Content Marketing: Page 685

  • Supporting digital culture means supporting the writers

    You may not have been following the writers strike in Hollywood, but to listen to the media reports it's simply an issue of having to watch re-runs for a while. This is radically undervaluing the issue - to me this is an issue that will determine the future of the digital culture. Before we get...

    By • Nov. 5, 2007

  • Headlines and Headcount

    The SF Chronicle â€" a newspaper that has long been rumored to be suffering from the myriad challenges facing the newspaper industry â€" weighs in with a close look at blogger economics. Business reporter Sam Zuckerman zooms in most closely on TechCrunch, the Silicon Valley-based tech blog tha...

    By • Nov. 5, 2007

  • Micro Communities = Big Business

    Eric Enge at Search Engine Watch adds a fresh breath of air to the conversation on community-based marketing. More and more people are finding that bigger doesn't mean better. While much of the recent focus on social media marketing centers on the big social sites, such as Digg, StumbleUpon, ...

    By • Nov. 5, 2007

  • Associations 2.0 (beta)

    I thought of another concept I really love about web 2.0, which I don't know if anyone has really talked about much in the context of associations. That is the beta test, or "second phase" of testing a product or service, where it's rolled out to a small sampling of the intended audience.Everyo...

    By • Nov. 5, 2007

  • The 2007 Personal Brand of the year is Rohit Bhargava

    For those of you who haven't subscribed to Personal Branding Magazine, I recently named Rohit Bhargava as the 2007 Personal Brand Gold Award winner. The Personal Brand Awards are awarded to five individuals each year who express what it means to create and execute on their brand value to achi...

    By • Nov. 4, 2007

  • Brand Autopsy 5 - name that personal brand

    Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 4 Winner: Kevin M. Keating Hint: An important facehttp://personalbrandingblog.wordpress.com/2007/11/...

    By • Nov. 4, 2007

  • So, do you know where your social media car is going?

    Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'. A few qu...

    By • Nov. 4, 2007

  • Study: Music downloads don't affect sales

    Michael Geist has a post about the results of a recent Canadian government survey of downloading and its effect on music sales, and the study (full text of which is here) came to two conclusions: one was that, in the case of those who download music, there was a slight positive effect on their p...

    By • Nov. 3, 2007

  • OpenSocial:Will we know the full story?

    11 3rd, 2007 Has the "full story" behind the quick launch of OpenSocial been fully told? Consider the strategic efforts put forth to get all these other networks into the initial PR without it leaking out early.Consider the response to developers who have already tried to sign up and get g...

    By • Nov. 3, 2007

  • Episode 2: UMassOnlineBlog.com Launches

    This week Sterling and I had the opportunity to speak with Jennifer Brady, Director of Marketing for UMassOnline. Coming on the heels of their blog launch just last week, Jennifer stopped in to tell us a little bit about their new endeavor and her reasoning and expectations behind the new online...

    By • Nov. 3, 2007

  • "...uncharted territory, not worthy of their budget..."

    The headline on this post comes from a statement by John Squire, senior vice president of product strategy at Coremetrics, in reference to his view of how today's U.S. marketing professionals feel about social media initiatives based on a recent survey by Coremetrics. '...not worthy...' No kiddi...

    By • Nov. 3, 2007

  • NGOs in the You Tube World: Prepare for the Onslaught

    This was the rather breathless title for a side track at the Business for Social Responsibility conference in San Francisco last week. As it turned out the session was somewhat chaotic with most of the panel predictably trying to demonstrate hands on web campaigning but with poor AV and patchy ...

    By • Nov. 2, 2007

  • Google's OpenSocial: Unleashing Social Networking Applications Across Multiple Sites

    Interesting new development in the world of social networking, with Google announcing the creation of a platform for Facebook Application-like tools that can run on more than one social networking site. The initial partners include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ni...

    By • Nov. 2, 2007

  • Mario!

    So it's only a blog. Big deal if it was left in the lurch or not recognized as a bona fide media outlet by the PR person in charge. Makes no difference that the outlet has a super-charged Technorati Authority ranking of 2842, (e.g., #285 out of 100 million+ blogs): "'Well, these people are jou...

    By • Nov. 2, 2007

  • Social media case studies: Dell and IBM

    Get beyond the fact that they are tech-related companies and in IBM and Dell you have two great examples of social media in action: Dell embraced blogging, listened, took part in the conversation and reacted. in that order. Simple and effective.... Read and post comments | Send to a friend

    By • Nov. 2, 2007

  • Seth Godin Makes Meatball Sundaes

    Internet marketing and 14 trends that change everything Yesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything. Seth is a keynote speaker at ...

    By • Nov. 2, 2007

  • OpenSocial: Hitting Facebook Like a Herd of Football Players

    Is this how Facebook feels right now? <!--[if !supportEmptyParas]--> <!--[endif]--> <!--[if !supportEmptyParas]--> <!--[endif]--> Some reactions: <!--[if !supportEmptyParas]--> Dave Winer: "Standards devised by one tech company whose main purpose is to undermine a...

    By • Nov. 2, 2007

  • WFacebook open to OpenSocial, VC says

    Peter Kafka at Silicon Alley Insider and Erick Schonfeld at TechCrunch are reporting that Facebook board member and investor Jim Breyer said at an event last night that the social-networking site is open to working with Google's OpenSocial project. The money quote: "Nobody's going to beat us be...

    By • Nov. 2, 2007

  • Buzz Marketing Highlights of the week ...

    Google Reputation Management Disaster With Open SocialGoogle the Reputation Management system of the modern day - had its own trouble this week with reputation management with Open Social - don't worry it didn't effect the stock price!(tags: reputation)Ten Ways to Avoid a Google Reputation Manag...

    By • Nov. 2, 2007

  • PR Squared's Blogger Relations Bookmark

    Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today. The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You're Blocked" post, where he named and shamed people he felt had emailed him inappropriatel...

    By • Nov. 2, 2007

  • Visualizing the social-media "starfish"

    This is Darren Barefoot's version of Robert Scoble's social-media "starfish." Of course, starfish don't have 12 arms, but you get the picture.(click for larger version). Share This http://feeds.feedburner.com/~r/Mathewingramcom/wor...

    By • Nov. 2, 2007

  • Burning vs building the brand house

    If I asked you to demonstrate how an average Joe, empowered by social media, can wreak havoc on a brand, what examples would you choose? You might point to our industry's three best known examples of companies getting burned by dissatisfied customers -- Dell Hell, the sleeping Comcast technic...

    By • Nov. 1, 2007

  • How the OpenSocial story broke

    by Charlene Li Valleywag pointed out that I may have contributed to the New York Times getting the scoop on Google's OpenSocial announcement. I've always believed in transparency, so wanted to set the record straight. Google's Joe Kraus briefed me on Monday, October 29th about OpenSocial. At the...

    By • Nov. 1, 2007

  • Brave New World

    Hat Tip to Charlie Wood, as we sit in Twitterland lobbing questions to Robert Scoble reporting news from Google's OpenSocial... http://susanitsa.wordpress.com/2007/11/01/brave-ne...

    By • Nov. 1, 2007

  • Dell Just Got Sexy - Feedback From Recent Product Launch

    Dell and I have a bit of history. I've never owned a Dell laptop but made a bit of noise a while back when Henk discovered Dell laptops for sale on their website at R 0.00. To cut a long story short the blogosphere spread the message of the error pretty fast, boosting sales so that over 2500 of ...

    By • Nov. 1, 2007