Content Marketing: Page 604

  • UserVoice: Giving Business a Forum for Customers

    Every now and then as I surf the Social Web, I come across a new site with an idea so easy to grasp and an offering so intuitively valuable that I have to share it. The site I found, thanks to a recommendation from Marcus, is UserVoice.A couple days ago on Experience: The Blog, I recommended b...

    By • Sept. 18, 2008

  • Microsoft's Delusion

    The ad world has weighed in on the new Microsoft commercial that features Jerry Seinfeld shopping for shoes with Bill Gates, and most reviewers think the same thing as most regular folks: it makes no sense. I think it makes complete, perfect sense. Here's why... Microsoft is to technology w...

    By • Sept. 18, 2008

  • Brand Genesis and the Art of Expertise

    Branding is one of my favorite topics. Respected peer and pal Sam Meers is a big brand advocate with whom I love to chat. Sam owns an agency in Kansas City, and I'm an agency gal myself, so we share some commonalities when talking about the genesis of promise, positioning, and strategy. I hop...

    By • Sept. 18, 2008

  • FIR Interview: A Conversation with Jane Rowe

    By 1803, having already demonstrated his inventive nature by inventing a new kind of paper for cannon cartridges, John Dickinson started his company and designed and built a new machine capable of the continuous manufacture of paper to replace the handmade techniques then used, notably by the Fr...

    By • Sept. 18, 2008

  • Social Media: You Are Wearing Me Out

    Apparently, many people are tired of social media. According to a Synovate study about social networks, We spoke with over 13,000 respondents aged 18-65 years in 17 markets around the world to find out who's connected and who's not, as well as attitudes and online behaviours. Some of what we fou...

    By • Sept. 18, 2008

  • The Influence Economy

    Universal McCann has done it again and assembled a very informative presentation on how strangers are influencing brand buying decisions. This presentation is definitely worth the read. Some key takeaways, looking through the eyes of retailers trying to figure out how to leverage social media ...

    By • Sept. 18, 2008

  • Indice du commerce électronique au Québec, de juillet 2008

    Comme c'est maintenant leur habitude, le consortium responsable de l'Indice du commerce électronique, m'envoie les plus récentes statistiques du commerce électronique au Québec, pour le mois de juillet 2008 : En juillet dernier, 14 % des adultes québécois ont acheté pour plus de 314 millions de ...

    By • Sept. 18, 2008

  • What's in a name? New Communications Business

    So I thought I'd explain the title of my blog: NewCommBiz I like things that are new. It doesn't even really matter what it is, just new stuff in general really interests me. How/why is this new? Where did the idea come from? Who thought of the idea? Is this going to be a success? Who will ulti...

    By • Sept. 18, 2008

  • The Advertising Agency of the Future Survey

    A national survey was recently released that provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient. Based on the survey results, Sapient, created aTop 10 Wish List for Agencies of the Future: A greater knowled...

    By • Sept. 17, 2008

  • The power of "Thank you" in social media

    Social media monitoring is often used to listen for potential issues or crises surrounding a company or brand. But compliments and accolades are equally deserving of your attention. When your customers go out of their way to say something nice about you, publicly saying "Thank You!" is a goodw...

    By • Sept. 17, 2008

  • Adding Social Media To Your Marketing Mix

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Chris Brogan is hosting a free webinar today; see you there! - How some of the world's leading organizations are successfully leveraging social...

    By • Sept. 17, 2008

  • The End Of Email - Celebrating The Imminent Death

    Courtesy of flippabotamatic via Flickr Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters. Whisper it to yourself: "No. More. Email." It's scary, but freeing at the same time. It sounds like heresy, doesn't it? So how can email be dyin...

    By • Sept. 17, 2008

  • Weld Ettalyana et Facebook : les "Pour" et les "Contre"

    Weld Ettalyana est la nouvelle égérie de la traditionnelle "Pour et contre" ou "Fans et Anti" sur Facebook.Une petite recherche donne le résultat suivant :2 groupes de "Fans" avec au total 42 Membres et un groupes de "anti" avec...173 membres.Les créateurs des groupes de fans ne s'attendaient pa...

