Content Marketing: Page 690

  • Making "Fusion" a Greater Part of Your Marketing

    Believe it or not, there are many people who don't know what a mashup is. If you ask those same people about what "fusion" means, most would probably be able to give you a better answer. The reason is that fusion is a concept that has been around a lot longer than mashups, and it's part of o...

    By • April 11, 2007

  • Richard and Me

    I work for Edelman, which means I work, ultimately, for company CEO Richard Edelman. So it's not too much to expect that we would atleast meet, have a handshake and share a few words. Yet after four months of happy employment, this meeting still eludes Richard and me. That's not to say there ha...

    By • April 9, 2007

  • Take Control of Your Life....Opportunities Await You

    Part of Personal Branding is building your competencies and experience and theres no better way to do this than to jump at new opportunities. Remember that one door can always lead to the next and that your network is your most powerful tool. Another point is to always think outside of your box...

    By • April 8, 2007

  • New Marketing and PR Resources

    I'm often asked where to go for information and commentary regarding new marketing and PR (the kind of stuff happening on the edge) - outside of the traditional pubs and industry rags.There are simply too many online resources, from blogs to communities, to list here. But, here are a few places...

    By • April 8, 2007

  • Measurment: Attention vs. Engagement

    Let's call this Measurement Month. For the first time, I feel there are some promising threads out there that will offer an initial idea about measuring word of mouth-based marketing efforts. Now Compete.com is talking about an "Attention" measure. In their own description:"Attention fuses engag...

    By • April 7, 2007

  • Useful Online Apps for PR

    I've created a page - PR Apps (for lack of a better name) - to list web applications that will be useful to PR professionals and agencies.This is definitely work-in-progress. Flickr, YouTube and other tools that enable PR professionals (or any web worker for that matter) to do more / be more pr...

    By • April 6, 2007

  • Disappointed with Amazon

    I'm more than a little disappointed with Amazon today. If you know me, you know my crazy deep love for amazon. They've had minor mis-steps over the years, but nothing as big at the current one:Ads.Amazon is a commerce site, a store; they sell goods. And the last time I checked, they were doing...

    By • April 6, 2007

  • Corrective Action

    So your client is dismayed by the tenor of a reporter's portrayal of his company (or him). What course of action do you, the proverbial good client-service person, recommend he follow?A) Call the lawyers and seek legal actionB) Demand a correction (via the reporter's editor)C) Submit a letter-t...

    By • April 4, 2007

  • Where the money is going... the Future of Marketing is Online

    This is an impressive report, both by the numbers as well as the graphical displays using very effective typography.Question: Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)? Answer: See Graph showing it's Online Brand. Quest...

    By • April 4, 2007

  • An Aggressive Personal Brand is the Only Way

    You could be an intellectual and subject matter expert in your field or function, but without an inborn desire to go out and pursue your goals, you will fail. To get attention, you must demand attention from your audience. You have something important to say and material to show off, so do i...

    By • April 4, 2007

  • On transparency, conversation and politics

    I've been thinking for weeks about what role transparency should play in politics and business, and Frank Rich's (Times Select) column in today's NYT has brought it to a head. Jerry's been sharing with me some great posts, including the recent one from SMT's Giovanni Rodriguez, about transparen...

    By • April 1, 2007

  • Top Marketing Blogs

    Todd added me to his interesting list of Top Marketing Blogs, (150 to be exact). He uses a combination of Technorati, Bloglines Subscriptions, Google Page Ranks, and of course his editorial subjective opinion. Great Resource there Todd, I read many of the blogs on there, fantastic list of thoug...

    By • March 31, 2007

  • The Definition of Personal Branding

    For everyone that is unaware of the concept that I've used in my content. I have built the definition and concept into Wikipedia. It is helpful to have a good, clear understanding of the concept, before reading my posts. As with all marketing related terms, they seem simple on the surface, but ...

    By • March 30, 2007

  • Will Blogs Kill Focus Groups?

    I was thinking back on my last post ... and asking myself will blogs kill focus groups? I hope not, as that will mean I am out of business as a conventional qualitative researcher :). And I think not. Because, while both can be research tools, the differences in the nature of these tools is int...

    By • March 26, 2007

  • The ROI of Blogging: Share Your Top 5 Stories

    Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to defin...

    By • March 22, 2007

  • ROI on Blogging - Enterprise 2.0

    Jon Husband of Wirearchy and Lee Bryant of Headshift, have recently put in a lot of thought on Enterprise 2.0 ... "Will we see more written about what will probably come to be calledManagement 2.0 ? No doubt. Will there be massive struggles with thisnew set of conditions and ongoing resistance ...

    By • March 22, 2007

  • Brand Reputation: What is it and why it matters a lot

    Brand Reputation is a discipline separate from that of traditional branding campaigns. Brand Reputation recognizes that due to increased transparency and access to information, "traditional branding" whether through mission statements, marketing or affiliations can easily be verified and evalua...

    By • March 22, 2007

  • Distributed viral social media spam

    What do you get when you combine the scale and elusive nature of a distributed denial of service attack, the purposeful approach of social media spam, and the rapid spread of a viral marketing campaign? I don't have a word for it, but we have a real-world example, and a lot of people are going ...

    By • March 21, 2007

  • Is This What PR Firms Really Think of Bloggers?

    I got a call from a PR firm the other day looking for an "online communicator" to perform various Web 2.0 tasks for some of their clients. Looked like a cool gig until you get toward the bottom of the listing. Note to PR firms..bloggers are not going away. They'll continue to a key element in dr...

    By • March 21, 2007

  • An Open Letter to Amanda Chapel

    Dear Amanda,Writing to you is like writing a letter to Santa Claus. Neither you nor he actually exist. Santa does seem to be a jovial person of goodwill and generosity, an evangelist of kindliness. Writing to Santa is done in the expectation that I'll be rewarded with gifts. writing to you is d...

    By • March 21, 2007

  • Bill Gross Strikes Again?

    Big news today is that Google has a beta program for a new advertising service based on cost per action (the service is called "Pay-Per-Action"), which Google defines as "a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview...

    By • March 21, 2007

  • The Death of the Invisible Agency

    There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend - agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf o...

    By • March 20, 2007

  • Joining Social Media Collective...

    A quick update: I'm now participating in the Social Media Collective and contributing to Social Media Today. "Social Media Today is a collection of the best writing from the Social Media Collective, a diverse group of bloggers, consultants, entrepreneurs, investors, journalists, and analysts who...

    By • March 20, 2007

  • Further proof that small is the new big

    I read this story over the weekend on Tim O'Reilly's blog, and this New York Times article sums it up well. According to VC Jeremy Liew, the traffic required to get a content site earning $50 million a year in revenue is impossibly high - around 200 milllion pageviews a month minimum for a high...

    By • March 19, 2007

  • 5 Brilliant Marketing Ideas from SxSW

    Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:Using the tag as the tagline. Everywhere you look there are signs posted telling you what ta...

    By • March 17, 2007