Content Marketing: Page 602
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Impact d'internet dans la vie courante : 3 exemples
L'impact d'internet dans la vie courante se fait de plus en plus visible. Trois articles à lire.La chaîne américaine NBC peut mettre France 24 sur la paille(Augustin Scalbert, Rue89) NBC pourraient réclamer « de quelques dizaines à quelques centaines de millions d'euros » à France 24. NBC a ...
By Martin Lessard • Sept. 24, 2008 -
What Does Your Brand Stand For?
Brands 2 originally uploaded by mleak.I've been thinking about brands and what they stand for. Especially given the tumultuous times.What do specific brands embody for customers? Are they strong and venerable? Trustworthy? Approachable? Dependable?Consider high-and-mighty brands like Lehman Brot...
By CB Whittemore • Sept. 24, 2008 -
Online Marketing + Campaign = Are you really managing your message?
Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don't wait for companies to show their products but they're looking for stuff they need. Interrupting them while...
By Romain Pechard • Sept. 24, 2008 -
What is community?
I posted some thoughts over on the MarketingProfs Daily Fix blog about community - and a response has me thinking about community.Lewis Green writes, "Question: Don't mean to spark controversy (yes I do) but I am troubled by women (or men) only groups. I think exclusion hurts everyone, includin...
By Peter Kim • Sept. 24, 2008 -
Next big thing? First, master the last big thing
It's the middle of September and we are in smack in the middle of marketing conference season. As I write this, Advertising Week is in full swing and a number of other marketing, social media and new media events (including OMMA Global, Web 2.0 Expo, Blog World Expo, Inbound Marketing Summit ...
By Greg Verdino • Sept. 24, 2008 -
Why Social Media is a Different Marketing Paradigm
The Internet and traditional media are about information and solutions. Web sites enable both of these activities: Finding answers and associating buying decisions with those answers. Conventional push advertising, once relevance is established, can be an important aspect of the search for info...
By Martin Edic • Sept. 23, 2008 -
Intel Gets Into the Social Networking Game, Purchases Telligent
Perhaps this has stepped up the B2B social media game. Intel Capital has purchased the social networking platform company Telligent for $20 million according to reports. This deal will not bring us yet-another-social-network, this one is about helping businesses have the right tools at hand to...
By Dave Allen • Sept. 23, 2008 -
Internet Marketing in Canada - Some Resources
As some of you might have noticed, this blog is now ranked #1 for the term "internet marketing blog" on Google Canada. As a result, some fellow Canadian marketing professionals and businesses looking to promote their products or services in Canada now end up here in hope to find valuable inform...
By Frank Levert • Sept. 23, 2008 -
HubSpot's Social Media Delivers on ROI
In some of my previous posts, I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe, VP of Marketing HubSpot, for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media mark...
By Robert Lesser • Sept. 23, 2008 -
13 Marketing Lessons From Film Noir
I've had a bit of writer's block of late, but I've been consulting some of the people who inspire me. I have also used this dry spell to catch up on the excellent 100 Bullets series, a neo-noir morality play in trade paperback form. This got me thinking about ways that film noir can educate our...
By DJ Francis • Sept. 23, 2008 -
Culture en péril - analyse du phénomène
"Culture en péril" est devenu le premier grand phénomène viral au Québec depuis les têtes à claques. Elle est aussi la première pièce virale francophone des élections en cours.Aux auditeurs qui arrivent de la radio de Radio-Canada, bienvenue.Vous trouverez dans ce billet des informations supplé...
By Martin Lessard • Sept. 23, 2008 -
The Secret to Successful 2.0 Evangelism is found in Social Intelligence
I was invited to speak at one of our executive client briefings last week. The theme of the "Executive Perspective" was examining the "Core/Edge Dynamic." nGenera defines the "core" as the collection of processes, systems and infrastructures that have evolved over many years and effectively ru...
By Susan Scrupski • Sept. 23, 2008 -
Real estate: Not bad if you do it right
New York magazine has one of the most incredible real estate stories I think I've ever read: the story of 190 Bowery, a stately old brownstone bank building with six floors and 72 rooms, right at the corner of Spring Street. It looks abandoned from the outside, but not inside â€" photographer an...
