Content Marketing: Page 610

  • The politics of social media

    This past Friday I was interviewed by the AP about a blog post I did awhile back on the top political social networks. Given that the Democratic national convention was firing up this week in Colorado, the reporter wanted to know what I thought people's current perception and usage might be of s...

    By • Aug. 25, 2008

  • Best of 2008 (So Far) - Cool Web Tools, Part 1

    Want to know how to post to links to dozens of popular social bookmarking sitesâ€"in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine? Discover what visitors really think of y...

    By • Aug. 25, 2008

  • Get Schooled on Professional Copywriting for Your Personal Brand

    Today I interviewed Jon Wuebben, who is an expert in website copywriting. It is a very important topic today because SEO is how we position our own brands in search engines, so we're found. Before you even start writing a blog post, you need to think of an SEO strategy. This means that you mus...

    By • Aug. 25, 2008

  • Kultur Kanadienne : un interlude dangereux

    On commence la semaine en riant (jaune), tout en faisant le pont avec ma série d'interludes de vidéos viraux de la semaine dernière. Voilà un tout nouveau, tout beau, tout chaud, qui vient de sortir.Il plaira à ceux et celles qui suivent l'actualité politique et culturelle canadienne. Le gouve...

    By • Aug. 25, 2008

  • Preparing the Enterprise for Social Media Disruption

    Yesterday on Experience: The Blog, we revisited the mid- to late-90s--a period remembered for the introduction and adoption of the Internet--to forecast how consumers and new tools may evolve over the next several years.As the Internet did in the late 90s, Social Media is about to change the wo...

    By • Aug. 25, 2008

  • PR Does Not Equal Publicity

    In recent post entitled "Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company" in Silicon Valley Insider, Jason Calacanis gives ten tips on "how to do PR" yourself: Be the brand; Be everywhere; Always pick up the check â€" always; Be a human being; Bond with journalists; ...

    By • Aug. 25, 2008

  • A Conversation with Jonathan Yarmis

    You know that when AMR Research's clients want to delve into web 2.0 or try out some social media strategies then something fundamentally has changed. Jonathan Yarmis, Vice President Advanced, Emerging and Disruptive Technologies, whose own background is in traditional media and public relatio...

    By • Aug. 24, 2008

  • Social Media: 2008 to 2011

    Think back to 1995. Many people were just hearing about this thing called the "Information Superhighway" and companies were trying to figure out if and why they needed a Web site. Back then, the biggest question being asked was "How can my organization use the Internet?", but very quickly organi...

    By • Aug. 24, 2008

  • Leonard Cohen vs Philip Roth, a Long Goodbye to Sex

    Click image to play 'Because of' I found a YouTube video of a song from one of America's greatest living song writers, a video of a song in which he delivers an ode to passion, old age and inevitable decline. A look back at what was, has been and perhaps now will no longer be. In this recent s...

    By • Aug. 24, 2008

  • Puma Gets a Boost from Bolt

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... When it comes to the battle of sports brands during the 2008 Summer Olympics, there is no question that Nike, Adidas, and China's own Li Ning h...

    By • Aug. 23, 2008

  • Mondes virtuels pour jeunes enfants : Panfu et Happy Virtual Universe

    Dans les mondes virtuels pour enfants : Panfu et Happy Virtual Universe - Réflexions sur les univers virtuels pour les jeunes enfants.Link to original post

    By • Aug. 23, 2008

  • En 3 clics... comment utiliser les widgets (2)

    C'est l'air du temps qui veut ça, les widgets se démocratisent et les Marques grand public s'y intéressent de plus en plus depuis quelques mois. Avec plus ou moins de créativité, d'accord, mais il n'empêche, voici 4 opérations relationnelles qui devraient bien trouver grâce à nos yeux. Le w...

    By • Aug. 23, 2008

  • Can Communities Focus?

    After years of working in various size companies, one thing that I am struck by how immensely difficult it is to maintain focus. It is very difficult to keep two people on the same page, let alone hundreds or thousands of people. To combat this, companies organize themselves into a decision-m...

    By • Aug. 22, 2008

  • 7 Questions To Ask Your "White Label" Social Networking Vendor

    I presented some thoughts on choosing a white label social networking platform recently at Adtech Chicago and thought I'd elaborate on some of the pitch points. You can tell the focus drove deeper than product comparisons and suggested a more thorough look at the vendors themselves. How do they...

    By • Aug. 22, 2008

  • Social Media usage now a Mainstream Activity

    Marshall Kirkpatrick reports via Read Write Web that the fastest growing US companies are rapidly adopting Social Media. A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wik...

    By • Aug. 22, 2008

  • What is Twitter Doing to Fight Spam?

    Personally I have been receiving a lot of twitter spam during the last few weeks, specifically from a group of idiots who call themselves "the six figure team." I am not even going to dignify with them with a link, I am just going to say that I hope one day they wake up to find that their comp...

    By • Aug. 22, 2008

  • Social media marketing's scalability problem

    I'd like your thoughts on what I see as one of the biggest problems I see for using social media in marketing: scalability. In theory, using social media for marketing should scale elegantly. Most advisors and evangelists tell a story that plays out something like this: once a marketer gets ...

    By • Aug. 22, 2008

  • FYI, There Is Joy In Blogville

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... The title above refers to Christie Blatchford's last sentence in today's Globe and Mail piece. I disagree with her. (Of course, otherwise this ...

    By • Aug. 21, 2008

  • Only 2 social networks matter right now.

    According to Hitwise in the month of June, MySpace and Facebook comprised almost 90% of the US visits to social networks. Wow. Now think of how many social networks you use that do not include that dynamic duo. Are your social networks hurting? Do we even know how badly they need us? Wouldn't...

    By • Aug. 21, 2008

  • How does the user measure ROI in social networks?

    I've been wrestling with this lately and maybe you can help. If I'm the social networking user and I frequent my favorite social network everyday, how should I measure my ROI? My investment of time to the site should be rewarded with what? The quality of my experience? What exactly is that? T...

    By • Aug. 21, 2008

  • A Fast and Efficient Approach to Developing Content

    One of my clients has been experimenting with an innovative and efficient approach to content development and I want you to know about it.The company is in a highly specialized and big-ticket b-to-b industry. Its executives are very busy and very well paid. The VP of marketing wanted to develop...

    By • Aug. 21, 2008

  • What is Social?

    The Network Effect is defined as the impact the growth in actors within a network has on the value of a product, service or even the network itself. An example of the network effect is evident in many areas notably communication sand software applications. This can be demonstrated in the softwa...

    By • Aug. 21, 2008

  • Personal Branding Toolkit - Part 2: Portfolios

    Today's post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It's how you stand out without evening talking to someone. Not everyone has to use each tool, but...

    By • Aug. 21, 2008

  • Kellogs and the "cardboard" Kelly Holmes

    This ad for Kellogg's shows the the risks of using a celebrity in your ads. And the importance of great casting to make an idea work.Kelly Holmes, actually Dame Kelly Holmes, won 2 Gold medals at the Sydney Olympics for the UK and became a bit of a hero (though the recent Olympics and the UK pe...

    By • Aug. 21, 2008

  • Derrière le microblogging, l'avènement du lifestreaming

    Une des curiosité du hypecycle 2008, c'est donc de voir le microblogging toujours bercé d'espérances, alors que tout le web 2, ainsi que le web social qui l'a suivi, sont en plein dans la relève des compteurs.Bleebot renouvelle ce matin son tour d'horizon des plusieurs centaines de "Twitter lik...

    By • Aug. 21, 2008