Content Marketing: Page 595

  • MEDIA : International Herald Tribune to shutdown

    Shutting down of the online IHT and merging it into New York Times made me sad - I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the s...

    By • Oct. 14, 2008

  • NAB Ubank Social Media Mess

    AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin' mess of it, and you make it worse for all of us!First there was the spam comments on blog fiasco - read Duncan Riley's take on it all. Then there's the faux community on UBank...

    By • Oct. 14, 2008

  • The 2 P's and 4 C's of Personal Branding

    Today, I wanted to touch on what I'm calling the 2 P's and 4 C's of personal branding. A lot of people have their own lists, but I felt the need to share mine with all of you. When I think of personal branding, most of my messaging revolves around protection and promotion. It's important to note...

    By • Oct. 14, 2008

  • 4 steps to a better social media effort

    Kat French of Social Media Explorer was kind enough to put up a four-part series written for the social media practitioners last month. Yes, you may think that since so many have written on social media it isn't necessary to read the same old stuffs anymore. True, there are rules of the trade th...

    By • Oct. 14, 2008

  • Cost of social software

    One of the strongest arguments around adopting social software is that you can do so easily and at very low cost when compared with 'traditional' IT solutions. Given today's economic volatility and frozen IT budgets it may make sense to pause the $500,000 intranet roll-out based on Sharepoin...

    By • Oct. 14, 2008

  • L'expatriation : l'effet lune de miel

    Ce sujet est bien sûr très présent chez moi, ayant passé la plupart de mon enfance et adolescence expatriée et ayant reconduit l'expérience dans ma vie adulte depuis quelques années maintenant, je ne peux m'empêcher d'y revenir. J'ai déjà abordé le sujet ici et Henri Kaufman l'a récemment év...

    By • Oct. 14, 2008

  • Byblos Interactive White Paper: Monologue vs Dialogue y

    Encore un white paper (bien qu'il soit noir) de Byblos Interactive, agence de Webmarketing en Tunisie.La thématique de ce document est la création de dialogue avec les consommateurs et l'intérêt d'engager la conversation avec les internautes.Vous pouvez voir les reste des White Paper Byblos Int...

    By • Oct. 14, 2008

  • Billets gratuits pour le WebCom

    Ça vous dit d'aller au WebCom-Montréal? J'ai deux billets qui donnent accès à toutes les conférences (repas et cocktail compris).Je les donne à ceux qui répondent à la question suivante : «En quelques paragraphes quelle serait, pour vous, la parfaite conférence WebCom ?». Je choisirai les...

    By • Oct. 14, 2008

  • Recession to Boost Social Media Spending

    With the bi-polar behavior of the market these past few weeks, it's easy for brands to panic and cut their total marketing/advertising/PR budgets until we see some economic stability. Naturally, I think this is a mistake. Now is the time for brands to differentiate themselves and truly engage t...

    By • Oct. 13, 2008

  • Defining Social Media Marketing

    I don't like the Wikipedia definition of social media marketing, because it focuses too much on search and does not touch on corporate marketing or integration. So let's try a new definition by thinking through the phrase "social media marketing," backwards: Marketing. A business function whic...

    By • Oct. 13, 2008

  • Le secret de la réussite : ne pas rester dans sa bulle !

    Que ce soit en équipe ou individuellement, le secret à toutes les situations, surtout quand elles sont difficiles, est de ne pas s'isoler. Au contraire, c'est quand c'est le plus difficile, quand on fait face à des problématiques, qu'on doit aller chercher les autres pour comprendre comment ...

    By • Oct. 13, 2008

  • Book Review: Secrets Of Social Media Marketing by Paul Gillin

    I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you're on the cutting edge of marketing and social media. But it's rare that I quote a book more than a handful of times. If you read about a particular book on this blog mor...

    By • Oct. 13, 2008

  • Darwin 2.0: necessary evolution of companies

    Some companies are comfortable adopting social media in the 2.0 environment. But the business cultures of some are still frightened by the idea of adopting 2.0 applications. Here's an "inside report", with information which you might find helpful... Companies are still shy about using social p...

    By • Oct. 13, 2008

  • Renault se met à gazouiller sur le Web !

    Une expression empruntée à Vnunet qui a rédigé un petit article sur le constructeur automobile français, alors que le Salon de l'automobile fait le plein. En effet, Renault a décidé de sortir le grand jeu en créant un compte sous Twitter. Renault_Live vous permet d'être informé en direct de to...

    By • Oct. 13, 2008

  • Blip.fm and Goodreads: the future of social networking

    The future of social networking lies not in general-purpose networks like Facebook and MySpace, and not in niche social networks that cater to very specific groups, but in common interests networks like Blip.fm and Goodreads. I really think this is where the growth will occur as people burn out...

    By • Oct. 12, 2008

  • Your Personality is a Unique Selling Point, Use It

    If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area. For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!), there are als...

    By • Oct. 12, 2008

  • Enterprise 2.0 Survey

    I'm doing some research on Enterprise 2.0 and need your help. You can help by answering a brief online survey. Click Here to take survey It would be very helpful if you could complete this online survey and also ask your friends and colleagues to as well. Many thanks for your support. [...

    Oct. 12, 2008

  • Avec Navigo, un Voyageur est un pigeon comme les autres

    Hier, j'ai perdu mon Passe Navigo. Je me suis fait les poches en vain, il a dû glisser de son étui après la cohue des tourniquets. Ce matin à tout hasard, j'en touche un mot à l'Agent de service au comptoir de ma station. Il me rassure :- Oui, il a bien été retrouvé par une honnête Voyageus...

    By • Oct. 12, 2008

  • The AP Style Standard Revisited

    A few months ago, I tossed out this question to the members of PitchEngine: "Is AP Style still important/relevant for PR practitioners?" For most, the answer was an almost obvious, "Yes!" But I was most intrigued by the responses from media members that pointed not to the familiar writing stand...

    By • Oct. 11, 2008

  • Give a Millennial a Trophy and They'll Work For You

    Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies an...

    By • Oct. 11, 2008

  • Point de bascule

    Cela fait grossièrement deux semaines que la crise financière fait les gros titre et que, pendant ce temps, on assiste avec force billets des principaux influenceurs du web US, à la reconfiguration des stratégies face à une période moins florissante. Ce soir, on lit tout et n'importe quoi sui...

    By • Oct. 11, 2008

  • New Media Is Way More Than Just a Passing Fad in Marketing

    Image by Wade Rockett Hats off to Jeff Jarvis for his post about new media and journalism It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments! So often when the substance hits the fan we cry "Not my fault!" It's refreshing to see someone who looks...

    By • Oct. 11, 2008

  • Even Traditional Media prefer Facebook

    And they say Heritage Media is not dead! Pfft. It's pretty rough when even the newsreader would rather be on a social media site than read the News: 3AW presenter misses bulletin for FacebookTHE team at 3AW have been instructed to watch their computer usage after the radio station missed an hou...

    By • Oct. 11, 2008

  • Tunisie: Une Webmarketing Ecole... l'ESCE

    Le Webmarketing en Tunisie s'enseigne dans l'Ecole supérieure de Commerce Électronique.Une école dont le site web me laisse perplexe...Des emplois du temps en téléchargement au format word, un contenu d'une pauvereté extrême...Pourtant, les diplomés sont recrutés par plusieures agences de Webm...

    By • Oct. 11, 2008

  • Joseph Jaffe - The Twitter 20 Twinterview about Social Media and Conversation Marketing

    Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I'd love your feedback and ideas in the comments below. Who would you like to see interviewe...

    By • Oct. 11, 2008