Content Marketing: Page 676

  • Challenger PR - Turning Underdog Status to Your Advantage

    It's not easy being Pepsi when there's Coke, Avis when there's Hertz and everyone else when there's Google. But advertisers have turned a brand's challenger status to its advantage...And so can PR professionals. Yes, representing number two and especially number three in a given category is tou...

    By • Dec. 3, 2007

  • Personal Branding TV: Episode 9 - On-Blog / Off-Blog Networking

    Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect t...

    By • Dec. 3, 2007

  • If You Crash, Crash BIG

    Probably the largest software crash in the World, live from Times Square. Credit: Andy Flynn (via Michael Krigsman) Technorati Tags: application crash, software, adobe, windows, new york, times square, billboard Share This Link to original post

    By • Dec. 3, 2007

  • Social Media Press Release Put on Trial

    Pros and cons of how to use a social media press release Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing. Tongue firml...

    By • Dec. 3, 2007

  • Sunday Fun: PC or Mac? Which are you?

    You gotta love the Apple commercials where the Mac guy take stabs at Mr. PC. They're simple, humorous and effective. Trouble is, no matter how much I want to be Mac guy, that's just not who I am. I mean, look at the photo in the sidebar. E'nuf said. So, which are you? PC or Mac? Hat tip: On Mo...

    By • Dec. 2, 2007

  • Unethical PR - Vote at the Falsies Awards

    According to the Center for Media & Democracy, "2007 was a year full of spin, manipulation and deception...". Well now you can vote for the most unethical PR at the 4th Annual Falsies Awards. "This year, we are asking you to help identify the worst spinners and propagandists of 2007. Please ...

    By • Dec. 2, 2007

  • The Viral Garden and 'The Myspacing of Facebook'

    Mack at The Viral Garden, has just posted an article that we at Pandemic Labs find particularly poignant given our own interest in the social media space and Facebook in particular. Aptly titled, "The Myspacing of Facebook", Mack explains Facebook's march towards "monetizing its users" (a very o...

    By • Nov. 30, 2007

  • If you can read only one wiki how-to book, read this one!

    I've written a new book, which will be available online in a few weeks, and in stores early next year. It's called Wikipatterns: a practical guide to improving productivity and collaboration in your organization. This book is, in part, an outgrowth of Wikipatterns.com, but it's my own perspectiv...

    By • Nov. 30, 2007

  • Viral Marketing: You have to know what you're doing

    A very interesting article by Jessica Tsai entitled, "Have you Caught It?" was posted today in the Insight section of DestinationCRM.com. The tagline for the article caught our eye immediately. It reads, "Disappointing numbers have convinced many marketers to decrease their viral marketing by 55...

    By • Nov. 30, 2007

  • Don't call us to ack. receipt, puh-leeze

    Alan Zeichick has some great tips here for PR pros who have to pick up the phone to find out if a press contact received their emailed release. And he also links to a piece by Washington Post's Gene Weingarten too. The moral of both stories: don't call us. If we want to follow up, we will.Link...

    By • Nov. 30, 2007

  • Nearly All Young Europeans Use Text Messages

    E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or receive email. What...

    By • Nov. 30, 2007

  • Cubic Telecom forms strategic alliance with Global Roaming Inc

    I see Pat Phelan's Cubic Telecom has announced a "strategic alliance" with Global Roaming Inc who trade under the CelTrek brand. The press release on Pat's blog is short on details and pat is travelling at the minute so I'm not sure what exactly the alliance delivers to each company apart from w...

    By • Nov. 30, 2007

  • A new SAP blogger

    Very good to see Edward Brice is now blogging. He is a marketing VP here at SAP. This is what he is writing about. What's more interesting is I find my "over 40" colleagues completely confusing themselves, and truly believing that the world as we know it, in a marketing context, is coming to ...

