Content Marketing: Page 605

  • Etude sur l'influence des opinions - Universal Mc Cann

    Pour faire suite à mon précédent billet sur l'analyse des leaders d'opinion sur Internet, voici une étude globale conduite par Universal Mac Cann dans le cadre de son programme "Wave", qui s'appuie sur un panel de 17000 internautes à travers 27 pays pour réaffirmer l'essor des média sociau...

    By • Sept. 16, 2008

  • Prix Gémeaux : gagnants Internet et nouveaux médias

    C'était la soirée des Prix Gémeaux hier, destiné aux émissions de télévision. Pour la première fois, une catégorie Internet et nouveaux médias a été ajoutée. Voici les gagnants:CATÉGORIE « INTERNET ET NOUVEAUX MÉDIAS »Source: www.academy.ca/gemeaux/23eGMX/Gem08Gagnants.pdf p.7Meilleur site Web...

    By • Sept. 16, 2008

  • Content Marketing: The Next Big Trend?

    In my previous post, Building the Social Media Marketing Foundation, I emphasized the importance of delivering valuable and useful content to your audience as a means of building a following and, consequently, increasing sales. Chris Brogan, a ten-year veteran of using social media and technolog...

    By • Sept. 15, 2008

  • The dark side of communities

    Much has been written about the positive aspect of communities and what they can do to enrich and enliven customer experiences. Jeremiah Owyang has written extensively about the good and the bad in communities. Specifically, using "the bozo feature" in trying to limit bad apples in communities....

    By • Sept. 15, 2008

  • Viral Marketing Can Generate Agency New Business

    "If brands exist in people's heads, as I believe they do, then shouldn't you be able to ask a whole bunch of people what they think of a brand and then use tag clouds to display the results?" Noah Brier, the creator of Brand Tags, shares in an AdvertisingAge article how this late night idea ha...

    By • Sept. 15, 2008

  • L'ALLEMAGNE DIT NON A L'EMPRISE INFORMATIONELLE DE GOOGLE CHROME

    Je suis tombé au hasard de mes pérégrinations sur le Web [sur cet article]url:http://blogoscoped.com/archive/2008-09-07-n33.html relatant la critiques et avertissements des médias allemands concernant l'utilisation de [Google Chrone]url:http://www.google.com/chrome, le tout récent navigateur du...

    By • Sept. 15, 2008

  • Oracle Launches Innovative Listening Campaign via Home Page

    Oracle Listens with innovative Web approach I previously blogged about the corporate websites of the top 50 companies in the Fortune 500. I wanted to see how easy these companies are making it for customers to access the most dynamic content: News. Oracle recently announced an exciting initiati...

    By • Sept. 15, 2008

  • Docs: bad BUZZ, les 5 erreurs à éviter pour gérer un mauvais buzz

    Un mauvais Buzz arrive tous les jours à n'importe quelle marque ou personne.Comment gérer un mauvais Buzz et quelles sont les 5 pièges à éviter pour y parvenir.Un document Byblos InteractiveBad Buzz : comment faire face à un mauvais Buzz par Mehdi Lamloum byblos interactiveView SlideShare pr...

    By • Sept. 15, 2008

  • SaaS and the Commoditization of the Software

    Office 2007 Reaches a New Low - reports Joe Wilcox @eWeek. He means low prices: while Office Standard is still above $300, the Home and Student Edition can be purchased for as little as $89.99. He then speculates on the reasons for this "Crazy Eddie" pricing, with percentage of likelihood: "...

    By • Sept. 15, 2008

  • Five ways social media will help brands face the credit crunch

    It's been another week of gloom in the business press. European airlines facing tough times, questions about the sale of banks and falling profits on the high street. Times are undoubtedly tough. Brand are facing a problem with this growing uncertainty about the economic outlook. A report out t...

    By • Sept. 14, 2008

  • Could we live forever in virtual worlds?

    There's a thought provoking post from commentator Dusan Writer who talks about virtual worlds one day giving us a form of immortality. The idea is that an avatar could be programmed with our behavioural traits and preferences and then carry on living a life in a virtual universe that wouldn't ...

    By • Sept. 14, 2008

  • e-mouslim: une niche comme une autre...

    Malgré toute ma bonne volonté, j'aurai toujours du mal à comprendre ce genre de choses.e-mouslim est un e-bay...islamique? Link to original post

    By • Sept. 14, 2008

  • Users Clammer for Yammer but will Corporate IT Follow?

