Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]

In a new podcast, Bernie Borges speaks with Content Marketing Institute CEO Joe Pulizzi about his new book 'Killing Marketing'.

By Bernie Borges • Sept. 5, 2017

10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

Instagram is on the rise, and each day, more and more compelling reasons arise to consider it within your social marketing process.

By Nathan Mendenhall • Sept. 3, 2017

How Modern is Your Strategy? How Marketing in 2017 Compares to 1990 [Infographic]

A lot's changed since the 90s - here's a comparison of some of the key marketing techniques from then and now.

By Mark Walker-Ford • Sept. 1, 2017

20 Simple (and Free) SEO Tools Every Marketer Should Try

Here's a listing of 20 effective, free, SEO tools that are worth checking out.

By Aleh Barysevich • Sept. 1, 2017

5 Ways You're Losing Social Leads with Un-Optimized Landing Pages

Landing page optimization is a key element in maximizing your social media marketing leads - here are some tips.

By Rikki Lear • Sept. 1, 2017

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

How can you improve your SaaS marketing strategy? Contributor Barry Feldman offers some key tips in this post.

By Barry Feldman • Aug. 31, 2017

Combating Mobile Ad Blockers with Social Media Ads

The use of ad blockers is on the rise, but the ad options within social media platforms may provide a way to avoid such tools.

By Taylor Schaller • Aug. 31, 2017

How to Conduct an Instagram Takeover (And Why You Should Consider One)

Instagram takeovers provide an opportunity to establish new business partnerships while also generating great, engaging content.

By Katrina Padron • Aug. 31, 2017

5 Key Benefits and Considerations of Thought Leadership

Establishing yourself as a thought leader can provide significant benefits - but it's not for everyone.

By Blair Nicole • Aug. 31, 2017

People Buy Emotions, Not Things

What drives people to make a purchase? Bryan Kramer looks at the psychology of selling in this post.

By Bryan Kramer • Aug. 30, 2017

Don't Understand SEO? A Beginners Guide to SEO Terminology [Infographic]

Do you know your ''Hummingbird' from your 'Penguin', your 'XML' from your 'HTML', your 'black hat' from your 'white hat'? This infographic provides an overview of key SEO terms.

By Mark Walker-Ford • Aug. 30, 2017

Creating a Social Media Ads Process which Drives Sales

Creating an effective social media marketing strategy requires focus in several key areas, as explained in this post from contributor Taylor Schaller.

By Taylor Schaller • Aug. 29, 2017

Top Review Management Solutions for Small Businesses

When looking to leverage the power of customer reviews, which review platforms should SMBs be putting emphasis on? Contributor Diana Mackie provides an overview in this post.

By Diana Mackie Wertz • Aug. 29, 2017

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]

Microsoft's Bing may not be the biggest search platform, but it is serving more than 5 billion searches per month, as outlined in this infographic.

By Irfan Ahmad • Aug. 28, 2017

Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic]

The colors you use in your branding and content are important, as outlined in this infographic.

By Mark Walker-Ford • Aug. 27, 2017

List or Grid View? Why Your Blog Layout Matters

Have you considered the impact of blog layout on your readership? Here are some tips.

By Randy Milanovic • Aug. 27, 2017

Facebook's 'Game of Thrones' Video Mask Outshines Similar Campaign on Snapchat

HBO is running a new Game of Thrones promotion on Facebook, and it's just a little better than a similar one they ran earlier on Snapchat.

By Andrew Hutchinson • Aug. 26, 2017

16 Video Marketing Stats to Blow Your Social Media Mind [Infographic]

Still wondering whether video is important for your business? Check out this new infographic from Vidyard, who analyzed 250,000 videos and 600 million video streams.

By Nathan Mendenhall • Aug. 25, 2017

5 Do's and Don'ts of Email Marketing for Retail [Infographic]

This new infographic outlines some of the key elements to keep in mind when formulating your email outreach strategy in retail.

By Andrew Hutchinson • Aug. 25, 2017

40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]

This infographic outlines some key SEO mistakes you need to avoid to optimize your search performance.

By Mark Walker-Ford • Aug. 25, 2017

10 Key Insights into the State of Digital Advertising in 2017

Adobe Digital Insight recently released their 2017 Digital Advertising Report, which details a number of key trends and data points on the effectiveness of advertising and the state of the advertising industry.

By Drew Beechler • Aug. 24, 2017

How to Research Blog Post Ideas that Generate Results

Here's a simple, step-by-step process on how to develop content ideas that generate real results.

By Amy Wright • Aug. 23, 2017

Why Inbound Marketing is Better Suited to Modern Consumers than Outbound Tactics

In this post, contributor Brad Friedman explains why inbound marketing is more welcoming than outbound, providing a better way to connect with your audience.

By Brad Friedman • Aug. 23, 2017

12 Signs Your Business Urgently Needs Help with Content Marketing

Doing content marketing is one thing, but doing it well requires a more specific, dedicated effort. Here are some tips.

By Tom Joseph Law • Aug. 22, 2017

From Fake News to Fake Influencers: How Not to Get Burned With Influencer Marketing

With influencer marketing on the rise, brands need to be wary of what 'influence' actually means.

By John Bohan • Aug. 22, 2017