Content Marketing: Page 601

  • And More, Much More Than This, I Faked It My Way

    Chris Woodley has somehow managed to include a police mug shot of Frank Sinatra in a blog post about social media, and it is relevant, actually. (You'll see the connection if you read it.) He writes at Social Media Trader on the subject of social proof [from Wikipedia: Social proof, also known...

    By • Oct. 1, 2008

  • Guerrilla marketing and social media marketing-an imperfect, perfect union.

    This blog post comes from a tweet that I just had which was prompted by a tweet by Jeremiah Owyang in which he said: Next, we need to think if media spending decreases, will marketers lean on low cost social media even though returns are generaly unknown? This statement made me think that right...

    By • Oct. 1, 2008

  • Facebook is Dead!

    Could this be true a year from now? After all, in 2006 there were plenty of 'experts' sounding the funeral bells of MySpace, but they seem to be getting by rather well. If you look at the history of social networks from 2003 until today, some interesting trends can be observed. I recently wr...

    By • Oct. 1, 2008

  • Social Networking: Number Friends Vs the Quality of Each Friend

    Subscribe to my podcast series A lot of very influential people are sounding off that it's not the number of friends you have on social networks that matter, but rather the quality of the relationships. For instance, many people would rather have 100 close knit contacts on LinkedIn than 600 "los...

    By • Oct. 1, 2008

  • Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena

    Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers' lives, and ultimately how digital and online (including social media) strategies can become a ke...

    By • Oct. 1, 2008

  • Who Is Making Money with BPM 2.0

    You know that a market segment for enterprise software is about to get really big when system integrators start developing dedicated practices for it, and BPM 2.0 is no exception to the rule. Problem is, discussions covering the BPM space are largely dominated by reconverted BPR consultants who ...

    Oct. 1, 2008

  • Plaidoyer pour l'Information Architecture

    Je remercie beaucoup Laurent d'avoir su susciter ma curiosité à venir passer deux jours dans la venise du nord à l'occasion de l'EuroIA, le sommet européen de l'Information Architecture Commitee. Amsterdam est une ville sympathique, qui plus est quand il faut beau, et d'autant qu'on a rendez-...

    By • Oct. 1, 2008

  • Quebec... 3,5 milliards $ d'achats en ligne sur un an

    3,5 milliards $ d'achats en ligne sur un an au Québec, est le constat qui est maintenant possible d'observer comme suite à l'initiative du CEFRIO, de SOM et de VDL2 et de leur indice du commerce électronique, après un an d'existence. Premier bilan annuel « Après 15 mois de collecte, nous déteno...

    By • Oct. 1, 2008

  • Cuba : Présentation

    Une destination qui relie histoire, architecture et un patrimoine naturel hors du commun. Cuba avec ses conquistadors a su créer des légendes comme Ernest Hemingway et le « Che » qui jusqu'Ã ce jour ont peut voir leurs empreintes partout et surtout dans l'ancienne ville de la Havane. Dans ce d...

    By • Oct. 1, 2008

  • SocialText Becomes Really Social

    Socialtext, the enterprise wiki company is no more... a wiki company, that is. Not since Socialtext 3.0, the new release announced today. Founder and Chairman Ross Mayfield calls his new baby a Connected Collaboration Platform, that's modular, built on a widget framework, and consists of:Soci...

    By • Oct. 1, 2008

  • Tunesie-Maghreb...une boite email oubliée est un trèsor

    Qu'est-ce qui arrive quand on ne consulte pas une boite email pendant un bon bout de temps (et qu'à fortiori c'est celle de votre FAI, autrement dit disponibles hcez tous les spammeurs du monde)?Et bien, on trouve des pépites!Pour commencer une invitation à rejoindre Perfspot, un réseau socia...

    By • Sept. 30, 2008

  • "Getting Smart to Facebook, Part 1: Theories and Proof Points"

    This is Part 1 of a 2-part series on socialTNT where we review a recent study of Facebook by Fleishman-Hillard's Matt Dickman, evaluating the platform from a marketer's perspective. In today's installment, we'll discuss the overall findings of the study, rationales for engaging on Facebook, imp...

    By • Sept. 30, 2008

  • An Email Signature is a Marketing Opportunity for Your Agency

    Something as simple as an email signature line is a marketing opportunity for your ad agency. Smart agencies will use it to generate new leads, highlight services, and build their brand. Think about the thousands of emails generated by you and your agency's staff during a day, compounded every ...

