Content Marketing: Page 602

  • Bonne(s) Action(s) rassemblement contre cancer du sein

    Ce week-end nous allons vous parler non pas d'une mais de deux bonnes actions avec n??anmoins un objectif commun??: parler d'une maladie, le cancer du sein, et surtout vous inciter ?? participer si vous le pouvez. Parce que nous sommes des femmes, parce que cela peut arriver ?? n'importe laquel...

    By • Sept. 28, 2008

  • Put a fork in it, the press release is (almost) dead

    This afternoon, it hit me....I can't imagine, under most circumstances, paying $400 to send out a press release anymore. Sure, I know that I could also send one out for $80 - $360, but I still can't see doing that very often. It has become a last resort, not a first choice. I have a couple of ne...

    By • Sept. 28, 2008

  • LinkedIn par LinkedIn... tres juvenile, tres USA

    On connaissait la vidéo de CommonCraft, voici la vidéo de LinkedIn sur LinkedIn (via doppelganger.name). What is LinkedIn? from LinkedIn Marketing on Vimeo. Un blog sur les médias sociaux.

    By • Sept. 28, 2008

  • If you think Facebook is for narcissists, let some real marketing shake you up

    Click the image and watch the action... In today's Brave New World, beware of those amongst the social media chattering classes advising companies and brands who throw around phrases such as "you need a Facebook page" or better yet, buzz words like viral as in "you should make a viral video," p...

    By • Sept. 27, 2008

  • "It's not a glitch" - Company that listens.

    EA is a well known company for - I guess - everyone. They make the most popular sport games series like Fifa, NBA, Need for Speed etc. I'm a gamer myself so I know the quality of their "products". I may not like what they are doing now with some of their games (like nfs...) but I am amazed with...

    By • Sept. 27, 2008

  • Culture en péril - les mystérieux commentaires manquants

    Trois quarts de million, tel est le nombre de visionnements du vidéo viral Culture en péril dont je suis à la trace depuis 1 semaine. Mais pourquoi les commentaires n'ont pas suivi la même courbe? Étrange...En cumulant tous les vidéos sur Youtube (et seulement sur cette plateforme), c'est plus...

    By • Sept. 27, 2008

  • Twitter lance un site spécial US election

    Twitter lance un nouveau site spécialement pour les élections US.Il s'agit simplement d'une agrégation des Twitts comportant des mots en rapport avec l'un des deux candidats ou leurs vice présidents. Link to original post

    By • Sept. 27, 2008

  • What do current apps tell us about the future of social media?

    As I write a chapter on the future of social media for my SocialCorp book, I asked people on Twitter last night whether they had favorite social media apps and which if any offered hints at the future. Here are the responses: Imho, Qik, and Seesmic a close second. I have never seen a single 12s...

    By • Sept. 26, 2008

  • Wamu's ad metaphor came true

    I always liked Washington Mutual, which is why I also banked with them. They sort of blamed Suze Orman for their stock price, but in the end they were dragged down by the quicksand of bad loans. In their mind they conducted branch banking and relationship banking along a 'think different' approa...

    By • Sept. 26, 2008

  • BuyMyShitPile

    @dahowlett retweeting @dbfarber: BuyMyShitPile.com@hwakelam (Harriet) and I are giggling at WebDirections South 08 instead of listening to the speaker, we are perusing BuyMyShitPile. With our economy in crisis, the US Government is scrambling to rescue our banks by purchasing their "distresse...

    By • Sept. 26, 2008

  • How To Use Social Networks In Custody Battles

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I thought this video was a spoof viral attempt when I first watched it. But no, it's for a real law firm who have seen the social media angle t...

    By • Sept. 25, 2008

  • Naissance de MediasSociaux.com

    Fred Cavazza annonce la naissance de son nouveau blog réalisé Ã plusieurs mains, voici le faire-part : Vous travaillez dans la pub ou dans le marketing ? Vous avez un blog, un profil Facebook ou un compte sur Twitter ? Tant mieux, vous pouvez vous vanter auprès de vos collègues d'avoir la "we...

    By • Sept. 25, 2008

  • Success Story: Don't Underestimate the Power of Personal Branding

    From time to time, I like to post success stories to show you that personal branding DOES work. If you have your own story, please email me. Today, Paul will be talking about his story on how he transformed his life by establishing his brand and then realizing that he should be constantly meetin...

