Content Marketing: Page 602

  • The Australian Newspaper Launches Web 2, social media Blog

    The Australian has launched a new blog. It's called Wires and Lights in a Box and it describes itself as: A daily, handpicked selection of the best news and opinion on social media, Web 2.0, new journalism and online advertising. I will always distinguish between professional/ amateur bloggers...

    By • Sept. 25, 2008

  • Buzzthebrand

    • Ma marqueest-elle "communautarisable" ? • Comment approcher les communautés existantes pour faire parler d'elle ?• De l'animation à la modération : comment faire vivre ma propre communauté ?• Détecter et gérer les conversations pour éviter le mauvais buzz ?• Mesurer l'impact de mon marketing...

    By • Sept. 25, 2008

  • Mise en place d'une campagne d'E Communiqué de presse

    Le communiqué de presse en ligne est un outil efficace en terme de génération de trafic. En effet, cela permet de communiquer sur votre marque tout en accroissant le nombre de liens pointant vers votre site Internet. Google et les autres moteurs portant une importante indéniable au maillage ext...

    By • Sept. 25, 2008

  • Fabuleos : un nouveau site de Cash Back avec deux fois plus de gains !

    Les consommateurs ont toujours été intéressés par les réductions et encore plus si on leur dit qu'en consommant, ils vont récupérer de l'argent. Les systèmes de cash back sont rentrés dans les habitudes de consommation alors pas étonnant qu'ils aient un fort succès auprès du e-commerce. Easy ! ...

    By • Sept. 25, 2008

  • How To Avoid Being A Bozo When Presenting

    We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the concerns or time of the audience. They offer little value and useful advice, preferring instead to share obvious truths and ...

    By • Sept. 25, 2008

  • A Reminder About Community

    Had a great reminder this morning about what community really is and how we must participate. As Bryan Person wrote, blogging is not community, you have to participate directly in the conversation. I had written a blog piece for our company blog, but had failed to actually comment on the discus...

    By • Sept. 25, 2008

  • In Online Publishing, the News is All Good

    Technorati has come out with its annual State of the Blogosphere report and some numbers are truly eye-popping. The site found blogs in 81 languages and daily posts are closing in on one million. Nearly 185 million people have started a blog (although most don't tend them regularly). Newspapers ...

    By • Sept. 25, 2008

  • Etudier la blogalaxie est-il encore pertinent ?

    Alors qu'on pouvait penser qu'il n'y avait plus rien à dire sur les blogs, la publication par épisodes de l'état de la blogalaxie de Technorati (terme emprunté à Transnets, plus pertinent à mes yeux que "Blogosphère") suscite son petit buzz et nous ramène presque deux ans en arrière. C'est e...

    By • Sept. 25, 2008

  • P&G on Value-Added Marketing

    On this blog, most everything we explore is about marketing that creates value for consumers. In a world with increasing consumer control, marketing that interrupts and annoys will continue to lose attention and impact, while marketing that consumers welcome and desire will create lasting brand...

    By • Sept. 24, 2008

  • Impact d'internet dans la vie courante : 3 exemples

    L'impact d'internet dans la vie courante se fait de plus en plus visible. Trois articles à lire.La chaîne américaine NBC peut mettre France 24 sur la paille(Augustin Scalbert, Rue89) NBC pourraient réclamer « de quelques dizaines à quelques centaines de millions d'euros » à France 24. NBC a ...

    By • Sept. 24, 2008

  • What Does Your Brand Stand For?

    Brands 2 originally uploaded by mleak.I've been thinking about brands and what they stand for. Especially given the tumultuous times.What do specific brands embody for customers? Are they strong and venerable? Trustworthy? Approachable? Dependable?Consider high-and-mighty brands like Lehman Brot...

    By • Sept. 24, 2008

  • Online Marketing + Campaign = Are you really managing your message?

    Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don't wait for companies to show their products but they're looking for stuff they need. Interrupting them while...

    By • Sept. 24, 2008

  • What is community?

    I posted some thoughts over on the MarketingProfs Daily Fix blog about community - and a response has me thinking about community.Lewis Green writes, "Question: Don't mean to spark controversy (yes I do) but I am troubled by women (or men) only groups. I think exclusion hurts everyone, includin...

