around blogging. During the conversation he made a comment that struck a sensitive chord in me. He said "Nowadays everyone thinks or pretends to be a good blogger but if you go to their blogs, you will see zero co...

By Jamshed Wadia • Oct. 24, 2008

Comment diffuser un plan d'acc??s personnalis?? ?? ses clients

Proposer le plan du quartier pour permettre ?? ses clients de localiser votre point de vente, c'est bien. En proposer un autre capable en plus de calculer leur itin??raire, c'est juste beaucoup mieux. Testez vous-m??me la carte dynamique ci-dessous en cliquant sur le REPERE BLEU??? Agrandir le...

By Mickael Guillois • Oct. 24, 2008

Didier ze mime

Après une première série de capsules marrantes sur YouTube il y a un an, Didier Lucien (alias Didierzemime) et le producteur Robert Boulos ont lancé leur site de webTV didierzemime.com où on va retrouver de nouveaux sketches.Je vous en avais glissé un mot cet été (dans ma série sur le viral) et...

By Martin Lessard • Oct. 24, 2008

Buzz Anti McCain : McCaint2008.com

UN bon exemple d'utilisation d'une url pour faire du Buzz.McCaint2008.com est un blog anti-McCain qui joue sur la subtilité de l'url pour s'attirer des visiteurs.Il y a même les tee-shirts qui vont avec... Link to original post

By Mehdi Lamloum • Oct. 24, 2008

La vague de licenciements continue dans les startups

Sequoi Capital l'avait bien annoncé: "Good Times" sont bien finis.Loic LeMeur a été parmis les premiers à dégainer en annonçant des licenciement chez Seesmic et en s'expliquant en vidéo sur Cette décision.Yahoo avait aussi fait une pareille annonce pas plus tard qu'hier en déclarant que ça alla...

By Mehdi Lamloum • Oct. 23, 2008

Organic Marketing

You are probably familiar with the terms search engine marketing (SEM)and search engine optimization (SEO) as they are defined for theinteractive medium. In conversations at Marketing 2.0, I started to document a series of projects built on a new generation of online platforms. Thesekinds o...

By Valeria Maltoni • Oct. 23, 2008

The end of Web 2.0?

Less money for start-ups, business models solely based on advertising under strains and heavy posturing from VCs to freak out entrepreneurs and extract more equity for less cash. Well summarised in Rob Hof's post "Is That the Sound of the Silicon Valley Web 2.0 Bubble Bursting?" and John C Abel...

By Joel Cere • Oct. 23, 2008

Twitter grows like "wildfire"

Stats out from metrics firm Nielsen (as reported in CNET) proves something that those of us using the service have been seeing first hand - Twitter is growing like "wildfire." A list of the top ten fastest growing social networks in the US shows that Twitter went up from just over 500k a year ...

By Dirk Singer • Oct. 23, 2008

Le Québec en retard sur le Canada sur le plan des acheteurs en lignes

Hier je vous pointais vers une étude sur le Profil des internautes canadiens. Or, au Québec, il existe l'étude mensuelle l'indice du commerce électronique qui est mise à jour notamment par la firme SOM. C'est dans le blogue de SOM que je remarque (ils ont fait l'effort de comparer le Québec et ...

By Michelle Blanc • Oct. 23, 2008

Hewlett Packard et les bloggers du Dragon

Pour ceux qui douteraient encore du potentiel offert par le buzzmarketing, Hewlett Packard, 1er fabricant mondial d'ordinateurs, s'est fait remarquer sur le net avec une opération d'envergure : The 31 Days of the Dragon. Cette campagne de buzz est intervenue en mai 2008 pour soutenir les vente...

By Laurent Magloire • Oct. 23, 2008

A Web 2.0 Social Media Meme

Chris Brogan may regret turning over his online real estate to guest blogger Dennis Howlett, a fellow Social Media Today contributor, who used the opportunity to rant on most things Web 2.0. His post "Web 2.0- Was it Ever Alive?" calls into question the lofty prognostications on the value tha...

