Content Marketing: Page 692

  • JetBlue may not blog, but it is transparent

    First off, I'm extremely happy that my horrendous travel schedule did not deliver me to the Northeast last week. Second, I'm a JetBlue fan, even if most routes I'm taking condemn me to United and American Air most of the time.JetBlue is a young company, who just revealed the first blemish on th...

    By • Feb. 19, 2007

  • Blockbuster Poaches Netflix Customers with "President's Day Pardon"

    Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours t...

    By • Feb. 19, 2007

  • Many Viral Video Networks make Measurement a Challenge

    Many viral video networksI know some companies that are deploying viral videos, the challenge for them is that theyre releasing them on more than one video network. Theres quite a few, from Revver, Blip, YouTube, Google Video, Metacafe, Grouper, and quite a few others.I created a list of video ...

    By • Feb. 19, 2007

  • Dell's Ideastorm Co-creation

    Dell has launched a web site called Dell IdeaStorm: Where Your Ideas Reign. The site solicits users to submit their good ideas for Dell, their products and their services. Judging from the postings on teh main page, customers, portential customers and employees alike are really engaged in sendin...

    By • Feb. 18, 2007

  • Read This Before Sending Free Stuff to Bloggers ...

    Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is consid...

    By • Feb. 16, 2007

  • Ogilvy and Technorati Bundle Conversation for Customers

    A couple of weeks ago, Ogilvy North America announced via an old-school press-release a partnership with Technorati around the mysterious "Conversational Marketing System." At least one online pundit raised a skeptical eyebrow (while tapping her ever-so-pointy high heels...).So, I talked to Pete...

    By • Feb. 14, 2007

  • Let a Thousand Googles Bloom

    So, as many of you know, Hubbub recently began work with FAST Search and Transfer. The ride has been thrilling. First "deliverables": we got the honor of pre-launching FAST AdMomentum -- a fresh new take on contextual advertising -- and the job of co-managing the flow of news inside and around ...

    By • Feb. 14, 2007

  • Connected Marketing Predictions Redux

    Justin Kirby , who is one of the most respected voices in the word-of-mouth, viral and buzz arena, has been reaching out to organizations, academics and agencies to get feedback about predications he and Dr. Paul Marsden included at the end of Connected Marketing: The Viral, Buzz, and Word of M...

    By • Feb. 14, 2007

  • Don't Kill the Press Release, Shoot the Messenger

    Taking a step back from the highly publicized and globally viewed online game show series, "Get It or Don't Get It," I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution.Millions of bloggers (not to mention journalists...

    By • Feb. 13, 2007

  • Introducing Social Target

    "So, what do you do?" Interesting conversations about social media and business always come around to The Question. Here's the answer.I like to figure out new technologies and their relevance to non-techies, and I'm good at translating tech to English. During the last boom, I connected the dots...

    By • Feb. 13, 2007

  • Updated the "Many forms of Web Marketing" post

    After some discussion with Search Marketing expert and buddy David Berkowitz, Ive updated the post to be more clear on two different forms of Web Marketing check out the changes at:The Many Forms of Web Marketing for the 2007 Web StrategistChanges:Ive separated out the Search Engine Marketing (...

    By • Feb. 13, 2007

  • Using New Media To Sell Old Media

    By Dennis D. McDonaldI ordered a book from Amazon today that I heard discussed on a recent podcast. I think this transaction is a good example of how challenging it can be to trace the influence different media can have on a purchasing decision.The figure below describes the timeline for my purc...

    By • Feb. 13, 2007

  • 72% of PR pros unaware of blog exposure

    I'm preparing some questions for next week's panel discussion on listening to social media, when up pops a Kent State/BurrellesLuce survey that finds 72% of PR professionals have no formal system for monitoring blogs (via Ed Lee). Even after the mainstream media coverage of blogs and online inf...

