Content Marketing: Page 685

  • The Importance of Blowing Your Own Trumpet

    I had just finished reading Caroline Middlebrook's fantastic tutorial on using StumbleUpon to network online and I headed across to that site to give it a go. After browsing around the users for a little while, I came to a realisation which sort of bothered me. A lot of people were actually stum...

    By • Oct. 28, 2007

  • People in Your Neighbourhood - new voices

    As the music industry continues to literally turn itself inside out, from a product and commercial advertising based industry to models based on consumer choice and the immediacy of digital, where does that leave our radio stations that once ruled the airwaves?Dead. Or soon to be.Soon internet ...

    By • Oct. 28, 2007

  • Executing Social Media

    Join me in Atlanta at the Coca Cola Headquarters I will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event. Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate...

    By • Oct. 27, 2007

  • What's your company's public face?

    I heard a comment by Sarah Wurrey at Custom Scoop (who btw writes a good blog) the other day that resonated with me because of a company I have been talking to. "It's easy to forget in the days when anyone can broadcast every moment of their life, that the official spokesperson is not the onl...

    By • Oct. 26, 2007

  • I love API's!

    Hmmm watch out folks Zoho is back on my radar, actually it never was gone but now it's certainly big time on because they have finally just launched (they shared with me weeks ago) the API for one of the coolest services I work with and that of course is Zoho Creator!"We are pleased to announce...

    By • Oct. 26, 2007

  • Naughty "Business" on FaceBook

    Wired Reports: Naughty Gifts, one of the most used Facebook applications, is throwing a series of adult parties in the real world this week. Some 2.6 million Facebook users have sent 33 million naughty gifts â€" including thongs, whips and condoms â€" to their friends since the app joined the ...

    By • Oct. 26, 2007

  • Blinded by Vista Sales Success

    It turns out someone does like Windows Vista, along with Office and the other stuff Microsoft sells. - reports the New York Times, quoting Microsoft's Kevin Johnson: Customer demand for Windows Vista this quarter continued to build with double-digit growth in multi-year agreements by businesse...

    By • Oct. 26, 2007

  • Cubic Telecom: The Gift of Gab

    We're all pretty excited at TCG about our new client Cubic Telecom, which launches this morning at TechCrunch40. Robert Scoble is giving us pretty good odds, but it's not the prize that counts. It's the opportunity to tell the story of an Irish company that has a different take on "the gift ...

    By • Oct. 26, 2007

  • How many social networks is too many for our personal brands?

    The last step in the personal branding process is entitled "maintain." Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch, Techmeme and Scobleizer promote a variety of social networks daily. The sheer number of social networks is now...

    By • Oct. 26, 2007

  • Friday Pop Quiz

    So I am sitting here at the Maryland Psychological Association Convention, in deep dark Linthicum Heights, Maryland (no, I'd never heard of it either) at my vendor table, waiting for people to start showing up. This is pretty exciting, I've never been a "vendor" before! I'll have to see if I ca...

    By • Oct. 26, 2007

  • Revive Touch Points, On- and Offline

    Revive Touch Points, On- and OfflineDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/rev...

    By • Oct. 26, 2007

  • When Does a Marketing Agency Become a Media Company?

    Mike Manuel pinged me about their new hire over at Voce Communications: Josh Hallett. If you're familiar with Josh you realize what a great move this is for Voce. This move got me thinking though. Smart PR and Marketing companies seem to be gobbling up respected communication experts who are ...

    By • Oct. 25, 2007

  • Conversational Marketing Highlights

    This post is long overdue. In my defence, I've been waiting for the videos from all of the sessions to be made available, that and I'm a slacker. Many of my regular readers know that I went to Federated Media's Conversational Marketing Summit last month. It was a great event, seriously John Ba...

    By • Oct. 25, 2007

  • Web 2.0 Summit Roundup

    Here are some random thoughts and links from the Web 2.0 Summit: Video highlights of the speakers and interviews - http://web2summit.blip.tv/ Context will be the killer app for advertising. labs.adobe.com API's, AIR and Flex oh my. More stats than you can possibly digest in a day - Morgan Stanle...

    By • Oct. 25, 2007

  • Green Marketing: Is it worth the hype?

    Today is Blog Action Day so I decided to jump in and talk a little bit about Green Marketing. At HP we've been working on the issue of Green (like most tech companies these days). The problem I am anticipating is the over-hype of being Green. If you haven't heard by now 'Green' is the new Blac...

    By • Oct. 25, 2007

  • Whatever Happened to Yahoo Pipes?

    There was a trememdous amount of buzz around Yahoo Pipes, Yahoo's RSS aggregation dev tool, when it first came out... but I gotta tell ya, I haven't heard boo about it since it was launched. Is this another one of Yahoo's failed development exercises? You know, the one's that get funded, lau...

    By • Oct. 25, 2007

  • Facebook My Ride

    Facebook My RideDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/fac...

    By • Oct. 25, 2007

  • Marketing to the Long Tail

    Marketing to the Long TailDave Evans' ClickZ Series on Social Mediahttp://www.digital-voodoo.com/index.php/weblog/mar...

    By • Oct. 25, 2007

  • Mash Up Your Marketing

    Mash Up Your Marketinghttp://www.digital-voodoo.com/index.php/weblog/mas...

    By • Oct. 25, 2007

  • Social Media: The Key is Behavior

    Social Media: The Key is Behaviorhttp://www.digital-voodoo.com/index.php/weblog/soc...

    By • Oct. 25, 2007

  • The Passive Mass Audience Has Left the Building

    The Passive Mass Audience Has Left the Buildinghttp://www.digital-voodoo.com/index.php/weblog/the...

    By • Oct. 25, 2007

  • Get what you paid by adding Social Media

    Get what you paid by adding Social Mediahttp://www.digital-voodoo.com/index.php/weblog/get...

    By • Oct. 25, 2007

  • Marketing on Facebook to its original crowd

    By Heather Angus-Lee After a day at the office researching the social media world (blogosphere, podcasts, social networking sites) for one of the largest post-secondary institutions in Canada, I went home to crack open a recent issue of my beloved New York Times Magazine, only to discover it wa...

    By • Oct. 25, 2007

  • Jason Fried of 37signals: Why Enterprise Software Sucks

    This is a must read. Jason gets right to the point of why Enterprise software is so hard to use: "The people who buy enterprise software aren't the people who use enterprise software. That's where the disconnect begins. And it pulls and pulls and pulls until the user experience is split from the...

    By • Oct. 25, 2007

  • State Department's blog could be more bloggy

    "This blog does not represent official U.S. Department of State communications." And yet, Dipnote is the voice of the State department, and the "official blog" which just started it's blog last month. The disclaimer, notwithstanding, is just a way of saying it does not over-ride the content o...

    By • Oct. 25, 2007