Content Marketing: Page 669

  • Beyond the age of conversation

    Last year, the creation and publication of collaborative business book The Age of Conversation (buy it) was probably one of the blogosphere's most interesting experiments. What began as a dare between two bloggers, turned into new marketing success story and a testament to what a community ca...

    By • Jan. 16, 2008

  • Viral Marketing Terminology: An Embarrassment of Riches

    Over the past two months Pandemic Labs co-founders, Matthew Peters and Brennan White, have been privileged to be interviewed for a number of stories on viral and social media marketing. In the process we noticed an interesting pattern: the first question in every interview was always the same! I...

    By • Jan. 15, 2008

  • Forget Metrics and Start Behavioral Targeting!

    Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors... the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all?Well, fuggedabout metrics and start building your behavioral targeting syst...

    By • Jan. 15, 2008

  • Ten Realities of Managing and Using Technology to Generate Business Value [del.icio.us]

    "Years of managing, studying, developing, consulting on, and using information technology have taught me the realities of using technology to help generate business value. Here are ten of these realities:"Link to original post

    By • Jan. 15, 2008

  • The Robocall Backlash

    If there's any piece of the primary season frenzy that seems designed to drive voters insane, it's the unsolicited phone calls. The ones from real people are bad enough, but robocalls were clearly invented by someone with a deep hatred of the human race. With that in mind, I'm pleased to present...

    By • Jan. 15, 2008

  • How Portable is Our Data?

    While developing a post titled "Do Conversations Fuel Innovation", due out tomorrow, we found an interesting development which did in fact come from "user conversations". Throughout the blogosphere we see many discussions regarding "who owns my data" and the Robert Scoble story ...

    By • Jan. 15, 2008

  • Mac Usage at Jive

    Today's the Macworld Expo in San Francisco. Mac fans all over the world, and about half of the Jive office, are eagerly anticipating Steve Jobs' keynote. The number of Mac users here is significant, given that almost no one used Macs 16 months ago.We've seen a pretty amazing shift in the types ...

    By • Jan. 15, 2008

  • Is a uniform definition of customer engagement possible given that engagement is different for each organisation?

    I would like to thank Ron Shevlin for publishing this post in his blog while I didnt have one. I would like to address two related issues: 1) The metaphysics of engagement: Does customer engagement exist? and 2) The possibility of a uniform definition of customer engagement. First off, metrics ...

    By • Jan. 15, 2008

  • 'Super Advocates.' Where are yours?

    I'm beginning to sound like a broken record, I fear. But at the risk of repeating myself, repeating myself, repeating myself... here's yet another story about brand management in 2008 and the 'make or break' role of social media strategy planning and management. Here's the lede: Highly influenti...

    By • Jan. 15, 2008

  • Introducing the Personal Marketing Plan - Part 1 of 5

    This is my first of five posts about what I now call the "Personal Marketing Plan." Any successful business has a business plan, which is composed of marketing, operations, finances and so forth. Even products have their own miniature plans crafted by season marketing professionals. Guess what? ...

    By • Jan. 15, 2008

  • Which is it, the Tools or the Methods?

    The social web has and will continue to attract lots of attention from individuals and institutions alike. There is an abundance of suppliers offering "free networks" for people and institutions to easily and quickly set up and start their own network. New networks are proliferating the landsc...

    By • Jan. 15, 2008

  • Startup Monetization Strategy: Brand-Claimed Accounts

    <!--[if !supportEmptyParas]--><!--[endif]--> There is a good dialogue taking place on business models started by Chris Anderson. However, one model I see left out is what I call "brand-claimed accounts." <!--[if !supportEmptyParas]--><!--[endif]--> In a recent post on h...

    By • Jan. 15, 2008

  • King Tut Meet Robert Scoble, An SMT Interview with Brian Solis

    I interviewed Brian Solis yesterday about his book (co-written with Geoffrey Livingston) Now is Gone: A Social Media Primer for Executives and Entrepreneurs. It is truly that: a primer and valuable for it, but chock full of notes, and additional resources. The podcast is available now for do...

