Content Marketing: Page 603

  • Dirty PR, Sexy Keywords and Outsmarting the Search Engine

    As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days...

    By • Sept. 21, 2008

  • Roger D'Aprix on the skeptical workforce

    I spent Friday in Peoria at Caterpillar headquarters for a meeting of the ROI Executive Communications Forum. The Forum provides an opportunity for communication leaders from large organizations to "share views, problems, successes and failures in a confidential environment marked by mutual trus...

    By • Sept. 21, 2008

  • En 3 clics... comment utiliser les podcasts dans la Relation client

    Podcasting et Relation client font-ils vraiment bon ménage ?Hum... Ouià condition toutefois de ne pas simplement considérer ce canal comme un moyen de diffusion supplémentaire pour votre discours publicitaire traditionnel. Désolé, le SPOTcasting n'a toujours pas été inventé.Oui aussisi vous y ...

    By • Sept. 20, 2008

  • THROUGH THE COMPETITORS EYES PART 2

    My posting about how to better understand and predict competitive reactions got a lot of comment and debate going. This is what Brian W had to say: "I loved your piece on looking at the competition & marketplace through their eyes. It's such a great way to provide new insights on the categ...

    By • Sept. 20, 2008

  • Web 2.0 en entreprise?

    On me rappelle souvent qu'il y a un fossé important entre la réalité concrète du Web 2.0 comme outils efficaces de communication et la réalité de son utilisation dans le grand public ou en entreprise.C'est un sujet toujours chaud au WebCom (et pour Claude Malaison qui s'en occupe) où, en 2005, ...

    By • Sept. 20, 2008

  • SpinScape - most exciting platform/product I saw this week

    Of all the things I saw this week at Social Ad Summit, OMMA Global or Web 2.0, I actually liked Spinscape the best - it's an collobrative Mind Mapping platform that also is able to plug into Google, Amazon and perhaps soon, your own site or database. While I just activated my account and I'm pla...

    By • Sept. 20, 2008

  • Facebok s'explique à propos de son nouveau design

    C'est ce qu'on appelle un passage en force dans le jargon du Basket.Le nouveau design de Facebook est effectivement passé en force malgré les protestations de certains utilisateurs, qui aujourd'hui ne comprennent pas cette décision.J'avais dans un précédent post traité de ces services qui se re...

    By • Sept. 20, 2008

  • The New World Order: Consumer Engagement

    Engagement I originally uploaded by C.Barr.I submitted this article to Solutia Now!, our company newsletter. It was published on 8/12/08.There's a new world order around and it's called engagement - consumer or end-user engagement. It's a manifestation of The Cluetrain Manifesto: The End of Busi...

    By • Sept. 20, 2008

  • My #1 Tip for Social Media Marketing

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... People want to feel important! This tip not only works for marketing, but for life as well! People want to feel important and social media prov...

    By • Sept. 20, 2008

  • Anyone blogging for biz should be wary ... are YOU leery?

    Dearest misfit friends,I was innocently searching the web and came across this most disturbing post from a man whom I'm sure is a wonderful human being but I have to question his marketing thinking a bit.I tell you I was minding my own online business but my eyeballs caught whiff of this blurb a...

    By • Sept. 19, 2008

  • Foolish Footers

    Footer - the foundation of a building The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in ...

    By • Sept. 19, 2008

  • Le Blackberry ou comment lutter contre la solitude : le cas des conférences

    Quand je vais à une conférence, c'est incroyable le nombre de personnes qui ont un Blackberry et c'est encore plus incroyable le nombre de personnes qui sont accrochées à leur Blackberry. Elles passent leur temps à regarder leurs mails comme si elles en recevaient un à la seconde, elles l'...

    By • Sept. 19, 2008

  • New Microsoft Ads Without Seinfeld are Much Better!

    There was a lot of gossip around the web that the new ads with Seinfeld have been canceled, turns out that rumor was false and there has not yet been any cancellation of any kind. Now having said that, Microsoft did release 3 new ads (a bit similar) which feature actual Microsoft employees and ...

    By • Sept. 19, 2008

  • Devote time to bettering the product, not lying about it

    I don't like Microsoft's Mojave Experiment commercials at all. The whole concept is silly to me. They're spending tens of millions of dollars to convince consumers that Vista is a great operating system as long as it's not called Vista. As if all the bad vibes associated with Vista are unfounded...

    By Tim Jahn • Sept. 19, 2008

  • The Outlook Ugly Stick

    Come on....I'm not the only one who suffers this malady. Nope...plenty of people where I work do as well. And my wife just told me she does as well where she works. We all close our instances of Outlook correctly, and when we fire it up again, this is what we sometimes get. It's no wonder the y...

    By • Sept. 19, 2008

  • Listen to Your Customers - Online!

    Like other corporate executives, Michael Dell wants to know what his customers think about Dell computer products, customer service, and other areas.But rather than wait for customer complaints or praises to affect other people through blogs, discussion boards, or the media, he has a staff of 4...

    By • Sept. 19, 2008

  • Redefining the Rental Property Marketplace Using Social Media - Part 1 - A Conversation with Caroline Allison of Viscape

    Do you love to travel? I do and have had the opportunity to set foot on four of the seven continents and will touch all seven before I leave this planet. Caroline Allison has a similar passion for travel, so much that she created Viscape to help people connect and become better educated about the...

    By • Sept. 19, 2008

  • Social networking? Nope. Never heard of it.

    There is no shortage of research pointing to the fact that the web still isn't nearly as 'social' as it might seem to those of us who live and work in marketing, technology and social media. I've blogged about this before. Just because blogging, vlogging, virtual worlds, microblogging and mob...

    By • Sept. 19, 2008

  • Parking Day 2008: Demain, les places de Parking seront prises d'assaut

    Le Parking Day est un événement annuel qui se déroule à San Francisco où, lors d'une seule et unique journée, citoyens, artistes, activistes, branleurs...prennent d'assaut les places de parkings au bord de la route pour les transformer en lieu de vie. Pour les photos, c'est par ici. Trouvé grÃ...

    By • Sept. 19, 2008

  • The Social Media Email Signature

    In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides.A growing number of Web...

    By • Sept. 19, 2008

  • Madame Dom, vous avez gagné

    J'adore, sincèrement j'adore, les appels que je n'ai pas sollicités, société d'analyse de la projective financière, Institut des Statistiques des Impositions Nécessaires et Aléatoires, Centre d'Etudes des Ressources Budgétaires du Déficit Ménager, etc. Tous ces noms ronflants et bien sérieux, p...

    By • Sept. 18, 2008

  • Social Networking Beats Porn Online

    Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites. Now there's a great statistic. It's from Bill Tancer's book "Click: What Millions of People are Doing Online and Why It Matters." "As social net...

    By • Sept. 18, 2008

  • Social Media + Corporate branding = Think offline to go online

    Creating online advertising, promoting commitments online, launching brand image online campaigns and marketing online consumers. Objectives any company set up when going online. But all those objectives are related to offline events and relationship consumers live offline. Online is the mirror ...

    By • Sept. 18, 2008

  • PREDICTING COMPETITIVE REACTION...

    I got a query from a colleague asking:"Do you have any formats or templates we could use to lead the team through an exercise intended to anticipate and address potential competitive moves. We are assessing the impact of some of our new product launches, and attempting to proactively anticipate ...

    By • Sept. 18, 2008

  • Should businesses care about grammar, spelling or punctuation?

    So Tesco has finally bowed to the weight of complaints about its 'ten items or less' checkout signs and will be changing them. Some of us will be very happy about that. Others will be in the 'who cares?' camp....

    By • Sept. 18, 2008