    We're Yamming at work, yamming til the break of dawnYammer is the hot Web 2.0 application of the week - having been recognised at TechChrunch50. This service is very similar to Twitter; its a micro-blogging application. The functionality is almost identical. The big difference here is that Y...

    By • Sept. 14, 2008

  • A Word About Personal Branding

    As social media has continued its rise in the past few years, there's been an increasing need for education on personal branding - that is, the you that people experience online.The things that you do, say and post on Facebook, Flickr, YouTube, Twitter, your blog, and any other public-facing soc...

    Sept. 14, 2008

  • Stop au lissage des personnalités en ligne !

    On parle de Personal Branding et de réputation en ligne de plus en plus. On dit aussi qu'il faut faire attention à ce que l'on poste et à ce que l'on dit sur le web. Que ce soit les reviews d'Amazon ou les commentaires postés sur les blogs, tout est collecté et big brother Google répertorie ...

    By • Sept. 14, 2008

  • L'Intelligence Economique, Ali Laidi et les Potblogs IE s'invietent au Club 3.0

    A peine rentré de vacances, [Nicolas]url:http://reputation.blogspirit.com/ et moi avons été Ã présenter les "[PotBlogsIE]url:http://www.verbalkint.net/index.php?subaction=recherche&tag=potblogie", rencontres de bloggeurs en intelligence économique, aux membres de l'[association 3.0]url:htt...

    By • Sept. 14, 2008

  • Make your Facebook application awesome!

    Companies often ask what advertising options are available within Facebook to advertise their new application. Wrong. If you need to advertise your application, it's not working. Facebook comes with built in advertising for your new application and its free - relationships. Think about your fa...

    By Tim Jahn • Sept. 13, 2008

  • Twitto Hebdo

    Trouvée chez l'excellent guhmshoo Link to original post

    By • Sept. 13, 2008

  • PR, Media and the Space Between

    The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say that with confidence knowing that the readers of this blog hav...

    By • Sept. 13, 2008

  • CARNAGE AS FACEBOOK MOVES EVERYTHING SLIGHTLY TO THE LEFT

    The Daily Mash on the user-generated uproar following Facebook's slight redesign. For those who subscribed to the "bring the old Facebook" back groups, and those supporting the new design: Get a Life! Link to original post

    By • Sept. 13, 2008

  • Rebooting America

    Pour ceux qui, comme moi, auraient raté sa sortie en juillet, Rebooting America ("Ideas for Redesigning American Democracy for the Internet Age") se présente comme une anthologie de 44 essais traitant des médias sociaux et de la façon dont ils favorisent la participation du public dans la campa...

    By • Sept. 13, 2008

  • En 3 clics... comment utiliser les podcasts

    C'est bien connu, c'est toujours le 1er pas qui coûte. Pour prendre un peu d'avance, voici donc les 3 premiers. A vos souris ! 1. Installez iTunes ... si votre machine n'est pas encore équipée. Pourquoi iTunes ? Parce qu'il est simple d'utilisation, compatible mac/pc et totalement gratuit. ...

    By • Sept. 13, 2008

  • A Best Practice in Social Media Marketing

    Recently, Jason Falls of Social Media Explorer tagged Kipp Bodnar of Digital Capitalism and me to add on to Mitch Joel's (Twist Image) meme on Best Practices in Social Media Marketing. This is a great project to collect what is just the start of some best practices. And I say a start because som...

    By • Sept. 13, 2008

  • Peter Kim's Fantastic Company Social Media Marketing Resource

    Embroidered bookmarks originally uploaded by wardi.If you are in the least bit interested in how company marketers are applying social media, then go no further than Peter Kim's post titled A List of Social Media Marketing Examples.The count on 9/3/08 included 134 different brands.As of 9/4/08, ...

    By • Sept. 13, 2008

  • Prés de Mamounia... loin de Jacques Borel... souvenirs de vacances.

    Qui n'a jamais ramenez dans ses valises les échantillons de shampoing ou de gel douche qui nous sont proposez à l'hôtel ? D'après un récent sondage Hotels.com /Harris interactive les produits les plus classiques qui sont emportés sont les gels douche à 78%, le shampoing à 58% des stylos et d...

    By • Sept. 13, 2008