Content Marketing: Page 595

  • Are You Monitoring Online Conversations?

    If your business has been around for any length of time, you know that knowing what customers think about your service is important. However, customers may be reticent to provide that feedback directly to you - good or bad. For some reason, we prefer to vent with friends and colleagues. Sometim...

    By • Oct. 21, 2008

  • Shifting The Line in Social Media Advertising

    Over the weekend, I learned that Anna lost her phone. Jade and Luca did too. You can find out more on their Facebook pages (linked). And let me know if you notice anything odd about them... We've been discussing social media marketing on this blog for the past couple of months. While updating...

    By • Oct. 21, 2008

  • Bloggers: Who Is In Your Fab Five?

    Thanks to Jason Falls for the inspiration (okay, it's a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers incl...

    By • Oct. 21, 2008

  • Secrets of Promoting Oneself in the Virtual World

    The Lessons of a Second Life Artist and the Secrets of Promoting Oneself in the Virtual WorldView SlideShare presentation or Upload your own. (tags: 2l pr)

    By • Oct. 20, 2008

  • Series: Giants of Social Media: Digg

    Featured Site:Social media is a fairly new medium, sparked by the increasing usage of the web, to build relationships between people. To a casual observer, social media has been called information overload or self-hype (and no doubt, you'll come across both). But spend a few minutes within the ...

    By • Oct. 20, 2008

  • Brands That Are Using Social Media

    Peter Kim, posted a list of brands that are using, or being affected by, social media marketing. He invited others to add to the list in the comments and as of the 18th October it's grown to 270 brands. A great resource. I took a look at what categories these brands fall into and what percen...

    By • Oct. 20, 2008

  • Using Your Personal Brand Name to Brand Products or a Company

    I've been thinking about how we brand ourselves, in combination with a product or company for a while now. Geoff Livingston and Ari Herzog both sent me notes to inspire today's post. Many times, you will see authors (such as David Allen), speakers (Tom Peters and Anthony Robbins) and consultants...

    By • Oct. 20, 2008

  • 2008 Ad Agency New Business Survey - "Fewer Opportunities"

       Of the reasons why it was "harder or a lot harder" to obtain new business, the majority of agencies said prospects were more difficult to reach and there was fewer new business opportunities. Observation: Agencies tend to put new business practices on the back burner when times ar...

    By • Oct. 20, 2008

  • Why Only Stupid Marketers Use Age As A Demographic

    Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on ... age statistics. Just about every web site that tries to sell advertisin...

    By • Oct. 20, 2008

  • L'école sur le quai, les élèves dans le train

    Demain, Eric Besson va nous présenter son fameux plan, sur lequel ne n'attend rien ou presque, mais dont les bonnes feuilles nous annoncent, pour l'éducation, la création d'une plateforme d'identification et de présentation des ressources, des usages et des bonnes pratiques en matière numérique...

    By • Oct. 19, 2008

  • Sunsilk sur Facebook: Une campagne qui commence bien mal!

    Sunsilk, pour sa campagne Lavienattendpas, vient de lancer une op sur Facebook par des bannières pour le moins gênante.Pour commencer,il y a un véritable problémes de ciblage.Je suis un homme, la campagne et les produits Sunsilk ne parlent et ne m'intéressent pas...Et pourtant je vois cette ban...

    By • Oct. 19, 2008

  • Economy, Finance and social media

    It's intriguing that Slideshare (YouTube for Powerpoint presentations) has collected on it's main 'spotlight' page the powerpoint presentations you probably want to see if you are interested in the economy/fiasco.Google Q3 2008 Earnings SlidesView SlideShare presentation or Upload your own. (ta...

    By • Oct. 19, 2008

  • Why do some some companies choose to ignore social media?

    And walk through life with their heads down as if those who participate in social media don't really exist? I don't get it. A few months back, Burson-Marsteller conducted a study that found that 15% of Fortune 500 companies communicate with people via corporate blogs. Only 74 Fortune 500 comp...

