Content Marketing: Page 686

  • Are you a 1%er or a 10%er?

    Read a cool thing on SMT by Lee White. I'm sure he's not the only one I've read who refers to the 1:10:90 rule - I think, and someone can correct me if this isn't exactly right, but basically, with regards to blogs, 1% of blog readers blog themselves (create the main content), 10% read and com...

    By • Oct. 25, 2007

  • Dell finds ROI++ the blog & social media way!

    Still wondering about ROI of blogs and social media for your brand/ corporate initiative? Well, read this BusinessWeek piece - Dell learns to listen - by Jeff Jarvis. Life's come a full circle for Dell, it would seem. After all it was Jeff's post that landed it in the thick of a blog storm - no...

    By • Oct. 25, 2007

  • Customers trust/don't trust reviews

    If you don't like the results, pick a different survey. So, how do you think people feel about consumer-generated product reviews on web commerce sites?CPG Consumers Trust Online Reviews (eMarketer)A Deloitte & Touche consumer survey found that virtually all shoppers trust online product re...

    By • Oct. 25, 2007

  • Where Nielsen Online is heading

    I'm at the Nielsen Online CGM Summit 2007. Jonathan Carson and Manish Bhatia kicked off the day talking about the past and present of their businesses with a peek at the future. 10 days ago Nielsen announced the launch of Nielsen Online, combining Buzzmetrics and NetRatings. No mention of ne...

    By • Oct. 25, 2007

  • More bags of money for Zuckerberg

    Owen van Natta, the head of business development for Facebook, was pretty cagey on the Microsoft conference call when he was asked about other potential investors in the current round of funding â€" so it's not really a surprise to see that two hedge funds have reportedly also invested in the so...

    By • Oct. 25, 2007

  • More Evidence That Old Marketing Is Dying

    Whether you say "media is the new creative" (like AdWeek) or simply think the marketing landscape has been turned on its head, the message is the same. Adapt or get left behind.Laurie Petersen, executive editor of MediaPost, had details recently about a new study ("Marketing & Media Ecosyste...

    By • Oct. 24, 2007

  • 1%ers, 10%ers & 90%ers

    One of the main things I am working on now is, how to change cultural and behavioral norms to improve process and productivity. Of course my hammer for attacking this "nail" is Enterprise 2.0. I believe that the tools of E2.0 will be great productivity enhancers and innovation drivers, but I am ...

    By • Oct. 24, 2007

  • Responsible Social Media

    Monday's Wall Street Journal features an interview with Ken Stern, CEO of National Public Radio from the US. NPR does what is says on the can: it is public radio. NPR solicits charitable underwriting for its programming and also receives about 12% of its total income from the US Federal Governme...

    By • Oct. 24, 2007

  • SEO Affects Sales of Consumer Packaged Goods CPG

    CPG retailers need search marketing in their mix44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals t...

    By • Oct. 24, 2007

  • From Arrington to Huffington

    For as long as I can remember, certain mainstream media outlets had the catalytic power to set the national news agenda. We all know the dead tree outlets of which I speak.Invariably print begat broadcast, and certain print begat everyone else, except perhaps for that no longer reigning, yet st...

    By • Oct. 24, 2007

  • Internet celebrities may outweight tv celebrities in the future

    Year ago, who would have thought that just about anyone could be a celebrity. Welcome to 2007, where we can all be celebrities in our own right. By unleashing our personal brands on the world, we are communicating our celebrity status to others. Gone are the times where we watched television pr...

    By • Oct. 24, 2007

  • Beating Social Media's 90:9:1 Rule in the Enterprise

    The 80/20 rule is out (so last century), 90:9:1 is in: the rule of participation in public communities, social networks, wikis:90% of users are lurkers (i.e., read or observe, but don't contribute). 9% of users contribute from time to time, but other priorities dominate their time. 1% of users p...

    By • Oct. 24, 2007

  • Government Next By Tara Hunt

    A lot has been said in the past from different industries around their faster / slower adoption of social computing and social software behind the corporate firewall. Some of them, like Education, have been relatively successful in their adoption rate, whereas others keep struggling, even while...

