Content Marketing: Page 610

  • Le point sur le (vidéo)podcasting

    Se sentir toujours plus nomade au sein de sa tribu, choisir son moment et son lieu pour consommer l'information, mettre à profit les temps morts de son quotidien (les transports, les salles d'attente, ses courses), tout ceci explique aussi le succès des médias "de poche"(le mobile, l'iPod, le ...

    By • Sept. 6, 2008

  • Shhhh! Sworn to Secrecy

    I recently told you a little about an innovative start-up named Akoha, that founder Austin Hill described in an interview with Tara Hunt as: "...based off Aboriginal gift economies and it's a pay it forward giving game whereby you earn points based off how well you give to other people. So aside...

    By • Sept. 6, 2008

  • Microsoft explains why the ad is so lame

    "This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we'll go much deeper in telling the Windows story and celebrating wh...

    By • Sept. 6, 2008

  • Social Media Best Practices Start with Blogging

    There are several different tools and tactics included under the umbrella of "social media"â€"including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€"but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought lea...

    By • Sept. 6, 2008

  • Média Sociaux pour Les Nuls

    Voilà la même en français, il suffisait de demander ! Médias Sociaux Pour Les NulsView SlideShare presentation or Upload your own. (tags: microblogs forums)Link to original post

    By • Sept. 5, 2008

  • Delivering ROI on Social Media

    My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media.Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose.A few weeks ago, McKinsey & Company released the results of t...

    By • Sept. 5, 2008

  • Trust Based Networks, Are you Using Trust to Grow your Business?

    Remember the word trust? In case you don't the word trust means having a firm reliance on the integrity, ability, or character of a person or thing. So I ask again remember trust? Most of us who own or work within the small business community know that trust is the true bottom line. If you hav...

    By • Sept. 5, 2008

  • Liste d'exemples de marketing des medias sociaux

    Je crois que beaucoup de gens en marketing vont être heureux : voici une liste de plus d'une centaine de grandes marques jouant le jeu des médias sociaux.A List of Social Media Marketing Examples>> Last update: 4 September 2008>> Total brands: 162Peter Kim a compilé une longue liste ...

    By • Sept. 5, 2008

  • Microsoft, Seinfeld, Gates; Apple beware!

    Microsoft is launching a $300 million ad campaign starting September 4th, says the WSJ. The ad campaign will star comedian Jerry Seinfeld and Bill Gates, and it was developed to combat the negative image that many consumers have about Windows Vista and also to finally push back against Apple's p...

    By • Sept. 5, 2008

  • Zappos and EGM: Employee-Generated Media

    One aspect that is too often omitted from Social Media discussions is the increased importance of front-line employees. In the "old days," companies had many employees who spoke one-to-one with customers and very few employees who broadcast information to many customers. The former were folk...

    By • Sept. 5, 2008

  • Les 10 indices qui indiquent que vous êtes une vedette du Web

    Ce billet est particulièrement vrai pour des gens que je connais ... de réputation Web. Il nous vient du copain Phil qui n'est pas une star du Web non plus. Moi je ne connais que des quidams du Web. Bon c'est dit... Toujours est-il que si vous avez déjà subi l'une des circonstances traduites pa...

    By • Sept. 5, 2008

  • IndieGoGo - Film Projects Community

    IndieGoGo is an awesome Film and TV community for creating independent projects. In a nutshell, post your idea for a film project and find others to help you create it - the project management/producer stuff is handled on the site. IndieGoGo is an online social marketplace connecting filmmakers...

    By • Sept. 5, 2008

  • What can you do today that can empower your customer using social media?

    "What can you do today that can empower your customer using social media"? I was asked this by someone who works for an Amazon owned company. Their customers in this scenario are B to B but they also have B to C. The question essentially was. How can we get more ROI from our customers utilizing ...

    By • Sept. 4, 2008

  • Is Social Media Passing Your Business By?

