Content Marketing: Page 675

  • Great video from "The Rubicon Project"

    I learned about this video twice in 15 minutes. Once from Nicole Jordan on a Facebook "Superwall" post and then on Todd Defren's blog.Link to original post

    By • Dec. 7, 2007

  • 7 tips to survive the office Christmas party

    It's that time of year again and the office party is looming. But how do you make sure that one night letting loose with your work colleagues doesn't mean disaster on the career front in 2008? Remember, just because your boss is footing the bill for the annual team extravaganza, the Christmas p...

    By • Dec. 7, 2007

  • Internal Corporate Social Networking

    I've gotten a few questions lately on an older post of mine about using Web 2.0 tools inside the company firewall. One of those queries came in the form of an email from Michelle Rafter. Michelle writes for Inc. Technology and wrote a post specifically dealing with how companies are using or c...

    By • Dec. 7, 2007

  • Sean Moffitt Buzzes About Word Of Mouth

    I had the pleasure of attending a recent presentation by Sean Moffitt of Agent Wildfire to a speaker series event at work. I've followed Sean's blog for a while, so I was excited to meet him and hear his thoughts on word of mouth marketing. I wasn't disappointed. I live-blogged Sean's presenta...

    By • Dec. 7, 2007

  • The Uses of Bad Press in a Long Tail World

    My New Understanding of an Old Adage Recently, Viral Marketing has seen some bad press. From the Jupiter Research report to the LA Times' recent lambasting of Dan Ackerman Greenberg's '' article, bad press seems to be an inevitable companion to this nascent marketing style. I have been ruminatin...

    By • Dec. 7, 2007

  • links for 2007-12-06

    BBC NEWS | Technology | Facebook founder apology over ads (tags: facebook privacy) TrackBack (0) | Comments (0) Comments on this Entry:The Headshift blog feed

    By • Dec. 6, 2007

  • Press kit not a sales kit in social media world

    Great post today by Charlotte Risch, a co-editor of ValleyPRBlog. How many times have you called up a company for details about a product or service, to be told something like "we don't have a press kit, but I could send you a PDF of something we took to a trade show..." If only the Social Medi...

    By • Dec. 6, 2007

  • SMNR Chipped Away

    In the "Mixed Signals" blog on ZDNet, writer Rupert Goodwins today turns his critical eye to an IBM-issued press release heralding the latest nanotechnological development on the chip-making front.In his post, titled "IBM's supercomputer chip breakthrough more PR than IT," Mr. Goodwins dissects...

    By • Dec. 6, 2007

  • Social media measurement: Let's start somewhere

    Bill Sledzik, associate professor at the School of Journalism & Mass Communication at Kent State University, writes a guest post at PR Conversations about social media measurement and ROI. He doesn't pretend to have all of the answers, but he does a good job of raising and putting into persp...

    By • Dec. 6, 2007

  • Scott Hildebrand to Lead BoldMouth

    Charlottesville, VA., December 6th - BoldMouth Inc., a social marketing services agency, announced today that Scott Hildebrand has joined the agency as Chairman and Chief Executive Officer, a new position at the company. Hildebrand brings over twenty years of diverse marketing experience and le...

    By • Dec. 6, 2007

  • E-Marketing Effectiveness: Think Lowest Common Denominator

    E-Marketing Effectiveness: Think Lowest Common DenominatorDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Dec. 6, 2007

  • Funny? Scary? Both? Count On It!

    Funny? Scary? Both? Count On It!

    By • Dec. 5, 2007

  • Appropriate Technology, Mobile Web Access, and Developing Countries

    By Dennis D. McDonald Nathan Eagle's The Mobile Web is NOT helping the Developing World... and what we can do about it provides food for thought for those who believe that web access in developing countries â€" generally thought to be a good thing â€" will happen automatically. His main point: ...

    By • Dec. 5, 2007

  • Is Blognation in a meltdown?

    Blognation seemed to be a great idea when it launched. Get great bloggers from all over the world, under one banner, pay them well and the advertising money will follow the quality content. Unfortunately, the money part seems to have proven a little problematic. One of Blognation's authors, Oli...

    By • Dec. 5, 2007

  • Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only

    Whether you use Facebook or not, you should be watching these developments. What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers. It almost made it through the month of November without succumbing to p...

    By • Dec. 5, 2007

  • Is ROI killing marketing?

    During a recent panel discussion I participated in at the Convergence 2007 event, I started to realize that ROI is dictating certain types of behavior by marketers. Looking at any marketing expense purely from an ROI perspective would lead you to NOT do certain types of things.For example, consi...

    By • Dec. 4, 2007

  • Edelman makes big hire

    Edelman (yes my former employer) has hired Dan Schnur as an EVP and head of the public affairs practice in California. He's going to work out of the LA office. Big name hire. Also a big political shift from Adi Liberman, the former head of the practice . With elephants now in public affair...

    By • Dec. 4, 2007

  • Should Facebook run more ads?

    Seriously, that question is being asked. According to eMarketer, comScore has said that "while Facebook currently trails MySpace as an ad platform, it has greater potential for relative growth. " comScore ran a comparison between the ads run on Facebook and those on MySpace. Here's what it fo...

    By • Dec. 4, 2007

  • Is 'Success Magazine' an Oxymoron?

    Today in Media Life, staff writer Diego Vasquez interviews the new publisher and editorial director of a magazine called Success which since 1891 has been washed out and folded up more times than your favorite t-shirt. I especially like the use of the word 'vision' in the subhead to this story e...

    By • Dec. 4, 2007

  • A little bit of 'personal PR' can go a long way to building your personal brand

    This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offer...

    By • Dec. 4, 2007

  • What does your site say?

    Media Orchard by the Idea Grove has an interesting post here, where they use a tool from TagCrowd to see what kind of words are used on major agency sites including Edelman, B-M, H-K, Ogilvy and Ruder Finn. In all fairness they also turn the cameras on themselves.Of course, I couldn't resist. ...

    By • Dec. 4, 2007

  • Why is Dell hiring an "Agency?"

    Lots of chatter today about Dell and "Project Da Vinci." If you haven't heard about it, it's basically a commitment by WPP (the folks who bought the first agency I worked for) to create a worldwide marketing agency devoted to serving Dell.Here's the official word from Dell. The take from O'Dw...

    By • Dec. 4, 2007

  • The cost effective wiki based intranet [del.icio.us]

    Wiki vs. Notes/Domino based intranet: "Because the wiki imposes no business logic, process or work flow, these types (and other currently un-thought off types) of application can emerge for free...it's easy to get approval if the 'i' in ROI is kept small.Link to original post

    By • Dec. 3, 2007

  • PR's role in new media, a podcast with Cece Salomon-Lee

    PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional.To get some advice on how PR pros should handle new media, I conducted an interview with Cece Salomon-Lee. She runs he...

    By • Dec. 3, 2007

  • Coolness at SAP in Walldorf

    Been holding back on this one until they had everything in place and then thought this morning that I would be out of luck in attending as my trip to Walldorf just changed to the beginning of the week, well I am lucky I guess as they changed as well!SAP product managers and software architects ...

    By • Dec. 3, 2007