5 Steps: How Banks Must Regain Trust (hint: Not Via Advertising)

The headlines this past week were scary. Brands like Lehman Brothers crumbling, Merrill Lynch being helped up like an old lady, and 12 banks "failing" this year. Despite all of this, we all understand we are in a "cycle" and Western capitalist society is not being extinguished. (how deep the t...

By John Bell • Sept. 22, 2008

Part 1: 'This Digital thing'-tips for agencies to get it right!

Are you a digital marketer whose boss (or worse- chief bloke of your agency) wonders if you could manage the agency's servers? Or worse, thinks that his mobile phone display being darker in sunlight has something to do with Symbian? Well I've been there... done that. Actually more than a few tim...

Sept. 22, 2008

Flickr, on s'y retrouve et Presentation Zen

Ce samedi, deux ouvrages dans ma boîte aux lettres : Flickr, on s'y retrouve Présentation Zen Présentation Zen Il s'agit de la traduction française du célèbre ouvrage du designer de présentation et expert en communication Garr Reynolds. Il donne les clés pour faire des présentations simples, ...

By Emilie Ogez • Sept. 22, 2008

Social Media and the Job Interview You Don't Know You're Having

When you interview for a job, you leave nothing to chance. You select the right outfit, get it dry cleaned, and show up looking your best. Your resume is printed on the finest of paper stock. You've considered and are prepared for the tough questions you're going to be asked (usually beginning ...

By Augie Ray • Sept. 22, 2008

Here a ping, there a ping...

Recently, the New York Times ran an article called Brave New World of Digital Intimacy that dives into how relationships have changed now that interaction with others-and our lives- are shared on-line via applications like Facebook and Twitter. According to the article, 'social scientists have ...

By Beth Harte • Sept. 22, 2008

"Obama has a drinking problem"

C'est le titre d'une campagne très osée.Rassurrez-vous, "McCain has a drinking problem" aussi.Il s'agit d'une campagne pour sensibiliser les citoyens aux dangers de...l'eau en bouteille.Un collectif, Tappening, encourage à abandonner la consommation de l'eau en bouteille aux states pour des ra...

By Mehdi Lamloum • Sept. 21, 2008

S'arrive... 5eme Convention E-commerce Paris 23-25 Septembre

La grande bouffe français de e-commerce se déroule mardi à la Porte de Versailles. Cliquez si vous pouvez obtenir de plus amples renseignements sur Convention E-commerce Paris. Alors, J M Billaut m'a rappelé de cet événement important. Ainsi, pour favoriser le retour, je vous suggère de visite...

By raoul devojolie • Sept. 21, 2008

A Social Media Reinvention

AdAge and Twitterville This is a busy weekend in Las Vegas. At the risk of sounding oxymoronic, let me quickly add that I'm referring to BlogWorld & New Media Expo 2008, the convention for connectivity. I'm workin' the laptop, and my TwitterFox keeps catching my eye - so I invariably check...

By Heather Rast • Sept. 21, 2008

Gaming is Increasingly Social

I think it's time we kill that weary stereotype of the "gamer"--a teen boy sitting by himself, interacting with nothing except his joystick and monitor. This may have been true in the early years of computer gaming before improvements in online access and other technology, but the reality of to...

By Augie Ray • Sept. 21, 2008

Dirty PR, Sexy Keywords and Outsmarting the Search Engine

As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days...

By Jason Kintzler • Sept. 21, 2008

Roger D'Aprix on the skeptical workforce

I spent Friday in Peoria at Caterpillar headquarters for a meeting of the ROI Executive Communications Forum. The Forum provides an opportunity for communication leaders from large organizations to "share views, problems, successes and failures in a confidential environment marked by mutual trus...

By Shel Holtz • Sept. 21, 2008

En 3 clics... comment utiliser les podcasts dans la Relation client

Podcasting et Relation client font-ils vraiment bon ménage ?Hum... Ouià condition toutefois de ne pas simplement considérer ce canal comme un moyen de diffusion supplémentaire pour votre discours publicitaire traditionnel. Désolé, le SPOTcasting n'a toujours pas été inventé.Oui aussisi vous y ...

