Content Marketing: Page 609

  • Les réseaux sociaux et les marques

    J'ai expliqué l'autre jour le paradoxe qu'il y avait à voir les réseaux sociaux proposer un modèle (la pub), alors que l'essence même de ce qu'ils permettent aux consommateurs participe justement de l'émancipation de ces derniers de ce modèle. En clair, les internautes s'influencent et échange...

    By • Sept. 3, 2008

  • 'Yours Truly' featured in AdAge Power 150

    This is the 2nd in the 'Yours Truly' series in this blog. This time around, my blog featured in the ADAGE POWER 150 list which showcases the best that there is from the Marketing, Advertising & Media blogs and bloggers from around the world.From now on, I'll keep the Power 150 widget on the...

    By • Sept. 3, 2008

  • A List of Social Media Marketing Examples

    I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale. I thou...

    By • Sept. 3, 2008

  • 9 Things To Think About When Planning An Executive Blog

    Below is some quick information I compiled recently after a conversation with one of my Telligent colleagues, Mike Johnson. Mike works in Telligent's Interactive Gaming group and is working on a corporate blogging project. In his words: "The executive wants to launch a blog and he's excited a...

    By • Sept. 3, 2008

  • CPM is the Root of all Evil

    There is a common concerns around the web right now. People are rightly concerned about another bubble. Startups are springing up, gathering users and being aquired with no other revenue model than AdSence (if that). Often times these startups are being acquired by other startups that don't even...

    By • Sept. 3, 2008

  • Social Media: What About The Risks?

    Someone asked this a couple of weeks ago on Twitter, and I've been chewing on it ever since.Is social media risky?Business in general is fraught with risk. The next client or contract or customer isn't assured. Our advertising campaign could offend someone, our direct mail campaign could be beau...

    By • Sept. 3, 2008

  • A Lesson on Blogs and Blogging

    The thing about owning your own company - especially one that is focused on strategy and consulting - is that time is of the essence. If my lack of blogging has anything to say, my time has been spread thin of late, which from a business perspective is great. However, truth be told, I'm having m...

    By • Sept. 3, 2008

  • How Sociable is Your Brand Online?

    A social media tool released earlier this year is able to track a corporate brand across 22 social media metrics. (Hat tip to Beth Kanter)Users can input a brand name into a box, and a spinning wheel will run while searching for online references, ranging from the number of photos with that keyw...

    By • Sept. 3, 2008

  • Yahoo Buzz offers more than Digg

    I've been seeing the Yahoo Buzz button around on blogs. About a week Yahoo's Buzz became available to all publishers. They started with a select group but you can use it now too even though it's still in beta. Yahoo's Buzz is very similar to Digg's service but in a much bigger way. The audience i...

    By • Sept. 2, 2008

  • Launching Soon! LinkTogether™

    If you make your living designing, programming, or developing content for the Web, you won't want to miss the unveiling of LinkTogether™! LinkTogether™ is a community rich with tools, resources and people that will help you work faster and deliver better results for your clients. Created in partn...

    By • Sept. 2, 2008

  • Agency New Business Leads From Your Blog?

    There are many naysayers for a company to have a blog, much less an advertising agency have a blog. And then state that an agency blog can be used for lead generation. I must be out of my mind to suggest such a thing. Blogs are actually well suited to generate new business leads. Just look at...

    By • Sept. 2, 2008

  • Google v. Microsoft, the browser war

    Microsoft's IE8 includes a feature to hide your tracks, making it harder for Google to collect data and to serve you targeted ads based on this data. Google's response? A new Google browser to compete with IE.Link to original post

    By • Sept. 2, 2008

  • Government 2.0 Public Service Social Media

    I work with government departments on their social media policies. Both politicans and public servants have some of the same issues. Often showing them case studies of other immigration, tax, heritage, whatever in other countries or other States can help them see how they can sell the idea of c...

