Content Marketing: Page 676

  • 3 "Apparent Truths" to Facebook as a Marketing Platform

    Recently Rohit asked a bunch of folks about our top choices for overused or misunderstood terms. Who knows what publicity play he's got in mind for that one (could be for his upcoming book). One of mine is "Facebook Strategy" - as in brand manager to agency: "make sure there is a facebook strat...

    By • Dec. 9, 2007

  • Blog Council: big brands, best practices, behind closed doors

    I'm a little late to the party, but this past Wednesday a press release was issued announcing a new group, the Blog Council. "The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, a...

    By • Dec. 9, 2007

  • links for 2007-12-08

    Trusted communication between JIRA and Confluence (tags: jira confluence openid sso) Our Stories (tags: stories maps geodata) ...My heart's in Accra » Tools for open government (tags: opendata opengov egov) Doors of Perception weblog: High entropy notions of quality (tags: design business...

    By • Dec. 8, 2007

  • The Three Laws of the Marketing Chain of Being

    Quick Summary: Read about the five levels in the Marketing Chain of Being, and the three laws that govern how brands move between them. - X - X - X - In an earlier post, I had written that, like the Renaissance Chain of Being, there is also a Marketing Chain of Being. In this post, I'll exp...

    By • Dec. 8, 2007

  • Rapid Fire - Friday, December 07

    Unique Visitors to Facebook.com jumped 20% in November "In the space of a month, Facebook has gone from media darling to devil. However, all the bad PR didn't hold back Facebook.com traffic in November. Unique visitors jumped 20%" Tags: facebook, socialnetworking, dailylinks CompUSA to close a...

    By • Dec. 8, 2007

  • Quotes for the week ending 8 Dec, 2007

    "You've got one full inbox and an angry writer." John Biggs, at CrunchGear.com, on a post asking PR people to stop lying. "You wouldn't worry about Christmas becoming too commercial in Bethlehem - they couldn't afford it." Graffiti artist, Bransky, on his use of his guerrilla technique to prom...

    By • Dec. 8, 2007

  • Digital agencies can lead: the Armano manifesto

    The good news? Digital agencies are bound to overtake their traditional brethren and assume the leadership position to become marketers' top dog brand strategy advisors. The bad news? They aren't anywhere near ready for the responsibility. That's the bottom line of Forrester Research's new In...

    By • Dec. 8, 2007

  • Great video from "The Rubicon Project"

    I learned about this video twice in 15 minutes. Once from Nicole Jordan on a Facebook "Superwall" post and then on Todd Defren's blog.Link to original post

    By • Dec. 7, 2007

  • 7 tips to survive the office Christmas party

    It's that time of year again and the office party is looming. But how do you make sure that one night letting loose with your work colleagues doesn't mean disaster on the career front in 2008? Remember, just because your boss is footing the bill for the annual team extravaganza, the Christmas p...

    By • Dec. 7, 2007

  • Internal Corporate Social Networking

    I've gotten a few questions lately on an older post of mine about using Web 2.0 tools inside the company firewall. One of those queries came in the form of an email from Michelle Rafter. Michelle writes for Inc. Technology and wrote a post specifically dealing with how companies are using or c...

    By • Dec. 7, 2007

  • Sean Moffitt Buzzes About Word Of Mouth

    I had the pleasure of attending a recent presentation by Sean Moffitt of Agent Wildfire to a speaker series event at work. I've followed Sean's blog for a while, so I was excited to meet him and hear his thoughts on word of mouth marketing. I wasn't disappointed. I live-blogged Sean's presenta...

    By • Dec. 7, 2007

  • The Uses of Bad Press in a Long Tail World

    My New Understanding of an Old Adage Recently, Viral Marketing has seen some bad press. From the Jupiter Research report to the LA Times' recent lambasting of Dan Ackerman Greenberg's '' article, bad press seems to be an inevitable companion to this nascent marketing style. I have been ruminatin...

    By • Dec. 7, 2007

  • links for 2007-12-06

    BBC NEWS | Technology | Facebook founder apology over ads (tags: facebook privacy) TrackBack (0) | Comments (0) Comments on this Entry:The Headshift blog feed

    By • Dec. 6, 2007

  • Press kit not a sales kit in social media world

    Great post today by Charlotte Risch, a co-editor of ValleyPRBlog. How many times have you called up a company for details about a product or service, to be told something like "we don't have a press kit, but I could send you a PDF of something we took to a trade show..." If only the Social Medi...

    By • Dec. 6, 2007

  • SMNR Chipped Away

    In the "Mixed Signals" blog on ZDNet, writer Rupert Goodwins today turns his critical eye to an IBM-issued press release heralding the latest nanotechnological development on the chip-making front.In his post, titled "IBM's supercomputer chip breakthrough more PR than IT," Mr. Goodwins dissects...

    By • Dec. 6, 2007

  • Social media measurement: Let's start somewhere

    Bill Sledzik, associate professor at the School of Journalism & Mass Communication at Kent State University, writes a guest post at PR Conversations about social media measurement and ROI. He doesn't pretend to have all of the answers, but he does a good job of raising and putting into persp...

    By • Dec. 6, 2007

  • Scott Hildebrand to Lead BoldMouth

    Charlottesville, VA., December 6th - BoldMouth Inc., a social marketing services agency, announced today that Scott Hildebrand has joined the agency as Chairman and Chief Executive Officer, a new position at the company. Hildebrand brings over twenty years of diverse marketing experience and le...

    By • Dec. 6, 2007

  • E-Marketing Effectiveness: Think Lowest Common Denominator

    E-Marketing Effectiveness: Think Lowest Common DenominatorDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Dec. 6, 2007

  • Funny? Scary? Both? Count On It!

    Funny? Scary? Both? Count On It!

    By • Dec. 5, 2007

  • Appropriate Technology, Mobile Web Access, and Developing Countries

    By Dennis D. McDonald Nathan Eagle's The Mobile Web is NOT helping the Developing World... and what we can do about it provides food for thought for those who believe that web access in developing countries â€" generally thought to be a good thing â€" will happen automatically. His main point: ...

    By • Dec. 5, 2007

  • Is Blognation in a meltdown?

    Blognation seemed to be a great idea when it launched. Get great bloggers from all over the world, under one banner, pay them well and the advertising money will follow the quality content. Unfortunately, the money part seems to have proven a little problematic. One of Blognation's authors, Oli...

    By • Dec. 5, 2007

  • Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only

    Whether you use Facebook or not, you should be watching these developments. What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers. It almost made it through the month of November without succumbing to p...

    By • Dec. 5, 2007

  • Is ROI killing marketing?

    During a recent panel discussion I participated in at the Convergence 2007 event, I started to realize that ROI is dictating certain types of behavior by marketers. Looking at any marketing expense purely from an ROI perspective would lead you to NOT do certain types of things.For example, consi...

    By • Dec. 4, 2007

  • Edelman makes big hire

    Edelman (yes my former employer) has hired Dan Schnur as an EVP and head of the public affairs practice in California. He's going to work out of the LA office. Big name hire. Also a big political shift from Adi Liberman, the former head of the practice . With elephants now in public affair...

    By • Dec. 4, 2007

  • Should Facebook run more ads?

    Seriously, that question is being asked. According to eMarketer, comScore has said that "while Facebook currently trails MySpace as an ad platform, it has greater potential for relative growth. " comScore ran a comparison between the ads run on Facebook and those on MySpace. Here's what it fo...

    By • Dec. 4, 2007