Content Marketing: Page 611

  • How to create successful hero marketing

    A literal ego trap? Originally uploaded by Pete Kim. Seth Godin comments that words matter. Consider the following text, edited from an earlier post: Dave Balter is a word-of-mouth guru. He founded the word-of-mouth media network BzzAgent and has written two books on the subject of word-of-mou...

    By • Aug. 27, 2008

  • PR: Present and Future

    I started the pitchengine network blog hoping to gauge the level of interest in social media and public relations. After just a few posts, it became very apparent that PR and media pros were thirsty to hear it. Topics have pertained to PR, journalism, broadcasting, and even coffee shops - all sh...

    By • Aug. 27, 2008

  • Use Ning to Build a Community Around Your Personal Brand

    I first become very interested in Ning when I interviewed Gina Bianchini (the co-founder) for the 3rd issue of Personal Branding Magazine. Ning hosts more than 275,000 networks. I've joined quite a few in the past 6-8 months and, to be honest, the usage rates aren't that impressive. Most people ...

    By • Aug. 27, 2008

  • Everything Changes

    The Olympics are over. And there have been a lot of great stories told and many a great performance. Arguably, the best of these belongs to the appropriately named Usain Bolt who is the new owner of the "fastest man on earth" title with an astounding 9.69 second 100-meter dash. An article this ...

    By • Aug. 26, 2008

  • Châteaux de sables et widgets à gogo

    Si le web 2 a changé quelque chose dans la structure même du web, c'est sa widgétisation, en particulier le fait qu'une partie des services que peut proposer un site est motorisé par des services tiers. Exemple emblématique avec l'utilisation des outils cartographiques de Google Maps, Ã telle ...

    By • Aug. 26, 2008

  • Personal Branding Toolkit - Part 3: Resumes

    If you've read my blog for at least a month, you'll know that I despise resumes. They are important and the standard documents for recruitment, but they don't do anyone justice. Colleges need to stop passing out standard templates because, let's face it, students are more interested in partying ...

    By • Aug. 26, 2008

  • Le Prime Time en Tunesie... Weld-Ettalyana.com ...une nouvelle sitcom pour Ramadan

    Une nouvelle Sitcom sera lancée pour la première quinzaine de ramadan.Weld Ettalyana sera diffusée sur TV7 durant la première quinzaine de Ramadan.On ne sait encore rien du site weld-ettalyena.com car il n'est pas en ligne mais la campagne réalisée par l'agence Label est un vrai coup de coeur. ...

    By • Aug. 25, 2008

  • Gartner hype cycle 2008 [Flickr]

    N'ayez pas peur!! La Fabrique de Blogs posted a photo: Source: www.20minutes.fr/article/246350/High-Tech-Le-web-2-0-est-...Link to original post

    By • Aug. 25, 2008

  • 7 sites to visit today.

    I'm going to make it easy on you. Here are 7 things that were interesting to me and maybe you should read them in your spare time today or tomorrow. Chris Kieff says that Seth Godin screwed up, I know it's shocking isn't it? Adam Cohen thinks that there is a danger of communities becoming too ...

    By • Aug. 25, 2008

  • The politics of social media

    This past Friday I was interviewed by the AP about a blog post I did awhile back on the top political social networks. Given that the Democratic national convention was firing up this week in Colorado, the reporter wanted to know what I thought people's current perception and usage might be of s...

    By • Aug. 25, 2008

  • Best of 2008 (So Far) - Cool Web Tools, Part 1

    Want to know how to post to links to dozens of popular social bookmarking sitesâ€"in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine? Discover what visitors really think of y...

    By • Aug. 25, 2008

  • Get Schooled on Professional Copywriting for Your Personal Brand

    Today I interviewed Jon Wuebben, who is an expert in website copywriting. It is a very important topic today because SEO is how we position our own brands in search engines, so we're found. Before you even start writing a blog post, you need to think of an SEO strategy. This means that you mus...