By Mathew Ingram • Sept. 23, 2008 -
Ecotourism marketing en ligne: Pays de Galles et l'écotourisme
Amoureux de la nature, vous ne pourrez que choisir le Pays de Galles pour effectuer votre voyage écolo. Pas plus grand que la moitié de la Suisse, peuplé de 3 millions d'habitants, 80 % du territoire est occupé par des étendues vertes et une nature sauvage qui n'attendent que vous. Voici une pe...
By Blog Attitudes • Sept. 23, 2008 -
Prochain Yulbiz 30 septembre 2008
La prochaine rencontre YulBiz-Montréal a lieu mardi le 30 septembre 2008, au Café Mélès (3536, boul. St-Laurent). C'est gratuit et ouvert à tous.Un YulBiz, c'est un 5 à 7 qui regroupe tout ceux qui sont intéressés de près ou de loin au phénomène des blogues dans une perspective, assez large, "...
By Martin Lessard • Sept. 23, 2008 -
Never miss a Network Solutions Event again!
We have received emails from people asking to be put on a mailing list for events. That's because Shashi & Network Solutions are putting on some great events!Many people enjoyed the event on Trademarks 101 this week.We do have a mailing list if you'd like to sign up to be notified in advance....
By Shashi Bellamkonda • Sept. 22, 2008 -
5 Steps: How Banks Must Regain Trust (hint: Not Via Advertising)
The headlines this past week were scary. Brands like Lehman Brothers crumbling, Merrill Lynch being helped up like an old lady, and 12 banks "failing" this year. Despite all of this, we all understand we are in a "cycle" and Western capitalist society is not being extinguished. (how deep the t...
By John Bell • Sept. 22, 2008 -
Part 1: 'This Digital thing'-tips for agencies to get it right!
Are you a digital marketer whose boss (or worse- chief bloke of your agency) wonders if you could manage the agency's servers? Or worse, thinks that his mobile phone display being darker in sunlight has something to do with Symbian? Well I've been there... done that. Actually more than a few tim...
Sept. 22, 2008 -
Flickr, on s'y retrouve et Presentation Zen
Ce samedi, deux ouvrages dans ma boîte aux lettres : Flickr, on s'y retrouve Présentation Zen Présentation Zen Il s'agit de la traduction française du célèbre ouvrage du designer de présentation et expert en communication Garr Reynolds. Il donne les clés pour faire des présentations simples, ...
By Emilie Ogez • Sept. 22, 2008 -
Social Media and the Job Interview You Don't Know You're Having
When you interview for a job, you leave nothing to chance. You select the right outfit, get it dry cleaned, and show up looking your best. Your resume is printed on the finest of paper stock. You've considered and are prepared for the tough questions you're going to be asked (usually beginning ...
By Augie Ray • Sept. 22, 2008 -
Here a ping, there a ping...
Recently, the New York Times ran an article called Brave New World of Digital Intimacy that dives into how relationships have changed now that interaction with others-and our lives- are shared on-line via applications like Facebook and Twitter. According to the article, 'social scientists have ...
By Beth Harte • Sept. 22, 2008 -
"Obama has a drinking problem"
C'est le titre d'une campagne très osée.Rassurrez-vous, "McCain has a drinking problem" aussi.Il s'agit d'une campagne pour sensibiliser les citoyens aux dangers de...l'eau en bouteille.Un collectif, Tappening, encourage à abandonner la consommation de l'eau en bouteille aux states pour des ra...
By Mehdi Lamloum • Sept. 21, 2008 -
S'arrive... 5eme Convention E-commerce Paris 23-25 Septembre
La grande bouffe français de e-commerce se déroule mardi à la Porte de Versailles. Cliquez si vous pouvez obtenir de plus amples renseignements sur Convention E-commerce Paris. Alors, J M Billaut m'a rappelé de cet événement important. Ainsi, pour favoriser le retour, je vous suggère de visite...
By raoul devojolie • Sept. 21, 2008 -
A Social Media Reinvention
AdAge and Twitterville This is a busy weekend in Las Vegas. At the risk of sounding oxymoronic, let me quickly add that I'm referring to BlogWorld & New Media Expo 2008, the convention for connectivity. I'm workin' the laptop, and my TwitterFox keeps catching my eye - so I invariably check...
By Heather Rast • Sept. 21, 2008 -
Gaming is Increasingly Social
I think it's time we kill that weary stereotype of the "gamer"--a teen boy sitting by himself, interacting with nothing except his joystick and monitor. This may have been true in the early years of computer gaming before improvements in online access and other technology, but the reality of to...
By Augie Ray • Sept. 21, 2008