    By • Sept. 30, 2008

  • The social media food chain and A-listers

    A-listers, movie stars, superstars and rockstars, every industry has them. Including ours. Social media, PR and Marketing. We love to worship them don't we? We watch their every move. We're fascinated by them. The only thing they might lack are the paparazzi and a posse. There's just something ...

    By • Sept. 30, 2008

  • Another example of good use of video in online communities

    The Co-operative has a long history of building sustainable consumer engagement in the UK. Long before Tesco or Sainsbury had loyalty cards in the UK, I remember at home as a child collecting stamps every time we did our weekly grocery shopping, and when the book was filled we could claim money...

    By • Sept. 30, 2008

  • 7, 8 et 9 octobre - SalonVAD de Lille

    "Demandez votre badge gratuit", "Ne ratez pas l'??v??nement, plus de 500 exposants seront l??", "Plus que 5 jours avant l'ouverture". Bof-bof. Les invitations aux salons professionnels se suivent et h??las se ressemblent presque toutes. Sauf peut-??tre cette ann??e celle du SalonVAD de Lille. J...

    By • Sept. 30, 2008

  • SUSTAINABLE DESIGN

    This is more of a plug than an analysis, but about an interesting new business that has just been started by one of my nephews (Mark Ballance) in London. Mark (with an MA in Sustainable Design & Development) and Peter Perstel (with an MA in Product and Spatial design) have created a design c...

    By • Sept. 30, 2008

  • Widgets : Quelle stratégie adopter ? (Retour sur le salon e-commerce Sept. 2008 et notre conférence)

    Tout d'abord, un grand merci à toutes les personnes qui ont pu assister à notre conférence ou qui sont venues se renseigner sur notre stand. C'est avec grand plaisir que nous avons répondu à vos nombreuses questions. Ce post est en particulier l'occasion de revenir sur notre présentation déd...

    By • Sept. 30, 2008

  • LinkedIn To Launch Their Own Ad Network

    While most social networks struggle to sell advertising due to lack of proper segmentation and totally irrelevant content for advertisers, LinkedIn has so much demand that they decided to launch their own ad network. LinkedIn claims 27 million registered users, according to comScore, 5.2 millio...

    By • Sept. 30, 2008

  • When Did We Start Trusting Strangers - Report on the New Influencers

    Universal McCann has released a report about the evolution of how social media has created a new class of influencers, particuarly in shaping the purchase process."When Did We Start Trusting Strangers," surveyed 17,000 web users around the world. From Vanksen Culturebuzz:The study describes a "n...

    By Ryan Moede • Sept. 30, 2008

  • Americans* Expect Companies To Have A Presence In Social Media

    [* Just Americans? More I expect, but it is a survey from an American strategy and communications agency.] Still, it's encouraging news: "According to the survey, 93 per cent of Americans believe a company should have a presence in social media, while an overwhelming 85 per cent believe a compa...

    By • Sept. 29, 2008

  • Spinning in a Revolving Door

    Now that Starbucks' CMO has asked its agencies to "provide ideas to move the brand forward," four-year incumbent lead agency Wieden & Kennedy has opted out of the process. It was a selfless act of kindness. Starbucks should hope that all of its agencies walk out the door, which should th...

    By • Sept. 29, 2008

  • Web Analytics and Social Media Influencers - via Radian6

    I used a methodology I came up with that, in part, uses Radian6, and, with some filtering work, comes up with a targeted list of influencers for a given subject. Here's one for Web Analytics, which also has some SEO/SEM and Social Media sites mixed in.Link to original post

    By • Sept. 29, 2008

  • Research brief links engagement, business improvement to internal use of Web 2.0

    The value of enabling social media for employees, both inside and outside the firewall, keeps getting reinforced by study after study, yet organizations continue to block access to external sources while resisting internal implementation citing excuses ranging from bandwidth and storage limitati...

    By • Sept. 29, 2008

  • Top 50 Significant Moments of Internet History

    CNET.co.uk provides the good compilation of what they consider to be the top 50 significant moments in internet history, ten categories spanning almost 40 years: The 50 most significant moments of Internet history For the latest agency new business updates subscribe to FUEL LINES by Email ...

    By • Sept. 29, 2008