Content Marketing: Page 604

  • 13 Marketing Lessons From Film Noir

    I've had a bit of writer's block of late, but I've been consulting some of the people who inspire me. I have also used this dry spell to catch up on the excellent 100 Bullets series, a neo-noir morality play in trade paperback form. This got me thinking about ways that film noir can educate our...

    By • Sept. 23, 2008

  • Culture en péril - analyse du phénomène

    "Culture en péril" est devenu le premier grand phénomène viral au Québec depuis les têtes à claques. Elle est aussi la première pièce virale francophone des élections en cours.Aux auditeurs qui arrivent de la radio de Radio-Canada, bienvenue.Vous trouverez dans ce billet des informations supplé...

    By • Sept. 23, 2008

  • The Secret to Successful 2.0 Evangelism is found in Social Intelligence

    I was invited to speak at one of our executive client briefings last week. The theme of the "Executive Perspective" was examining the "Core/Edge Dynamic." nGenera defines the "core" as the collection of processes, systems and infrastructures that have evolved over many years and effectively ru...

    By • Sept. 23, 2008

  • Real estate: Not bad if you do it right

    New York magazine has one of the most incredible real estate stories I think I've ever read: the story of 190 Bowery, a stately old brownstone bank building with six floors and 72 rooms, right at the corner of Spring Street. It looks abandoned from the outside, but not inside â€" photographer an...

    By • Sept. 23, 2008

  • Ecotourism marketing en ligne: Pays de Galles et l'écotourisme

    Amoureux de la nature, vous ne pourrez que choisir le Pays de Galles pour effectuer votre voyage écolo. Pas plus grand que la moitié de la Suisse, peuplé de 3 millions d'habitants, 80 % du territoire est occupé par des étendues vertes et une nature sauvage qui n'attendent que vous. Voici une pe...

    By • Sept. 23, 2008

  • Prochain Yulbiz 30 septembre 2008

    La prochaine rencontre YulBiz-Montréal a lieu mardi le 30 septembre 2008, au Café Mélès (3536, boul. St-Laurent). C'est gratuit et ouvert à tous.Un YulBiz, c'est un 5 à 7 qui regroupe tout ceux qui sont intéressés de près ou de loin au phénomène des blogues dans une perspective, assez large, "...

    By • Sept. 23, 2008

  • Never miss a Network Solutions Event again!

    We have received emails from people asking to be put on a mailing list for events. That's because Shashi & Network Solutions are putting on some great events!Many people enjoyed the event on Trademarks 101 this week.We do have a mailing list if you'd like to sign up to be notified in advance....

    By • Sept. 22, 2008

  • 5 Steps: How Banks Must Regain Trust (hint: Not Via Advertising)

    The headlines this past week were scary. Brands like Lehman Brothers crumbling, Merrill Lynch being helped up like an old lady, and 12 banks "failing" this year. Despite all of this, we all understand we are in a "cycle" and Western capitalist society is not being extinguished. (how deep the t...

    By • Sept. 22, 2008

  • Part 1: 'This Digital thing'-tips for agencies to get it right!

    Are you a digital marketer whose boss (or worse- chief bloke of your agency) wonders if you could manage the agency's servers? Or worse, thinks that his mobile phone display being darker in sunlight has something to do with Symbian? Well I've been there... done that. Actually more than a few tim...

    Sept. 22, 2008

  • Flickr, on s'y retrouve et Presentation Zen

    Ce samedi, deux ouvrages dans ma boîte aux lettres : Flickr, on s'y retrouve Présentation Zen Présentation Zen Il s'agit de la traduction française du célèbre ouvrage du designer de présentation et expert en communication Garr Reynolds. Il donne les clés pour faire des présentations simples, ...

    By • Sept. 22, 2008

  • Social Media and the Job Interview You Don't Know You're Having

    When you interview for a job, you leave nothing to chance. You select the right outfit, get it dry cleaned, and show up looking your best. Your resume is printed on the finest of paper stock. You've considered and are prepared for the tough questions you're going to be asked (usually beginning ...

    By • Sept. 22, 2008

  • Here a ping, there a ping...

    Recently, the New York Times ran an article called Brave New World of Digital Intimacy that dives into how relationships have changed now that interaction with others-and our lives- are shared on-line via applications like Facebook and Twitter. According to the article, 'social scientists have ...