    By • Jan. 14, 2008

  • Lesson I Learned from 60 Minutes' Facebook Profile

    Immediately after the interview with Mark Zuckerberg ended on 60 Minutes last night I got a flurry of text messages, emails and online posts asking me if I had seen the piece. It was not because they wanted my thoughts on the interview, what it meant, what was surprising to me...no. All of thes...

    By • Jan. 14, 2008

  • Floored by Stickers?

    Suddenly these stickers are everywhere - featuring people and the written word - strategically pasted on 'high-footfall' passages in cinemas, malls and stores. Except that, call me old-fashioned, I cringe every time someone steps on them. It's like stepping on someone. I understand visibility...

    By • Jan. 14, 2008

  • Build your customer research network before you need it!

    Do you do traditional customer research?Do you find that the loudest person in the room tends to skew the results?What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.I spoke with Dan ...

    By • Jan. 14, 2008

  • The Dog Ate My Brand

    It's Christmas morning... You've made quick work of unwrapping the socks and book backpack you didn't ask for. Now to the prize...the largest box under the tree. You just know it's a new Microsoft Xbox 360 video game console. It's in your hands before you even notice there's a tag on it....

    By • Jan. 14, 2008

  • Adobe's Blogger Response to the Omniture Tracking Issue

    Case Study in Crisis Management via BloggingA few weeks ago, ValleyWag and others brought a story about how some blogger found out that certain Adobe software seemed to secretly send data to Omniture via an obscure looking URL. Of course, anything about company spying took off in a frenzy. Inte...

    By • Jan. 14, 2008

  • What is the Root Cause of Social Media?

    Why have more than 500 million people engaged in social networking and growing at historic rates? Why are there more than 60 million blogs discussing anything, everything, by anyone and everyone? Why are millions of individuals using the tools of social media? Why is it than business leaders di...

    By • Jan. 14, 2008

  • New MDPR client Freepath Announces $1.5m Series A funding

    Well, I told you we've been busy with some new clients. One of them I mentioned earlier was Stuart Skorman's latest venture, another one that I can now tell you about is Freepath. I wrote about Freepath back in April, when I saw John Stone, their CEO, present at the California Tech 100 put on ...

    By • Jan. 14, 2008

  • Overwhelming Information

    I just saw this on Good Morning Silicon Valley - it's worth a look: zipskinny.com. Just put in your zip and see what's going on, census-wise, in your hood.I found out that in my zip, there is not a single person involved in Farming and Forestry. We don't have any Native Americans either. We're ...

    By • Jan. 13, 2008

  • Is it Markets, Methods and Movements?

    Businesses are shaped and built around markets, existing or created. Whether the proposition is a product or service, for a business to survive it has to have a market that wants or needs its product or service. Business follows different methods to build and deliver to the masses. Creat...

    By • Jan. 13, 2008

  • Buzz Agents(ies)

    "Ogilvy PR and its 360 Degree Digital Influence group led by Bell, is a leader in the social media and comprehensive digital marketing arena and helps clients navigate an increasingly complex and rapidly changing digital environment."Hmmm. Sounds like a typical press release. Hey, it is! When ...

    By • Jan. 11, 2008

  • Social Media Quickstart

    A colleague referred me to this list by Tamar Weinburg that pulls together, in one place, links to over 250 blog posts and articles about what social media is and how to use it. It basically gives you the reading list for a crash course in 2008 internet marketing strategy. After you're done wit...

    By • Jan. 11, 2008

  • One Show Interactive Announces 2008 Judges

    Preeminent Jury from Around the World Amassed to Judge the Best in Digital Media and Web Advertising for One Show Interactive ~ Will McGinness of Goodby, Silverstein & Partners named as Jury Chairman ~New York (January 09, 2008) - Twenty-eight of the top creative directors in the field of i...

    By • Jan. 11, 2008