Content Marketing: Page 605

  • Anyone blogging for biz should be wary ... are YOU leery?

    Dearest misfit friends,I was innocently searching the web and came across this most disturbing post from a man whom I'm sure is a wonderful human being but I have to question his marketing thinking a bit.I tell you I was minding my own online business but my eyeballs caught whiff of this blurb a...

    By • Sept. 19, 2008

  • Foolish Footers

    Footer - the foundation of a building The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in ...

    By • Sept. 19, 2008

  • Le Blackberry ou comment lutter contre la solitude : le cas des conférences

    Quand je vais à une conférence, c'est incroyable le nombre de personnes qui ont un Blackberry et c'est encore plus incroyable le nombre de personnes qui sont accrochées à leur Blackberry. Elles passent leur temps à regarder leurs mails comme si elles en recevaient un à la seconde, elles l'...

    By • Sept. 19, 2008

  • New Microsoft Ads Without Seinfeld are Much Better!

    There was a lot of gossip around the web that the new ads with Seinfeld have been canceled, turns out that rumor was false and there has not yet been any cancellation of any kind. Now having said that, Microsoft did release 3 new ads (a bit similar) which feature actual Microsoft employees and ...

    By • Sept. 19, 2008

  • Devote time to bettering the product, not lying about it

    I don't like Microsoft's Mojave Experiment commercials at all. The whole concept is silly to me. They're spending tens of millions of dollars to convince consumers that Vista is a great operating system as long as it's not called Vista. As if all the bad vibes associated with Vista are unfounded...

    By Tim Jahn • Sept. 19, 2008

  • The Outlook Ugly Stick

    Come on....I'm not the only one who suffers this malady. Nope...plenty of people where I work do as well. And my wife just told me she does as well where she works. We all close our instances of Outlook correctly, and when we fire it up again, this is what we sometimes get. It's no wonder the y...

    By • Sept. 19, 2008

  • Listen to Your Customers - Online!

    Like other corporate executives, Michael Dell wants to know what his customers think about Dell computer products, customer service, and other areas.But rather than wait for customer complaints or praises to affect other people through blogs, discussion boards, or the media, he has a staff of 4...

    By • Sept. 19, 2008

  • Redefining the Rental Property Marketplace Using Social Media - Part 1 - A Conversation with Caroline Allison of Viscape

    Do you love to travel? I do and have had the opportunity to set foot on four of the seven continents and will touch all seven before I leave this planet. Caroline Allison has a similar passion for travel, so much that she created Viscape to help people connect and become better educated about the...

    By • Sept. 19, 2008

  • Social networking? Nope. Never heard of it.

    There is no shortage of research pointing to the fact that the web still isn't nearly as 'social' as it might seem to those of us who live and work in marketing, technology and social media. I've blogged about this before. Just because blogging, vlogging, virtual worlds, microblogging and mob...

    By • Sept. 19, 2008

  • Parking Day 2008: Demain, les places de Parking seront prises d'assaut

    Le Parking Day est un événement annuel qui se déroule à San Francisco où, lors d'une seule et unique journée, citoyens, artistes, activistes, branleurs...prennent d'assaut les places de parkings au bord de la route pour les transformer en lieu de vie. Pour les photos, c'est par ici. Trouvé grÃ...

    By • Sept. 19, 2008

  • The Social Media Email Signature

    In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides.A growing number of Web...

    By • Sept. 19, 2008

  • Madame Dom, vous avez gagné

    J'adore, sincèrement j'adore, les appels que je n'ai pas sollicités, société d'analyse de la projective financière, Institut des Statistiques des Impositions Nécessaires et Aléatoires, Centre d'Etudes des Ressources Budgétaires du Déficit Ménager, etc. Tous ces noms ronflants et bien sérieux, p...

    By • Sept. 18, 2008

  • Social Networking Beats Porn Online

    Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites. Now there's a great statistic. It's from Bill Tancer's book "Click: What Millions of People are Doing Online and Why It Matters." "As social net...