By Mickael Guillois • Sept. 20, 2008

THROUGH THE COMPETITORS EYES PART 2

My posting about how to better understand and predict competitive reactions got a lot of comment and debate going. This is what Brian W had to say: "I loved your piece on looking at the competition & marketplace through their eyes. It's such a great way to provide new insights on the categ...

By Gary Bembridge • Sept. 20, 2008

Web 2.0 en entreprise?

On me rappelle souvent qu'il y a un fossé important entre la réalité concrète du Web 2.0 comme outils efficaces de communication et la réalité de son utilisation dans le grand public ou en entreprise.C'est un sujet toujours chaud au WebCom (et pour Claude Malaison qui s'en occupe) où, en 2005, ...

By Martin Lessard • Sept. 20, 2008

SpinScape - most exciting platform/product I saw this week

Of all the things I saw this week at Social Ad Summit, OMMA Global or Web 2.0, I actually liked Spinscape the best - it's an collobrative Mind Mapping platform that also is able to plug into Google, Amazon and perhaps soon, your own site or database. While I just activated my account and I'm pla...

By Marshall Sponder • Sept. 20, 2008

Facebok s'explique à propos de son nouveau design

C'est ce qu'on appelle un passage en force dans le jargon du Basket.Le nouveau design de Facebook est effectivement passé en force malgré les protestations de certains utilisateurs, qui aujourd'hui ne comprennent pas cette décision.J'avais dans un précédent post traité de ces services qui se re...

By Mehdi Lamloum • Sept. 20, 2008

The New World Order: Consumer Engagement

Engagement I originally uploaded by C.Barr.I submitted this article to Solutia Now!, our company newsletter. It was published on 8/12/08.There's a new world order around and it's called engagement - consumer or end-user engagement. It's a manifestation of The Cluetrain Manifesto: The End of Busi...

By CB Whittemore • Sept. 20, 2008

My #1 Tip for Social Media Marketing

Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... People want to feel important! This tip not only works for marketing, but for life as well! People want to feel important and social media prov...

By Nathan McGee • Sept. 20, 2008

Anyone blogging for biz should be wary ... are YOU leery?

Dearest misfit friends,I was innocently searching the web and came across this most disturbing post from a man whom I'm sure is a wonderful human being but I have to question his marketing thinking a bit.I tell you I was minding my own online business but my eyeballs caught whiff of this blurb a...

By mayra ruiz-mcpherson • Sept. 19, 2008

Foolish Footers

Footer - the foundation of a building The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in ...

By Barry Welford • Sept. 19, 2008

Le Blackberry ou comment lutter contre la solitude : le cas des conférences

Quand je vais à une conférence, c'est incroyable le nombre de personnes qui ont un Blackberry et c'est encore plus incroyable le nombre de personnes qui sont accrochées à leur Blackberry. Elles passent leur temps à regarder leurs mails comme si elles en recevaient un à la seconde, elles l'...

By Vanina Delobelle • Sept. 19, 2008

New Microsoft Ads Without Seinfeld are Much Better!

There was a lot of gossip around the web that the new ads with Seinfeld have been canceled, turns out that rumor was false and there has not yet been any cancellation of any kind. Now having said that, Microsoft did release 3 new ads (a bit similar) which feature actual Microsoft employees and ...

By Jacob Morgan • Sept. 19, 2008

Devote time to bettering the product, not lying about it

I don't like Microsoft's Mojave Experiment commercials at all. The whole concept is silly to me. They're spending tens of millions of dollars to convince consumers that Vista is a great operating system as long as it's not called Vista. As if all the bad vibes associated with Vista are unfounded...

By Tim Jahn • Sept. 19, 2008

The Outlook Ugly Stick

Come on....I'm not the only one who suffers this malady. Nope...plenty of people where I work do as well. And my wife just told me she does as well where she works. We all close our instances of Outlook correctly, and when we fire it up again, this is what we sometimes get. It's no wonder the y...

By Steve Diamond • Sept. 19, 2008

Listen to Your Customers - Online!

Like other corporate executives, Michael Dell wants to know what his customers think about Dell computer products, customer service, and other areas.But rather than wait for customer complaints or praises to affect other people through blogs, discussion boards, or the media, he has a staff of 4...

By Ari Herzog • Sept. 19, 2008