Content Marketing: Page 670

  • The Value of Connections in Measuring PR

    Over the holidays, I was going through piles of magazine clips from technology and business publications. The stack on my floor had become unmanageable. Most of the pre-2007 clips had outlived their usefulness. What was news just a year ago, was at best a historical document today. The PR profe...

    By • Jan. 11, 2008

  • This graphical history of Sharepoint made me dizzy

    I know I talk about Frankensuites all the time but rarely do I get to peer into the belly of one and see the mania. Check out this diagram on the history of Sharepoint (large version). Does this scare anyone else? Where are they going to bolt on their social software? Props to Aaron Johnson for...

    By • Jan. 11, 2008

  • 7 Ways to Stand Out At A Tradeshow: Marketing Lessons From CES

    I spent this week at what is probably the largest tradeshow in the world. The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter. If you think about it, this challenge is no different...

    By • Jan. 11, 2008

  • Accessing analyst research via RSS

    Vinnie Mirchandani wrote about the new Analyst Transparency Workgroup, a gathering of big industry analyst firms to talk about how users can "access their favorite analysts across all paper, proprietary and RSS feed platforms and can seamlessly compare and collate their views on technology subj...

    By • Jan. 11, 2008

  • Zeta Broadband is about to lose me as a customer

    The internet connection at our office has been in and out since Tuesday morning. The irony is that it stayed on during our freak 70 mph winds last week. Now, it's out. The recorded message at their # says it was updated on Tuesday at 6:30 pm and service should be up by Wednesday morning.I've ...

    By • Jan. 10, 2008

  • Is this the big shift to online video?

    We appear to have two data points related to online video that are worth paying attention to. Number one: According to the BBC, Nielsen says that traffic to some online video sites has doubled since the Hollywood writers' strike in October turned the TV into a wasteland of reruns and unfunny lat...

    By • Jan. 10, 2008

  • 5 things online community strategists can learn from American Chopper

    I recently heard that Xerox just rebranded their whole company and launched an online community so I went to take a look. What I found made me feel sorry for whoever tried to champion the project. Most companies think that you just turn the community software on and it will somehow, magically c...

    By • Jan. 10, 2008

  • Inbox-Outbox 2007 - Windows Live Hotmail

    UK Windows Live Hotmail Product Manager Jo Wickremasinghe (god, I hope I got that right!) presented some of Microsoft's latest developments regarding the addressing of spam and suggested what we as email marketing professionals can do ensure deliverability for our clients to Windows Live Hotmai...

    By • Jan. 10, 2008

  • Facebook's missing ads - a user-based solution?

    So Facebook launched its Social Ads system 3 months ago and the jury is still out on whether or not it is seeing the usage levels Facebook expects. That said, there is no doubting whatsoever, it is a clever tool which in the hands of an experienced marketing person (ok, what I really mean is ME!...

    By • Jan. 10, 2008

  • Is the purpose of PR to build traffic?

    I wrote this post about being stuck in traffic -the web site kind, and it started an interesting discussion. Here's my question: How many managers have told you "How could we drive traffic to our site?" If so what was your solution? Next question: I know this is the wrong question. But what is t...

    By • Jan. 10, 2008

  • CES Extreme Event: Notes From the Vomit Comet

    One of the big themes for Intel's effort at CES this year is the extreme. Extreme computing and extreme gaming. There is a big truck in the Central Plaza where gamers can check out new superfast systems, play games, and win a chance to go on a Zero G flight operated by a company called Go Z...

    By • Jan. 10, 2008

  • Push and Pull Personal Branding Strategy

    If you've taken any marketing class than you've heard of a "push" and a "pull" strategy. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. A "pull" selling strategy is one that requires high spending on a...

    By • Jan. 9, 2008

  • Cross posting from Blackline: Master Class in New Media Relations

    After some well deserved holidays we're back at full speed at Blackline. Together with Leads United we've set up our first training sessions and are ready to take enrollments.On February 12 we kick off the season with a master class on "New Media Relations" where we will take a closer look at ma...

    By • Jan. 9, 2008

  • What os Conversational Relevancy?

    The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we're looking for whether it be information, products, services and now people. Popular...

    By • Jan. 9, 2008

  • The Mistake That Some Startups Make

    From an investment perspective it has always bothered my that some startups launch with the goal of first obtaining scale, and only later introducing advertising or other form(s) of monetization. However, this strategy has also bothered me from my perspective as user. It wasn't until now tha...

    By • Jan. 9, 2008

  • Not All Games: Putting Game Theory to Work - Part 1

    Game Theory is a little known field of applied mathematics that has a doubly unfortunate name: "game" seemingly indicates it is about play things, and "theory" indicates ivory tower aloofness. This is too bad because the field has much to offer those of us interested in collaboration in a busin...

    By • Jan. 9, 2008

  • Reputation Gaming with the Sybil Attack

    Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation.On the flip side of that, there is anoth...

    By • Jan. 9, 2008

  • Millennium Search

    The Micropersuader today touted, or rather, tweeted, his latest Ad Age column -- "Three Trends That Will Shape Digital in 2008." It was his third trend that struck a resonant chord with this blogger: "Curators Collect and Connect:" "During the past 10 years, content has become a commodity. So ...

    By • Jan. 9, 2008

  • 7 effective wiki uses and the companies that benefit from them

    In CIO magazine, Thomas Wailgum writes, "CIOs really need to listen to their business users and peers, especially when it comes to knowledge-worker productivity issues... they shouldn't just try to force a generic solution ("Here's your BlackBerry," or "Take this laptop") out to business users b...

    By • Jan. 8, 2008

  • What does Google and Facebook's validation of DataPortability mean for the Enterprise?

    Now that Google and Facebook have validated the importance of DataPortability, it's important to think about the ramifications on how these standards translate to the enterprise. We've been focused on standards for years, so this is very exciting news for us. Google and Facebook's support of Da...

    By • Jan. 8, 2008

  • Does Viral Marketing Work?

    Link to original post

    By • Jan. 8, 2008

  • E.politics is Now a Consulting Business

    That little orange button on the right isn't a lie â€" it's been a long time coming, but e.politics is now a full-time consulting business. As of January 1, I left my day job at the National Environmental Trust to devote my time to helping a diverse array of advocacy groups, companies and campai...

    By • Jan. 8, 2008

  • The "pay for traffic" debate continues

    Via Lucas Grindley's blog, I came across a fairly daft piece from the Miami Herald, written by journalism professor Edward Wasserman, about how compensating journalists based on the traffic they draw is A Bad Thing. As Lucas points out, the example used by the professor of what a dangerous pheno...

    By • Jan. 8, 2008

  • New Beginning

    Yesterday I marked the beginning of my new job. I started operating as E Quint Consulting. You can check out the "about me" tab to get the long version of how I got here. In a nutshell, my departure from GSK has given me the financial resources to take a shot going independent. My approach will ...

    By • Jan. 8, 2008

  • Clearspace X wins InfoWorld's "Technology of the Year"

    Yesterday two pretty cool things happened. Clearspace X won InfoWorld's Technology of the Year award for "Best Community Platform." We also had our biggest new hire orientation day in the company's history. I think it was close to 15 new people, which is more people than were at Jive when I sta...

    By • Jan. 8, 2008