    By • Feb. 12, 2007

  • Microsoft and the Cluetrain

    This continues my thoughts and ramblings on the changing face of software marketing. I have followed Hughs blue monster experiment for some time. (Hugh wants to sell wine, not Microsoft software, but it is a great way to follow grassroots marketing in action.)Im really impressed with what ...

    By • Feb. 12, 2007

  • PR Can Do Conversational Marketing

    Post titles are often meant to stir up a reaction via a generalized headline that can both be true and not be true based upon some context and description.My favorite Molotov cocktail-throwing muse, Strumpette, has condemned the PR industry to incompetence or to some genetic limitation that will...

    By • Feb. 7, 2007

  • Is PR Too Stupid for Conversational Marketing?

    5 good reasons why PR is incompatible"Conversational Marketing"... now does that sound cool or what? It's certainly all the buzz around the water cooler here lately. Just last week Jeff Jarvis touched on it in a great interview of David Weinberger from the Always On Conference. And surely we've...

    By • Feb. 7, 2007

  • Vote for your favourite social media site

    Lee Dodd is running a poll to see which social media sites are used most often (i.e. Digg, Technorati, etc.). Im really curious to see the outcome - well check back with him in a couple of days to see which tools are most popular with his readers. This is a particularly important issue for busi...

    By • Feb. 6, 2007

  • FAST Ball

    Fun day for the hubs and the bubs ... we lent a hand in launching a sneak peek of FAST AdMomentum, a new kind of contextual advertising platform. To see what's new, check out the conversation on Techmeme (and just when I was complaining about the meming of life). Nick Gonzalez goes pretty deep,...

    By • Feb. 6, 2007

  • The Many Forms of Web Marketing for the 2007 Web Strategist

    Summary and AudienceThis document catalogs the many tools and tactics available for corporate web strategy in 2007. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical. For those seeking a quick read...

    By • Feb. 6, 2007

  • Dave Sifry Podcast Interview by Jennifer Jones of Marketing Voices

    CEO of Technorati Dave Sifry was interviewed by Jennifer Jones of Marketing Voices. For those that are responsible for listening to your customers (which should be quite a few folks at your corporation) listen to Dave.Dave does some practical analysis of Technorati vs other search engines, auth...

    By • Feb. 5, 2007

  • I Want My Bud.TV

    If you were expecting Anheuser-Buschs Bud.TV to signal a return to the early golden age of television when advertisers associated their brands with such toney undertakings as the Hallmark Hall of Fame, the Kraft Television Theater and the G.E. Playhouse, you can keep on dreaming, Alice. Bud....

    Feb. 5, 2007

  • A new big player in the social media game

    If there was any question that 2007 will be the year that social media breaks into mainstream corporate communications, this should put those doubts to rest: Ogilvy North America, a unit of the Ogilvy Group agency network, is allying with Technorati to provide clients with blogs, video blogs, v...

    By • Feb. 5, 2007

  • Office Talk: "The Meming of Life" -- A Tale About Tailgaters, Baiters, and Aggregators

    Several years ago, before this blogging thing became commonplace, I became sadly aware of the fact that Google was becoming the scourge of perceived originality. I'll explain why I am using the word perceived in a moment, but let me first explain what I mean about originality. I am not talking ...

    By • Feb. 4, 2007

  • How Companies Blog (The Complete Story)

    A few days ago, PR Blog pundit, marketing consultant and all-around nice-guy social-media wonk, Brian Oberkirch, blogged "How Companies Blog." It was a nice little list. But regrettably like just about everything that makes up the venerable web "conversation," it was inspiring but sorely incomp...

    By • Feb. 2, 2007

  • New Media Awards send out press release - with no links

    I know that the concept of the Social Media Press Release is a new one - no problem, these things take time. However, does anyone else see the irony in this situation? This morning CNW Group put out a press release for the Canadian New Media Awards and though HTML, though a bloody webpage, it [...

    By • Feb. 2, 2007