Content Marketing: Page 693

  • IdeaBar: "Beaconvertising" And New Social Media Phones

    This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn't, in the short term, it's easy to forget that id...

    By • Jan. 31, 2007

  • Jeremiah's Customer Reference Manifesto

    Jeremiah has posted a thoughtful, massive and important piece on the Impacts of social media on corporate customer reference programs.Please read it slowly and think through what he has to say. He has obviously been working on it for some time and it will take some time for this piece to gene...

    By • Jan. 29, 2007

  • The Impacts of Social Media on Corporate Customer Reference Programs

    Customer Reference Programs to transform due to Social MediaThis post is intended as a resource and a start of a discussion for those that manage Corporate Customer Reference Programs, please forward this post to the right person in your company.[Social media tools enable customers to share wit...

    By • Jan. 29, 2007

  • Essential 29 "How-to's" of WOM

    Buzz Canuck published a great aggregated list - 29 lists actually - from around the Web that offer straight forward "how-to's" on everything from:- How To Sell In Word of Mouth Campaigns to Your Boss to- Building Your Social Media Optimization (from our own Rohit Bhargava)- How Companies Should ...

    By • Jan. 29, 2007

  • Traditional media vs social media - Shel Holz 'gets it'

    A man called Stowe Boyd has been attracting a lot of attention to himself by lashing out at people who "don't get it" when it comes to social media, new media or whatever you want to call it. Most people I know in the social media world hold Boyd in high regard. I have yet to reach that particu...

    By • Jan. 28, 2007

  • Google Groups Out of Beta - Again

    It's not everyday that a Google product announcement goes largely unnoticed. That's exactly what happened yesterday when Google announced a "new version" of Groups.  The reason for no fanfare is that it isn't exactly a new version... well, there is a new version, just not now, but in Octobe...

    By • Jan. 27, 2007

  • The ROI of Blogging

    As an evangelist of the business benefits of blogging, Ive been interested by the wave of posts around the blogosphere on Charlene Lis new Forrester reports on the ROI of Blogging. When one of the major technology research companies adds its name to these kind of findings, it will add credibi...

    By • Jan. 26, 2007

  • 4 years later: Blogging ROI

    Forrester has released a blogging ROI paper,. 2 papers in fact, and only 300$ a piece.Here is my blogging white paper:5 Steps to finding Blog ROIGet a blog at Wordpress.comPick your best writer, or perhaps find your favorite intern.Use the 600$ you were going to expense on this report to have hi...

    By • Jan. 26, 2007

  • Still having to justify Business Blogging in Corporate America

    Ive been talking to Corporate Marketers all over Silicon Valley (our client list) and beyond, and business blogging and social media still requires some justification or some ROI to higher ups. Shel Israel is right, much of the blogging will happen at the edges of the company, built in grassroo...

    By • Jan. 26, 2007

  • New ROI for Blogging and The Secret is to Tailor Metrics

    Charlene Li , an analyst at Forrester Research, has shared some insights from a new report Forrester report that is likely to help lots of companies figure how they can create their own custom ROI measures for blogging. An important note to keep in mind that Charlene shared:& this process...

    By • Jan. 25, 2007

  • The Aveeno Fountain of Youth

    I am in New York today working on an interesting project for Aveeno where we have commissioned Julian Beever to create a three dimensional pavement painting as part of the skincare brand's support for the social marketing campaign - Keep America Beautiful. For those unfamiliar with Julian's ...

    By • Jan. 25, 2007

  • Thursday Social Media Roundup

    I apologize for this massive post - you may want to take a day or two to digest it. Heres everything thats fit to blog from the last few weeks and beyond& Wednesday: 1. The fancy new Social Media Collective site has gone live - please stop by for a visit! Tuesday 1. Nortel has launched its ...

    By • Jan. 25, 2007

  • Press releases humbug

    The blogsphere is awash with visions of the death of the press release.Many of SAPs press releases are not exactly gorgeous, hold- on- your- seat reading, but this one from Infor?  Jim Schaper, Infor CEO, Issues Statement on SAP Strategy for Mid-MarketATLANTA, January 24 /CNW/ - Today SAP i...

    By • Jan. 25, 2007

  • What Do You Call Marketing with Social Media?

    For about 4 months now, ever since the original SMO post on this blog - I have added a new category to cover all of my blog posts about social media. In that time, I have quietly called it Social Media Marketing - all the while ready for someone to perhaps out me for not having a category on ...

    By • Jan. 24, 2007

  • Social Media release: Lipstick on a Chicken

    If all the great writing that I've seen on blogs about the social media press release went into the actual press release, then maybe those of us who receive them without requesting them would not ignore them so completely.For me and a growing number of reporters, any form of press release is li...

    By • Jan. 23, 2007

  • Headline: Stowe Boyd Visits PR Ghetto, Kicks Some Ass

    I've seen this happen before. From the outside, the PR world must look like a single, clueless entity. It must be great fun to descend upon us, enter our neighborhood,and start a public rumble. And, of course, it makes for great copy.That seems to be what happened this week when blogger Stowe B...

    By • Jan. 23, 2007

  • Not another post about the Social Media Release thingy

    I have a Costco-sized, artery-clogging lump of text sitting in the draft folder, on the subject of the Social Media Release flapdoodle going on around Stowe's blog.The incredibly condensed version of my thinking on this: whether a Social Media Release (SMR) format is something we need or not; o...

    By • Jan. 23, 2007

  • Going Beyond Social Media Press Releases

    By Dennis D. McDonaldThere's a lot going around in the blogosphere these days regarding "social media press releases." These are press releases that incorporate certain structural and linking features in order to facilitate certain types of human and automated indexing and communication behavio...

    By • Jan. 22, 2007