    By • Sept. 25, 2008

  • Six Reasons Why Corporate Australia is a Social Media Laggard

    Where the bleeding hell are you? OK, I want to start this post with a disclaimer. There are plenty of companies operating in Australia that are active in social media. I have seen some great case studies... Examples include - wikis at Janssen-Cilag, BlueTube for the Victorian Police Force a...

    By • Sept. 25, 2008

  • Twitter-Twittads And Blogging !

    Many Western bloggers use twitter to generate traffic and follow up on blogs or on activities of friends of interest.During post election crisis Kenyan Blogger Ory Okolloh of KenyanPundit fame updated her readers via sms using twitter on election violence and this gave birth to the award winnin...

    By Collins Mbalo • Sept. 25, 2008

  • The Australian Newspaper Launches Web 2, social media Blog

    The Australian has launched a new blog. It's called Wires and Lights in a Box and it describes itself as: A daily, handpicked selection of the best news and opinion on social media, Web 2.0, new journalism and online advertising. I will always distinguish between professional/ amateur bloggers...

    By • Sept. 25, 2008

  • Buzzthebrand

    • Ma marqueest-elle "communautarisable" ? • Comment approcher les communautés existantes pour faire parler d'elle ?• De l'animation à la modération : comment faire vivre ma propre communauté ?• Détecter et gérer les conversations pour éviter le mauvais buzz ?• Mesurer l'impact de mon marketing...

    By • Sept. 25, 2008

  • Mise en place d'une campagne d'E Communiqué de presse

    Le communiqué de presse en ligne est un outil efficace en terme de génération de trafic. En effet, cela permet de communiquer sur votre marque tout en accroissant le nombre de liens pointant vers votre site Internet. Google et les autres moteurs portant une importante indéniable au maillage ext...

    By • Sept. 25, 2008

  • Fabuleos : un nouveau site de Cash Back avec deux fois plus de gains !

    Les consommateurs ont toujours été intéressés par les réductions et encore plus si on leur dit qu'en consommant, ils vont récupérer de l'argent. Les systèmes de cash back sont rentrés dans les habitudes de consommation alors pas étonnant qu'ils aient un fort succès auprès du e-commerce. Easy ! ...

    By • Sept. 25, 2008

  • How To Avoid Being A Bozo When Presenting

    We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the concerns or time of the audience. They offer little value and useful advice, preferring instead to share obvious truths and ...

    By • Sept. 25, 2008

  • A Reminder About Community

    Had a great reminder this morning about what community really is and how we must participate. As Bryan Person wrote, blogging is not community, you have to participate directly in the conversation. I had written a blog piece for our company blog, but had failed to actually comment on the discus...

    By • Sept. 25, 2008

  • In Online Publishing, the News is All Good

    Technorati has come out with its annual State of the Blogosphere report and some numbers are truly eye-popping. The site found blogs in 81 languages and daily posts are closing in on one million. Nearly 185 million people have started a blog (although most don't tend them regularly). Newspapers ...

    By • Sept. 25, 2008

  • Etudier la blogalaxie est-il encore pertinent ?

    Alors qu'on pouvait penser qu'il n'y avait plus rien à dire sur les blogs, la publication par épisodes de l'état de la blogalaxie de Technorati (terme emprunté à Transnets, plus pertinent à mes yeux que "Blogosphère") suscite son petit buzz et nous ramène presque deux ans en arrière. C'est e...

    By • Sept. 25, 2008

  • P&G on Value-Added Marketing

    On this blog, most everything we explore is about marketing that creates value for consumers. In a world with increasing consumer control, marketing that interrupts and annoys will continue to lose attention and impact, while marketing that consumers welcome and desire will create lasting brand...

    By • Sept. 24, 2008

  • Impact d'internet dans la vie courante : 3 exemples

    L'impact d'internet dans la vie courante se fait de plus en plus visible. Trois articles à lire.La chaîne américaine NBC peut mettre France 24 sur la paille(Augustin Scalbert, Rue89) NBC pourraient réclamer « de quelques dizaines à quelques centaines de millions d'euros » à France 24. NBC a ...

    By • Sept. 24, 2008