Meta Will Enable Users To Exclude Terms From AI Copy Generations

Meta is building in more options to manage AI generated ads.

By Andrew Hutchinson • Sept. 2, 2025

Instagram Is Growing at 10X the Rate of Facebook in Europe

Meta's latest EU usage data highlights some key trends in social platform engagement. 

By Andrew Hutchinson • Sept. 2, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Shares Latest Data on Policy Enforcements and Content Trends

Some concerning trends in Meta's latest enforcement data. 

By Andrew Hutchinson • Aug. 27, 2025

Meta Updates Marketing API to Capitalize on Advantage+ Placements

The change will impact Meta ads created in third-party platforms. 

By Andrew Hutchinson • Aug. 26, 2025

Meta Stands To Benefit From White House Opposition to the EU DSA

Zuckerberg looks set to be rewarded for aligning with Trump.

By Andrew Hutchinson • Aug. 25, 2025

Meta Partners With Midjourney To Improve Visual Generation Elements

The partnership could give Meta's visual AI tools a boost.

By Andrew Hutchinson • Aug. 25, 2025

Meta Rolls Out Changes to Its Ad Billing Settings

Meta will now charge you at launch for your campaigns.

By Andrew Hutchinson • Aug. 21, 2025

Meta Adds More AI-Powered Ad Options for Holiday Planning

A range of new AI-powered ad tools and improved creator collaboration features.

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

Meta Rolls Out AI-Powered Audio Translations for Video

A new way to communicate with a different audience.

By Andrew Hutchinson • Aug. 19, 2025

Meta Merges More Data Points Into Views

Third-party providers will no longer be able to display impressions and page fans metrics.

By Andrew Hutchinson • Aug. 18, 2025

Meta Is Consolidating More of Its Detailed Ad Targeting Options

Meta is looking to push advertisers towards trusting its AI targeting tools.

By Andrew Hutchinson • Aug. 17, 2025

Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

By Andrew Hutchinson • Aug. 14, 2025

Meta Shares Tips on How To Improve Ad Performance with AI

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

By Andrew Hutchinson • Aug. 14, 2025

Meta Updates Brand Rights Protection System To Enhance Enforcement

The improved UI and features turn the platform into a powerful tool for brands to protect their IP across Meta’s apps.

By Andrew Hutchinson • Aug. 11, 2025

Meta Provides Tips on How To Optimize Ads With Its AI Systems

Meta says its AI-powered ad tools are driving better response for many ad partners.

By Andrew Hutchinson • Aug. 10, 2025

Meta Shares Insights Into the Value of Personalization and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

By Andrew Hutchinson • Aug. 6, 2025

Meta Enables Multiple Avatar Creation

Now you can create multiple avatar characters to experiment with. 

By Andrew Hutchinson • Aug. 5, 2025

A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

By Andrew Hutchinson • Aug. 4, 2025

Meta Outlines Performance Improvements Based on Its Evolving AI Systems

Meta’s seeing increases in time spent, and better ad response, based on AI.

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

Meta Reports Increases in Users and Revenue in Q2

The latest performance data from Meta, which continues to invest big in its next-level bets. 

By Andrew Hutchinson • July 30, 2025

Meta Is Banning Political Ads in Europe Due to New EU Regulations

New EU political advertising requirements are unworkable, Meta says.

By Andrew Hutchinson • July 27, 2025

Shorter Video Ads on Facebook Get More Replays via Looping

Shorts video ads will be replayed more when left unchecked.

By Andrew Hutchinson • July 22, 2025