    By • Oct. 24, 2007

  • Is digital interactivity changing marketing ?

    When I was first introduced to social media marketing, I felt like I've been blown away, not only by the tons of different opportunities that it will bring to marketers, but mainly by the fact that it appeared to me truly revolutionary in comparison of old-style direct marketing approach. What...

    By • Oct. 23, 2007

  • Business 3.0 Ap for Social Networks

    From Personal Profiles to Business Profiles: It is about time! Business 3.0 was created by Mike Zeuthen and Jason Ward. Mike Zeuthen wanted his business, Under Pressure, on Facebook to sell his target market.Facebook didn't allow it, so Mike and Jason made it happen. Business 3.0 is the end pr...

    By • Oct. 23, 2007

  • Advertising: Targeting the social graph; Facebook Flyers offer advertisers deep demographics

    There was some buzz today in the tech blogosphere about Facebook Flyer ads and their ability to access Facebook's social graph to target advertising.Techcrunch had a post; Valleywag had a post too.Meanwhile, I think it's interesting to note that NYTimes.com ponsted a story about the doubts surro...

    By • Oct. 23, 2007

  • Off label use for your products

    In marketing, we know that when customers buy a product, they aren't really buying that "product" so much as they are buying a solution to a requirement or need. You know, that old thing that "customers aren't buying a quarter-inch drill, they are buying quarter inch holes." This is true, but w...

    By • Oct. 23, 2007

  • Strumpette's underbelly exposed. Now what?

    Some in the PR industry have predicted that Amanda Chapel, who exited the scene recently as a blogger using the handle "Strumpette," may indeed surface under a new guise.Robert French's expose of Chapel gave several others an opening to reveal the same ugly side of a PR blogger they experienced...

    By • Oct. 23, 2007

  • Newspapers have been own worst enemies

    James Lee, senior VP and chief public affairs officer at ChoicePoint, spoke at the PRSA International Conference today about ChoicePoint's experience with the theft of 145,000 customer records in 2005. It was an interesting study in crisis management, but what stuck me the most was comments by ...

    By • Oct. 23, 2007

  • Satisfaction: Crowdsourcing Customer Support

    Imagine customers tapping the social function of the web to create their own company-specific communities --- a PR nightmare or PR opportunity?That's a question Facebook had to recently address when several of its users enlisted a new company called Satisfaction (see their blog) to discuss issu...

    By • Oct. 23, 2007

  • The New Rules for Breaking News, Robert Scoble Should be in PR

    Part Three of a series discussing blogger relations, "Building a Bridge Between Your Story, Bloggers, and People."Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.Good friend Robert Scoble ...

    By • Oct. 23, 2007

  • Fake CEO Blogs / Real Entertainment?

    The Mercury News had a great post about the growing number of fake CEO blogs â€" fake Steve Jobs, fake Steve Ballmer, fake Larry Ellison just to name just a few. Fake blogs yes; but, the entertainment is real enough. The persona of these blogs are like characters in a TV sitcom. Wouldn't tha...

    By • Oct. 23, 2007

  • The Creativity Factors

    News Corp. Chairman and CEO Rupert Murdoch made a statement during the company's annual meeting last week where he said: "We're only at the beginning of two of the most profound social and economic trends of our age-globalization and digitalization," rattling off a few of the company's milesto...

    By • Oct. 22, 2007

  • Using Social Media as Part of a Product Launch

    Conventional wisdom about social media marketing includes a few truisms, among them:1. Social media marketing is a slow, steady burn.2. It's hard to turn social media marketing all the way up, like you can with a big ad buy or a big PR push.3. Social media marketing isn't about selling, it's ab...

    By • Oct. 22, 2007

  • An Innovative Idea for using a Blog

    At the recent MarketingProf's conference I encountered an innovative idea for using a blog. I just haven't been able to get it out of my mind, so I wanted to share it with you ...A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. ...

    By • Oct. 22, 2007