Content Marketing: Page 593

  • Making a Business Case for Twitter

    I'm at the Social Media Strategies Conference in San Francisco. Yesterday Twitter was mentioned often so I offered to present some business cases for using it. You can watch the conference being live streamed. Twitter has become a valuable tool for business use. There are so many opportunities t...

    By • Oct. 31, 2008

  • Which Sites Are You Deeply Engaged With?

    ast month, Yahoo and ComScore released the results of a joint research project which showed that our of an average of 85 websites that people visit each month, people are really only "deeply engaged" with about 1.5 of them. The article got me thinking about the sites that I am really engaged wi...

    By • Oct. 30, 2008

  • Wikipedia est téléchargeable

    Toutes les instructions sont là . Et voici une petite description (extraite d'ici) : (vu ici) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Oct. 30, 2008

  • Linkedin Launches Applications, Are You Using Them?

    If you haven't already started marketing yourself on linkedin, you should! Linkedin has just announced that they are going to be adding applications to their platform. What does this mean for you? Well it means that you now have an extra set of tools that you can use to market yourself. ...

    By • Oct. 30, 2008

  • 2008 Forrester Groundswell Awards Winners

    We've pored over all 150 entries. These were difficult choices -- the quality of social applications improved markedly in 2008, and many were excellent, with real proof of business value. Today we announce the best of the best -- the winners by category. Here they are, with links to their entri...

    By • Oct. 30, 2008

  • Finalists for the Forrester Groundswell Awards

    by Josh Bernoff The quality of this year's Groundswell Awards entrants was very high - we were very impressed. Many of these entries deserved to win and would have won last year, but this year the competition was much tougher. To recognize these excellent entries, we've listed Finalists in this...

    By • Oct. 30, 2008

  • Search Engine Marketing SEM: No Future! Democracy will rule

    TwitterDeliciousYahoo BuzzRedditWindows Live FavoritesAsk.com MyStuffNetlogTechnorati FavoritesShoutwireJumptagsHemidemiInstapaperXerpiWinkDiigoTagglyTailrankKledyYahoo My WebYoolinkTechnotizieNewsVineFriendFeedPingProtopage BookmarksFavesE-mail programHotmailAOL MailYiGGSegnaloYouMobFarkJam...

    By • Oct. 30, 2008

  • Les politiques d'entreprise ne sont rien d'autre que la gestion des relations humaines

    B[On parle de politiques dans l'entreprise, certains en ont peur, d'autres se cachent derrière mais désacralisons ce que sont les politiques d'entreprise car elles ne sont rien d'autre que la gestion des relations humaines. ]b Comment trouver les bons appuis pour lancer un projet, comment chac...

    By • Oct. 29, 2008

  • Recommendations - 25% more influence than adverts in social networks

    It seems to be a week for research. A couple of days ago, we reported on research from Rubicon Consulting showing that online reviews are the second biggest influencer on purchases for US adults. Today I've been reading research from Razorfish which looks into this in more detail and in particu...

    By • Oct. 29, 2008

  • 10 Risks of Engagement

    There are risks to engaging your audiences online. Understanding these risks is one of the many things you need to get your hands around as you develop a social media strategy. Thanks to Kami Watson Huyse, APR, of My PR Pro, for defining these 10 risks of engagement. I attended her presentation...

    By • Oct. 29, 2008

  • LinkedIn ramps up the social functionality with applications

    LinkedIn until very recently was a rather anodyne business networking site that had about only that, the ability to friend (by mutual permission) business contacts. It had very little by way of - wait for it - user generated content (UGC) besides user's online resumes. Then, a bit more than a ...

    By • Oct. 29, 2008

  • 10 Sticky Content Tips for Keeping Visitors Glued to Your Website

    [Image courtesy MarkDM] Brochure websites need to be consigned to a museum as relics of the internet's evolutionary history. There I've said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure into pixel form ...

    By • Oct. 29, 2008

  • The Empire Strikes Back - The Return of PR kills SEO?