    By • Sept. 17, 2008

  • Techcrunch.fr encense nos start-ups technos

    Nos entreprises commerciales sont en retard sur le Web, mais nos start-ups technos elles, sont innovantes et obtiennent des reconnaissances internationales. Ainsi, c'est l'un des plus influents blogues francophones mondiaux, Techcrunch.fr qui fait l'apologie de nos succès technos. Ce sont donc C...

    By • Sept. 17, 2008

  • Medias Sociaux : guide essentiel et plan de survie

    The Essential Guide to Social Media, de Brian Solis est désormais disponible en français grâce à François Ramaget. Guide essentiel des médias sociaux - Solis Et pour trouver son chemin, voici un "web trend" organisé sous forme de plan de métro, réalisé par l'agence japonaise Information Arc...

    By • Sept. 17, 2008

  • Privacy in a Data-Deluged World

    Drop.io's CEO Sam Lessin presented "A Brief History of Privacy in this Data-Deluged World" at the Ignite II kick-off of Web 2.0 in NYC.I loved Sam's thought captured in the following quote: "For the first time in history it is now cheaper and easier for people to be public than to be private. Wh...

    By • Sept. 17, 2008

  • Australia Event: AussieChix

    I've put my name down to speak at AussieChix (thank you Google!) - this is a good event for women to practice public speaking, or to speak about something you are passionate about. AussieChix microconference in Sydney and Melbourne: October 25 2008 AussieChix aims to help women in the Austr...

    By • Sept. 17, 2008

  • We need to change models

    The current education system is centered around teachers telling students what to do. The current media structure is centered around media giants telling consumers what to do. This media structure is changing. Now there needs to be a smiliar shift in the education system. Below is a great video...

    By Tim Jahn • Sept. 17, 2008

  • Pré-diffusion TV

    Lancer sa saison sur le web avant de la lancer à la télé? "Mange ta ville" le magazine d'Artv propose sa quatrième saison en exclusivité sur Internet cet automne.Paul Cauchon, dans le Devoir de ce matin, rapporte que l'émission Mange ta ville "entreprendra sa quatrième saison exclusivement sur ...

    By • Sept. 17, 2008

  • A la recherche d'un logement, voici le widget immobilier qui vous simplifiera la vie

    A la recherche d'un appartement à acheter sur Lyon, j'ai testé tout les widgets de recherche immobilières et de petites annonces. Bilan de l'opération Widget immobilier, beaucoup de lecteur RSS et peu de véritables outils de recherche. Je suis tout de même tombé sur un widget, celui du site r...

    By • Sept. 16, 2008

  • Blogs Meet SEC Reg FD Requirements

    What started as a conversation on Jonathan Schwartz' blog at Sun Micro systems has been accepted by the SEC. ON July 30th the SEC voted that a website or a corporate blog is a valid place to post corporate news. There are new guidelines that cover how a public company can use a Web site and/or ...

    By • Sept. 16, 2008

  • A Single Picture That Describes How Personal Branding Went Mainstream

    No, this isn't an Apple commercial. I just wanted to use something you were familiar with; two of the most notable and respected corporate brands on the planet. As the web has evolved from web 1.0 to web 2.0, our personal brands have moved at the same capacity, from me 1.0 to me 2.0. I want you...

    By • Sept. 16, 2008

  • Mac et Linux ambiance Chrome, aux bons soins des codeurs réunis

    Une semaine après sa sortie très médiatisée, mais uniquement en beta sous Windows, Google Chrome est disponible sous Mac et Linux. Mais le plus important n'est pas que les fondus de la pomme ou du manchot vont se la donner avec ce nouveau joujou, c'est que cette sortie n'émane pas de Google.Pou...

    By • Sept. 16, 2008

  • Secrets to Social Networking Success: 7 Lessons from the Association Sector

    As I wrote in my last post about providing real world value, I think the Association sector offers unique insight to how social technologies - social networking in particular - will be successful as it matures. As a result of attending ASAE's annual conference last month, I picked up a number of...

    By • Sept. 16, 2008

  • Les blogs ont-ils un avenir face à Facebook?

    Facebook s'est imposé comme un vrai phénomène de société (du moins en Europe, USA et Afrique du nord). C'est là où il faut être.Des internautes qui ne sont à priori pas 2.0 du tout (entendez par celà qui n'aucune expérience avec les sites communautaires ou de partage) se retrouvent sur Faceb...

    By • Sept. 16, 2008