    Courtesy of jbhill via Flickr Social media - everything from Facebook to Digg to Twitter to Flickr - has been quickly snagging the attention of small business owners and employees of big companies across the world. The business applications for these tools are being explored and many are findi...

    By • Sept. 4, 2008

  • Tunesie... jeux y pub...Faouzi Telecom déchaîne les passions...

    Un blog avec un jeu pour taper sur la gueule du mec des affiches Tunisie Telecom. Pas mal l'idée! Pour jouer, c'est par là . Trouvée chez Mramdhen Edit: Il a même une page fan sur Facebook Link to original post

    By • Sept. 4, 2008

  • Indra Nooyi, la femme la plus puissante selon Forbes, soyez vrai

    C'est via le twitt, puis le blogue d'une nouvelle amie Twitter, Shri Nagesh, que je prends connaissance de l'histoire inspirante Indra Nooyi, CEO, Pepsi Co., la 5e femme la plus puissante de 2007, selon Forbes. A lesson Ms. Nooyi learnt: This anecdote dates back to 1973 when Ms. Indra was to at...

    By • Sept. 4, 2008

  • Facebook Viral Marketing - Learn How Now!

    Everybody's buzzing about Facebook - but Peter Shankman knows how to use it! Peter's fr-ee HARO ("Help a Reporter Out") public relations service has exploded into a Facebook success story that can teach you a lot. Listen to this week's podcast to hear about how Social Networks like Facebook...

    By • Sept. 4, 2008

  • Social Media Cuts Six Degrees of Separation to Three

    A new study from O2, a Pan-European telecommunications company, claims the usual six degrees of separation has now fallen to three, due in large part to social media.O2 asked adults to make contact with random strangers across the globe using only personal connections in these shared-interest c...

    By • Sept. 3, 2008

  • Personal Branding Toolkit - Part 4: Cover Letters

    Let's face it, most job seekers are too lazy to include a cover letter as part of their marketing kit, in addition to a simple resume. Recruiters know this, which means writing a cover letter is essential to proving to them you are that much more serious about the position. People feel that they...

    By • Sept. 3, 2008

  • Les réseaux sociaux et les marques

    J'ai expliqué l'autre jour le paradoxe qu'il y avait à voir les réseaux sociaux proposer un modèle (la pub), alors que l'essence même de ce qu'ils permettent aux consommateurs participe justement de l'émancipation de ces derniers de ce modèle. En clair, les internautes s'influencent et échange...

    By • Sept. 3, 2008

  • 'Yours Truly' featured in AdAge Power 150

    This is the 2nd in the 'Yours Truly' series in this blog. This time around, my blog featured in the ADAGE POWER 150 list which showcases the best that there is from the Marketing, Advertising & Media blogs and bloggers from around the world.From now on, I'll keep the Power 150 widget on the...

    By • Sept. 3, 2008

  • A List of Social Media Marketing Examples

    I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale. I thou...

    By • Sept. 3, 2008

  • 9 Things To Think About When Planning An Executive Blog

    Below is some quick information I compiled recently after a conversation with one of my Telligent colleagues, Mike Johnson. Mike works in Telligent's Interactive Gaming group and is working on a corporate blogging project. In his words: "The executive wants to launch a blog and he's excited a...

    By • Sept. 3, 2008

  • CPM is the Root of all Evil

    There is a common concerns around the web right now. People are rightly concerned about another bubble. Startups are springing up, gathering users and being aquired with no other revenue model than AdSence (if that). Often times these startups are being acquired by other startups that don't even...

    By • Sept. 3, 2008

  • Social Media: What About The Risks?

    Someone asked this a couple of weeks ago on Twitter, and I've been chewing on it ever since.Is social media risky?Business in general is fraught with risk. The next client or contract or customer isn't assured. Our advertising campaign could offend someone, our direct mail campaign could be beau...

    By • Sept. 3, 2008