Content Marketing: Page 691

  • Social Media Release in the Spotlight Again

    Click "download" to read it in Word. Download ViewHere we go again, but this time the discussion is finally happening among those who can benefit from the discussion the most - the PR industry. We took the conversation offlline to convince PR to be more effective with press releases first, befo...

    By • March 15, 2007

  • Advice to PR Practitioners

    I'm the after-lunch keynoter Friday at the Bulldog Reporter PR University in Chicago. I'm speaking, of course, about blogs and social media.But I want to give some fresh advice to PR folk, both on a tactical and on a strategic level. Do you have any advice I should convey? If I use it, I'll cre...

    By • March 15, 2007

  • Avenue A | Razorfish 2007 Digital Outlook Report

    The Avenue A | Razorfish 2007 Digital Outlook Report has just been published. This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. While it is not specific to the enterprise, there are lots of wonderful ideas ...

    By • March 14, 2007

  • Want to be good at PR? Then READ more.

    I'm overdue in pointing to this. My antipodean, globe-trotting mate, Paull Young, has posted an episode of his excellent "Forward Podcast", featuring a discussion the two of us recorded in an alcove we christened "Podcast Nook" at the Mandarin Oriental hotel in NYC.It was a splendid opportunity...

    By • March 10, 2007

  • New Communications Forum Wrapup: The Secret Presentation

    The Incredible Talking DogI am just getting back from the New Communications Forum and Expo in Vegas this week. Wow! It was fantastic! Truly!You had Cluetrain co-author David Weinberger's give the keynote on why social media is changing the way we work, communicate and live. It was unreal. Acco...

    By • March 9, 2007

  • New Media Twister, Everybody's Playing...

    Convergence is a tired concept, you here it all the time, there's convergence of this and convergence of that, but sadly, it's probably the best way to describe this messy little moment in time we're all in right now. It's happening in different ways within a variety of industries, but hands dow...

    By • March 9, 2007

  • Live Blogging from New Tech Meetup, Reviewing: MyThings, Merchant Circle, and Razz (manage your stuff, get online, and personalize your audio)

    I'm live blogging at New Tech Meetup tonight in the gorgeous Palo Alto area hosted by the second largest law firm in the world, DLA Piper. We're right next to the swanky sexy Four Seasons, I'm the guest of Dave Alpert of PodTech.Web Strategy Review of the 5 Minute Presentations:MyThings: Keep t...

    By • March 7, 2007

  • Social Media Takes Center Stage - Advanced PR Forum in Los Angeles

    Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los AngelesIt's amazing how much difference a few months makes.This past Friday in Los Angeles, I participated in a panel discussing the "Brave New World of Social Media," along with Jen McClure of the Society of New Communications Researc...

    By • March 4, 2007

  • Product (RED): Smart Social Marketing or Meaningless Celebrity?

    In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you're among the few people that hasn't seen the campaign, it created waves last year by intro...

    By • March 4, 2007

  • TV Guide goes microbrand: Jumptheshark.com

    Jumptheshark.com went live this week; it's a spanking new facelift for a site run by Jon Hein that discusses TV shows that--yep--plunge downward from former greatness (or at least decent entertainment value)--and it's got a slew of new community and interactive features for users to play with.W...

    By • March 2, 2007

  • Jet Blue: There's a problem with your audio channel

    The other Shel, Mr. Holtz, has a great post about Jet Blue's disdainful attitude toward PR folk who wanted to give them advice on how to handle the problem caused by customers stranded on runways in Valentine Day blizzards. They ignored them. Not only did they ignore them, they have put the na...

    By • March 1, 2007

  • Bell on Strumpette

    I have a guest spot over on Strumpette that starts like this:"Who "owns" conversational marketing? PR, Advertising or The People!I wish there was an emoticon for the closed fist-in-the-air, power-to-the-people thing. I would have used it instead of the exclamation point in the headline. There ha...

