Content Marketing: Page 674

  • The Power of Twitter

    Musing about the power of Twitter to enable companies to get quick feedback about their products or ideas.Mobile post sent by davefleet using Utterz. Replies. mp3 Link to original post

    By • Dec. 12, 2007

  • "Stick It To The Man: Choice Shirts, California Cosmetics, Technomic Asia"

    As the rest of the blogosphere debates Enterprise marketing, we at socialTNT want to bring it back to the people. Big corporations meet behind closed doors to figure out social media, while thousands of people are trying out new ideas every day. This week, socialTNT is gonna stick it to the ma...

    By • Dec. 11, 2007

  • Great Twitter post from Omar Gallaga

    Great Twitter from Omar Gallaga of the Austin American Statesman:"Omar is twittering: Is it PR Tuesday? Seriously, the marketing folks are out in force today. My inbox is bursting at the seams."And to preemptively answer questions, no my pitch was not one of them.Link to original post

    By • Dec. 11, 2007

  • Your employer brand will help you win the war for talent

    I was reading some research today - a survey by Jobs.ac.uk - where unsuprisingly they identified that the war for talent can be overcome by building your employer brand. The research identified that no less than 86 percent of candidates searching for a role rate the strength of a company's empl...

    By • Dec. 11, 2007

  • Actionable Social Media SES Chicago

    Social Media step you can take right now The complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I o...

    By • Dec. 11, 2007

  • How Much Does Online Privacy Matter To You?

    This is a post that I am guessing will get some fairly passionate responses on either side of the debate. Here's the question lots of people are asking today: where and how much does privacy really matter to you online? This is a critical question for 3 reasons: Marketers have more data abou...

    By • Dec. 11, 2007

  • The Dilbert Blog and the Danger of Blog Dissonance

    The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less often ...

    By • Dec. 11, 2007

  • If You're Gonna Run a Google Ad for your Candidate, Make Sure the Link Works

    A little bird dropped a message off this weekend that someone's running Google Ads for Ohio Congressmember Bob Latta and pointing them at the Republican fundraising site Slatecard. Good tactic! Latta's raised $1900 through the site so far and is currently featured as a "Hot Candidate" on its fro...

    By • Dec. 11, 2007

  • Mob hits

    Here's an InfoWorld feature article by Lena West that you ought to read if you're in business and have been frustrated in the past by traditional predictive marketing tactics like focus groups and surveys. I've done focus groups and surveys and have rarely, if ever, had any confidence in the out...

    By • Dec. 11, 2007

  • Changes taking place to the AdAge Power 150

    As you may know, AdAge is now housing and maintaining the Power 150, a compilation of the top marketing and media blogs. Of course, these days they go much further down the Long Tail than 150, even including this blog, which currently ranks at #504. (Hey, I'm proud and happy to be on the list!)...

    By • Dec. 11, 2007

  • Keeping the Sting in Buzz Words

    Last week I spoke on a panel at the BDI Convergence 2007. Moderated by Peter Himler, the panel included Russell Meyer, chief strategy officer at Landor, Bruce Ertmann who heads up Toyota's corporate blogging efforts, and Jessica Luterman the newly minted managing director at DeSilva and Phillip...

    By • Dec. 11, 2007

  • Creativity vs. Innovation

    We're witnessing and explosive time of strategic creative intent from the major social networks attempting to keep their subscribers and attract new ones with a proliferation of announcements. These announcements and their intent is aimed at keeping or gaining market position. Consider the foll...

    By • Dec. 11, 2007

  • They're not all home runs...

    at least not this time for Mutant Logic and its investors. Mutant Logic of El Dorado Hills shut down about two weeks ago. I missed the news. It was in the Business Journal on 11/30, but I didn't catch it until Adam Kalsey posted it on SacStarts here.According to the articles linked to above, ...

    By • Dec. 11, 2007

  • CGM: You Have To Measure It To Manage It

    I have an opinion piece up now in Brandweek's Spotlight section about brand monitoring. Other bloggers who've occupied the space before me include David Armano and Chris Thilk. Here's a little bit on what I'm talking about: To succeed in CGM today, you need to listen and measure before gettin...

    By • Dec. 10, 2007

  • Virtual Events: What should you be doing?

    Imagine an event where all the content is delivered online, either "live" or recorded. This "virtual event" is delivered with an easy-to-use, game-like interface, and it includes features for social networking.Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product ...

    By • Dec. 10, 2007

  • The Customer Collective is Live!

    The Customer Collective, a new business outreach community for sales and marketing executives, has officially opened for business. I'm happy to admit (and full disclosure requires me to) that the site was built and is being managed by Social Media Today LLC, which I co-founded a few months ago...

    Dec. 10, 2007

  • More on The Blog Council: Do we practice what we preach?

    On Friday I posted my opinion (fine, my rant) about the reaction to the announcement of the Blog Council. Basically I was arguing that if a group of like-minded people wanted to get together and support each other, even if behind closed doors, I have absolutely no problem with that. Certainly I...

    By • Dec. 10, 2007

  • Politics 2.0: Learning the lessons

    Matt Bai, who is starting a new political blog next week covering the U.S. election campaign, has a piece in the New York Times today about what might loosely be called Politics 2.0 â€" the use of blogs and Facebook and other social media as part of a campaign. He says the major parties have tri...

    By • Dec. 9, 2007

  • 3 "Apparent Truths" to Facebook as a Marketing Platform

    Recently Rohit asked a bunch of folks about our top choices for overused or misunderstood terms. Who knows what publicity play he's got in mind for that one (could be for his upcoming book). One of mine is "Facebook Strategy" - as in brand manager to agency: "make sure there is a facebook strat...

    By • Dec. 9, 2007

  • Blog Council: big brands, best practices, behind closed doors

    I'm a little late to the party, but this past Wednesday a press release was issued announcing a new group, the Blog Council. "The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, a...

    By • Dec. 9, 2007

  • links for 2007-12-08

    Trusted communication between JIRA and Confluence (tags: jira confluence openid sso) Our Stories (tags: stories maps geodata) ...My heart's in Accra » Tools for open government (tags: opendata opengov egov) Doors of Perception weblog: High entropy notions of quality (tags: design business...

    By • Dec. 8, 2007

  • The Three Laws of the Marketing Chain of Being

    Quick Summary: Read about the five levels in the Marketing Chain of Being, and the three laws that govern how brands move between them. - X - X - X - In an earlier post, I had written that, like the Renaissance Chain of Being, there is also a Marketing Chain of Being. In this post, I'll exp...

    By • Dec. 8, 2007

  • Rapid Fire - Friday, December 07

    Unique Visitors to Facebook.com jumped 20% in November "In the space of a month, Facebook has gone from media darling to devil. However, all the bad PR didn't hold back Facebook.com traffic in November. Unique visitors jumped 20%" Tags: facebook, socialnetworking, dailylinks CompUSA to close a...

    By • Dec. 8, 2007

  • Quotes for the week ending 8 Dec, 2007

    "You've got one full inbox and an angry writer." John Biggs, at CrunchGear.com, on a post asking PR people to stop lying. "You wouldn't worry about Christmas becoming too commercial in Bethlehem - they couldn't afford it." Graffiti artist, Bransky, on his use of his guerrilla technique to prom...

    By • Dec. 8, 2007

  • Digital agencies can lead: the Armano manifesto

    The good news? Digital agencies are bound to overtake their traditional brethren and assume the leadership position to become marketers' top dog brand strategy advisors. The bad news? They aren't anywhere near ready for the responsibility. That's the bottom line of Forrester Research's new In...

    By • Dec. 8, 2007