Content Marketing: Page 664

  • Just Say No

    If there's a single lesson we brand marketers can learn from the world of politics, it might be that people make choices less because they like something, and more so because they dislike something else. Sure, politicians wax poetic about themes of justice, strength, fairness, progress, and all...

    By • Feb. 2, 2008

  • How do you market your start-up?

    I remember how we did it in the Web 1.0 days -- we raised a boatload of money on Sand Hill Road and poured said boatload of money directly into television ad buys (usually featuring a celeb or a sock puppet), football field-sized tradeshow booths, massive yet exclusive insider parties and (of ...

    By • Feb. 1, 2008

  • Are you sure you want to fight your consumers?

    Attitude has a lot to do with social media. If you want to change the way the world sees your organization, you first have to change the way your organization sees the world. Gaping Void once wisely scribbled; Ask yourself: If a consumer decided to take a swing back at you for saying somethin...

    By • Feb. 1, 2008

  • Microsoft's Internet Strategy- Buy Yahoo!

    MS sees this as a way to accelerate the move to a more social web David Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's...

    By • Feb. 1, 2008

  • PR People: Do As I Say, and, As I Do

    Tom Foremski at recent PRSA event, holding "Now is Gone"You've heard it a million times. Read the work of the person you're trying to reach before you pitch them.Sometimes we do. Most of the time we don't. And, we've all witnessed what happens when you don't - thank you very much Mr. Chris Ander...

    By • Feb. 1, 2008

  • Microsoft to Buy Yahoo?

    Is This the Beginning of Consolidation? Author: Jay Deragon Is this a sign of consolidation to come? Will Google makes it next move as we watch the BIG get BIGGER? - Microsoft Corp. is offering $44.6 billion in cash and stock for search engine operator Yahoo Inc. in a move to boost...

    By • Feb. 1, 2008

  • What & Who Will Move The Web Forward?

    The web has steadily become a utility of the masses. We've all become familiar with using the web for communicating, surfing, shopping, receiving information in different forms and a host of other usage attributes both personally and professionally. The web economy has largely been fed by adver...

    By • Feb. 1, 2008

  • Gartner: 50% of business IT purchases decided by end-users; Apple market share may double

    According to a report published today by Gartner: By 2010, end-user preferences will decide as much as half of all software, hardware and services acquisitions made by IT. The rise of the Internet and the ubiquity of the browser interface have made computing approachable and individuals are now...

    By • Feb. 1, 2008

  • Take advantage of The Long Tail with your blog

    Seth Godin wrote a post the other day called Needle in a Haystack Marketing. It's a good post: the idea is that if you solve specific problems for small groups of people, and you do it often enough, you'll have a repository of really useful information. I remember reading The Long Tail when it ...

    By • Jan. 31, 2008

  • IBM Lotusphere 2008 - On One of My Favourite Gadget Experiences

    Yesterday I didn't get a chance to create a blog post to share with you folks some more highlights from the IBM Lotusphere event that took place last week. Apparently, my Internet connection had other plans for the day. So I am back today with a short blog post where I just wanted to share a fe...

    By • Jan. 31, 2008

  • Are Corporate Elder Marketing Types Slowing Social Media?

    More and more new media advocates of late have been saying that establishment corporate types, the over 40 crowd let's say, and traditional PR firms and practitioners, are responsible for the lag in social media adoption among businesses. Earlier this week, for example, Hollis Thomases, the Pres...

    By • Jan. 31, 2008

  • What is your personal social media tipping point?

    Bryan Person posted a terrific question to Twitter on Wednesday asking people how they balance work and life (check out the responses Bryan got). Very soon after that I was reading Larissa Fair's post about the increasing influence of social media. She is right when she writes:This is more than ...

    By • Jan. 31, 2008

  • Has The Old Become New?

    When you boil down all the nuances of the social web "it" reveals old knowledge dressed up and distributed in new technology. Dressed up in "words", everyone has their own spin as to what the intersection of human behavior and advanced technology means. The media runs daily with opinions and a...

    By • Jan. 31, 2008

  • Social Media Today - My State of the Union Address

    Fellow bloggers, marketers, communications professionals, ladies and gentlemen. It has been a little more than one year since Robin Carey and I launched this humble website--Social Media Today--and I am happy to report that things are going pretty darn well. We're getting more than 2,000 visi...

    Jan. 31, 2008

  • Behind the Magazine: How Was Issue 3 Created?

    In this podcast, I explain the process by which the 3rd issue of Personal Branding Magazine was created. Developing the magazine takes at least three months, including project management with author submissions/deadlines, getting the cover shot approved, as well as setting up the interviews, ...

    By • Jan. 31, 2008

  • Five Tips for Marketing in a Recession

    Are we in a recession? Maybe, maybe not. However, let's assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarterYou may spend less on marketing. Not because marketing should b...

    By • Jan. 30, 2008

  • Was It Any Elf'n Good?

    26.4 million Americans -- one out of every 10 -- visited a holiday site that let them paste personal pictures on top of dancing elves, and then send the movie to friends. Quick. What company sponsored it? If you guessed Office Max, you're right. The company name was included in 6 of the 20...

    By • Jan. 30, 2008

  • How to present like Steve Jobs

    A 10 parts framework written by Carmine Gallo for Business Week. Black turtle neck and NB sneakers are optional.First read on Damien Mulley's fluffy links.Link to original post

    By • Jan. 30, 2008

  • The New Rules Of Viral Marketing: Free Ebook

    One of my favourite people in the world of social media marketing and a great case study himself of the power of social in building his personal brand is David Meerman Scott. Well David has done it again with a great free ebook (and no email subscription required either!) called "The New Rules ...

    By • Jan. 30, 2008

  • Can We Talk With The Fortune 500?

    Every try and reach someone with influence at a Fortune 500 Company? Good luck. Those that have any authority to make changes to improve customer relations are insulated from the customer. As managers move up the ladder they typically get farther and farther from the customer because managing...

    By • Jan. 30, 2008

  • Museum's Museum's Featured Exhibit: Social Media Integration

    Museum's Museum's Featured Exhibit: Social Media IntegrationDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Jan. 30, 2008

  • WOM vs Advertising, or, it's always been about integration

    As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousness with Gladwell's The Tipping Point, and is a foundation of current word of mouth marketing. Not surprisingly, there are immediate (and i...

    By • Jan. 29, 2008

  • The Next Evolution of Social Media Measurement

    What we do is different than advertising. It is different than traditional, narrowly-defined PR. It is different than direct. But what we do - word of mouth marketing using social media methods - must be comparable to the more established disciplines or our programs won't grow beyond enthusiast ...

    By • Jan. 29, 2008

  • Rearranging the Deck Chairs

    A record $27.5 billion in ad agency accounts went into play in 2007, as clients elbowed one another to get chairs closer to the railing on the Titanic. Those are some expensive chairs. Half of the total amount spent the year prior was up for grabs. The numbers, compiled by Adweek, cover accou...

    By • Jan. 29, 2008

  • Target PRactice

    When the blogosphere directed its full fury on the poor, unsuspecting Target corporate PR operative for her comment last week that Target doesn't deal with bloggers, most social media-savvy marketing types were all too happy to jump on the bullseye-bashing bandwagon.Personally, I agreed that th...

    By • Jan. 29, 2008