    By • Nov. 30, 2007

  • The subprime crisis - it's getting nasty

    The FT quotes Peer Steinbrück, Germany's finance minister: The "snooty" attitude of bankers and financiers who thought they were cleverer than everyone else is largely to blame for the global credit squeeze "disaster", Ouch! These remarks come hot on the heels of reports that IKB has been ba...

    By • Nov. 30, 2007

  • Monitoring the Car Conversation

    Talking cars. My new car has a six-month trial subscription to Sirius. On long drives - like those visiting the boys at college - we usually scan the dial and almost invariably end up on NPR Now. Of all the shows on that most civilized network, I gotta say that it's Tom and Ray whom we find the...

    By • Nov. 30, 2007

  • Your Searchable Brand on Google is Finally in Your Control...or is it?

    What if you had preferences as to which results were returned for each keyword you searched for in Google? Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down. For instance, if you Google'd yourself and ...

    By • Nov. 30, 2007

  • Tay's a (cherry chocolate) pepper too

    I've been traveling almost non-stop for the past week and spent most of yesterday on a plane to Paris, so forgive me if I'm a little slow on the uptake but -- if you haven't already seen it, Tay "Chocolate Rain" Zonday is back with a sequel called "Cherry Chocolate Rain." And this time around ...

    By • Nov. 29, 2007

  • AdBrite raises $23MM: Department of Wow

    So AdBrite management Philip Kaplan, Iggy Fanlao and Paul Levine have gone and raised $23 MM from Sequoia Capital to build out their self-serve ad network. Like, wow.AdBrite is pretty much a one stop ad placement shop for third-party publishers, with both display advertising and a product for m...

    By • Nov. 29, 2007

  • 37: How to measure social media success

    This week our guest is Katie Paine, the social media measurement guru of the great northeast. Katie's an experienced journalist and PR professional who has spent the last several years developing a business around understanding the payback of social media campaigns. She has strong opinions abo...

    By • Nov. 29, 2007

  • For Social Media, Home Begins with Charity

    In another fine report by Heather Havenstein at Computerworld we learn today that charities are adopting social media technqiues and technologies faster than U.S. businesses, big and small, and colleges and universities. Go figure! The data comes from a survey conducted by the University of Mass...

    By • Nov. 29, 2007

  • Toyota Scion Moving Big in Virtual Space Marketing

    Since the car is really weird, Toyota has decided to make Scion the poster child of virtual marketing. The brand is in the following: There.com - Scion launched Club Scion in There.com, a three-story nightclub with dance floors, music and hot tubs. Each level reflects a different Scion model. Se...

    By Bill Ives • Nov. 29, 2007

  • Wiki Defense: How being completely transparent can help you in a pinch [del.icio.us]

    In his ongoing defense against doping allegations, cyclist Floyd Landis is using a strategy called "Wiki Defense" to draw attention to problems with his test results, bypass the mainstream media, and let people see the information for themselves.Link to original post

    By • Nov. 28, 2007

  • Business Challenges of the Social Web

    While adoption of entertainment and personal social networking apps have been very strong, business applications have yet to show much traction. Consider the stats: "Superwall" A Facebook App developed by RockYou! Concept 6/15/2007 Design 6/15/2007 Implementation 6/15/2007 to 6/17/2007 De...

    By • Nov. 28, 2007

  • Pluck hooking up media outlets with social networks

    NEW YORK (Reuters) - Online media syndication company Pluck Corp said on Wednesday it would give traditional media companies the ability to link their Web sites to online social networks like MySpace and Facebook. The move would allow people to leave comments on news Web sites that then show up...

    By • Nov. 28, 2007

  • Unexpected Axe effect -on Unilever

    There's one side effect about not being entirely sincere about your marketing. You could get called out, ranted about, and exposed. Or you could get body slammed as in having someone create a mashup.The latest is one guy's take on the hypocrisy of attacking the 'beauty industry' by Dove Soap (...

    By • Nov. 28, 2007