    By • Oct. 18, 2008

  • Maroc : Présentation

    Ah!! Le Maroc ! c'est bien une destination très riche où tradition, détente et paysages merveilleux se rejoignent pour nous faire sentir cette fraicheur marocaine, ses odeurs que je ne peux oublier que ca soit à jama3 el Fne a Marrakech ou la médina de Rabat, ses saveurs venu d'ailleurs un mé...

    By • Oct. 18, 2008

  • La francophonie : le défi numérique

    Si une langue offre une weltanschauung unique, les francophones ont tout intérêt à s'assurer qu'elle perdurera dans le tsunami numérique qui s'abat sur les cultures.Les participants à la "XIIe Conférence des chefs d'État et de gouvernement ayant le français" en partage (pour faire moins sévèr...

    By • Oct. 18, 2008

  • No way! Blogs are pervasive?

    Technorati has really lost its luster; I have to agree with Mashable.Technorati began to release its 2008 State of the Blogosphere this week, and the headlines are a yawn: Blogs are Pervasive and Part of Our Daily Lives What is a Blog? The Lines Continue To Blur Blogging is a truly global phenom...

    By • Oct. 17, 2008

  • New FREE e-book: improve the marketing of your non-profit's member awards & recognition programs

    Debuts Monday, October 20, 2008 For those of you out there in the marketing trenches of trade associations and non-profits, have I got just the treat for you! My new free e-book, Member Awards & Recognition Programs, will provide you with original marketing misfit marketing ideas that will b...

    By • Oct. 17, 2008

  • Retour de Cap'Com Net !

    A priori, il y aura des suites (autrement dit, il y aura un Cap'Com Net 2009 et probablement un Cap'Com Net 2010). Par contre, est-ce que ce sera à Rennes ou pas, je ne sais pas. On parle également de la mise en place d'une communauté de pratique, qui serait soutenue par Cap'Com, regroupant le...

    By • Oct. 17, 2008

  • Google : Résultats supérieurs aux attentes pour le 3ème trimestre 2008

    Les résultats pour le 3ème trimestre 2008 de Google sont bons, supérieurs aux attentes des analystes.Link to original post

    By • Oct. 17, 2008

  • Gearing up for Forrester Consumer Forum 2008

    The last week of October will see some great content in the social media sphere around getting ahead of tomorrow's customer. In April of this year I attended Forrester's Marketing Forum in LA, and enjoyed "live twitter" and blogging related to the event. Knowing an onslaught of content is com...

    By • Oct. 17, 2008

  • Why the Murder of Old Media is PR's Best Chance

    Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what's good and bad, and whom to embrace or fear. Not for long. This is...

    By • Oct. 17, 2008

  • Using Return on Marketing Investment to Save Your Assets

    You hear a lot of talk about ROI (Return on Investment) in marketing these days. Especially these days. Many of you may not be as familiar with ROMI (Return on Marketing Investment).ROI is important but often difficult to prove. In an integrated marketing campaign how do you determine which tact...

    By • Oct. 17, 2008

  • How to Use Social Media Marketing to Promote Yourself as a Brand (part 5)

    Welcome to the conclusion of this series of posts on Using Social Media Marketing to Promote Yourself as a Brand. Finding Success I don't want to answer the question of "How do you measure the success of a social media marketing strategy?" but what I will do is offer up some advice on how to k...

    By • Oct. 16, 2008

  • Twitter & Media's Atomization

    We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations. This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportuni...

    By • Oct. 16, 2008

  • New Forrester Report on "Why Brand Matters to Socially Connected Consumers"

    Lisa Bradner, another of Forrester's Marketing Leadership Professionals, just published a new piece of research on why brands should develop social media content. The report reveals how Forrester's Consumer Technographics(R) research shows that loyal, socially connected consumers value content ...

    By • Oct. 16, 2008