By Peter Himler • Oct. 22, 2008

La famille, au coeur des pratiques socio-numériques

Socialiser online ne relève pas que de la recherche de nouveaux amis, c'est surtout un moyen d'étendre la relation avec ses proches et en premier lieu sa famille. C'est typiquement une des leçons d'une des récentes études du PEW. Dans un contexte où les membres d'un même foyers sont connectés ...

By Alexis MONS • Oct. 22, 2008

What can social media do for reputation management?

Alot has been written about online reputation management of late, and recently I was asked by a company that is interested in my skill sets to explain to them what I had done in regards to reputation management. So I've decided to recount what I did and what were the results. Â About 18 months ...

By Marc Meyer • Oct. 22, 2008

One Year of OnlineMarketerBlog

I'm happy to report that OnlineMarketerBlog recently turned one year old. In the interest of current and future bloggers, I thought I'd share the milestones from this first year. I hope you exceed them with your own blog. Total word count: 65,369 Average post length is 600 words (599.71, to b...

By DJ Francis • Oct. 22, 2008

Your Network Will Soon be a Job Qualification

Subscribe to my podcast series Web 2.0 and the need to be hyperconnected Right now, we live in a world, where we can almost "touch" anyone we want. Instead of six degrees of separation, we are at three degrees. It has never been easier to meet someone, especially when we see whose friends with ...

By Daniel Schawbel • Oct. 22, 2008

La performance d'entreprise a rendez-vous le 13 novembre

C'est peu de dire combien BlueKiwi a fait preuve d'à -propos, en publiant il y a quelques semaines un livre blanc portant sur la performance d'entreprise à l'heure des réseaux sociaux d'entreprise. En ces temps incertains, il est plus que clair que la recherche d'efficience est d'actualité, do...

By Alexis MONS • Oct. 22, 2008

Top African Female Bloggers 2008

Afrigator has just put up a list on the top 45 African Female bloggers based on their site monitoring algorithm and the list is as follows :1.So CloseSouth Africa Rank: 9Overall Rank: 10Blog2.Urban SproutSouth Africa Rank: 10Overall Rank: 11Blog3.Black LooksNigeria Rank: 1Overall Rank: 14Blog4....

By Collins Mbalo • Oct. 22, 2008

Webmarketing: Monétisation du Contenu par LeMonde.fr: Cas des archives

LeMonde.fr, avec 2,89 millions de visiteurs par mois est le deuxième site d'information Français derrière Le Figaro et devant TF1.fr.LeMonde.fr possède une stratégie de monétisation basée sur un modèle simple: la publicité.Le contenu du site est monétisé grâce aux bannières et différents accor...

By Mehdi Lamloum • Oct. 22, 2008

Quel écran bouffe l'autre?

Le CRTC invite de nouveau le public à soumettre leurs observations sur la radiodiffusion au sein des nouveaux médias. Cette consultation précède l'audience publique qui débutera le 17 février 2009. (via Ariane Krol)En mai dernier, le Conseil a lancé un autre Avis de consultation afin de limiter...

By Martin Lessard • Oct. 22, 2008

Back to the Basics of New PR

This is a fast paced, digital world we're in. Sometimes when you get caught up in the excitement of social media, new technologies and new methods of communication, it's easy to outpace someone, especially those new PR and media pros discovering all this for the first time on a daily basis. So,...

By Jason Kintzler • Oct. 21, 2008

Reaping customer insight from user-generated content

At FreshNetworks we know all about using user-generated content for insight. Whether it's from the activities and discussions we run in our online research communities, to the organic discussions and comments we see across all the online communities that we build. You can gain a lot by listenin...

By Matt Rhodes • Oct. 21, 2008

Why Is Your Business Ignoring Social Media?

A number of you - okay, many of you, I'm sure - will say, "I know! I know!" upon reading the title of this post, but the following isn't necessarily for you. No, it's actually for the many people who get to this blog by way of Google searches on phrases such as "social networking advantages," "...

By Ingrid Catlin • Oct. 21, 2008

Shallow Pal: What's your friending strategy?

The act of 'friending' someone has become standard fair on almost all communities today. Something often overlooked when going through the process of creating your community strategy is the actual relationships people will be building when becoming friends. Now obviously you don't want to contr...

By Miles Sims • Oct. 21, 2008