Content Marketing: Page 670

  • Social Media is a Waste of Time, Part B

    In Friday's post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. But as many of you have commented in the first p...

    By • Jan. 7, 2008

  • Blogs for Pre-Product Launch Buzz & G2

    From Pankaj Jain, who is President & COO of Webdunia in India come these words of wisdom today about the use of blogs during the product development phase. He writes: Blogging to tease: Start your blog before your offering hits the market. Give your bloggers a preview or a series of peeks. D...

    By • Jan. 7, 2008

  • Is PR Ready for 2008?

    The short answer is no. Public Relations, the way it is modeled today, is not ready for 2008 and the major shift will again trend towards social media. But the longer answer is; "perhaps, but only if they do these three things." Now I realize that there are more than three, but these are the thr...

    By • Jan. 7, 2008

  • Is Time and Space Collapsing?

    Do some of you remember those large heavy bricks some of us so proudly carried around in the 1980's called "mobile phones"? The first one (1984) weighed 2 pounds, offered 30 minutes of talk time, and sold for $3,995! But now look where we are! Or for those who are a bit older, how about the fi...

    By • Jan. 7, 2008

  • A Chasm of Purpose Between Business and People?

    Many times we portray business as a faceless entity without properly expressing it as an entity of human needs and expectations. The ironic chasm is that sometimes when people get organized as a business the subsequent behavior doesn't always seem human. Businesses get criticized for chasing pr...

    By • Jan. 6, 2008

  • Social Media Adoption Has Communicators Out of Sync

    It's all about the 'public of one' The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of...

    By • Jan. 6, 2008

  • Blogger Social 2008 and the Art of Personalized Outreach

    The first thing I should say is that I was planning to write about Blogger Social 2008 anyway. You'll see why I started with that disclaimer in a moment ... Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something o...

    By • Jan. 5, 2008

  • Guest Post: 13 Important Drivers to Developing Your Personal Brand

    I would like to thank Jason Jacobsohn for contributing this guest post, as I'm away on vacation. His work also appears in Personal Branding Magazine and has great networking advice to share on his blog. Jason is a seasoned networker who believes in relationship building as a key component to bus...

    By • Jan. 5, 2008

  • Are We Dependent or Independent?

    The great historian George Santana once said "Those who forget the past are condemned to repeat it." The history of social movements have demonstrated the human desire for independence while the "portals of power" have always tried to make people dependent on the power structures. More and ...

    By • Jan. 5, 2008

  • Plaxola

    Look at the fine mess you got me into, Stanley! I'm not sure how he does it, but Robert Scoble, God bless him, managed to inadvertently insert himself into the middle of yet another digital brouhaha -- this time involving our favorite ("walled-in") social network. Rubel, eat your heart out!Val...

    By • Jan. 4, 2008

  • Putting search and recommendation engines in perspective

    This week's show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg. With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic dri...

    By • Jan. 4, 2008

  • Will the Social Web Wane in 2008?

    Everyone has an opinion, some based on an analysis of the data and some purely an emotional response to market and media stimuli. People are influenced by opinion as are businesses. One's own opinion on any subject matter can create a bias which then becomes influenced by an article or news rep...

    By • Jan. 4, 2008

  • Crunchies: Awards event has unconference elements

    In debating whether to buy tickets to the Crunchies--the awards show and party for the TechCrunch/ReadWriteWeb/Venture beat event in SF on Jan 18th, I went to the web site to check out the details and was amused to see that there's a live participants list/aka social network as part of the tick...

    By • Jan. 4, 2008

  • Social Media is a Waste of Time, Part A

    Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I've never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for. It made me no money. It gave me no leads. It helped me cross nothing off my to do list...

    By • Jan. 4, 2008

  • Guest Post: The Branding of Business Cards

    This guest post is from my fellow personal branding colleague and friend, Hajj E. Flemings. Hajj is a brand strategist, blogger and author of "A Brand YU Life," which you can go pick up at Amazon.com. _____________________ Personal branding is a lifestyle, a 24 hour-a-day/7-day a week activity ...

    By • Jan. 4, 2008

  • Should Customers Connect to Customers?

    Business leaders have a unique opportunity to connect customers to customers. However the typical reaction to this proposition is one of fear.Business leaders fear that if you connect customers to customers they will reveal business weaknesses, complain and create negative PR. Here is a clue, c...

    By • Jan. 4, 2008

  • The mainstreaming of the social media mindset

    With the Iowa wins by my man Barack Obama as well as Mike Huckabee, I wonder if something significant hasn't taken place. Has the mindset that consumers have bought into regarding how they expect companies to treat them and interact with them taken hold in a larger worldly context? Read what An...

    By • Jan. 4, 2008

  • Stop Using Views To Measure YouTube Success

    Measurement is a hot theme right now. Lots of smart people are writing about it regularly and Joseph Thornley (also a smart guy) is even organizing a social media measurement roundtable. Here's a measurement issue that's bugged me for a while. I keep seeing and hearing people citing video views...

    By • Jan. 4, 2008

  • What's Your Market IQ?

    A recent article in the MITSloan Management Review discusses how to raise your "market IQ". I will summarize this article for you. The authors argue that many market research efforts are misguided and create poor results because: They focus largely on current customers. The flaw in this approach...

    By • Jan. 3, 2008

  • What is more Important: Why, How or What?

    "You'll have ten minutes to explain the virtual world of social networks." That was the instructions from a global corporation who asked us to dial into the proverbial Monday morning executive meeting and discuss social networks. So how does one educate business executives about the value of c...

    By • Jan. 3, 2008

  • Help, I can't stop staring at this graph

    I'm sorry, but does anyone else think this graph is nuts? I'm hypnotized by it. It would be interesting to overlay another graph for the same period that showed how many companies were betting on Microsoft for planned enterprise IT investments. Wonder what that would look like. Up? Down? That s...

    By • Jan. 2, 2008

  • Are We Headed for a Train Wreck?

    Today's social networks are "train cars" of conversations. People connect to people they perceive as "headed in the same direction they desire to pursue". The subsequent conversations reflect common threads of interest. The different train tracks represent different conversations, different pla...

    By • Jan. 2, 2008

  • Twitter / Anne Gentle: Reading my new book, Wikipatterns... [del.icio.us]

    "Reading my new book, Wikipatterns by Stewart Mader. It's incredible. Patterns and anti-patterns for collaboration and productivity w/wikis."Link to original post

    By • Jan. 2, 2008

  • Will 2008 be the Year of Social Commerce?

    Many of the conversations in 2007 were about whether social networks will become centric to conducting commerce, B2B, B2C and P2P. While social networks continue to grow exponentially the next growth curve will be driven by the holy grail of economics", social commerce. Social commerce may act...

    By • Jan. 1, 2008

  • Social Media in 2007; My Personal Reflections

    With an amazing 2007 winding it's way up and 2008 getting ready to unveil itself I wanted to take a quick moment to recap some of my favorite personal moments in social media in 2007. Some of these I've read about, others I participated in or know about through some other super-secret means. Rat...

    By • Dec. 31, 2007