    By • Sept. 2, 2008

  • Let's not talk any more about my company, let's talk about you, what do you think of my company?

    Have you noticed lately how many blogs are popping up that are all about someone's company or product rather than real issues? According to many studies more than 8000 new blogs are created daily which could be good for the honest and transparent dialogue that blogs were intended to create. But...

    By • Sept. 2, 2008

  • Social Media and Brand Control: A Historical Perspective

    Are those of us in Social Media talking too much about a "loss of control" in the Social Media world? And is there an unintended side effect of doing so? Andrew Frank, vice president of research at Gartner, thinks so. In an interview on eMarketer, he notes:Marketers also need to lose the id...

    By • Sept. 2, 2008

  • YouTube Is Now Local for India

    YouTube has launched a localised version of YouTube for India. Localised site (youtube.in and youtube.co.in also works) is focusing on video content relevant to India that reflect what Indians are watching. Speaking at the launch, Steve Chen, chief technology officer and co-founder of YouTube, ...

    By • Sept. 2, 2008

  • Plan for Viral Success Through Social Advertising

    Michael Berkley's "Social advertising: a plan for viral success" illustrates some interesting point about how easy it is to generate "word of mouth" through social media. He points out that people are already associating themselves with communities and groups based on interests and hobbies. F...

    By • Sept. 2, 2008

  • Les réseaux sociaux et la pub

    En cette rentrée, il est de bon ton de considérer que le web 2 est mort. C'est vrai que moi-même, je n'utilise quasiment plus ce mot. Je préfère parler du web social ou employer des termes lié au monde la participation ou de la collaboration, fonction du contexte. Le fait est que l'avènement de...

    By • Sept. 1, 2008

  • Twitter Define Rules on Spam and Commercial usage

    Twitter has released their most detailed rules yet on what they consider spam within their system. Commercial users take note. Although they emphasise that commercial or promotional use of Twitter is allowed these following activities may be considered spam by them and result in account suspensi...

    By • Sept. 1, 2008

  • The revolution will be televised - for free...

    Despite the best efforts of various TV and music organisations, I'm more convinced than ever that content simply has to be made available for free, and monetised in a method other than subscriptions or Pay Per View. Almost every day, there's a new push by various industry groups to penalise file...

    By • Sept. 1, 2008

  • Who is Doing Your Corporate Blogging and Why?

    Who is the person responsible for all of your corporate blogging? More importantly, is that person blogging because they want to blog or because they were told to blog? If your CEO (or other senior manager) is handling the blogging but wants to gauge his eyes out when he does it, then for the...

    By • Sept. 1, 2008

  • Social Media elevator speech

    I'm back from 2 great weeks in Turkey. In my mail, there is a request from Kosta, the organizer of the new media event in Dubai, asking the speakers to produce a 2 minutes video about social media. Usually, I give speeches between 20 minutes and 2 hours (for workshops)... but I never had to make...

    By • Aug. 31, 2008

  • Using Social Networking to Prepare for Hurricane Gustav

    I was doing some things in MyBlogLog.com and saw Wayne Sutton's collaborative effort towards building community around those preparing for the hurricane. He is using Twitter but it's being broadcast in his MyBlogLog stream which allows me to read it as a set. (I have 1500 people in Twitter &...

    By • Aug. 31, 2008

  • What do Retailers Know About Social Media?

    Retailers such as JC Penney and Victoria's Secret are turning to social media interaction to boost back to school sales. According to an article by Information Week: "Social networking sites, virtual worlds, social shopping sites, visual search engines, interactive video, and widgets have emer...

    By • Aug. 31, 2008

  • Post Conversation-What do we do now?

    Once you get beyond the conversation, what's there? For each aspect or rather in each of it's iterations, there will always be a result or an action. Conversations, regardless of the network they are swimming in, have to have some causal net result. If not, then it's one big dinner party or b...

    By • Aug. 30, 2008