    By • Sept. 24, 2008

  • Next big thing? First, master the last big thing

    It's the middle of September and we are in smack in the middle of marketing conference season. As I write this, Advertising Week is in full swing and a number of other marketing, social media and new media events (including OMMA Global, Web 2.0 Expo, Blog World Expo, Inbound Marketing Summit ...

    By • Sept. 24, 2008

  • Why Social Media is a Different Marketing Paradigm

    The Internet and traditional media are about information and solutions. Web sites enable both of these activities: Finding answers and associating buying decisions with those answers. Conventional push advertising, once relevance is established, can be an important aspect of the search for info...

    By • Sept. 23, 2008

  • Intel Gets Into the Social Networking Game, Purchases Telligent

    Perhaps this has stepped up the B2B social media game. Intel Capital has purchased the social networking platform company Telligent for $20 million according to reports. This deal will not bring us yet-another-social-network, this one is about helping businesses have the right tools at hand to...

    By • Sept. 23, 2008

  • Internet Marketing in Canada - Some Resources

    As some of you might have noticed, this blog is now ranked #1 for the term "internet marketing blog" on Google Canada. As a result, some fellow Canadian marketing professionals and businesses looking to promote their products or services in Canada now end up here in hope to find valuable inform...

    By • Sept. 23, 2008

  • HubSpot's Social Media Delivers on ROI

    In some of my previous posts, I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe, VP of Marketing HubSpot, for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media mark...

    By • Sept. 23, 2008

  • 13 Marketing Lessons From Film Noir

    I've had a bit of writer's block of late, but I've been consulting some of the people who inspire me. I have also used this dry spell to catch up on the excellent 100 Bullets series, a neo-noir morality play in trade paperback form. This got me thinking about ways that film noir can educate our...

    By • Sept. 23, 2008

  • Culture en péril - analyse du phénomène

    "Culture en péril" est devenu le premier grand phénomène viral au Québec depuis les têtes à claques. Elle est aussi la première pièce virale francophone des élections en cours.Aux auditeurs qui arrivent de la radio de Radio-Canada, bienvenue.Vous trouverez dans ce billet des informations supplé...

    By • Sept. 23, 2008

  • The Secret to Successful 2.0 Evangelism is found in Social Intelligence

    I was invited to speak at one of our executive client briefings last week. The theme of the "Executive Perspective" was examining the "Core/Edge Dynamic." nGenera defines the "core" as the collection of processes, systems and infrastructures that have evolved over many years and effectively ru...

    By • Sept. 23, 2008

  • Real estate: Not bad if you do it right

    New York magazine has one of the most incredible real estate stories I think I've ever read: the story of 190 Bowery, a stately old brownstone bank building with six floors and 72 rooms, right at the corner of Spring Street. It looks abandoned from the outside, but not inside â€" photographer an...

    By • Sept. 23, 2008

  • Ecotourism marketing en ligne: Pays de Galles et l'écotourisme

    Amoureux de la nature, vous ne pourrez que choisir le Pays de Galles pour effectuer votre voyage écolo. Pas plus grand que la moitié de la Suisse, peuplé de 3 millions d'habitants, 80 % du territoire est occupé par des étendues vertes et une nature sauvage qui n'attendent que vous. Voici une pe...

    By • Sept. 23, 2008

  • Prochain Yulbiz 30 septembre 2008

    La prochaine rencontre YulBiz-Montréal a lieu mardi le 30 septembre 2008, au Café Mélès (3536, boul. St-Laurent). C'est gratuit et ouvert à tous.Un YulBiz, c'est un 5 à 7 qui regroupe tout ceux qui sont intéressés de près ou de loin au phénomène des blogues dans une perspective, assez large, "...

    By • Sept. 23, 2008

  • Never miss a Network Solutions Event again!

    We have received emails from people asking to be put on a mailing list for events. That's because Shashi & Network Solutions are putting on some great events!Many people enjoyed the event on Trademarks 101 this week.We do have a mailing list if you'd like to sign up to be notified in advance....

    By • Sept. 22, 2008