    By • Sept. 22, 2008

  • "Obama has a drinking problem"

    C'est le titre d'une campagne très osée.Rassurrez-vous, "McCain has a drinking problem" aussi.Il s'agit d'une campagne pour sensibiliser les citoyens aux dangers de...l'eau en bouteille.Un collectif, Tappening, encourage à abandonner la consommation de l'eau en bouteille aux states pour des ra...

    By • Sept. 21, 2008

  • S'arrive... 5eme Convention E-commerce Paris 23-25 Septembre

    La grande bouffe français de e-commerce se déroule mardi à la Porte de Versailles. Cliquez si vous pouvez obtenir de plus amples renseignements sur Convention E-commerce Paris. Alors, J M Billaut m'a rappelé de cet événement important. Ainsi, pour favoriser le retour, je vous suggère de visite...

    By • Sept. 21, 2008

  • A Social Media Reinvention

    AdAge and Twitterville This is a busy weekend in Las Vegas. At the risk of sounding oxymoronic, let me quickly add that I'm referring to BlogWorld & New Media Expo 2008, the convention for connectivity. I'm workin' the laptop, and my TwitterFox keeps catching my eye - so I invariably check...

    By • Sept. 21, 2008

  • Gaming is Increasingly Social

    I think it's time we kill that weary stereotype of the "gamer"--a teen boy sitting by himself, interacting with nothing except his joystick and monitor. This may have been true in the early years of computer gaming before improvements in online access and other technology, but the reality of to...

    By • Sept. 21, 2008

  • Dirty PR, Sexy Keywords and Outsmarting the Search Engine

    As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days...

    By • Sept. 21, 2008

  • Roger D'Aprix on the skeptical workforce

    I spent Friday in Peoria at Caterpillar headquarters for a meeting of the ROI Executive Communications Forum. The Forum provides an opportunity for communication leaders from large organizations to "share views, problems, successes and failures in a confidential environment marked by mutual trus...

    By • Sept. 21, 2008

  • En 3 clics... comment utiliser les podcasts dans la Relation client

    Podcasting et Relation client font-ils vraiment bon ménage ?Hum... Ouià condition toutefois de ne pas simplement considérer ce canal comme un moyen de diffusion supplémentaire pour votre discours publicitaire traditionnel. Désolé, le SPOTcasting n'a toujours pas été inventé.Oui aussisi vous y ...

    By • Sept. 20, 2008

  • THROUGH THE COMPETITORS EYES PART 2

    My posting about how to better understand and predict competitive reactions got a lot of comment and debate going. This is what Brian W had to say: "I loved your piece on looking at the competition & marketplace through their eyes. It's such a great way to provide new insights on the categ...

    By • Sept. 20, 2008

  • Web 2.0 en entreprise?

    On me rappelle souvent qu'il y a un fossé important entre la réalité concrète du Web 2.0 comme outils efficaces de communication et la réalité de son utilisation dans le grand public ou en entreprise.C'est un sujet toujours chaud au WebCom (et pour Claude Malaison qui s'en occupe) où, en 2005, ...

    By • Sept. 20, 2008

  • SpinScape - most exciting platform/product I saw this week

    Of all the things I saw this week at Social Ad Summit, OMMA Global or Web 2.0, I actually liked Spinscape the best - it's an collobrative Mind Mapping platform that also is able to plug into Google, Amazon and perhaps soon, your own site or database. While I just activated my account and I'm pla...

    By • Sept. 20, 2008

  • Facebok s'explique à propos de son nouveau design

    C'est ce qu'on appelle un passage en force dans le jargon du Basket.Le nouveau design de Facebook est effectivement passé en force malgré les protestations de certains utilisateurs, qui aujourd'hui ne comprennent pas cette décision.J'avais dans un précédent post traité de ces services qui se re...

    By • Sept. 20, 2008

  • The New World Order: Consumer Engagement

    Engagement I originally uploaded by C.Barr.I submitted this article to Solutia Now!, our company newsletter. It was published on 8/12/08.There's a new world order around and it's called engagement - consumer or end-user engagement. It's a manifestation of The Cluetrain Manifesto: The End of Busi...

    By • Sept. 20, 2008

  • My #1 Tip for Social Media Marketing

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... People want to feel important! This tip not only works for marketing, but for life as well! People want to feel important and social media prov...

    By • Sept. 20, 2008