    By • March 1, 2007

  • My Last Ecounter With jetBlue

    OK, the title of this post implies that I will not be flying on my favorite airline anymore. That's not the case. I am in Boston tonight, reflecting on the quality of my "jetBlue experience" (for more on the phrase, see below) when I flew out here Monday night on the red-eye. As much as I ha...

    By • March 1, 2007

  • Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

    RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity. Yet so far, RSS has been used primarily to push content that is offered by one group to ma...

    By • Feb. 28, 2007

  • Social media: a term worth preserving?

    Recently I was trying to explain (again) what makes New Media different to more traditional forms of communication. Broadly speaking, the audience were in PR and corporate communications and our communications medium was a shortish telephone conference call. Not the ideal way to move people fro...

    By • Feb. 28, 2007

  • Learning from Blackberry's Social Media Marketing Mistakes

    Blackberry's recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 mark...

    By • Feb. 27, 2007

  • Wake up, agencies - we're stealing your business

    Come to think of it, I probably shouldn't shout too loudly. This article from Media Post explains thatThe web and related digital technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research.This trend, the study find...

    By • Feb. 27, 2007

  • Guitar Center's Contest & SNS

    Thanks to Mashable, I took a look at the contest that Guitar Center is running - The King of the Blues: The Search for the Next, Great, Undiscovered Blues Guitar Player. They are running this in a way that aligns with their local stores and drives traffic there. Essentially it works like this: ...

    By • Feb. 27, 2007

  • Consumer-Generated Pricing: Foundations of a democratic patronage

    How much more would you pay to hear the songs of a local band, because you want them to succeed? Today, you really don't have a choice, because companies have already inserted themselves into the equation, setting prices arbitrarily, whether it is $0.99 a song at iTunes, $0.88 a song at WalMart...

    By • Feb. 26, 2007

  • User-Generated Presentation

    I have to Google this phrase to see if anyone else has been using it, but it's a model I'm going to try out at the capCHI conference I'm presenting at in Ottawa on April 13th. Here's the abstract for it:Join Social Media expert Maggie Fox, founder of Social Media Group, Canada's first agency de...

    By • Feb. 26, 2007

  • Top 5 Things I've Learned From Running Ads on My Blog

    This post has been marinating for a while in my Live Writer queue. It's one of those "take a step back and quickly observe" posts. You know, when you realize there's knowledge to be gleaned from some of your web creations. And with some recent developments in the internet advertising space, I th...

    By • Feb. 24, 2007

  • Free Webinar-Using Social Media to Buzz Your Brand

    For those of you are interested in the enterprise possibilities of blogs, wikis and other forms of interactive media, Social Media Today is hosting the first of our web-based colloquiums: Using Social Media to Buzz Your Brand, next Tuesday, February 27 at 11 am Eastern, 8 am Pacific.The format...

    Feb. 24, 2007

  • Infopresse Talk Notes

    I am speaking in a few hours at an Infopresse Web 2.0 event in Montreal. Sorry for the sloppy formatting, but I am running behind. Here are my notes:1. The question: Are the social media a threat or an opportunity to brands and traditional marketing? Answer: a resounding yes.• Threat: fu...

    By • Feb. 22, 2007

  • Web Strategy for Small Businesses and HyperLocal Marketing

    I sometimes do a search for Web+strategy to see what others are writing about, and found this this article by Amanda Kooser, Rev Up Your Local Web Marketing Need to drive more business to your door? Use our practical guide to rev up your local web strategy.I focus on Corporate Web Strategy (hav...

    By • Feb. 22, 2007

  • The Scary Thing about Contextual (?) Advertising

    No matter how much ad-placement algorithms improve the inevitable mistake happens from time to time. The article on Yahoo News discusses how Eastern European countries who agree to host the US missile defense system risk being targeted by Russian missiles. Now, what better ad to display, t...

    By • Feb. 19, 2007