Content Marketing: Page 609

  • Zappos and EGM: Employee-Generated Media

    One aspect that is too often omitted from Social Media discussions is the increased importance of front-line employees. In the "old days," companies had many employees who spoke one-to-one with customers and very few employees who broadcast information to many customers. The former were folk...

    By • Sept. 5, 2008

  • Les 10 indices qui indiquent que vous êtes une vedette du Web

    Ce billet est particulièrement vrai pour des gens que je connais ... de réputation Web. Il nous vient du copain Phil qui n'est pas une star du Web non plus. Moi je ne connais que des quidams du Web. Bon c'est dit... Toujours est-il que si vous avez déjà subi l'une des circonstances traduites pa...

    By • Sept. 5, 2008

  • IndieGoGo - Film Projects Community

    IndieGoGo is an awesome Film and TV community for creating independent projects. In a nutshell, post your idea for a film project and find others to help you create it - the project management/producer stuff is handled on the site. IndieGoGo is an online social marketplace connecting filmmakers...

    By • Sept. 5, 2008

  • What can you do today that can empower your customer using social media?

    "What can you do today that can empower your customer using social media"? I was asked this by someone who works for an Amazon owned company. Their customers in this scenario are B to B but they also have B to C. The question essentially was. How can we get more ROI from our customers utilizing ...

    By • Sept. 4, 2008

  • Is Social Media Passing Your Business By?

    Courtesy of jbhill via Flickr Social media - everything from Facebook to Digg to Twitter to Flickr - has been quickly snagging the attention of small business owners and employees of big companies across the world. The business applications for these tools are being explored and many are findi...

    By • Sept. 4, 2008

  • Tunesie... jeux y pub...Faouzi Telecom déchaîne les passions...

    Un blog avec un jeu pour taper sur la gueule du mec des affiches Tunisie Telecom. Pas mal l'idée! Pour jouer, c'est par là . Trouvée chez Mramdhen Edit: Il a même une page fan sur Facebook Link to original post

    By • Sept. 4, 2008

  • Indra Nooyi, la femme la plus puissante selon Forbes, soyez vrai

    C'est via le twitt, puis le blogue d'une nouvelle amie Twitter, Shri Nagesh, que je prends connaissance de l'histoire inspirante Indra Nooyi, CEO, Pepsi Co., la 5e femme la plus puissante de 2007, selon Forbes. A lesson Ms. Nooyi learnt: This anecdote dates back to 1973 when Ms. Indra was to at...

    By • Sept. 4, 2008

  • Facebook Viral Marketing - Learn How Now!

    Everybody's buzzing about Facebook - but Peter Shankman knows how to use it! Peter's fr-ee HARO ("Help a Reporter Out") public relations service has exploded into a Facebook success story that can teach you a lot. Listen to this week's podcast to hear about how Social Networks like Facebook...

    By • Sept. 4, 2008

  • Social Media Cuts Six Degrees of Separation to Three

    A new study from O2, a Pan-European telecommunications company, claims the usual six degrees of separation has now fallen to three, due in large part to social media.O2 asked adults to make contact with random strangers across the globe using only personal connections in these shared-interest c...

    By • Sept. 3, 2008

  • Personal Branding Toolkit - Part 4: Cover Letters

    Let's face it, most job seekers are too lazy to include a cover letter as part of their marketing kit, in addition to a simple resume. Recruiters know this, which means writing a cover letter is essential to proving to them you are that much more serious about the position. People feel that they...

    By • Sept. 3, 2008

  • Les réseaux sociaux et les marques

    J'ai expliqué l'autre jour le paradoxe qu'il y avait à voir les réseaux sociaux proposer un modèle (la pub), alors que l'essence même de ce qu'ils permettent aux consommateurs participe justement de l'émancipation de ces derniers de ce modèle. En clair, les internautes s'influencent et échange...