    By • Sept. 18, 2008

  • Social Media + Corporate branding = Think offline to go online

    Creating online advertising, promoting commitments online, launching brand image online campaigns and marketing online consumers. Objectives any company set up when going online. But all those objectives are related to offline events and relationship consumers live offline. Online is the mirror ...

    By • Sept. 18, 2008

  • PREDICTING COMPETITIVE REACTION...

    I got a query from a colleague asking:"Do you have any formats or templates we could use to lead the team through an exercise intended to anticipate and address potential competitive moves. We are assessing the impact of some of our new product launches, and attempting to proactively anticipate ...

    By • Sept. 18, 2008

  • Should businesses care about grammar, spelling or punctuation?

    So Tesco has finally bowed to the weight of complaints about its 'ten items or less' checkout signs and will be changing them. Some of us will be very happy about that. Others will be in the 'who cares?' camp....

    By • Sept. 18, 2008

  • UserVoice: Giving Business a Forum for Customers

    Every now and then as I surf the Social Web, I come across a new site with an idea so easy to grasp and an offering so intuitively valuable that I have to share it. The site I found, thanks to a recommendation from Marcus, is UserVoice.A couple days ago on Experience: The Blog, I recommended b...

    By • Sept. 18, 2008

  • Microsoft's Delusion

    The ad world has weighed in on the new Microsoft commercial that features Jerry Seinfeld shopping for shoes with Bill Gates, and most reviewers think the same thing as most regular folks: it makes no sense. I think it makes complete, perfect sense. Here's why... Microsoft is to technology w...

    By • Sept. 18, 2008

  • Brand Genesis and the Art of Expertise

    Branding is one of my favorite topics. Respected peer and pal Sam Meers is a big brand advocate with whom I love to chat. Sam owns an agency in Kansas City, and I'm an agency gal myself, so we share some commonalities when talking about the genesis of promise, positioning, and strategy. I hop...

    By • Sept. 18, 2008

  • FIR Interview: A Conversation with Jane Rowe

    By 1803, having already demonstrated his inventive nature by inventing a new kind of paper for cannon cartridges, John Dickinson started his company and designed and built a new machine capable of the continuous manufacture of paper to replace the handmade techniques then used, notably by the Fr...

    By • Sept. 18, 2008

  • Social Media: You Are Wearing Me Out

    Apparently, many people are tired of social media. According to a Synovate study about social networks, We spoke with over 13,000 respondents aged 18-65 years in 17 markets around the world to find out who's connected and who's not, as well as attitudes and online behaviours. Some of what we fou...

    By • Sept. 18, 2008

  • The Influence Economy

    Universal McCann has done it again and assembled a very informative presentation on how strangers are influencing brand buying decisions. This presentation is definitely worth the read. Some key takeaways, looking through the eyes of retailers trying to figure out how to leverage social media ...

    By • Sept. 18, 2008

  • Indice du commerce électronique au Québec, de juillet 2008

    Comme c'est maintenant leur habitude, le consortium responsable de l'Indice du commerce électronique, m'envoie les plus récentes statistiques du commerce électronique au Québec, pour le mois de juillet 2008 : En juillet dernier, 14 % des adultes québécois ont acheté pour plus de 314 millions de ...

    By • Sept. 18, 2008

  • What's in a name? New Communications Business

    So I thought I'd explain the title of my blog: NewCommBiz I like things that are new. It doesn't even really matter what it is, just new stuff in general really interests me. How/why is this new? Where did the idea come from? Who thought of the idea? Is this going to be a success? Who will ulti...

    By • Sept. 18, 2008

  • The Advertising Agency of the Future Survey

    A national survey was recently released that provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient. Based on the survey results, Sapient, created aTop 10 Wish List for Agencies of the Future: A greater knowled...

    By • Sept. 17, 2008