Content Marketing: Page 677

  • Some more video tips for marketers

    Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog call...

    By • Nov. 28, 2007

  • Guest Post: Taking the Professional Brand Online by Lief Larson

    Today is a special event. It is the first guest post ever on the Personal Branding Blog. This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I'm proud to support Lief and be featured on the mai...

    By • Nov. 28, 2007

  • You're Invited: Political Marketing Discussion

    Hi y'all, next Tuesday the DC chapter of the American Marketing Association is putting on a panel discussion about online political marketing and what folks in the business world can learn from it. I'm moderating, and I bet some of the other names on the panel might just be familiar. Should be a...

    By • Nov. 27, 2007

  • MySpace to add Facebook-like news feed plus other enhancements

    This blog is not intended to be a "did you hear the latest" type site, though I found this hard to resist. News Corp is making some badly needed changes to MySpace, according to MarketingVox, including a Facebook-like newsfeed and the creation of multiple profiles, so you can have one for pers...

    By • Nov. 27, 2007

  • Another SAPer Joins the Blogosphere

    Ed Brice, who runs Demand Generation for SAP Global Marketing has started a blog entitled Marketing Gimbal. Ed is a perfect choice to write this type of blog. Ed truly gets marketing and more than that, he knows what works and what doesn't, what we can throw away and what's new which we shou...

    By • Nov. 27, 2007

  • Social networking with a humble napkin

    If you think talking billboards, pop-ups and ads beamed to your cell phone are intrusive, consider what a company called NapAds are doing. They will create ads on napkins and place it in clubs and lounges where the hard-to-reach 18-34 demo hangs out. They aptly call it a way to be in on "the o...

    By • Nov. 27, 2007

  • Blogger Gets "Treated" Like a Journalist

    Now, this is interesting. The International Center for Journalists has awarded a Knight International Journalism Award to Egypt's Wael Abbas, "recognizing his role in bringing controversial subjects to the attention of his country's mainstream media and public." But the headline is that Abbas...

    By • Nov. 27, 2007

  • Memory as a Function of Social Media

    Entering the house last night I was still hammering away on the mobile phone trying to tie up some loose ends with a client, it had been a hectic albeit productive Monday back from Thanksgiving. As my eyes started to burn from the long hours of staring at a computer screen and my call wrapped up...

    By • Nov. 27, 2007

  • Just because you can, doesn't mean you should...

    The rules haven't changed THAT much. Molson has pulled it's Facebook advertising campaign after public pressure and denunciations accused the beer company of promoting drinking amongst young adults. There's always been a fine line alcohol companies have had to navigate in their marketing campai...

    By • Nov. 27, 2007

  • ING Direct's Tentative Social Media Effort

    I received an email today from ING Direct. Normally their emails go straight into my trash folder, but this one caught my eye. This one advertised a contest leveraging social media. The Canadian Superstar Saver Search (try saying that three times quickly) is straightforward - create a video expl...

    By • Nov. 27, 2007

  • Current launches integrated online and TV experience

    Current, the peer-to-peer news and information network, founded by Al Gore the former US Vice President, and entrepreneur Joel Hyatt, announces its UK launch. Current.com is a major media innovation, harnessing the interactivity of web 2.0 to Currents existing pioneering TV concept. The site of...

    By • Nov. 27, 2007

  • Seth Godin chooses blogs over social networks [podcast]

    There are many influencer's on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says "go...

    By • Nov. 27, 2007

  • How Your Creepy Ex-Co-Workers Will Kill Facebook

    Facebook's 'platform' strategy has sparked much online debate and controversy. No one wants to see a return to the miserable days of walled gardens, when you couldn't send a message to an AOL subscriber unless you, too, were a subscriber, and when the only services that made it were the ones th...

    By • Nov. 26, 2007

  • Old and New Media

    Two related items today: one new, the other old, but still fresh. Who hasn't heard of Kindle? If you answered in the affirmative, go back to Bulgaria. Truth is: the PR folks at a resurgent (buzzworthy) Amazon did a fine job to get the word out on the company's new book, blog and periodical elec...

    By • Nov. 26, 2007

  • Why the Future of Online Advertising is About Identity

    [ Cross-posting from Internet Evolution ] Facebook's recent push for "social advertising" is one of the biggest topics of discussion in the advertising industry this year. It's interesting that such a potentially disruptive idea is coming from somebody other than Google (Nasdaq: GOOG). The ...

    By • Nov. 26, 2007

  • Intermingling editorial and ads, a publishing unpardonable sin

    Sometimes I look for topics about which to blog, and sometime topics look for me... or so it seems. This post fits the latter. In doing my daily due diligence reading the 100+ RSS feeds to which I'm subscribed, not to mention the 1/2 dozen different daily email newsletters I receive, on three ...

    By • Nov. 26, 2007

  • SuperSport.co.za On The Right Track

    We don't have DSTv at home. This is, truth be told, more my wife's doing as she knows she'd see even less of me if I had multiple sports channels to pick from every hour of every day. Other than the sport, I don't miss DSTv - the rest of the programming is pretty average and repetitive. SuperSpo...

    By • Nov. 26, 2007

  • Bloggers Ask Better Questions Than Reporters

    At least, according to Christopher Beam at Slate: he reviews questions from two recent Mike Huckabee conference calls, one for reporters and one for bloggers, and finds that the bloggers asked much more substantive questions. Looking at the list, the reporter questions often focus on the horsera...

    By • Nov. 26, 2007

  • Links for 2007-11-25 [del.icio.us]

    7 Ideas For Social Media And Business With its two latest deals, is Google reaching too far? - Nov. 25, 2007Is Google spinning out of control? Link to original post

    By • Nov. 26, 2007

  • Guest Post: Is Word of Mouth a Discipline or Just a Channel?

    by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers - family (including the newest member!). It only seems fitting that each of us post on what we care about most. In my case, that's word of mouth marketing. My team uses digital mar...

    By • Nov. 26, 2007

  • PR for Lori Drew?

    Tooling around the Web this weekend, I stumbled across this curious item that quoted my left coast friend and sometimes PR collaborator Howard Bragman of 15 Minutes fame.Apparently, the editorial minds at Radar thought it would be a good idea to pose a "how would you handle" scenario to the Hol...

    By • Nov. 26, 2007

  • Your personal brand is greater than your blog posts

    I've been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why? Let's go over the reasoning behind this phenomenon. In order to establish a connection between your writing and...

    By • Nov. 25, 2007

  • Google + DMCA = No YouTube Ads?

    I had the pleasure of seeing Mark Cuban speak recently at BlogWorld Expo. One of the topics he covered was an interesting assessment on why YouTube hasn't yet fully monetized the potential ad space on the site. Fortunately Mark has laid out his point previously in a blog post. The fundamental b...

    By • Nov. 25, 2007

  • Quotes for the week ending 24 November, 2007

    "This isn't a completely new business model; cellphone companies have offered similar deals for a while, but this is the first time I've seen this approach applied to mobile broadband." CNet review of Amazon's new service claled "Amazon Whispernet," to support it's sleek new eBook reader calle...

    By • Nov. 25, 2007

  • Windows XP Twice as Fast as Vista?

    Ouch. This hurts. Devil Mountain Software, the outfit that had previously declared Vista SP1 a Performance Dud came to the conclusion that Windows XP SP3 Yields Performance Gains - about 10% compared to XP SP2. That's the good news. The bad news is that the very same tests show the outgoing...

    By • Nov. 25, 2007