    I believe Search Engine Optimization is doomed. I wrote about this recently in a post titled "The Death of SEO - Is the Game Over?". I concluded in that post that increasing competition for top keywords and on-going improvements to search engine ranking algorithms are combining to doom both SE...

    By • Oct. 29, 2008

  • L'espionnage de clavier, ça existe !

    C'est pas moi qui le dit, c'est Korben : "Saviez vous qu'Ã chaque fois que vous appuyez sur une des touches de votre clavier, une petite impulsion électromagnétique est envoyé dans la nature... Et évidemment, cette impulsion peut être capturée et décodée car oui, chaque modèle de clavier et mê...

    By • Oct. 29, 2008

  • The Web Divides: PR vs. Advertising

    Alright, I guess it's inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that's fine, it's not without good reason. In fact, I'll admit, this...

    By • Oct. 29, 2008

  • Lettre ouverte au Premier ministre du Quebec

    Ça sent les élections ce matin. Et ce soir, c'est le YulBiz-Montréal. Et que fait-on entre les deux. On signe la lettre ouverte ;-)Le Québec a besoin d'un plan numériqueÉcrite par Patricia Tessier et proposée ce soir aux blogueurs du YulBiz-Montréal et à tous ceux qui croient que le numérique...

    By • Oct. 29, 2008

  • 6 Reasons Virtual Events Are Getting So Popular

    I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed sess...

    By • Oct. 29, 2008

  • Christian Science Monitor Shifts Online, Scales Back Print

    When we spoke to Christian Science Monitor Editor John Yemma last month, we got the impression that print was central to the Monitor's mission for a long time to come. Looking back at that interview, we realize that Yemma never said anything about daily frequency. So we suppose it's no surprise ...

    By • Oct. 29, 2008

  • Social Capital and Trust

    This week I wrote a post for Marketing Profs Daily Fix where I talk about Free 2.0, Sponsored by. I've been thinking about the current economic predicament, the all too familiar chain reactions in market slide, corporate downsizing, and SPA trips for the top echelons. Accountability doesn't go ...

    By • Oct. 29, 2008

  • Dessine-moi un buzz

    Le buzz, c'est quoi ? ça commence quand ? et où ? autant de question troubles et, il faut le dire, un peu obscures pour ceux qui ne sont pas habitués aux affres de web social. Jusqu'à présent, on s'intéressait beaucoup aux mécanismes de viralité en général et ce qui faisaient passer un simple...

    By • Oct. 28, 2008

  • Vivez le web comme les chinois...

    Un firefox addon vraiment pertinent et surtout très instructif.China Channel Firefox Add-on vous permets de naviguer sur le web comme si vous êtiez en Chine, ce qui implique forcément toute la censure dans laquelle sont passée maitre les autorités chinoises.Trouvé grâce @jeanlucR Link to orig...

    By • Oct. 28, 2008

  • The Long Tail

    I posted an article a few days ago about the significance of keyword research for any new SEO action plan. Keyword research can be a long and tedious task and sometimes does not pay off if you are not doing it correctly. Before you begin to research the keywords you think are the best for you b...

    By • Oct. 28, 2008

  • Quebec- ISIQ débute sa campagne, on fait peur au monde

    Pour la deuxième année consécutive, l'ISIQ (L'institut de la sécurité de l'information du Québec), fait sa campagne d'information (que moi je qualifierais de désinformation) Moi je protège mon identité et lance le site Monidentité.isiq.ca (ça risque donc de devenir un cheval de bataille annuel p...

    By • Oct. 28, 2008

  • Embargo This

    Nowhere is the demand for exclusives stronger than among the handful of media that control the fates of the latest and greatest personal tech products. From Pogue and Mossberg to Gizmodo, Engadget, Mashable, and of course, the elephant in the early adopter room, TechCrunch.All invariably ask to ...

    By • Oct. 28, 2008

  • How do you do it with a straight face?

    Well, today I got my first pitch as a blogger. It would have been a proud moment, if the pitch weren't so odd...and, well, bad. Here's the thing, as a PR practitioner, I've never wanted to be one of "those people." You know the type, one that could care less if they a) tick the editor off becaus...

    By • Oct. 28, 2008