    By • Sept. 3, 2008

  • 'Yours Truly' featured in AdAge Power 150

    This is the 2nd in the 'Yours Truly' series in this blog. This time around, my blog featured in the ADAGE POWER 150 list which showcases the best that there is from the Marketing, Advertising & Media blogs and bloggers from around the world.From now on, I'll keep the Power 150 widget on the...

    By • Sept. 3, 2008

  • A List of Social Media Marketing Examples

    I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale. I thou...

    By • Sept. 3, 2008

  • 9 Things To Think About When Planning An Executive Blog

    Below is some quick information I compiled recently after a conversation with one of my Telligent colleagues, Mike Johnson. Mike works in Telligent's Interactive Gaming group and is working on a corporate blogging project. In his words: "The executive wants to launch a blog and he's excited a...

    By • Sept. 3, 2008

  • CPM is the Root of all Evil

    There is a common concerns around the web right now. People are rightly concerned about another bubble. Startups are springing up, gathering users and being aquired with no other revenue model than AdSence (if that). Often times these startups are being acquired by other startups that don't even...

    By • Sept. 3, 2008

  • Social Media: What About The Risks?

    Someone asked this a couple of weeks ago on Twitter, and I've been chewing on it ever since.Is social media risky?Business in general is fraught with risk. The next client or contract or customer isn't assured. Our advertising campaign could offend someone, our direct mail campaign could be beau...

    By • Sept. 3, 2008

  • A Lesson on Blogs and Blogging

    The thing about owning your own company - especially one that is focused on strategy and consulting - is that time is of the essence. If my lack of blogging has anything to say, my time has been spread thin of late, which from a business perspective is great. However, truth be told, I'm having m...

    By • Sept. 3, 2008

  • How Sociable is Your Brand Online?

    A social media tool released earlier this year is able to track a corporate brand across 22 social media metrics. (Hat tip to Beth Kanter)Users can input a brand name into a box, and a spinning wheel will run while searching for online references, ranging from the number of photos with that keyw...

    By • Sept. 3, 2008

  • Yahoo Buzz offers more than Digg

    I've been seeing the Yahoo Buzz button around on blogs. About a week Yahoo's Buzz became available to all publishers. They started with a select group but you can use it now too even though it's still in beta. Yahoo's Buzz is very similar to Digg's service but in a much bigger way. The audience i...

    By • Sept. 2, 2008

  • Launching Soon! LinkTogether™

    If you make your living designing, programming, or developing content for the Web, you won't want to miss the unveiling of LinkTogether™! LinkTogether™ is a community rich with tools, resources and people that will help you work faster and deliver better results for your clients. Created in partn...

    By • Sept. 2, 2008

  • Agency New Business Leads From Your Blog?

    There are many naysayers for a company to have a blog, much less an advertising agency have a blog. And then state that an agency blog can be used for lead generation. I must be out of my mind to suggest such a thing. Blogs are actually well suited to generate new business leads. Just look at...

    By • Sept. 2, 2008

  • Google v. Microsoft, the browser war

    Microsoft's IE8 includes a feature to hide your tracks, making it harder for Google to collect data and to serve you targeted ads based on this data. Google's response? A new Google browser to compete with IE.Link to original post

    By • Sept. 2, 2008

  • Government 2.0 Public Service Social Media

    I work with government departments on their social media policies. Both politicans and public servants have some of the same issues. Often showing them case studies of other immigration, tax, heritage, whatever in other countries or other States can help them see how they can sell the idea of c...

    By • Sept. 2, 2008

  • Let's not talk any more about my company, let's talk about you, what do you think of my company?

    Have you noticed lately how many blogs are popping up that are all about someone's company or product rather than real issues? According to many studies more than 8000 new blogs are created daily which could be good for the honest and transparent dialogue that blogs were intended to create. But...

    By • Sept. 2, 2008

  • Social Media and Brand Control: A Historical Perspective

    Are those of us in Social Media talking too much about a "loss of control" in the Social Media world? And is there an unintended side effect of doing so? Andrew Frank, vice president of research at Gartner, thinks so. In an interview on eMarketer, he notes:Marketers also need to lose the id...

    By • Sept. 2, 2008