    By • Aug. 25, 2008

  • Kultur Kanadienne : un interlude dangereux

    On commence la semaine en riant (jaune), tout en faisant le pont avec ma série d'interludes de vidéos viraux de la semaine dernière. Voilà un tout nouveau, tout beau, tout chaud, qui vient de sortir.Il plaira à ceux et celles qui suivent l'actualité politique et culturelle canadienne. Le gouve...

    By • Aug. 25, 2008

  • Preparing the Enterprise for Social Media Disruption

    Yesterday on Experience: The Blog, we revisited the mid- to late-90s--a period remembered for the introduction and adoption of the Internet--to forecast how consumers and new tools may evolve over the next several years.As the Internet did in the late 90s, Social Media is about to change the wo...

    By • Aug. 25, 2008

  • PR Does Not Equal Publicity

    In recent post entitled "Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company" in Silicon Valley Insider, Jason Calacanis gives ten tips on "how to do PR" yourself: Be the brand; Be everywhere; Always pick up the check â€" always; Be a human being; Bond with journalists; ...

    By • Aug. 25, 2008

  • A Conversation with Jonathan Yarmis

    You know that when AMR Research's clients want to delve into web 2.0 or try out some social media strategies then something fundamentally has changed. Jonathan Yarmis, Vice President Advanced, Emerging and Disruptive Technologies, whose own background is in traditional media and public relatio...

    By • Aug. 24, 2008

  • Social Media: 2008 to 2011

    Think back to 1995. Many people were just hearing about this thing called the "Information Superhighway" and companies were trying to figure out if and why they needed a Web site. Back then, the biggest question being asked was "How can my organization use the Internet?", but very quickly organi...

    By • Aug. 24, 2008

  • Leonard Cohen vs Philip Roth, a Long Goodbye to Sex

    Click image to play 'Because of' I found a YouTube video of a song from one of America's greatest living song writers, a video of a song in which he delivers an ode to passion, old age and inevitable decline. A look back at what was, has been and perhaps now will no longer be. In this recent s...

    By • Aug. 24, 2008

  • Puma Gets a Boost from Bolt

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... When it comes to the battle of sports brands during the 2008 Summer Olympics, there is no question that Nike, Adidas, and China's own Li Ning h...

    By • Aug. 23, 2008

  • Mondes virtuels pour jeunes enfants : Panfu et Happy Virtual Universe

    Dans les mondes virtuels pour enfants : Panfu et Happy Virtual Universe - Réflexions sur les univers virtuels pour les jeunes enfants.Link to original post

    By • Aug. 23, 2008

  • En 3 clics... comment utiliser les widgets (2)

    C'est l'air du temps qui veut ça, les widgets se démocratisent et les Marques grand public s'y intéressent de plus en plus depuis quelques mois. Avec plus ou moins de créativité, d'accord, mais il n'empêche, voici 4 opérations relationnelles qui devraient bien trouver grâce à nos yeux. Le w...

    By • Aug. 23, 2008

  • Can Communities Focus?

    After years of working in various size companies, one thing that I am struck by how immensely difficult it is to maintain focus. It is very difficult to keep two people on the same page, let alone hundreds or thousands of people. To combat this, companies organize themselves into a decision-m...

    By • Aug. 22, 2008

  • 7 Questions To Ask Your "White Label" Social Networking Vendor

    I presented some thoughts on choosing a white label social networking platform recently at Adtech Chicago and thought I'd elaborate on some of the pitch points. You can tell the focus drove deeper than product comparisons and suggested a more thorough look at the vendors themselves. How do they...

    By • Aug. 22, 2008

  • Social Media usage now a Mainstream Activity

    Marshall Kirkpatrick reports via Read Write Web that the fastest growing US companies are rapidly adopting Social Media. A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wik...

    By • Aug. 22, 2008

  • What is Twitter Doing to Fight Spam?

    Personally I have been receiving a lot of twitter spam during the last few weeks, specifically from a group of idiots who call themselves "the six figure team." I am not even going to dignify with them with a link, I am just going to say that I hope one day they wake up to find that their comp...

    By • Aug. 22, 2008